Green Room

Ratings down on Election Night over 2008

posted at 8:57 am on November 8, 2012 by

When you’re making a national election about Big Bird, binders full of women, and talking vaginas, it’s no wonder that people tuned out:

Preliminary Nielsen ratings for Tuesday night’s election coverage showed CNN again led cable rivals, as it did in 2008, but the race was narrower and total viewership was down slightly. From 7 p.m. to 2 a.m. ET, CNN drew 8.8 million viewers, down from 10.8 million four years ago; Fox News Channel claimed 8.7 million, up from 6.7 million, and MSNBC averaged 4.6 million, down from 5.4 million.

Final numbers for the broadcast networks from 8 to 11 p.m. ET/PT showed NBC led rivals with 12.1 million viewers; ABC was second with 10.5 million; CBS third with 7.9 million; and Fox, which aired separate coverage from its sibling cable network, had 4.9 million. All but CBS were down from election night in 2008.

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Of course it was down, there was nothing to see. What was your average viewer supposed to tune into see? Whether the candidate of huge government or the candidate of big government won? Voting was down, in a big way, from the last election for only the second time in the last century. It’s little wonder Clinton was such a big help to Obama. The other time the vote dropped was 1996.

At least 5% less people voted in 2012 as voted in 2008. It’s little wonder there were less viewers to watch the results, especially on left leaning networks as it was mostly those who supported Obama in 2008 that didn’t vote.

Rocks on November 8, 2012 at 9:18 AM

I got my info online instead of TV.

OT: Ed, I already miss the Obamateurisms of the day. But then, it seems the point was made — plenty for MSM and comedians to mock, but mostly was ignored.

eforhan on November 8, 2012 at 9:43 AM

Gee, I wonder if more people were tracking the election on their iPads than in 2008.

Alpha_Male on November 8, 2012 at 10:34 AM

I don’t even own a TV anymore and haven’t for years. I know lots of people in my age group (25-35) who don’t.

Alpha_Male on November 8, 2012 at 10:34 AM

I went to bed at 10 pm CST Tuesday night… Did I miss much?

Fallon on November 8, 2012 at 11:02 AM

Tells me everything I need to know. Moderate conservatives / Republicans simply didn’t care.

michaelthomas on November 8, 2012 at 3:24 PM

don’t even own a TV anymore and haven’t for years. I know lots of people in my age group (25-35) who don’t.

Alpha_Male on November 8, 2012 at 10:34 AM

After the High Def Flat Screen became passe’?

michaelthomas on November 8, 2012 at 3:26 PM