Ratings down on Election Night over 2008
posted at 8:57 am on November 8, 2012 by Ed Morrissey
When you’re making a national election about Big Bird, binders full of women, and talking vaginas, it’s no wonder that people tuned out:
Preliminary Nielsen ratings for Tuesday night’s election coverage showed CNN again led cable rivals, as it did in 2008, but the race was narrower and total viewership was down slightly. From 7 p.m. to 2 a.m. ET, CNN drew 8.8 million viewers, down from 10.8 million four years ago; Fox News Channel claimed 8.7 million, up from 6.7 million, and MSNBC averaged 4.6 million, down from 5.4 million.
Final numbers for the broadcast networks from 8 to 11 p.m. ET/PT showed NBC led rivals with 12.1 million viewers; ABC was second with 10.5 million; CBS third with 7.9 million; and Fox, which aired separate coverage from its sibling cable network, had 4.9 million. All but CBS were down from election night in 2008.