Green Room

Pew: MSNBC’s coverage of Romney more negative than Fox’s of Obama

posted at 1:31 pm on November 2, 2012 by

If you understand MSNBC as an attempt to counterprogram the liberal caricature of Fox News rather than the actual Fox News, this is unsurprising:

According to Pew, four years ago the numbers for Fox and MSNBC were essentially mirror images of each other vis-a-vis Obama and McCain. If you notice the dates in the graphic, you might be tempted to conclude that the negativity was driven by Romney’s fading polls during September. Not so. If that’s the case, then his resurrection after the Mile-High Massacre on October 3 should have cut sharply into the positive/negative gap. And besides, per Pew, his numbers were actually worse on MSNBC in non-horserace coverage:

MSNBC was especially negative in its treatment of Romney’s policy prescriptions. Fully 75% of the stories focused on Romney’s policies were negative compared with 1% that were positive. For Obama, by comparison, 32% of policy stories were favorable while 18% were negative.

I must have missed the one percent that were positive, unless they ran those in the first half-hour of Scarborough’s show at 6 a.m. to clear the way for the rest of the day. Exit question: How is it that Obama’s coverage from late August to late October was nearly even on CNN and positive (of course) on MSNBC when that period overlaps almost perfectly with the drip-drip-drip of Benghazi revelations?

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exit question: gotta prop up dear leader…deflect, deflect, deflect

cmsinaz on November 2, 2012 at 1:39 PM

MSNBC was especially negative in its treatment of Romney’s policy prescriptions. Fully 75% of the stories focused on Romney’s policies were negative compared with 1% that were positive. For Obama, by comparison, 32% of policy stories were favorable while 18% were negative.

First of all, color me not surprised. Secondly, only 1% of the stories were positive?! I’d love to know which policy they liked.

Doughboy on November 2, 2012 at 1:40 PM

No

WAY!!!

JohnGalt23 on November 2, 2012 at 1:45 PM

Are we supposed to be able to read that graphic? Because it is too freaking small and it doesn’t enlarge.

woodNfish on November 2, 2012 at 1:47 PM

First of all, color me not surprised. Secondly, only 1% of the stories were positive?! I’d love to know which policy they liked.

Doughboy on November 2, 2012 at 1:40 PM

Probably a story about Romney praising Romneycare or some such.

jarodea on November 2, 2012 at 1:50 PM

You guys want to see my shocked face?

This is my shocked face.

=O

Red Cloud on November 2, 2012 at 2:03 PM

The graphic displayed here is misleading. It makes it look like the 46% of Fox’s Obama coverage being negative is almost as much as the 71% of MSNBC’s Romney coverage being negative.

The green Fox-Obama bar should be less than two-thirds as long as the green MSNBC-Romney bar.

J.S.K. on November 2, 2012 at 2:08 PM

Duh

levi on November 2, 2012 at 2:31 PM

What’s more amusing is the CNN line.

mrscullen on November 2, 2012 at 2:38 PM

I think the real story of this is shattering the myth of CNN as the “centrist” news organization.

Fox: Pro-Romney bias (net pro-Romney stories – net pro-Obama stories)
Romney: 28-12 = +16
Obama: 6-46 = -40
Net 16 – -40 = 56 net Romney bias points.

MSNBC: Pro-Obama bias (net pro-Obama stories – net pro-Romney stories)
Obama: 39-15 = +24
Romney: 3-71 = -68
Net: 24 – -68 = 92 net Obama bias points

CNN: (same equation as MSNBC)
Obama: 21-18 = +3
Romney: 11-36 = -25
Net: 3 – -25 = 28 net Obama bias points

So yes, significantly more centrist than Fox, but still has a substantial liberal lean. It actually works out pretty nicely: MSNBC is about as close to completely biased as you can get. Fox splits the difference between MSNBC and perfect fairness and CNN splits the difference between Fox and perfect fairness.

LukeinNE on November 2, 2012 at 2:57 PM

How about adding in the negativity on Romney from the rest of the rotten lying left-biased slimestream media? That would make FOX’s negativity on the left barely measurable.

stukinIL4now on November 2, 2012 at 4:02 PM

Wow, that graph is really misleading in the way they display the percentages. I’m guessing the percentages omitted from the full 100% are the neutral stories? So fox has 46% neg 6% pos 48% neut and msnbc has 71% neg 3% pos and 26% neut. If thats the case, why is the 52% of pos/neg fox stories represented by a bar that is the same height as msnbc’s 74% of pos/neg stories? It gives the impression at first glance that fox and msnbc are the same. But they aren’t, they have much more neutral stories in relation to their negative and positive stories than msnbc. Msnbc seems to just be negative with a sprinkling of neutral stories and positive stories.

Do not like.

Smiles on November 2, 2012 at 4:12 PM