Green Room

Video: What is the sound of one hand clapping for campaign finance reform?

posted at 3:46 pm on November 1, 2012 by

Third ad I’ve seen in the past two days that uses silence to break through the din of political advertising. I’m surprised more campaigns don’t go this route. The best ad I’ve seen this year, hands down, was Americans for Prosperity’s “Dinner Table” spot, which used eloquent silence to capture the agony of unemployment. Even without the eloquence, though, it’s a smart move: The hardest thing to do in the middle of an ad tsunami is to get people to notice your ad, and the easiest way to do it is to force them to look up and see why their TV’s suddenly gone mute. You’ll see more ads like this in the future, certainly, as ever more expensive political campaigns basically take over the airwaves for months in battleground states.

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do we want to win CLIO or win an election?

These ads do nothing for me

gatorboy on November 1, 2012 at 3:51 PM

do we want to win CLIO or win an election?

These ads do nothing for me

gatorboy on November 1, 2012 at 3:51 PM

Unless you’re a prog “we” is the wrong word to use and the ad wasn’t aimed at you.

single stack on November 1, 2012 at 3:59 PM

If you want to see less political ads on TV, take away power from the politicians, then they’ll less to bicker about on your TV.

lorien1973 on November 1, 2012 at 4:00 PM

The hardest thing to do in the middle of an ad tsunami is to get people to notice your ad, and the easiest way to do it is to force them to look up and see why their TV’s suddenly gone mute.

The idea is good, silence can be powerful, but once they had your attention showing a blank screen for an extended time is a good way to get people to look back down again.

After the word “silence” faded away, it would have been a good time to make their point a little sooner before people get bored or speed past it on their DVRs, etc. I can’t imagine most people will stare at the TV for 20 full seconds with no image or sound on it.

I hope they use silence more effectively, it can be a valuable tool.

DrAllecon on November 1, 2012 at 4:26 PM

We are not a Democracy.

We are a Federal Constitutional Republic.

Opposite Day on November 1, 2012 at 5:04 PM

_

2Tru2Tru on November 1, 2012 at 7:10 PM

Perhaps they should use that money to take some classes? We live in a Republic, not a Democracy.

ButterflyDragon on November 1, 2012 at 8:17 PM

Sound’s gone?
Must be time to change the channel.

TimBuk3 on November 1, 2012 at 10:56 PM