Video: What is the sound of one hand clapping for campaign finance reform?
posted at 3:46 pm on November 1, 2012 by Allahpundit
Third ad I’ve seen in the past two days that uses silence to break through the din of political advertising. I’m surprised more campaigns don’t go this route. The best ad I’ve seen this year, hands down, was Americans for Prosperity’s “Dinner Table” spot, which used eloquent silence to capture the agony of unemployment. Even without the eloquence, though, it’s a smart move: The hardest thing to do in the middle of an ad tsunami is to get people to notice your ad, and the easiest way to do it is to force them to look up and see why their TV’s suddenly gone mute. You’ll see more ads like this in the future, certainly, as ever more expensive political campaigns basically take over the airwaves for months in battleground states.