Green Room

Media Goes Wild Over Michelle Obama’s Speech, But DNC Suffers Huge Viewership Loss

posted at 3:05 pm on September 5, 2012 by

Well, Michelle Obama gave a speech last night.  It was well delivered, but the media is going wild about it.  MSNBC’s Alex Wagner praised the First Lady’s address for “humanizing” government.  After all, “the government is the only thing we all belong to” in the mind of liberals.

CNN was all over the First Lady’s address with Wolf Blitzer calling it a “grand slam.”

Matt Hadro at Newsbusters wrote yesterday:

CNN’s senior political analyst David Gergen actually borrowed from Democratic strategist James Carville to make his point. ‘And I want to echo something James said, Anderson. I think if they [the Democrats] have two more nights like this, they could possibly break this race open,” he raved. When asked by Cooper if he could remember a speech by a First Lady on the plane of Obama’s, Gergen said ‘I can’t remember one.’

Yes, it was all sunshine, lollipops, and rainbows.  It’s a shame that this game changing speech received 400,000 less views than Ann Romney’s address at the RNC.

Mike Flynn, editor at, wrote today that:

Overall, the speech attracted around 11 million viewers on the three broadcast networks. That’s about 400,000 fewer viewers than watched Ann Romney’s speech. But, the really bad news for Obama is the massive drop in viewers from 2008.

NBC won the coverage, as it did for the RNC last week. But, its viewership was down 24% from ’08. For its RNC coverage on the first night, viewership was actually 8% higher than ’08. CBS and ABC have even starker declines, dropping 45% and 38% respectively, compared to ’08. Their coverage of the RNC was down also, but a more modest 25% and 38% from ’08.

I think we know why Democrats are having trouble filling the stadium.

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These numbers are based on free market choices made by viewers. Obama will have to change that in his 2nd term – can’t have folks making their own choices, can we?

DublOh7 on September 5, 2012 at 3:46 PM

Love it. Love IT. The enthusiasm gap between Republicans and Democrats this time is huge and probably understated…until you get to real measurements like actual TV viewers.

HoosierStateofMind on September 5, 2012 at 3:56 PM

Just wait till to see how many watch the football game or dear bill slam bho and give dear hill the thumbs up this evening?

letget on September 5, 2012 at 4:12 PM

I don’t know how much of a factor this is: CSPAN broadcast the RNC (but they are not broadcasting the DNC). How many viewers were siphoned off by CSPAN?

Jack Slade on September 5, 2012 at 4:13 PM

How many viewers were siphoned off by CSPAN?

Also Fox News.

Mayday on September 5, 2012 at 4:40 PM

How many people were in the stadium to listen to her speech?

KMC1 on September 5, 2012 at 4:53 PM

Numbers are racist!

ButterflyDragon on September 5, 2012 at 4:57 PM

Unfortunately, the cable numbers just came in, and while the numbers were down on almost every channel, MSNBC managed to make up the difference, and about 2 million more people ended up seeing Michele Obama’s speech than Ann Romney’s.

A couple caveats however.

First, Ann Romney is a relative unknown compared to Michele Obama, and couldn’t draw in a crowd like she could.

Second, regular MSNBC viewers are unlikely to be anything but hard left liberals. MSNBC and NBC are the channels liberals would most likely tune into, and ratings were down significantly on every other channel.

Prognosis, the Obama cult of personality can still draw in a crowd, but its not likely to be the sort of viewer that would likely be persuaded to support Romney.

WolvenOne on September 5, 2012 at 5:30 PM

Additional caveat. Ratings for night 1 of the RNC were not fully measured, as most groups did not count c-span (which didn’t cover the DNC) or smaller news channels such as Fox Business News or Bloomberg.

The actual disparity is likely, far less than the 2 million cited above.

WolvenOne on September 5, 2012 at 5:38 PM

I love numbers. They’re so precise. . .


RedNewEnglander on September 5, 2012 at 6:46 PM

The unfortunate part is that our leadership class has so thoroughly isolated itself from the teeming masses that they care nothing about how they’re perceived.

We really need an opportunity to hurl tomatoes. We really do.

Reasonable regulation is appropriate of course, I’d much prefer tough gas-ripened beefsteak softballs but I’m sure the current crowd would expect on-the-vine organics.

JEM on September 6, 2012 at 11:22 AM

On what basis do some commenters here say that C-SPAN is not covering the DNC? I have been watching the Democrats’ convention (in small doses) on C-SPAN 1 off-and-on since late Tuesday afternoon.

Gene Hunt on September 6, 2012 at 12:44 PM