Tweeting, Parroting and Doubling Down
posted at 2:29 pm on August 14, 2012 by Mike Antonucci
The National Education Association doesn’t want Mitt Romney to be elected President of the United States. It is therefore unlikely to applaud any move he makes, particularly when he chooses a running mate. So it is hardly worth mentioning that the selection of Rep. Paul Ryan led to a press release headlined, “Romney Doubles Down on Right Wing Agenda for the Mega-Rich.” It is safe to say that a majority of NEA members feel the same way.
But NEA isn’t content with the members feeling the same way. They should feel exactly the same way. It isn’t enough for the national union’s communications department to disseminate its talking points through its various outlets; it wants all of its state affiliates to disseminate the same talking points. This leads to some unintentional insight into how NEA messaging works.
Here is a weekend tweet from NEA Public Relations that it suggested to its state affiliates to use as a sample:
— NEA Public Relations (@NEAMedia) August 11, 2012
Note the minor grammatical error – “double downs” instead of “doubles down.”
Now see what followed. Tha faithful didn’t retweet the NEA tweet, but offered it up as their own. First the Nebraska State Education Association:
— NSEAOnline (@NSEAOnline) August 11, 2012
Then Bill Guy, a California Teachers Association communications consultant:
— Bill Guy (@billgcta) August 12, 2012
Then the Wisconsin Education Association Council:
— WEAC (@WEAC) August 13, 2012
Followed by the Fairfax Education Association in Virginia:
— Fairfax EA (@FairfaxEA) August 13, 2012
Each of them “double downs,” suggesting they didn’t spend much time reading it before tweeting it. True believers won’t care where the talking points come from, but this kind of lock-step messaging might cost some votes in [Nearby City].
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