Green Room

Tweeting, Parroting and Doubling Down

posted at 2:29 pm on August 14, 2012 by

The National Education Association doesn’t want Mitt Romney to be elected President of the United States. It is therefore unlikely to applaud any move he makes, particularly when he chooses a running mate. So it is hardly worth mentioning that the selection of Rep. Paul Ryan led to a press release headlined, “Romney Doubles Down on Right Wing Agenda for the Mega-Rich.” It is safe to say that a majority of NEA members feel the same way.

But NEA isn’t content with the members feeling the same way. They should feel exactly the same way. It isn’t enough for the national union’s communications department to disseminate its talking points through its various outlets; it wants all of its state affiliates to disseminate the same talking points. This leads to some unintentional insight into how NEA messaging works.

Here is a weekend tweet from NEA Public Relations that it suggested to its state affiliates to use as a sample:

Note the minor grammatical error – “double downs” instead of “doubles down.”

Now see what followed. Tha faithful didn’t retweet the NEA tweet, but offered it up as their own. First the Nebraska State Education Association:

Then Bill Guy, a California Teachers Association communications consultant:

Then the Wisconsin Education Association Council:

Followed by the Fairfax Education Association in Virginia:

Each of them “double downs,” suggesting they didn’t spend much time reading it before tweeting it. True believers won’t care where the talking points come from, but this kind of lock-step messaging might cost some votes in [Nearby City].

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Not only did they parrot the exact same message, the message itself is very weak tea.

Bitter Clinger on August 14, 2012 at 2:59 PM

This proves my theory that liberals do not read what they disseminate beforehand. They react, they do not evaluate.

TheLastBrainLeft on August 14, 2012 at 3:06 PM

In your title you should have said “double downing” to follow the NEA mold.

jwolf on August 14, 2012 at 3:09 PM

We already knew Mitt/Ryan would not be getting funds from the nea? bho has them in his back pocket as all other union thugs? That’s not to say, that some teachers will not vote for Mitt/team? They will vote who they like/want for our Republic’s future? I just hope lots will think of our nation, not just themselves?

letget on August 14, 2012 at 3:21 PM

Someone needs more education. It often happens when emotion clouds your eyes’ Our children will never be safe until the teachers unions are disbanded, It is a crime with the amount money that is spent on our kids is wasted.

tarpon on August 14, 2012 at 3:35 PM

“Let us do the thinking for you!”

ZK on August 14, 2012 at 11:32 PM