Doesn’t America deserve better…than granny-over-the-cliff ads
posted at 8:19 am on August 14, 2012 by Libby Sternberg
Am I the only one who thinks this has to be one of the stupidest ads ever made? It is — pardon the pun – so over the top that only the lowest of low-information voters would be swayed by it. It almost looks like a parody of a campaign ad.
I’m sure the too-cool-for-school crowd that came up with this spot probably thinks “yes, that’s what we want–a parody that invites the viewer into the deeper truth that all satire conveys.” The problem with that approach? The parody is of its makers. This is precisely the kind of exaggeration that leaves most people shaking their heads, thinking, “another political liar trying to tell me what’s what.” (In fact, the premise of the ad was dubbed the 2011 “Lie of the Year” by PolitiFact.)
Revamping the ad and running it in swing states is a boon for the Romney-Ryan ticket. It just reinforces their “Obama lacks credibility” message, nicely done in this ad:
Of course, the above ad was put together in response to that ridiculous “Romney killed my wife” spot put together by Priorities USA, a blow so low that even The Onion jumped on it with ghoulish humor.
Now, with the granny-over-the-cliff ad running alongside the Romney-causes-cancer message, Romney and Republicans have a terrific opportunity to hammer the lack-of-credibility theme.
“Doesn’t America deserve better than a president who will do or say anything to stay in power?” is a tag line that will resonate far beyond the issue it originally confronted.
So my reaction to the re-release of granny-over-the-cliff is this: Huzzah! Keep up the scurrilous attacks, Team Obama and your compadres. Go as low as you can. Hand Romney one more opportunity to attack your credibility so that when you actually get around to talking about policy (if you ever do), voters will be primed to be skeptical.
Libby Sternberg is a novelist.