Stop Putting Eric Fehrnstrom on T.V. (and other unsolicited advice)
posted at 1:06 pm on July 8, 2012 by Mike Rathbone
Now, I don’t want to be one of those nervous nellies that jump on campaigns when things aren’t going perfectly. I acknowledge that the other side is going to win a few rounds. However, that doesn’t mean one shouldn’t always strive to do better. Vince Lombardi said, that perfection is impossible, but in striving for perfection, one can achieve excellence. Thus, I feel I should offer some advice to Team Romney.
1.) Stop putting Eric Fehrnstrom on television. I can forgive a blunder, we all make mistakes, but the creator of “etch-a-sketch” and “it’s not a tax” needs to stop shooting the campaign’s message in the foot. I’m NOT saying fire him, he’s obviously a smart guy, but some people are meant for T.V. surrogacy and others aren’t. Ed Gillespie does a pretty good job on television. Eric Fehrnstrom, not so much. People have their core competencies, make Mr. Ferhnstrom stick to his.
2.) Follow Ace of Spades advice:
Do a series of three one-hour videos explaining basic economics, and your plan. Release it with much fanfare. Make sure it’s pretty difficult to contradict.
Here’s my thinking: This cohort you’re trying to convince will not watch it. They don’t follow the news, and they sure as hell aren’t going to watch a three hour video on basic economic policy.
But they will hear you did this, and this might help satisfy their insistence that you “explain the facts to them.”
They don’t really want the facts explained to them, of course. That’s already been done a million times. They just want you to take time out to personally explain the facts to them.
So do so.
Again, they ain’t watchin’ it, but they’ll at least be aware that one candidate has done what they demand he do.
Get the people who did Ryan’s videos involved. They seem to know what the hell they’re doing.
To be honest, I only know a couple of things that Romney will do in office, cut taxes across the board by 20%, repeal Obamacare (we hope), and cut spending (somewhat). I follow politics and public policy fairly closely, yet that is about it when it comes to what I know of Romney’s plans. If that’s all I know, how much does the average John Q. know? Not much I’d bet.
There are several key objectives for the Romney camp during this summer. First, build your organization. He’s doing that fairly well. Second, prevent the opposition from defining you. He’s struggling on that front. It isn’t as bad for Romney like it was for Dole in 96, but Obama is getting his licks in with the outsourcing stuff. Romney needs to stop arguing with the ref (i.e the Washington Post), whose already against you, and counter Obama directly. They’re not really doing this. Dick Morris, might have his faults, but when it comes to countering the opposition, I think he’s top notch. Take a page out of his playbook and hit back hard, there are plenty of targets of opportunity.