Green Room

What the ABC/Univision joint news venture really means

posted at 10:00 am on May 8, 2012 by

ABC and Univision announced a joint venture yesterday, the contents of which should serve as a wake-up call to conservatives, and should sound an alarm to conservative media outlets.   According to ABC News:

ABC News announced this morning that it plans to join forces with Univision News to create a multiplatform news, lifestyle and information programming service aimed at U.S. Hispanics.

Both organizations promised in a statement to provide “uncompromising coverage of current events with a unique perspective” with the around-the-clock, English-language television network and digital platform. Both will cater to the country’s more than 50 million Hispanics with programming focused on news, lifestyle and culture. The television network will be staffed by journalists from ABC News and Univision News.

A website, mobile and social media content are expected to debut this summer. The yet-to-be-named television channel is expected to launch in 2013. Editorial coverage will focus on the issues most relevant for U.S. Hispanics, including the economy, jobs, health care, immigration, education, politics, entertainment, health and wellness and more.

This is huge, and a win-win for both networks.  Both networks tap into the nation’s fastest growing demographic in a complimentary manner that enhances each company’s business models.

ABC gets its own Spanish-language news operation, thus catching up with NBC/Telemundo/NBC Latino.  Furthermore, ABC gets to build upon its successes within English-language dominant Hispanics, such as Ugly Betty, the casting of telenovela stud William Levy on this season’s Dancing With The Stars, and the global success of ESPN Deportes

Despite all that, Univision is the big winner here.  Until now, Univision’s growth and sustainability has depended (almost) exclusively on a steady influx of non-English speaking, non-assimilated, non-cultured immigrants.   Today, Univision has set itself up for the demographic long game.  By partnering with ABC, Univision is able to hold onto the children of their core viewers (who faithfully tune in to Sábado Gigante, and the telenovelas, and Jorge Ramos’ newscasts).  Essentially, there is now no outgrowing Univision.

We’ve always known that the mainstream media is playing the Institutional Left’s long game, and they have now secured a venue with which to mainstream the immigration grievance narratives that are the backbone of Univision News (lest anyone have lingering doubts, I give you Exhibits A and B).

Fox Latino is not the answer, as it bears a closer resemblance to People En Español than to an actual news outfit.  MundoFox is still a ways away, and still a question mark…especially with regard to its news division. 

Thus, the question needs to be asked:  How serious are conservative media outlets when it comes to countering the memes and narratives of Hispanic mainstream media?  I can’t even begin to frame the effect of an unabated Univision/ABC venture on the electoral landscape…not just in 2012, but in 2016, and beyond. 

It’s time to wake up.  Clear Channel, Salem, TRN, NewsCorp…I’m looking right at you.  All of you. 

Crossposted at El Tercer Riel (The Third Rail).  You can follow me on twitter @BonillaJL. 

Recently in the Green Room:

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Pander to non-English speaking, non-assimilated, non-cultured immigrants. What could go wrong?

frizzbee on May 8, 2012 at 10:57 AM

Thus, the question needs to be asked: How serious are conservative media outlets when it comes to countering the memes and narratives of Hispanic mainstream media? I can’t even begin to frame the effect of an unabated Univision/ABC venture on the electoral landscape…not just in 2012, but in 2016, and beyond.

This was my thought when I heard about this. Don’t forget that Univision was the same network that tried to blackmail Marco Rubio during the midterm elections. However, we’re only now starting to counter the MSM in English. I can’t even begin to imagine how long it will take for us to do the same in Spanish.

joekenha on May 8, 2012 at 10:58 AM

non-cultured illegal immigrants

frizzbee on May 8, 2012 at 10:58 AM

My first thought too frizz

cmsinaz on May 8, 2012 at 11:01 AM

Damn. Skunked again. What’s it going to take for our side to start playing a long game of our own against the Left?

The time to fight back is not when they’re on the threshold poised to attack.

PatriotGal2257 on May 8, 2012 at 11:18 AM

What? Not even a little Spanish lingo thrown in?

SouthernGent on May 8, 2012 at 11:30 AM

It’s an interesting question. NewsCorp/Fox is in business to make money, so the question for me is whether the suits are ignoring a lucrative market (fatally stupid for a commercial enterprise), or have determined that there’s no money to be made in a Spanish-language, non-leftist-aligned hard-news channel.

I do think Fox would do well to at least generate unique opinion-news programming in Spanish. E.g., a flagship program mimicking the Bret Baier time slot. Expand to a featured opinion guru on the model of O’Reilly. Etc.

Disney has really deep pockets, which is another important factor. NewsCorp doesn’t have anything like the multfarious Disney brand to draw on for walkin-around news- channel cash. Every Mickey Mouse T-shirt sold helps ABC keep even its least-profitable programming going.

J.E. Dyer on May 8, 2012 at 11:52 AM

J.E. Dyer on May 8, 2012 at 11:52 AM

Hey, there’s MySpace! Oh, wait…

SouthernGent on May 8, 2012 at 11:30 AM

El lobo está en la puerta. How’s that? :D

Jorge Bonilla on May 8, 2012 at 11:59 AM

El lobo está en la puerta. How’s that?

Jorge Bonilla on May 8, 2012 at 11:59 AM

Me gusta! :-)

J.E. Dyer on May 8, 2012 at 12:07 PM

J.E. Dyer on May 8, 2012 at 11:52 AM

Not just NewsCorp. I think that Clear Channel is leaving a ton of money on the table, too.

Jorge Bonilla on May 8, 2012 at 12:30 PM

Ahh. The joys of identity politics.

If we as a country had never tolerated that crap, had made English the legal and offical language of the country and had dealt with the illegal problem early on, none of this would be a concern. Too bad we’re not that smart.

And btw to any race baiters out there: my grandmother was a LEGAL immigrant from old Mexico. My grandfather on that side was the child of legal immigrants. So spare me.

avgjo on May 9, 2012 at 7:51 AM

Sorry that last sentence should have read:

‘I’m nice and dark, so spare me.’

avgjo on May 9, 2012 at 7:52 AM