Obama’s new gay marriage stance: Another thinly veiled ploy to win votes
posted at 12:14 pm on March 17, 2012 by Howard Portnoy
Salesmanship, it has been said, is the art of telling people what they want to hear. Once you’ve closed the deal, it doesn’t matter whether the engine turns over, whether that “imperfection” in the sweater is noticeable to others, whether the vacuum cleaner works. All sales are final. Caveat emptor. Oh, and have a nice day.
For Barack Obama, the nation’s salesman in chief, events of the past 3 years have necessitated revisions to his sales pitch that appeared wildly inconsistent at times. He introduced his plan to overhaul the nation’s health care system with the boast that insuring an additional 30 million Americans would cost less. Within a matter of months, the money-back guarantee had shifted to “it will be deficit-neutral,” which over the past year underwent yet another refinement. Now his handlers and MSM water-carriers are reporting that “it will cost more but not as much as ‘they’ say.”
In 2008, he sold his candidacy on the promise that he would reject the Washington political paradigm of selling favors to special interests. Last month he went back on his word, but again White House spokesmen had an excuse: The move, they insisted, would level the playing field, so it was OK.
Among the tougher sells Obama has faced are positions on issues that were hotly debated before he reached the Oval Office. One of these is same-sex marriage, an issue on which the president has made his views “perfectly clear.” Namely, he personally opposes it and believes that each state should decide for itself whether the definition of marriage should be altered to accommodate gay couples.
At least that was the case yesterday, when the president put himself on record as opposing a ballot measure in North Carolina that would forbid same-sex marriages in the state. Said Cameron French, Obama’s campaign spokesman for North Carolina:
While the president does not weigh in on every single ballot measure in every state, the record is clear that the president has long opposed divisive and discriminatory efforts to deny rights and benefits to same sex couples.
But that argument is bogus. Civil unions already extend the rights and benefits to same-sex couples that are enjoyed by heterosexual couples. Nope, this is another flat-out change in spiel cynically crafted to win votes. If the president is, as ABC News reports,“’evolving’ on the issue” of same sex marriage, it is purely in the interests of political expediency.
Consider: His chances of reprising his victory in the Tar Heel state, which he won by a hair in 2008, are remote. His approval rating there, though up slightly in recent months, is still under 50%. Pollsters point, moreover, to two overarching problems for Obama in reclaiming the state. One is a 3.4% increase in independent voters. The other is a 5.4% drop in registered Democrats.
The president’s sudden advocacy for gay unions is, thus, not so much a change in attitude as it is a bone that he hopes will re-energize his flagging Democratic base.
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