All American Muslim goes all 9/11
posted at 9:10 am on December 30, 2011 by Jazz Shaw
A few weeks ago we covered the brewing controversy surrounding TLC’s new series, “All American Muslim” after the Florida Family Association called for a boycott of the program and Lowe’s pulled their advertising. While some critics claim that the show isn’t truly “representative” of Muslims in America, the producers have put forward an episode which hits the question of terrorism, etc. in a more direct fashion. Here’s a short clip of local law enforcement officer Mike Jaafar sharing his feelings about the anniversary of the 9/11 attacks.
The controversy surrounding the show has spread beyond the Florida conservative group which began it. Just this week, as Jim Hoft reports, WordPress took down the blog Bare Naked Islam, which had been calling for the show’s cancellation. (Though the reasons cited by WordPress don’t specifically include a reference to the show.) They were also getting attacked from the Left, as PETA blasted them over one woman’s decision to give up her ten year old dog.
Lining up on the opposite side of the aisle, hip hop artist Russell Simmons took the side of the show, being joined by Mia Farrow. He called for a boycott of Lowe’s, (though I’m not sure what that’s supposed to accomplish) and bought advertising time during the broadcast himself.
So has the show benefited in the form of higher ratings amid all the Sturm und Drang, as I speculated it might earlier this month? The premier episode actually did fairly well, with more than 1.7 million viewers and a .9 overall rating, though it dropped nearly 50% over the next couple of weeks. The impact on the ratings from these stories seems to be… not so much.
TLC’s ‘All-American Muslim’: Controversy Does Not Equal Ratings
It would appear members of the conservative Florida Family Association are among the few actually paying attention to TLC’s All-American Muslim.
The reality series about Muslim families living in suburban Detroit, which lost advertising from Lowe’s and other brands after FAA condemned it as propaganda, is languishing in the ratings.
Only five episodes into its first season, the series ranked 78th among Sunday’s cable broadcasts for Dec. 11. With only 908,000 viewers and a 0.3 rating among adults 18-49, it’s being easily outperformed by series like History’s American Pickers, Discovery’s Moonshiners and its latest lead-in, Little People Big World: Holiday Surprise.
We’re still waiting for the confirmed numbers for the last episode, but the trend lines don’t seem to indicate that all of the shouting over the subject matter is causing viewers to come back in droves.