In Search of Independents

posted at 11:31 pm on July 19, 2009 by

Independent and moderate voters are the key to winning elections, according to conventional wisdom. It seems like common sense to suppose that if roughly 40% of the electorate is reliably Democrat, and 40% votes Republican, victory depends on winning the bulk of the remaining 20% or so. Most people who don’t follow politics closely would agree with the statement that you can’t win an election if you lose the independent vote. A slightly more detailed version of this principle says that a winning candidate must energize his own base, depress his opponent’s turnout, and win the lion’s share of the independents.

Politicians with strong appeal to the conservative base are casually dismissed as doomed, because they would lose the independent vote in the general election. You probably didn’t make it to the end of the previous sentence without the image of Sarah Palin popping up in your head. Every single thing she has said and done, since erupting onto the national stage in the 2008 presidential election, has been confidently cited as the final nail in her coffin with independents. Even people who basically like her will shake their heads and sadly pronounce her unelectable for this reason.

It’s interesting to note that liberal Democrats are never said to be doomed among independent voters, no matter how far Left they are. Barack Obama was the most ideological, far-left major party candidate in recent history, but even when he mumbled Marxist cant in response to questions from a randomly encountered Ohio plumber, the media did not wonder if he might have jeopardized his standing with independents. No one in the mainstream press dismissed Howard Dean in 2004 as “unelectable,” despite his eccentric behavior and aggressively ideological platform. The smart set considered him to be an unstoppable juggernaut, right up until he self-destructed in the primaries. Michael Dukakis and Walter Mondale are remembered by the media as noble liberals who made tactical mistakes in their campaigns, or were cheated out of their victories by underhanded methods. They are never portrayed as extremists rejected by moderate voters.

Media bias explains much of this, particularly in the case of Obama, who spent the 2008 election riding in a sedan chair carried by “journalists” with tingling legs. There’s more than slanted reporting at work, however. The political landscape has tilted in a collectivist direction for the better part of a hundred years. It began with the national wartime mobilization of World War I. It was ratified in Roosevelt’s New Deal, and became finalized in Johnson’s Great Society programs. Conservatives often speak of a fundamentally “center-right” country, but the center was dragged awfully far to the left between the 30s and 60s. The media is not entirely wrong to suggest that serious conservative candidates spend their entire campaigns in danger of losing the “independent” voter, because these voters accept some basic premises about the relationship of individuals to the State… and conservatism strongly rejects these premises. The rapidly deteriorating American economy and society cannot be fully restored, until conservatives convince enough voters to join them in this rejection, and move the “moderate” center of politics back to the right.

Over the course of the twentieth century, Americans came to see their government as having problems to solve, instead of duties to perform. The belief that only a huge, activist government can address most of the nation’s difficulties has become deeply ingrained in our thinking. Consider the casual willingness of average people to dismiss private charity, or free-market programs, as effective means of coping with poverty. No matter how enormous the failure of the Great Society’s constellation of welfare programs, no matter how much money is wasted, and regardless of how quickly the worst social pathologies have grown among the welfare class, the belief that only government can effectively “care” for the needs of the poor remains largely unshaken among liberal and moderate voters. Too many people are willing to accept the notion that government spending is the only way to measure how much society “cares” about any given problem. Manifest failure and outright corruption on the part of liberal politicians are forgiven, because they “care” so much.

The objective failure of Big Government programs doesn’t prompt the independent voter to turn on them – at least, not as quickly as conservatives would like. This is partially due to liberalism’s insistence that its results are immune from criticism, due to the moral urgency of its policies. It’s also due to the sheer, incomprehensible size of Big Government, which makes it easy to convince independents that even though a given socialist program was a disaster, things would have been far worse if the government had taken no action at all. You can hear exactly this argument being retailed today by Obama mouthpieces, in defense of the wasted $800 billion “stimulus” package.

The flip side of this belief in the urgency and justice of Big Government is also largely accepted by the electorate: if you wish to reduce government spending on any given problem, you don’t “care” about it. The desire to reduce the overall power and wealth of the government is seen as being motivated primarily by greed. The icy simplicity of collectivism is one of its selling points. The State is the collective will and justice of the people, so anything taken away from the State is being stolen from the people. It is remarkable how quickly the American mind calcified into this kind of thinking.

The 2010 and 2012 elections will offer an opportunity for conservatives to make real gains with independent voters, because the radical nature of the Obama Democrats makes it increasingly difficult for anyone to agree with them, while still pretending to be a “moderate.” What’s the moderate position on jacking up the national debt to 82 percent of the economy over the next ten years? Where does the moderate come down on the matter of government seizing control of private industries? How can you support people who want to steal thousands of dollars from working American families, to battle the imaginary menace of “global warming,” and still claim you’re parked squarely in the middle of the road?

What is an “independent?” If there was ever a time when someone could mix a precise selection of liberal and conservative beliefs into a finely blended tonic of moderation, while retaining a shred of intellectual consistency, that time has passed. Above all, the self-declared independent wishes to be seen as thoughtful and non-partisan, above grubby considerations of party and ideology. They want to be hailed for making informed decisions. In an era of thousand-page bills and trillion-dollar spending programs, the easiest way to appear thoughtful and informed is to repeat whatever the media assures you is the smart, compassionate position.

Many people who identify themselves as independent are actually moderate liberals or conservatives, who are alienated from the Democrats or Republicans due to a few specific issues. Others are more firmly on the Left or Right than they pretend, but they desire the aura of thoughtfulness that comes with proclaiming themselves to be above party and ideology. What unites every strain of independent is some degree of willingness to listen to reason… and reason is comprehensive. The sort of clumsy, unfocused campaign run by John McCain held little interest for the independent voter, because it was so obviously filled with his personal obsessions, blank spaces to be filled in later, and obvious ploys to attract specific blocs of voters. Nothing turns off independent voters faster than someone who seems to be running for President just because it was their turn to give it a shot.

Republicans need to win over independents, not pander to them. We must persuade them to climb against the slope of a political landscape that has been tilting left for generations, ever since America accepted the idea that its central government has the responsibility for fixing every problem in life, and the right to demand a limitless amount of their wealth and liberty to fund its efforts. In the Total State now under construction, the last thing anyone will be permitted is independence.

Blowback

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Once again Dr. Zero is on target. I think that in order to win over the “independent” voters we need to offer positive alternative solutions and not just horrified negativity however justified. We also need to offer explanations of what the consequences are of socialized medicine, cap and tax, and weakness with our enemies and antagonism with our friends such as Israel mean for us.

We can do this not just with arguements commenting on blogs but by offering local talks by groups like: “Coalition for Effective Health Care for All”. I just made that name up but you get the idea.

And speaking of effective health care for all, what happened to our conservative solution, ie. medical savings accounts? The real problem with health care costs is the cost of the burgeoning bureaucracy be it corporate or governmental. Another contribution to health care costs is that a bureaucratic run program keeps lousy doctors in business. Such doctors are often test happy as such tests generate extra income and drive up the premiums.

And why pay government tax dollars for coverage of people who can afford and have their own programs. There are only a small number of people who actually would need government funded healthcare. Notice I said government funded NOT government provided. We need to eliminate the bureaucrats between the doctors and the patients. If the government has to pay for the deductible for poor and elderly people let it be limited to just that. NO government or other bureautic entity should decide on the nature of the care provided. That’s between the doctor and the patient to decide. Let a catastrophic insurance plan cover the rest. Such plans are very cheap.

Ok, rant over. Let the comments begin.

shmendrick on July 20, 2009 at 12:09 AM

Its NOT 40/40/20… may want to check you numbers.

You’ll also find that there is a LOT of anger INSIDE of both parties… even those who reliably vote for one party or the other…

If someone started a fiscal con / libertarian party… with some bucks behind it so it could compete? I think you’d see a LOT of people jump ship.

Romeo13 on July 20, 2009 at 12:38 AM

We have a lot of brainpower here at Hot Air. What do YOU think should be the game plan?

Here’s some ideas:
1) Have all candidates sign a Contract 4 America. Worked the first time.
2) No earmarks. Repeal the current stimulus.
3) Restore trust to voting. No Motor voter. Prove you’re a citizen.
4) Ricco on ACORN. Save 6 Billion $ right there.
5) Drill, baby, Drill. Plus catalyst research for less energy use.
6) Nuclear Power. Explain why. For the Left, say France has done it for years.
7) Divest US ownership in businesses like GM, Fannie Mae, and Chrysler.
8 End the H1-B program.
9) Long term- repeal the 17th Amendment.
10) End all affirmative action programs in 2015. You’re American-nothing. There is nothing in the DNA of our species to justify AA plans. Culture determines outcomes, to a degree. American exceptionalism is individual, not group based.

What are your ideas?

NaCly dog on July 20, 2009 at 12:50 AM

4) Ricco on ACORN. Save 6 Billion $ right there.

Amen. If we keep allowing one political party to funnel public monies into corrupt political organizations such as ACORN and its kin, before you know it that’s what we’ll have; one political party.

The Jug-Eared One’s assault on the Inspectors General is an ominous indicator of this administration’s bent for stifling opposition and rejecting accountability.

hillbillyjim on July 20, 2009 at 4:03 AM

Its NOT 40/40/20… may want to check you numbers.

Romeo13 on July 20, 2009 at 12:38 AM

I was attempting to convey the way most people who aren’t political junkies see it. I know the actual numbers are different, and of course fluctuate over time… and even if you pull the very latest figures from voter registration figures or polls, people’s voting behavior doesn’t always track with their registration or poll responses.

I wonder what percentages you’d get if you counted all the “soft” supporters of the two parties – people who are essentially independents, but identify as partisan. I have the feeling their numbers are increasing, and maybe the 40/40/20 split commonly thrown off the top of people’s heads isn’t coming close to the actual, effective breakdown.

Doctor Zero on July 20, 2009 at 8:28 AM

Well said Doc Zero.

As for solutions, I thought that was a pretty decent list NaCly. The problem I see with that sort of approach is two-fold. I’m pretty sure that getting the message out for our side, is almost hopeless, and I’m starting to think that no matter who we vote in, they will not make any significant, long term improvements.

As a whole, politicians have proven themselves to be unable to make long term cuts to their power. The federal government, as an entity is adverse to anything but further growth. The only way to stop it’s growth in any meaningful way, is to forcibly cut back on it’s power base. We need to work within our states to convince people to take back the power from the feds. The constitution gives the states the power and the right to restrict the federal government. We need to exercise that power.

aelhues on July 20, 2009 at 8:29 AM

Another well-written piece from the Doc. I’m a registered Republican but consider myself independent, with a lower-case “i”. Mine is a reactionary response to the softening of GOP leadership on core conservative values and I’m sure many of you feel the same.

Wide spread reaffirmation the ninth and tenth amendments would help. A clearer understanding of history would help. An emphasis on Christian values would help. (Yeah, I went there, although there are millions of professed Christians who vote for liberals. A concept that floors me).

Our number one problem is laziness. We’re too lazy. We are lazy in our faith. Lazy in our communities. Lazy in our education. Lazy in disciplining our children. I could go on and on. I’m generalizing, of course, but that’s the point. The exceptions shouldn’t be the noble, wise, and involved, the exceptions should be the selfish, short-sighted, and self-important.

What we need to remember is that even if the ultra-rosy scenario of taking back congress and the White House in 2010-12 takes place, our work isn’t finished. That would be a simple reactionary response to Obama, Pelosi, and Reid’s insane political opportunism. After we have regained political control in this country we need to work doubly hard just to save us from ourselves.

pugwriter on July 20, 2009 at 9:53 AM

40/40/20 split commonly thrown off the top of people’s heads isn’t coming close to the actual, effective breakdown.

Doctor Zero on July 20, 2009 at 8:28 AM

I see your point… I think the 40/40/20 split is the one the Dem and Rep PARTIES want us all to acknowledge, as it really just leaves us with the binary decision set they constantly push on us.

How many times, on this very board, was I told last election that if I did not vote for McCain, then I was voting FOR Obama?

The Binary decision set plays into the current Washington Oligarcy we have. It allows the two parties to hand power back and forth, while continuing to grow the Government… while ALL the politicians get rich.

Romeo13 on July 20, 2009 at 10:31 AM

The main problem that conservatives have is in getting their message out to independents. The people who watch Fox News, listen to AM radio, or read blogs like this are typically committed conservatives. The media slants any coverage that the general indepenent population gets and coupled with the poor communication by the conservative leadership, it is a wonder that any independents vote Republican.

There has to be a massive effort by the RNC to get the message to these people. Instead of sending me (A committed conservative) a letter a day requesting donations, why not spend their money on sending out basic policy information to indies and dems? Why not push to get one program on a national network to put out the conservative message untainted by journalists? (Can you imagine the ratings eck would get on Fox even as a once a week highlight show?).

chromium on July 20, 2009 at 11:02 AM

NaCly dog on July 20, 2009 at 12:50 AM

Good list. I’d agree on stressing the 9th & 10th Amendments – take a Federalis approach on the social issues might be the best way to unite conservatives and libertarians. School vouchers. Whether you are libertarian or social con, I’d hope we could agree on not spending ANY taxpayer money on Planned Parenthood – as well as using a RICO action against them for their repeated coverups of child sexual abuse, as demonstrated by the excellent Mona Lisa project videos.

Emphasize our strengths – freedom, life, liberty, and property. Vocally point out that entitlements, taxes, ‘spreading the wealth around’ always equal loss of freedom, not helping anyone out.

Fallen Sparrow on July 20, 2009 at 11:03 AM

You can’t get the independent vote by being an attack animal. Independents use their vote to punish bad actors, whether they be incumbents or candidates who aren’t substantive.

The independent voter wants sincere dialogue and workable solutions, not pie-in the sky. Obama won not so much because the independent voter liked him, but because the system needed a shock.

eaglesdontflock on July 20, 2009 at 11:06 AM

NaCly dog on July 20, 2009 at 12:50 AM

How about:

Limit damages/awards in malpractice lawsuits.
Plaintiffs who bring suits and lose must pay legal expenses of defendants.
Repeal Sarbanes/Oxley.
Declare English the official language of the United States.
No amnesty for illegal aliens (no benefits of any kind or automatic citizenship for babies of illegals born here).

Just a few for starters

J.J. Sefton on July 20, 2009 at 11:09 AM

Republicans need to win over independents, not pander to them.

Exactly. And we win them by challenging them. The “Gen Y” people are fiercely independent.

Yes, they’ve been drilled with a mindset of “we are all equal”, but if we can show them that this means equality of opportunity for all who wish to take advantage of the wonderful opportunities this great country offers, I think they will respond favorably.

We need to convince them that “all men are created equal,” black and white, brown and yellow, and not one person will be patronized by giving them an artificial equality.

They do not want to be told how to live. We need to show them that big government will do exactly that.

And we need to show them that personal responsibilty is just that. They don’t need to be responsible for another’s (in)actions. We need to teach them that charity it a personal act, not some government progeam.

I think we can and will win over “Independents” by sticking to our conservative convicxtions of smaller government and personal responsibilty.

davidk on July 20, 2009 at 11:09 AM

Good: “8. End the H1-B program.”

Better: 8. End the H1-B program and birthright citizenship to the children of non-citizens.

Knott Buyinit on July 20, 2009 at 11:12 AM

Why is Doctor Zero not on the full time Hot Air staff??? His/Her writing is so on target!

Wine_N_Dine on July 20, 2009 at 11:14 AM

Hmmmm…

I’d also like to see an amendment that the Constitution is the Ultimate Law of the Land, and is not co-equal to treaties…

We now have a situation where the President, and Senate, can dilute the Constitution by signing treaties which jeopordize our independence as a country.

Romeo13 on July 20, 2009 at 11:18 AM

The only way the republican’s can lose this independent’s vote now is to screw up worse than the democrats are screwing things up at the moment.

OR, such lively, intelligent, charismatic independent candidate pops up that they steal 40% of democrat and republican voters and their positions are agreeable to me.

Then I’d take the chance to dump on both established parties.

Spiritk9 on July 20, 2009 at 11:26 AM

NaCly dog on July 20, 2009 at 12:50 AM
J.J. Sefton on July 20, 2009 at 11:09 AM
—–
Remember, Tip O’Neill is right…

These are all good issues, but it has to be left up to the pol-on-the-ground *which* ones to emphasize. You’re not going to get a lot of traction in Illinois on declaring English the official language, for example.

Look, compare your list to the original “Contract With America” and make sure your issues are just as broad as the ones Newt’s crew came up with…

Mew

acat on July 20, 2009 at 11:44 AM

My aunt sent me this…

Our party could turn the tables on Democrats who accuse Republicans of being the ‘Party of NO!’.
Being a member of the ‘Party of No!’ should be worn as a badge of honor.

These are some of this administration’s policies we say NO! to:

No to: Massive spending bills passed without debate, or even being read.
No to: Zero transparency or accountability on how the money is being spent.
No to: A huge expansion of nanny government without the consent of the governed.
No to: Our form of government being changed at warp speed into Socialism.
No to: The idiocy of not using American resources to meet America’s energy needs.
No to: A Cap and Trade bill that will lower the standard of living of every American by onerous
taxes. (Except the opportunists who fabricated the scam and are now set
to reap billions from it)
No to: The destruction of our health system.
No to: Explosion of the national debt.
No to: Nationalization of private companies
No to: The destruction of wealth and redistribution of what’s left.
No to: Policies which have resulted in an unemployment rate that hasn’t topped out yet.
No to: The bailouts – banks, AIG, automakers, etc.

Republicans must be the ‘PARTY OF NO’ to stop the obscene power grab by this out of control government
or we will witness the end of the most successful form of government the world has ever known. It will
be replaced by a form of government in which power is restricted to a few. That is known as an oligarchy.

The simple phrase, the ‘Party of NO!’ should resonate with Republicans, Independents, and even some
Democrats who didn’t realize what Obama meant by ‘change.’

I am proud to be a member of the ‘Party of No.’

reshas1 on July 20, 2009 at 12:21 PM

Its NOT 40/40/20… may want to check you numbers.

In 2008 exit polling, 44% of voters identified themselves as “moderates”, vs 22% liberal and 34% conservative.

I have long rejected the cheerful idea that this is a conservative/centrist country. I believe that moderates are much more easily swayed by spin and “feelings” than they are by conservative policies, which would make this a liberal/centrist country.

guntotinglibertarian on July 20, 2009 at 12:23 PM

I have several aunts and uncles, friends that are very conservative(but union), but ALWAYS vote Dem… And are defending O to the max.. I’ll never get it.

reshas1 on July 20, 2009 at 12:26 PM

What are your ideas?

NaCly dog on July 20, 2009 at 12:50 AM

I’ll add a few that haven’t been mentioned:

Term limits for Congressmen and Senators: no more carreer pols. 1 term for senators, 3 terms for congressmen. 6 years and you’re done.

Tighter congressional control of the Fed: if you control the money supply, you need to have a LOT of oversight. Mandatory yearly audits, and the board members are subject to approval by congress.(Yeah, it sounds Ron Paulian, but it also sounds like a good idea. Who knows how many friends the lefties have in the Fed? Ben Bernake being a prime suspect.)

As for Doctor Zero’s post, you hit the nail on the head. One of the biggest problems today is that we’ve shifted our mindset on government. In particular your ‘problems’ versus duties point. Government’s duties are clearly defined, and government is given power only in relation to performing those duties by the Constitution of the United States. Unless we are able to broadcast that message and get the American people to understand that fact, conservatism will only remain a political ideology that’s very much misunderstood. Once people learn that, Conservatism becomes more than just a political ideology, it becomes the principles of good government, and I think people will see it for that with a little education.

If we could teach the people on how governments duties and powers are already well defined that would do more for us than having a star candidates (remember, we need congress and the senate too!) with plenty of bucks to run good commercials (all three of which we lack, though I’m not counting out Palin yet).

Chaz706 on July 20, 2009 at 12:47 PM

Even people who basically like her (Sarah) will shake their heads and sadly pronounce her unelectable for this reason.

This is what kills me. We kill our own. Bring back Reagan’s philosophy “Don’t bad mouth a fellow Republican”.
(or words to that effect)

Herb on July 20, 2009 at 12:49 PM

Republicans need to win over independents, not pander to them.

There is no “middle ground” in politics today. No one thinks, and no one will ever think, that the welfare state is just a tiny bit too big or a tiny bit too small.

Anyone who believes in a minimum wage, welfare, or any other government-enforced charity, will always be in favor of increasing it beyond whatever it happens to be at the current time. And anyone who thinks entitlement spending should be reduced also thinks it should be completely eliminated.

But no Republican is willing to unabashedly run on the platform of ELIMINATING the welfare state, because that would be declared “too radical” by the Media Powers That Be.

Think about it for a second: how many hard-core Republican votes would that position cost? But it would win over at least half of the currently disillusioned independent voters!

And, personally I suspect even more than that. Seriously, how many independents could there possibly be who think Barak Hussien Obama isn’t quite liberal enough to get their vote? When you see Black Panther T-shirts at polling places, it’s safe to say that, even in the dank barrel that is liberalism, you are scraping the very bottom.

logis on July 20, 2009 at 12:51 PM

If guntote is correct, then Republican chasing of the moderate vote is counterindicated.

With a 44-34-22 split along moderate/conservative/liberal lines, a conservative candidate needs only 37% (roughly) of the independent vote to win the Presidency, assuming an otherwise ‘party line’ split.

I also agree that people viewing the government as an answer to their problems hurts this country greatly.

Scott H on July 20, 2009 at 1:20 PM

guntotinglibertarian on July 20, 2009 at 12:23 PM

Agreed. What people consider center-right today would have been center-left when I came of voting age in 1972.

Additionally the GOP is not a conservative party. Just look at its leaders since the 50′s. Eisenhower, moderate; Goldwater, conservative; Nixon, Progressive; Reagan, Conservative; Bush I; moderate; Dole; moderate; Bush II; moderate-progressive; McCain, Moderate-progressive. Goldwater and Reagan were aberrations in the scheme of things for the GOP.

As for me, I am a conservative independent. The GOP crossed the rubicon when they failed to support solid conservative Judges like Estrada earlier this decade. The GOP left me then.

chemman on July 20, 2009 at 1:34 PM

What are your ideas?

My first idea is that a litany of promised changes that cannot happen won’t make any impact.

Since Obama is making Big Changes the response should be attacking every one of his assumptions straight up.

Most Americans still want to run their own lives. The Democrats are going to slap Reagan Democrats in the face with the reality of what their good-hearted liberalism really means. They won’t like it. They can’t afford it.

Whoever wants to win needs to push the Red, White & Blue Big Themes of individual liberty, private property and punctuate the history of our traditions with over the top respect for our citizen soldiers. This isn’t just a white guys theme. Every immigrant citizen I know came to America expecting less interference from bureaucrats not more. Immigrants also are joining up for our services in heroic quantities. Lift them up as they deserve.

Palin’s greatest strength is that, like Reagan, she’s proud of America, free enterprise and our unifying myth of American righteousness. That vision still resonates across the country. Push it HARD and without any ifs or buts. Let Obama, Reid and Hillary provide all the Blame America buts and ifs. The last guy to win 49 states had a relentlessly positive vision of America. As Rush says, “It works every time it’s tried.”

If the Lord sends the right person to make the delivery the American Myth is a theme even Moderates get excited about.

rcl on July 20, 2009 at 2:22 PM