New Jeb ad: Trump’s a jerk, you know

posted at 10:41 am on January 14, 2016 by Ed Morrissey

Oh yeah? Well, your mama wears army boots! I’m so glad that our politics reflects our national maturity and perspicacity

Former Gov. Jeb Bush (R-Fla.) says that Donald Trump is “a jerk” for his past remarks toward the disabled in a new online ad released Thursday.

“I’ve got to get this off my chest — Donald Trump is a jerk,” the GOP presidential candidate said in the spot titled “Enough.”

“I believe life is precious,” Bush continued. “I believe life is truly a gift from God [and] we’re all equal under God’s watchful eye.

“When anybody – anybody – disparages people with disabilities, it sets me off.  That’s why I called him a jerk.”

I guess it beats running ads about Marco Rubio’s boots and making comments about his height. He’s going after the frontrunner rather than nearby challengers, which is another interesting and better choice, at least in principle. But this incident is two months old, and the time to run this would have been when Trump mocked Serge Kovaleski in November. There have been a few debates between then and now when Bush could have made this an issue. By now, it’s old non-news. So why now?

Besides, part of Trump’s draw is that he’s the Honey Badger of politics. He doesn’t care who he offends. Bush might get some draw among those already inclined to think of Trump as a vulgar demagogue, but this might just end up reinforcing support in Trump’s base. After all, the New York Times and several other media outlets went after Trump for this two months ago. Did it hurt his standing, or has it improved since then? Here’s the RCP average in national polling since roughly that time:

rcp-60days

Why spend money on this kind of personal attack rather than on issues where Trump could be vulnerable? Trump has flip-flopped on a number of issues that are important to conservatives, and a sustained attack on a substantive basis might actually work. We don’t know, though, because the other candidates haven’t tried that strategy yet. They either ignore Trump and fight others on issues, or they focus on Trump’s antics without realizing that his supporters don’t care if he mocks anyone or everyone.

The acid test is this: Will Bush call out Trump as a jerk onstage tonight? Releasing the ad today certainly indicates that Bush will attack tonight. If not, it might be the final “ObamneyCare” moment for Bush.

Update: Chris Cillizza also questions the timing:

Here’s my guess at Jeb’s calculation for running this ad now.  He and his team recognize that the end game of the Republican nomination fight will be Trump and a “not Trump” candidate. And that the best way to be the “not Trump” candidate is to be seen as the one willing to most aggressively take the fight to him.

That’s a savvy way to look at the field. Of course, it was also true a month or two ago — when Bush probably should have first put this ad on TV.

It’s not just about being aggressive, though — it’s about understanding the attraction of Trump and being smart and substantive about confronting him. He’s not going to lose votes because he mocked a member of the media, no matter how vulgar people might think it was.


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Comments

Poor lil Jebbie..what a joke that woman is..

celt on January 14, 2016 at 10:44 AM

Bush might get some draw among those

…who enjoy being road kill.

Fenris on January 14, 2016 at 10:46 AM

Jeb! is still the most pathetic figure of them all, like a ghoul.

Thank you Lord for the season.

Schadenfreude on January 14, 2016 at 10:46 AM

The Establishment thinks that Conservative Americans are jerks, we get it…

“Don’t let your voters choose you, choose your voters.”
-POTUS/Haley/Establishment

mjbrooks3 on January 14, 2016 at 10:47 AM

Jeb!

Hillary!

I like the predicament both clans are in.

America will show you a yuuuuuge finger, royalists.

Schadenfreude on January 14, 2016 at 10:47 AM

!jeb! ads are sadder than the starving children ads.

ConstantineXI on January 14, 2016 at 10:47 AM

Washington (AFP) – Republicans square off in their latest US presidential debate Thursday, just 18 days before all-important first votes are cast in the nominations race, after a rising party star delivered an extraordinary rebuke to frontrunner Donald Trump.

Thank you Lord for the stupid party, and for letting us witness its self-made demise.

Schadenfreude on January 14, 2016 at 10:48 AM

Link

Schadenfreude on January 14, 2016 at 10:49 AM

Jeb!
Hillary!
I like the predicament both clans are in.
America will show you a yuuuuuge finger, royalists.
Schadenfreude on January 14, 2016 at 10:47 AM

Er, Uhhh, let me be clear, peasants, I, Me, My, Mine may not be leaving…. -Barack HUSSEIN Obama.

ConstantineXI on January 14, 2016 at 10:50 AM

This is ancient history in political time. Next he will have an ad blasting Trump for saying McCain isn’t a war hero.

Cecil Corn on January 14, 2016 at 10:50 AM

Former Gov. Jeb Bush (R-Fla.) says that Donald Trump is “a jerk” for his past remarks toward the disabled in a new online ad released Thursday.

Toward the disabled? How many disabled people are included in that group? And Trump’s remarks were directed to them all?

Or maybe the truth is the remarks were actually directed to one guy, who is disabled, and therefore (apparently) cannot be disparaged under any circumstances. Disability — a shield of invincibility.

It’s been well established that virtually no one in that crowd that day knew anything about the particular reporter. Trump could not have been referencing a point of fact unknown to his audience.

Lolo on January 14, 2016 at 10:51 AM

No Shiite Sherlock – most politicians and many successful business people are.
And while that’s one of the reasons I don’t like him, personally, that doesn’t mean he can’t do the job.

dentarthurdent on January 14, 2016 at 10:51 AM

“Trump is unhinged.” -Jeb Bush

Flange on January 14, 2016 at 10:52 AM

The real state of the union, and Jeb! is just and ant, and Nikki is a precedent-setting moron.

Schadenfreude on January 14, 2016 at 10:52 AM

Trump is a Jerk. Bush is too tall. Rubio is too short. Nobody likes Cruz’s nose. And Carson is sleep talking,

I’m glad we have Hillary on the other side, since she doesn’t have any of these game changing problems

OrthodoxJew on January 14, 2016 at 10:53 AM

an ant, but not even. He’s an embarrassment and should have listened to his mom. The two old ones will die ingloriously now.

Schadenfreude on January 14, 2016 at 10:53 AM

The Establishment thinks that Conservative Americans are jerks, we get it…

“Don’t let your voters choose you, choose your voters.”
-POTUS/Haley/Establishment

mjbrooks3 on January 14, 2016 at 10:47 AM

So thinking Trump is a jerk = conservatives are jerks? Most conservatives don’t even support Trump

OrthodoxJew on January 14, 2016 at 10:55 AM

Jeb had no trouble supporting Romney when he snubbed a handicapped man:
https://www.youtube.com/watch?v=NY6UTnS6Z-A

RecursivelyIntelligentSuperComputer on January 14, 2016 at 10:58 AM

Jeb is right that what Trump did was being a jerk…or worse, and still amazed that his defenders actually stood by Trumps side, that was sad, I felt pity for those who felt they had to defend the indefensible.

But Jeb…it’s over, you don’t have it, people will not rally around you…move on. It’s forced, people can feel it, retire and enjoy your life, you did a great job as governor, let that be your legacy.

right2bright on January 14, 2016 at 10:59 AM

The MSM is in full blown Tamp Trump mode. I’m quite sure at this very moment, there are republicans and democrats, huddled together in a room at the capital, trying how to stop this guy. If Trump can voterize his crowds, it’s over.

rik on January 14, 2016 at 11:01 AM

Jeb!. No!. The media still hold out hope for another Bush vs Clinton though.

And, it continues to be hilarious how Trump fanboys cheer whenever Trump insults someone, but no one else is supposed to say anything about it unless you are applauding it.

Moesart on January 14, 2016 at 11:04 AM

Jeb reminds me of the kid in high school who everyone gave wedgies to

insonh on January 14, 2016 at 11:05 AM

Are we also forgetting that the reporter being mocked that day cannot move in any way similar to how Trump moved in mocking him? Really. Impossible, absolutely impossible. Physically impossible. He’s never been able to move that way, and no one with the same disability can.

And we are also forgetting how Trump mocked others the same way? including those having normal mobility.

This mocking-the-disability myth has been thoroughly debunked.

Lolo on January 14, 2016 at 11:08 AM

Who’s the jerk…the one mocking a reporter or the one hugging people in wheelchairs to make a political ad?

Youngs98 on January 14, 2016 at 11:09 AM

Yes Jeb, he’s a jerk.
An effective, successful jerk.
But not a whiny, pasty loser. Like you.

Now, please, for your own good: GT*O of the race, mm’kayy?

orangemtl on January 14, 2016 at 11:11 AM

This is how you waste big donor money.

NYCMike on January 14, 2016 at 11:12 AM

Jeb Bush, first female President.

Joseph K on January 14, 2016 at 11:13 AM

I would like to see anyone get the crowds that Trump gets. And the GOPe turns it’s back on this

rik on January 14, 2016 at 11:19 AM

Jeb is a retarded establishment progressive clown, you know.

And yes, Trump can be a jerk. So what? I don’t care if he excessively masturbates in a closet upside down if he gets the damned job done as he says he will. None of the other candidates are even coming close to saying they will do what Trump says he will do, and they’d be too damned afraid to try for fear of pissing off THEIR base of progressive PIGS.

Bush is toast as far as I’m concerned. I wouldn’t vote for him if he was coated in gold leaf holding a fire hose and my nut sack was engulfed in flames.

Andy__B on January 14, 2016 at 11:21 AM

Most conservatives don’t even support Trump

OrthodoxJew on January 14, 2016 at 10:55 AM

Are Eric Cantor and David Brooks “conservatives”?

mjbrooks3 on January 14, 2016 at 11:24 AM

I said before Trump is a bastard and I meant that in a good way. Only a bastard can take the fight to a bitch like Hillary. All the others will treat her with kid gloves if they are nominated.

Cecil Corn on January 14, 2016 at 11:26 AM

Next Jeb ad:

Jeb Bush is a jerk – Jeb Bush

RickB on January 14, 2016 at 11:27 AM

Oh yeah? Well, your mama wears army boots! I’m so glad that our politics reflects our national maturity and perspicacity …

Maybe we can bring back dueling…it worked for Andrew Jackson and Abraham Lincoln.

Today they are on American money!

Also here is a blast from the past: Election of 1800.

It is nice to see Bush has figured this out swimming around in the ocean after Trump already sunk his battleship. Trump’s Lessons: Politics is not a court of law. It is not some game with lots of rules. The strong win, and the weak are crushed. Stop listening to consultants who have no idea what they are talking about. Donors donate, but should not run the campaign.

William Eaton on January 14, 2016 at 11:27 AM

“You can’t insult your way to the Presidency.” — Jeb Bush
“Donald Trump is a jerk.” — Jeb Bush

fossten on January 14, 2016 at 11:28 AM

Obama is a jerk too, and a lot of people voted for him. Just sayin’.

dolfan on January 14, 2016 at 11:29 AM

America needs a smart jerk.

WryTrvllr on January 14, 2016 at 11:35 AM

So thinking Trump is a jerk = conservatives are jerks? Most conservatives don’t even support Trump

OrthodoxJew on January 14, 2016 at 10:55 AM

So Trump rebuking one obnoxious disabled reporter = Trump disparages all disabled persons?

You can’t make this stuff up.

I agree with Schadenfraude – I love this season!

TheRightMan on January 14, 2016 at 11:50 AM

“You can’t insult your way to the Presidency.” — Jeb Bush
“Donald Trump is a jerk.” — Jeb Bush

fossten on January 14, 2016 at 11:28 AM

He’s just trying to prove his point. Kind of like a Polish firing squad.

Neitherleftorright on January 14, 2016 at 11:52 AM

Well, that clinches it. I’m voting for Santorum! SANTORUM!

Nethicus on January 14, 2016 at 11:57 AM

My prediction for tonight:

The Donald will look to his left with a long pause and stare and say

“Jeb I’m still surprised you are on this stage with us”

You all can put the bank on that line.

Innercat on January 14, 2016 at 12:04 PM

Jeb (Who?) reminds me of the annoying character Eddie Haskell.

31giddyup on January 14, 2016 at 12:06 PM

News flash!!!! Trump really is a jerk. But so what, Barky is a jerk and he got two terms. That seems to be the new standard in politics. As long as there are LIV’s on the left and disillusioned voters on the right then jerks are what we get.

NOMOBO on January 14, 2016 at 12:22 PM

Um, didn’t Jeb make fun of Rubio’s “disability” for being short like, um, yesterday?

http://www.cnn.com/2016/01/13/politics/marco-rubio-jeb-bush-boots/

Kokonut on January 14, 2016 at 12:24 PM

“I’ve got to get this off my chest — Donald Trump is a jerk,” the GOP presidential candidate said in the spot titled “Enough.”

More donor money down the tubes.

Yo, donors, this act wouldn’t play in Peoria.

Dusty on January 14, 2016 at 12:25 PM

Jeb Bush, first female President.

Joseph K on January 14, 2016 at 11:13 AM

And Hillary thought she’d be the first grandma president.

Schadenfreude on January 14, 2016 at 12:32 PM

POS Bush, who wants your kids’ education to be controlled by a bureaucrat in Washington.

POS Bush, who wants your neighborhood and school overrun with illegal aliens cuz there’s somethin’ wrong with YOU if you don’t like illegal invaders taking your job or your taxes.

the only jerk here is Bush, the little, low energy shrub.

Senator Philip Bluster on January 14, 2016 at 12:37 PM

A country which is great wouldn’t give a second thought to electing a silver spooned jerk who makes fun of people with disabilities.

Bush won’t and shouldn’t be the nominee, but this is a very effective ad which will damage Trump.

Basilsbest on January 14, 2016 at 12:54 PM

Trump has flip-flopped on a number of issues that are important to conservatives, and a sustained attack on a substantive basis might actually work.

…but not if the record of the person making that attack is just as bad or worse. If Jeb! were to try this, he’d quickly get slapped down.

Sockpuppet Politic on January 14, 2016 at 12:55 PM

wtf is jeb thinking??? this is such old news. i guess he is trying to remind people who forgot. but i am pretty sure it will not do much to change anything. trump supporters don’t care that he is a jerk. they are confused. they think that being rude to people is a sign of strength, and kindness is weakness.

Sachiko on January 14, 2016 at 1:32 PM

OK, maybe Trump IS a jerk. But is says a lot about Jeb if that’s his level of engagement. If Trump is low class, then show us high class. Don’t get all flustered and emotional and call names. Use your brain, to explain, and persuade.

LashRambo on January 14, 2016 at 1:50 PM

Hasn’t this fool been expelled from class yet?

Nat George on January 14, 2016 at 1:50 PM

I would not worry about that. He may be a jerk but he wasn’t who put the forth (Bush 41 and lied about being a conservative) liberal ignore the Constitution jurist on the SCOTUS or (Bush43 who also lied about being a conservative)who put the Fifth and final rubber stamp liberal ignore the Constitution jurist on the SCOTUS.

Your whole family has done nothing but screw this country.

pwb on January 14, 2016 at 2:07 PM

“At what point to we say enough of this.” -Jeb Bush in ad

Yeah. Exactly. But we’ve had enough not of Trump, but of the self-righteous Act of Lovers like Nikki Haley and The Bearded RINO (Ryan).

anotherJoe on January 14, 2016 at 2:30 PM

Jeb can’t afford to be too much of a jerk, he has to practice his big donor fellatio. “No teeth, Jeb! No teeth!”

earlgrey on January 14, 2016 at 3:05 PM

Jeb is a jerk. His PAC lies and twists truth as much as Obama, Reid and Pelosi. I do not trust him.

On the other hand, I will vote for any of the 4 current front runners – some more happily than others – or Fiorina. There is no one else in the GOP field whom I can support in the general or the primaries. But then, given the numbers, unless GOPe starts putting its thumbs on the scales, there shouldn’t be any reason to ever need consider voting for any of them.

deepdiver on January 14, 2016 at 3:20 PM

Typical Ed:

“Trump has flip-flopped on a number of issues that are important to conservatives, and a sustained attack on a substantive basis might actually work.”

Bush tried the ‘I’m more Conservative than that ‘Fake Conservative’ Trump’ schtick early on and it doesn’t work.

Jeb can’t pull that off because he’s a RINO, Ed.

Sheesh.

Corporal Tunnel on January 14, 2016 at 4:19 PM

I’d like to see someone do an ad-perhaps Trump- that said, ” President Obama and Governor Haley both decided to scold Americans for refusing to welcome foreign murderers, rapists, slavers, pedophiles, homophobes and sexual predators.

I disagree.

America does not have to welcome people who condone criminal behavior or whose values are antithetical to American values of freedom and equality.”

talkingpoints on January 14, 2016 at 5:00 PM

“I’ve got to get this off my chest — Donald Trump is a jerk,” the GOP presidential candidate said…

“During anxious times, it can be tempting to follow the siren call of the angriest voices. We must resist that temptation.” — Nikki Haley.

Everyone listen to Nikki. Don’t vote for Jeb! Bush. He has an angriest voice.

FlameWarrior on January 14, 2016 at 5:13 PM

Jeb can’t pull that off because he’s a RINO, Ed.

Sheesh.

Corporal Tunnel on January 14, 2016 at 4:19 PM

But Ed is aligned very closely with Jeb Bush on most issues, and was a de facto Jeb supporter before Bush became a walking, talking laughingstock whom nobody wanted to admit to supporting.

Right Mover on January 14, 2016 at 5:21 PM

Would be great to get the video, but in the debate, Bush was making the lame point that if we put tariffs on China, they might fight back (!) and Trump ignored him, threw in the word “weak” into his general answer, indicating briefly to Bush by way of illustration. He spent precisely 1/10 second on his argument. Priceless!

Lunch money stolen…again!!

virgo on January 15, 2016 at 12:57 AM