Doubling down: New ad from Jeb’s Super PAC attacks Rubio again for flip-flopping

posted at 11:21 am on January 12, 2016 by Allahpundit

If you thought last night’s surreal jab at Rubio for being pro-amnesty was a one-off thing, think again. You ain’t seen nothing yet.

Is this a good ad or not? Everyone’s going to say “TERRIBLE” because saying “terrible” is the safe bet whenever you’re describing the Bush campaign, but I dunno. Let’s look at the pros and cons. Con: It’s weird, as the 60s theme is totally, totally out of joint with the GOP electorate. This is a long way to go for a joke about Rubio’s boots. Pro: It’s striking! Not a bad thing to be when you’re trying to break through the din of campaign ads in Iowa and New Hampshire. Con: The musical reference will be lost on many voters under the age of 60 and pretty much all voters under the age of, say, 35. Imagine trying to process this ad having never heard the song on which it’s based. Pro: The Nancy Sinatra vocal mimicry is solid. And remember, it’s old people who seem to like Rubio best. This hits the elderly-flower-child-turned-late-in-life-Republican demographic where it lives! Con: It doesn’t do anything to focus the viewer’s attention on Rubio’s specific flip-flops, and the boots reference is a gag that only political junkies will get. It’s exactly the sort of thing that political consultants would laugh about while most voters say, “Huh?” Pro: Mike Murphy’s ad guys really got to bust out the FX in this one!

Erick Erickson wonders if we’re seeing Bush 2016 morph into Anyone But Rubio 2016:

It’s like Mike Murphy never had his heart into backing Bush. He just wants to beat up Marco. Seriously, the ad quality in the pro-Bush ads was terrible. Now suddenly they’re running slick ads against Rubio all over the place. The ads are at a higher production value and also being run with what looks like greater frequency.

More and more it seems to be a case of Jeb Bush’s Super PAC going off the reservation just to attack Rubio. The attacks against Donald Trump have amounted to a billboard or two while the Rubio attacks are a sustained air war by a candidate who is less and less viable by the day.

Jeb Bush, at this point, really should denounce his Super PAC. Bush is not going to be the nominee, but is getting backed by a Super PAC doing its level best to stop someone who is a potential nominee and a Bush protege. I know it is personal for Bush, who feels betrayed by Rubio, but the polling shows it was never going to be him. Too many Republicans have moved into the “anybody but Bush” camp through no fault of Bush’s. And now Bush’s team has turned to nonstop character assassination against a candidate who tried to get passed a policy Jeb Bush himself supported. Even more laughable is Bush’s campaign directly attacking Rubio for being part of the “Establishment,” which is the Old French word for “Bush Family.”

Joe Pounder, a Rubio advisor, is grumpy too:

This is part of a $3 million Super PAC ad buy attacking Rubio in Iowa and — surprise — South Carolina. You can understand the strategy of softening Rubio up in Iowa before the big vote in New Hampshire, but what’s the argument for running this in SC instead of NH, which is Jeb’s most important early state? If Jeb finishes far behind Rubio in New Hampshire, he might not even make it to South Carolina. If you’re throwing the kitchen sink at the guy, why not do in a state where you’re desperate to finish strong?

Whether a flip-flopper attack will work is also an open question when the frontrunner this year used to back all sorts of Democratic positions (and still backs some) and is/was personally chummy with the Clintons. Rubio has been attacking Cruz for weeks as a flip-flopper on legalizing illegals and lately he’s begun hammering Chris Christie as a serial opportunist on issues from abortion to immigration to guns to Common Core. (Fact check: True.) The point of this ad is to tar Rubio with the same brush — and the irony is, it’s more likely to benefit Ted Cruz in doing so than it is Jeb Bush. Cruz is the one who’s been selling himself as a staunch, principled conservative in contrast to the “moderate” immigration reformer Rubio. Team Jeb is calculating, I suppose, that if they can drive conservative fencesitters from Rubio to Cruz in Iowa and South Carolina, that’ll hold down Rubio’s overall numbers. And the more headlines there are about Rubio underperforming on election night in the early states, the more Bush can argue that he’s the only establishment candidate with the resources to stop Cruz and Trump over the long haul. There’s an informal Cruz/Bush alliance developing. In fact, if Cruz really wants to twist the knife on Rubio, he could note at the debate on Thursday night that Rubio’s gone further than even Jeb Bush has in supporting a path to citizenship for illegals rather than a path to permanent residency. Cruz and Bush would rather face each other than face Rubio. Bush, at least, is working to make it happen.


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Comments

“Marco Rubio is unhinged.” -Jeb Bush

Flange on January 12, 2016 at 11:23 AM

New ad from Marco attacks Jeb for being “desperate”.

Don’t you love the “friends”?

Heh

Schadenfreude on January 12, 2016 at 11:25 AM

Meanwhile, a reality check

Don’t you just love how the “center right coalesces”?

Schadenfreude on January 12, 2016 at 11:26 AM

Jeb will be Trump’s VP. you heard it here

gerrym51 on January 12, 2016 at 11:29 AM

Meanwhile, a reality check

Don’t you just love how the “center right coalesces”?

Schadenfreude on January 12, 2016 at 11:26 AM

What about the Tabs, they’re always under polling young libertarians -TBSchemer

RickB on January 12, 2016 at 11:32 AM

¡Jeb! going after Rubio, Rubio going after ¡Jeb!; I like it.

Redstone on January 12, 2016 at 11:32 AM

Jeb should’ve listened to his mom and not ran at all. He’s just embarrassing himself at this point.

changer1701 on January 12, 2016 at 11:33 AM

Meanwhile, a reality check

Don’t you just love how the “center right coalesces”?

Schadenfreude on January 12, 2016 at 11:26 AM

I wouldn’t call national polls a reality check, to me if Trump wins IA its over, and if Cruz wins IA there will be a long race

OrthodoxJew on January 12, 2016 at 11:34 AM

This is almost as lame as jeb!’s smoke writing Cessna’s.

Mr. Arrogant on January 12, 2016 at 11:38 AM

They both deserve each other…

William Eaton on January 12, 2016 at 11:39 AM

The musical reference will be lost on many voters under the age of 60 and pretty much all voters under the age of, say, 35

For the record AP, I’m 35, and have that song on my droid’s playlist…as does my 30 year old wife.

As for the content, or the why?

I know it is personal for Bush, who feels betrayed by Rubio, but the polling shows it was never going to be him.

This^, it’s personal. Marco was supposed to be the heir of the heir apparent…he didn’t “wait his turn” and has infact out-shown the entitled one.

Rogue on January 12, 2016 at 11:40 AM

Rubio doesn’t really “flip-flop” too much, other than a brief period in 2010 Rubio is an all-in amnesty warrior, he and ¡Yeb! see eye to eye.

Redstone on January 12, 2016 at 11:41 AM

Has Erickson officially endorsed Rubio?

He seems like a big fan.

Redstone on January 12, 2016 at 11:42 AM

Soooooooooooo…………..the guy who pushed for all of the Republican candidates to sign a petition promising to support the GOP candidate – whomever it might be – and who’s now stating he will-not support Trump if he becomes the nominee……….is accusing Rubio of flip-flopping???????????

mjs28c on January 12, 2016 at 11:42 AM

This Jeb! ad… teh gay.

bofh on January 12, 2016 at 11:52 AM

I have tens of millions to burn and I am going to use it burning down a collapsed Rubio!

Constitutionalist on January 12, 2016 at 11:52 AM

Has Erickson officially endorsed Rubio?

He seems like a big fan.

Redstone on January 12, 2016 at 11:42 AM

You are looking at this wrong.
The real question you need to ask is, has Rubio made the proper payments to Erickson to get the official endorsement.

Constitutionalist on January 12, 2016 at 11:53 AM

This ad is okay as a anti Rubio message, but I was surprised that it was from Jeb!’s Right to Gripe, or whatever the correct name is, super pac. It’s certainly not a pro Jeb! ad.

OT, but anyone else notice all the favorable press Bernie is getting today? It’s not surprising that Move On endorsed Bernie. It’s ironic since they began their truth twisting organization to prop up Bill Clinton, but not surprising. But it’s a big story as is Biden’s praise for Bernie, contrasting his commitment to battle “income inequality” as opposed to Hillary’s Janey come lately stance. Is Hillary so toxic that even the lefty media is turning? Who knows, but fun times for sure.

polly2150 on January 12, 2016 at 11:54 AM

You are looking at this wrong.
The real question you need to ask is, has Rubio made the proper payments to Erickson to get the official endorsement.

Constitutionalist on January 12, 2016 at 11:53 AM

I didn’t ask why, just noted that he has taken a noticeably pro-Rubio turn in his last few columns.

Prior to that he was actually a little more pro-Trump and Cruz for a brief period.

Redstone on January 12, 2016 at 11:57 AM

It’s as if Jeb, and his supporters, took a hard look at the current President to see which of his traits made him appear the most Presidential – in order for Jeb to emulate it.

They chose petulance.

Athos on January 12, 2016 at 11:58 AM

Prior to that he was actually a little more pro-Trump and Cruz for a brief period.

Redstone on January 12, 2016 at 11:57 AM

I read redstate at one point in time in my life. That whole supporting Trump/Cruz thing is how he puts pressure on the establishment to make their tithes or bad omens portend.

Constitutionalist on January 12, 2016 at 11:59 AM

Seems I remember Jeb “my dad and brother were President, it is now my turn” Bush saying that Trump wasn’t going to become President by insulting his way there. Maybe some one needs to tell Bush you are not going to become President by making snide remarks about people. Even if you have one of your pacs doing it.

pwb on January 12, 2016 at 12:01 PM

jeb going after rubio for flip flopping is no different than rubio going after slick teddy for flip flopping.

both attacks are accurate, but both probably fail because of the attacker.

Garyinaz66 on January 12, 2016 at 12:03 PM

“At this point, what difference does it make?”

contrarian on January 12, 2016 at 12:03 PM

I read redstate at one point in time in my life. That whole supporting Trump/Cruz thing is how he puts pressure on the establishment to make their tithes or bad omens portend.

Constitutionalist on January 12, 2016 at 11:59 AM

Could be, around 30% of his columns will actually be kind of good, as hard to believe as it may be, then the remaining 70% are just awful.

And he certainly tends to hold personal grudges and view himself as a vastly influential “gatekeeper”.

Redstone on January 12, 2016 at 12:06 PM

I wish Jeb would just go away. He’s not going to win the nomination. He should never have run. And now he looks bad. I don’t care who the candidate is (well, I do), but we should never attack each other. It just gives the Dems ammo to use later.

COgirl on January 12, 2016 at 12:11 PM

Put Jeb and Marco into the oil pit and let them wrestle. Five bucks on Marco, he’s more slippery.

Rix on January 12, 2016 at 12:11 PM

And he certainly tends to hold personal grudges and view himself as a vastly influential “gatekeeper”.

Redstone on January 12, 2016 at 12:06 PM

Not sure if they are grudges. But he changed back when he was about to join CNN I think it was. That was when Redstate did the massive purging of their commenters. He was clearing the site up to make himself clean enough for his future pay masters. At the time, him and his wife were having financial difficulty and the TV gig was his shot to get financially better off. That was the end of the good and more consistent Eric Erickson, and the beginning of the more establishment friendly Erickson who has to show just enough conservatism to keep the doors open and give him enough credibility to make it hurt when he pulls the knives out.
That is how I remember it, I still have my account there, but it must be over 3 years since I last logged on.

Constitutionalist on January 12, 2016 at 12:12 PM

It will have no effect overall. They have money to spend. So, they’re spending it before Jeb drops out. Hey, it created jobs huh?

jake49 on January 12, 2016 at 12:24 PM

The comments on the YouTube video are pretty funny. Surprised Right to Rise enabled them. This ad is a joke.

MikeRuss on January 12, 2016 at 12:41 PM

Did the ad cost a lot of money?

Then good. Moar, please.

The anti-American basturds who are trying to solidify the props under their end of the public trough by donating big bux to the election of these establishment globalists deserve to see their immense investment flushed away in a pointless pursuit of one midget candidate after another.

Dolce Far Niente on January 12, 2016 at 12:41 PM

Jeb Bush needs to GROW UP, and get out of this race. This ad is just an example of why he is doing so poorly. It is beyond LAME…like Bush.

Armyspouse on January 12, 2016 at 2:38 PM

Ad reflects poor decision-making.
The producer should have had the dancing legs dressed in black narrow leg mom-jeans, like Rubio wore, not suit pants.

G. Charles on January 13, 2016 at 1:29 AM

Funny to watch Rubio and Bush fight over 14% of the vote

Dollayo on January 13, 2016 at 6:35 AM