The saddest political ad ever

posted at 7:41 pm on January 7, 2016 by Allahpundit

Do you see now why Jeb, for all his dynastic entitlement, is a figure to be pitied? Think back to the beginning of this campaign, when he sent right-hand man Mike Murphy off with $100 million to inflict “shock and awe” on the rest of the field. Imagine the sort of advertising firepower Jeb envisioned his Super PAC bringing to bear in order to clear his path to the nomination.

This is what it’s come to. This is the whole Jeb campaign in one image — an antiquated advertising platform, a pitifully weak jab at the bully Trump, an overreliance on the fading authority of the Bush brand, and a bizarre blindness to how this stuff looks to other people. The very saddest part is that it was Murphy himself who posted it on Twitter. He was proud of it. He used it to taunt Trump. That’s like driving past a rich man’s house in a Ford Pinto and shouting “How you like me now?”

I wonder how many people were involved in developing, approving, and paying for that. They could have put anything on the billboard: A few lowlights from Trump’s Democratic past, a few key endorsements for Jeb, a puppy with “Vote Bush!” underneath, you name it. This is what they ended up with. The idea, I assume, was to reinforce in the pithiest way possible the idea that Jeb is the anti-Trump in the race. Team Jeb’s only chance at the nomination at this point is to somehow make the primaries a binary choice between Trump and someone else, on the theory that Trump has a ceiling of around 35-40 percent. Whoever ends up in the “someone else” role gets 60-65 percent of the vote and wins. Jeb’s tried running on his record but he’s still behind Rubio and Christie. He can’t beat them on pure retail skills either. His only chance is to hope that Trump has so thoroughly dominated the race that the majority of the party that doesn’t support him will go into the booth next month in New Hampshire and ask themselves one question: “Who’s been the hardest on Trump?” Who’s fought him with the most relish? Who’s attacked him unapologetically? That’s Bush’s Hail Mary play for a comeback in NH. The billboard, I guess, is Murphy’s way of communicating “BUSH HATES TRUMP” to those voters with as much brevity as he can. The quote about Trump being unhinged, though, is so mundane that you walk away wondering who could have thought it was memorable enough to warrant being broadcast on a billboard. After six months of trading shots with Trump, this is the most memorable zinger Jeb has thrown at him? It’s almost more an advertisement of Jeb’s haplessness on the trail than it is an attack on Trump.

The photoshops are already flying fast and furious on Twitter. In lieu of an exit question, I’ll leave you with this:


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Comments

Maybe he’ll say he didn’t read it before signing off on it. Then he could say he fully meets all government standards for performance of duties.

claudius on January 8, 2016 at 1:18 AM

The sign really should have been in Spanish, Jeb. It would be an Act of Love.

Cicero43 on January 7, 2016 at 7:47 PM

“Love wins!”

LOL

Dr. ZhivBlago on January 8, 2016 at 2:55 AM

That’s like driving past a rich man’s house in a Ford Pinto and shouting “How you like me now?”

good one

Younggod on January 8, 2016 at 6:22 AM

His comments were absurd. Simplistic, uninformed, and ridiculous all at the same time.

Happy Nomad on January 7, 2016 at 7:53 PM

More projection than the Cinerama.

Younggod on January 8, 2016 at 6:31 AM

when you see that little rectangular box underneath it reminds me of cigarette cancer warnings… like, whatever this package contains, and whoever it came from is, well, a purveyor of cancer. Leadership cancer, I would call it.

profits101 on January 8, 2016 at 8:55 AM

I wonder how many people were involved in developing, approving, and paying for that. They could have put anything on the billboard: A few lowlights from Trump’s Democratic past, a few key endorsements for Jeb, a puppy with “Vote Bush!” underneath, you name it. This is what they ended up with.

That’s good stuff , Allah. But it’s a real question – I’m really wondering – no sarc – how much money was spent in time/meetings working on that billboard ad?
It seems like Trump has Madison ave talent and Bush has cronies and maybe even relatives of cronies – or maybe even his own wife and kids – working on ad copy.

BoxHead1 on January 8, 2016 at 9:00 AM

So is Jeb!s campaign team dumber than a bag of rocks?

Never mind – you don’t have to answer that.

Turtle317 on January 8, 2016 at 9:37 AM

The ¡Jeb! TV ads are sadder than those Sally Struthers “feed the children” guilt trips.

ConstantineXI on January 8, 2016 at 9:40 AM

Jeb to N. Korea:

“You guys better stop. You’re going to make me mad.”

Trump to N. Korea:

“Screw you guys. I’m buying N. Korea and putting a casino on it.”

Turtle317 on January 8, 2016 at 9:42 AM

This might require a teeny tiny little tinfoil hat for a moment, but look at Jeb’s billboard masterpiece and ponder the fact that this is the brainchild of the acme of the establishment GOP’s professional consultants and media experts. Top men. The very best GOP money can buy.

It certainly reminds one of McCain’s and Romney’s campaigns, does it not?

What it tells me is that the very best in the Republican field are incapable of actually understanding or implementing a winning campaign.

How could anyone do this so badly?

It leaves me with the uncomfortable speculation that even the GOP primaries are not really won or lost based on skillful campaign messaging and vigorous GOTV work but have been pre-determined. Eeny, meany, miny moe, you lose, you hang on a while, you lose, this guy wins the primary.

My gut feeling is that the GOP enjoyed their many years in the minority wilderness and are not really interested in the Presidency anymore (certainly not while there is a Republican majority in Congress).

If it accidentally happens, as with Dubbya, they can work that to their advantage, but at a national level they have lost the ability and interest in appealing to voters. The entire establishment GOP piggery is far larger than its number of seats in government, and it doesn’t require winning the reins of power anymore.

Remember, without Trump crashing on to the scene, Jeb would have been the nominee, but when faced with an outsider, we are seeing his actual appeal to be in the low single digits.

Dolce Far Niente on January 8, 2016 at 9:58 AM

What’s that little box at the bottom? It looks like one of those Surgeon General warnings on a cigarette billboard. What’s it say, “Caution: The Surgeon General has determined that voting for an establishment Republican who really only wants the job because he can’t let his brother one-up him can lead to larger government, with the possibility of bankrupting you and your children to the 5th generation.”?

GWB on January 8, 2016 at 10:54 AM

Maybe he should have spent the money on a blimp!

clement on January 8, 2016 at 11:01 AM

Not quite as sad as watching trump fanboys attribute everything to trump, chinas economy slumps/rises/whatever? Trump effect. US media talks about something? Trump effect, no matter what happens, it’s due to their god trump.

clearbluesky on January 8, 2016 at 11:02 AM

Remember, without Trump crashing on to the scene, Jeb would have been the nominee

Total BS.

Jeb Bush never had a shot at this. America doesn’t want another Bush president.

Trump has nothing to do with that. Silly Trump dupes.

Moesart on January 8, 2016 at 11:20 AM

It’s almost more an advertisement of Jeb’s haplessness on the trail than it is an attack on Trump.

Yep. I saw the photo of the billboard and was wondering if it was paid for by the Trump campaign, rather than Jeb’s.

s1im on January 8, 2016 at 11:25 AM

No wonder the LSM wants Jeb to be Hillary’s opponent.

earlgrey on January 8, 2016 at 12:37 PM

clearbluesky on January 8, 2016 at 11:02 AM

“Clearbluesky” – what you see when you look into his/her/its ear.

earlgrey on January 8, 2016 at 12:41 PM

Talk about unhinged…

Jeb Bush the “joyful tortoise” carries turtles in his pocket while out on the campaign trail in New Hampshire.

I give them out to kids. Slow, steady progress — that’s what that means,” he told reporters, as he pulled out more turtles from his pocket. “I have a bunch of turtles. I got the little baby Jesus, I got my rosary beads and I got three turtles

Buttercup on January 8, 2016 at 12:56 PM

But but Jeb!….you can’t insult your way to the Whitehouse. That’s not gonna happen.

Take your acts of love and go stroke an illegal somewhere.

PatHenry on January 8, 2016 at 1:28 PM

¡Jebito Arbusto!
It has been very entertaining to watch as the GOP establishment mouthpieces like Fox News and National Review have ever-so-slightly morphed from ¡Jeb! to a brief infatuation with Carly Fiorina to another brief infatuation with Ben Carson. Now their boy is Wee Marco ‘Open Borders’ Rubio.
What a fookin’ hoot.
Ladies and Gentlemen, step right up, drink the eGOP Kool-Ade. Hold your nose and vote for their losing choice – again.
~(Ä)~

Karl Magnus on January 8, 2016 at 1:32 PM

No wonder the LSM wants Jeb to be Hillary’s opponent.

earlgrey on January 8, 2016 at 12:37 PM

Yep. The last spineless GOP sacrificial lamb was another spineless jellyfish named “Mittens”. I stopped buying what they’ve been selling long ago.
~(Ä)~

Karl Magnus on January 8, 2016 at 1:35 PM

So if Jeb is ‘hinged’, does that means he swings both ways?

I don’t wanna know.

But that might get him some support from the LGBT crowd.

s1im on January 8, 2016 at 1:47 PM

That’s like driving past a rich man’s house in a Ford Pinto and shouting “How you like me now?”

Awesomely funny.

TerryW on January 8, 2016 at 2:11 PM

Trump should buy the next billboard down the road and have it say:

“Jeb is … Jeb Bush.

— Donald Trump”

J.S.K. on January 8, 2016 at 3:22 PM

Jeb is low energy dude….enough said.

woodhull on January 8, 2016 at 4:00 PM

Not quite as sad as watching trump fanboys attribute everything to trump, chinas economy slumps/rises/whatever? Trump effect. US media talks about something? Trump effect, no matter what happens, it’s due to their god trump.

clearbluesky on January 8, 2016 at 11:02 AM

This message brought to you by Donald Trump.

nico on January 8, 2016 at 6:15 PM

Jeb….straight to the “whiner’s circle”.

ProfShadow on January 8, 2016 at 7:06 PM

“Trump is unhinged.”
I think a week or so ago he called another candidate “He’s a jerk.” I believe it was Cruz but not sure.

You’ll know ¡Heb! is getting mad when he calls Trump a doodoo-head.

CelebrateHomogeneity on January 9, 2016 at 1:28 AM

Appearing Tonight

PUPPET SHOW

Jeb Bush

Cicero43 on January 7, 2016 at 7:45 PM

It was supposed to be Jeb Bush, THEN Puppet Show!

fitzfong on January 9, 2016 at 10:30 AM