Video: Trump’s first TV ad very Trumpy indeed

posted at 12:01 pm on January 4, 2016 by Allahpundit

A monthlong ad bombardment of Iowa and New Hampshire by the GOP field begins with the frontrunner, who told WaPo he’s planning to drop $2.1 million to put this on the air in those two states. By comparison, Team Jeb is prepared to spend $14 million on ads in New Hampshire (and the Boston market) alone, including two Super Bowl commercials. But then, Jeb has no choice; if he’s not shoving his way in front of voters during commercial breaks, he’ll go unseen. Trump is ubiquitous on cable and the Internet. This ad will be too, for 24 hours or so. Why pay to put it on TV when TV will bring it to the masses for free?

This isn’t as Trumpy as it could be, as it’s not an attack ad, but it’s still quintessential Trump. It’s a checklist of his most outlandish campaign promises. Getting Mexico to pay for a border wall? Check. Seizing oil fields in Iraq and Syria after ISIS is destroyed? Check. Banning Muslims temporarily from entering the U.S.? Check — and let me say, this is probably the first ad in political history to include the phrase “until we can figure out what’s going on.” (Whether as a sly way to hint that the ban would be indefinite or to reinforce the idea of Washington’s ignorance, Team Trump likes that phrase when addressing this topic.) It’s hard to believe, given the attention these proposals got last year, that even low-information voters haven’t already heard of them and priced them into Trump’s stock, but maybe that’s not the point here. The point may simply be to remind them how different Trumpmania is from political business as usual. If you’re an Iowan, you’ll spend the next four weeks watching the same familiar soft-focus biographical ads from the other candidates with the same familiar vague promises of lower spending, tougher defense, a hopeful future, and so on. Trump’s ad aims to remind you that he’ll go places the professional politicians won’t. That strategy has been gangbusters for him so far in the primaries. In fact, I’d love to see data on how many Trump fans actually believe he’s going to do the things he’s promising here and how many like him simply because he’s willing to broach the topics. One of those groups is more likely to be disappointed by a Trump presidency than the other but they’re equally useful to him on caucus night.

Trump, a guy who’s always been shrewder about media than anything else, including real estate, has good ad sense too:

Trump said that as a producer and star of NBC’s hit reality program “The Apprentice,” he came to appreciate that straight-to-camera ads featuring political candidates are boring or seem manufactured. By contrast, he said, Facebook, Instagram and other social media are more conducive to direct videos.

“We have a lot of the rallies in them and we’ll include more, assuming it looks good and is captured right,” Trump said of his upcoming ads. “I don’t like sitting down and shooting an ad because I don’t think you capture the same energy you see at our events like we had in Mississippi on Saturday,” when he drew throngs to a 15,000-seat arena in Biloxi.

Compare his spot to the second clip below, a new ad from Ted Cruz that’s … straight-to-camera. In Cruz’s defense, he doesn’t have the luxury Trump does of everyone in America already knowing who he is and what he looks like. He needs to be on camera to get acquainted, and he needs the soft-focus direct appeal to take the edge off of his reputation as a too-slick self-interested pol. He also knows his strength is in appealing to conservative principle, especially in contrast to Trump, rather than making promises he knows he won’t keep. That’s why you’re getting Cruz the abstract ideologue here instead of Cruz vowing that he’ll oppose legalization of illegals “today, tomorrow, forever.”



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Comment pages: 1 2 3

Redstone on January 4, 2016 at 3:54 PM

Any midgets? Can’t have a real debauche without midgets.

MJBrutus on January 4, 2016 at 3:59 PM

a solid conservative like a John Kasich and the claws come out.

Redstone on January 4, 2016 at 3:14 PM

do you mean the guy whose father was a postal worker?

that’s about 50% of anything he ever says.

over and over.

snore.

and in that last debate: who glued all his fingers together so that he was flopping around like a phocomelus ?

WaldoTJ on January 4, 2016 at 4:01 PM

SOME Muslims do not feel that they need to choose as they see no conflict between our civil institutions and their faith. It is a simply false to say that they all do.

MJBrutus on January 4, 2016 at 3:19 PM

well … no TRUE muslim would feel that way.

WaldoTJ on January 4, 2016 at 4:03 PM

Geez. I hope you’re not counting on these votes for your chosen candidate.

Maybe you can answer – why are some people so rude about it? I’ve seen what appears to be reasonably intelligent people writing off large chunks of voters needlessly. Do you think these votes will ever come back after being insulted on a regular basis? Can ANYONE afford to make this kind of unforced error?

Consider this: If Trump does fall on his face, do you think all these “howler monkeys” are going to come back into the fold after being insulted for months?

At least the GOPe and its minions were good at something – alienating their base forever. Congrats.

kim roy on January 4, 2016 at 3:30 PM

Trump’s supporters seem to be pretty talented at alienating the supporters of other candidates through their absolutism. You’re either rich enough to fund your own campaign or you’re a GOPe shill. Your candidate’s every word will be sifted and any contradiction, no matter how nuanced, will be grounds for destruction, while Trump’s blatant reversals aren’t worthy of discussion.

Trump’s saving grace is that he’s not really like that, and he’s much more likeable than his supporters. When he says something really ignorant, he’s pretty quick to back off it, like most people would be. Yeah, he can’t resist a tit-for-tat no matter how obscure the source, but for all of his hubris and pettiness, he’s mostly agreeable and relatable. I’m not bothered by his propensity to step in it, since he’s long since developed a successful strategy for getting away with it, and he uses other’s propensity to wet their collective pants when he says something colorful as a means of putting them off balance while he nonchalantly eviscerates them. If I thought he did that consciously, I’d be really impressed.

Anyway, it’s a bit ironic to hear you admonish the supporters of other candidates for denigrating Trump for that reason, but also because Trump is going to win the nomination, and when he does, he’s going to need the party to rally to his flag. We shouldn’t make the process of consolidating support harder than it has to be.

Immolate on January 4, 2016 at 4:05 PM

do you mean the guy whose father was a postal worker?

that’s about 50% of anything he ever says.

over and over.

snore.

and in that last debate: who glued all his fingers together so that he was flopping around like a phocomelus ?

WaldoTJ on January 4, 2016 at 4:01 PM

Please Kasich totally owned that debate, his karate chopping alone was 10 better than anything that anyone else did.

Let me guess, you’re a Trump supporter?

Figures.

Redstone on January 4, 2016 at 4:06 PM

10 times better.

Redstone on January 4, 2016 at 4:07 PM

Any midgets? Can’t have a real debauche without midgets.

MJBrutus on January 4, 2016 at 3:59 PM

Agreed.

Redstone on January 4, 2016 at 4:07 PM

Let me guess, you’re a Trump supporter?

Figures.

Redstone on January 4, 2016 at 4:06 PM

wrong. i know it brands me as an apostate to say in this thread, but Cruz is my guy.

WaldoTJ on January 4, 2016 at 4:08 PM

Redstone, agreed those Kasich Karate Chops are worth at least 10 points amongst the Health Conscious Set….

MJBrutus…as I understand it not just “midgets” but “LARD-SOAKED midgets”………

JFKY on January 4, 2016 at 4:10 PM

wrong. i know it brands me as an apostate to say in this thread, but Cruz is my guy.

WaldoTJ on January 4, 2016 at 4:08 PM

Sorry to hear that.

Serious sober voters are on the Kasich train.

Redstone on January 4, 2016 at 4:10 PM

Waldo T, so you’re just a [email protected] follower of tRump, then? Cruz is simply a low-energy tRump…..

Watch Kasich…see Hi Energy Conservatism…he must burn 700 calories alone in Hand Chops, & don’t get me started on the interruptions!

And people wonder why the Smart Money is on KASICH?!?!

JFKY on January 4, 2016 at 4:14 PM

Make Morocco great again!

alchemist19 on January 4, 2016 at 4:17 PM

Watch Kasich…see Hi Energy Conservatism…he must burn 700 calories alone in Hand Chops, & don’t get me started on the interruptions!

And people wonder why the Smart Money is on KASICH?!?!

JFKY on January 4, 2016 at 4:14 PM

Word is that Bruce Lee only was able to perfect his technique after consulting with and receiving training from a young John Kasich, back in the 60s.

This hasn’t been confirmed but has long been suspected.

Redstone on January 4, 2016 at 4:19 PM

Redstone on January 4, 2016 at 4:10 PM
JFKY on January 4, 2016 at 4:14 PM

ROFL.

Bishop got to you, huh?

lineholder on January 4, 2016 at 4:19 PM

WaldoTJ on January 4, 2016 at 4:03 PM

Some say that no TRUE Christian would refuse communion.

I’ll reiterate, I don’t care to quibble about who is or isn’t really a Muslim. I simply state the fact that many who practice the faith’s rituals and self-identify as Muslim do not find our Constitution to contradict their faith.

MJBrutus on January 4, 2016 at 4:44 PM

Any of them could get rid of a large chunk of the illegals – just make e-verify extremely punitive and cut off the social system trough. No jobs and no freebies. How long do you think it would be before many leave?

kim roy on January 4, 2016 at 3:34 PM

I agree with those policies, but people laughed at Romney when he suggested “self-deportation,” even though, realistically, it’s probably the only surefire way to get rid of illegal aliens without the court system slowing down the whole process.

Aizen on January 4, 2016 at 4:55 PM

The Bible says they were first called Christians in Antioch. Acts 11:26.

Immolate on January 4, 2016 at 3:09 PM

Is the Bible God? Or is it a collection of books written and selectively edited by man?

DarkCurrent on January 4, 2016 at 5:04 PM

Is the Bible God? Or is it a collection of books written and selectively edited by man?

DarkCurrent on January 4, 2016 at 5:04 PM

“All scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness”

II Timothy 3:16

lineholder on January 4, 2016 at 5:10 PM

Whoever did the makeup job on Ted did a bad job. He looks too girly, especially in that baby blue outfit.

txmomof6 on January 4, 2016 at 5:40 PM

so the amazing footage of mexicans overrunning the border in this ad is actually footage from morrocco.

close enough.

everdiso on January 4, 2016 at 5:44 PM

The legal system in the US is based upon Common Law, which was based on Judeo-Christian principles.

false.

common law, by its very definition, refers to law based on precedence, not authority, biblical or otherwise.

everdiso on January 4, 2016 at 5:58 PM

WOW!! What a great ad by Trump! Truly OWNS everything he’s been lambasted by his critics for. He not only doesn’t back down from the things his critics attack him over (banning Muslims from entering) — he makes them the centerpiece of his first ad!!

As for that Cruz ad… ZZZZZZZZzzzzzzzzzzzzz. What a snoozefest. His voice is SO whiny and the cadence where he whispers the ending of every word makes me skin crawl. In his casual wear sitting in a living room… it’s just terrible optics. He looks so weak and milquetoast. What’s he thinking? Trump’s in his suit, standing on a loud rally stage in front of thousands in his ad with scary ISIS images in the background and some military target sights from a warship. WOW. The optics in Trump’s ad personifies an alpha male. Go Trump!

Aslans Girl on January 4, 2016 at 6:59 PM

“All scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness”

II Timothy 3:16

lineholder on January 4, 2016 at 5:10 PM

If you’re a man who wants his selective edits taken seriously then selectively editing that line on top of everything else you just wrote would be an effective way to do it.

You’re letting the Bible be the source of its own authority absent any independent verification or scrutiny. Nowhere but religion would such behavior be tolerated.

alchemist19 on January 4, 2016 at 7:21 PM

Hey all, could someone please direct me to the Howler Monkey sign-up booth?

A.T. Tapman on January 4, 2016 at 7:41 PM

INC, the problem for Cruz is that I am both a thinking and feeling person. I’ve thought about how he sneakily voted for TTP and then I combine those thoughts w/ how creeped out I feel whenever I see him and the effect is the same.

My mind and my gut tell me he’s a phoney.

PS: Have you seen the videos of him and his family pretending to pray over and over again in front of cameras? God calls us to pray in our closets, so what was he doing????

Grace B. Withue on January 4, 2016 at 9:08 PM

????????????????????????????

Morocco
6h
Footage used in Donald Trump ad to illustrate Mexicans streaming across US border is identified as scene shot over Morocco – @PolitiFact
Read more on politifact.com
============================

http://www.politifact.com/truth-o-meter/statements/2016/jan/04/donald-trump/donald-trumps-first-tv-ad-shows-migrants-southern-/

canopfor on January 4, 2016 at 9:29 PM

Why does Cruz always look like he’s about to bust out in tears?

He needs to practice frowning or something, it looks like he does nothing but BEG for a living.

Andy__B on January 4, 2016 at 9:36 PM

In fact, I’d love to see data on how many Trump fans actually believe he’s going to do the things he’s promising here and how many like him simply because he’s willing to broach the topics. One of those groups is more likely to be disappointed by a Trump presidency than the other but they’re equally useful to him on caucus night.

I cannot conceive of Trump disappointing me anymore than the GOP had done the last 15 years or so.

William Eaton on January 4, 2016 at 9:37 PM

My favorite part about Cruz is when he goes fast and sounds like Porky Pig.

Did I just now say favorite? I meant to say annoying.

Ted, I’d love to vote for you, but please, speech therapy. I cannot take another 4 years at least of hitting mute fast as possible just to avoid eardrum-puncturing glottal stops delivered staccato and just because you’re excited. Stop stuttering. I beg you.

Or else I’m not going to vote for you and that’s it!

bour3 on January 4, 2016 at 11:31 PM

Canopfer, the Morocco border was a REPRESENTATION. Just like the Moroccans were representatives of ISIS. It’s not a documentary, it’s a campaign ad.

Grace B. Withue on January 4, 2016 at 11:36 PM

Canopfer, the Morocco border was a REPRESENTATION. Just like the Moroccans were representatives of ISIS. It’s not a documentary, it’s a campaign ad.

Grace B. Withue on January 4, 2016 at 11:36 PM

That footage of people running over a border that isn’t the exact border is all they’ve got for ammo currently.

BobM88 on January 5, 2016 at 12:23 AM

“Until we figure out what’s going on” is the funniest, greatest line ever in campaign history. It captures the essence of so many things including how such a simple concept as “figuring out what’s going on” has been lost to the political world. They have their armies of advisors, their handlers, their committees, their focus groups, Luntz’s Dunces, for God’s sake … And the only problem we’ve figured it in the last hundred years is the one the Nazis posed.

Trump is slowly winning me over. He gets something at a visceral level that nobody else even knows “is going on.”

MaxMBJ on January 5, 2016 at 1:10 AM

When Trump mentioned Carly’s face he really meant Cruz.

::tiptoes back out the door::

MaggiePoo on January 5, 2016 at 4:41 AM

When you see how these henchmen of the religion of peace are attacking Christians in Europe – like at the Christmas service in Germany where 50 young muslim terrorists raided the church in the town they were taking asylum in you know that Trump is absolutely right!!! Any muslim, who is already in this country for any reason, that attacks a person who is a Christian anywhere in the United States should be prosecuted for violating the Christian’s civil rights and be immediately inprisioned and/or deported.

The next time you see a political puke and idiot say denying entry to muslims is against the law and unAmerican, that person should be ridiculed and treated like the libruls treat conservatives they don’t like, fire them, hound them, shun them. FOREIGN NATIONALS DO NOT HAVE THE AMERICAN RIGHTS PROTECTED BY OUT CONSTITUTION. They have only the rights available from their native country. They can be denied entry for any reason the American govern wishes to use or be denied at the whim of the government.

Old Country Boy on January 5, 2016 at 9:45 AM

Canopfer, the Morocco border was a REPRESENTATION. Just like the Moroccans were representatives of ISIS. It’s not a documentary, it’s a campaign ad.

Grace B. Withue on January 4, 2016 at 11:36 PM

You do at least have to concede that it’s potentially very confusing to use footage of Morocco when a voice over is discussing Mexico and no indication is given that the images and the audio don’t go together. Is there no footage of the Mexican border and people trying to cross it that the Trump campaign could have used? Why engage in “representation” at all?

alchemist19 on January 5, 2016 at 9:52 AM

alchemists, then Trump would be accused of targeting the illegal immigrants for racial attacks by showing their images on national TV.

Grace B. Withue on January 5, 2016 at 12:21 PM

Canopfer, the Morocco border was a REPRESENTATION. Just like the Moroccans were representatives of ISIS. It’s not a documentary, it’s a campaign ad.

Grace B. Withue on January 4, 2016 at 11:36 PM

which is why they intentionally edited out the identifying markers from the original video?

everdiso on January 5, 2016 at 1:09 PM

Comment pages: 1 2 3