The most trusted name in news is … Fox?

posted at 12:01 pm on March 9, 2015 by Ed Morrissey

It depends on how one measures trust, but Fox News wins in at least one definition provided by Quinnipiac in their latest polling. When ranked head-t0-head in a single question — notably asked after individual trust questions in this survey — Fox News wins by a significant margin against other national television news outlets, 29/22 over CNN and with NBC and ABC tied for a distant third at 10%. On the individual trust questions, though, the results become more nuanced:

When asked, “Do you trust the journalistic coverage provided by FOX News,” 20 percent of U.S. voters say “a great deal” and 35 percent say “somewhat.” Scores for other networks are:

  • NBC News – 14 percent “a great deal” and 46 percent “somewhat;”
  • ABC News – 14 percent “a great deal” and 50 percent “somewhat;”
  • CBS News – 14 percent “a great deal” and 50 percent “somewhat;”
  • MSNBC – 11 percent “a great deal” and 41 percent “somewhat;”
  • CNN – 18 percent “a great deal” and 43 percent “somewhat.”

The big winner is local television news, trusted by 19 percent of voters “a great deal” and by 52 percent “somewhat.”

Again, Fox wins when comparing the outlets that get “a great deal of trust,” although they’re only one point ahead of local news. When combined with “somewhat,” though, local news prevails with 71%, followed by 64% for ABC and CBS. Fox finishes fourth at 61%, just a skosh ahead of NBC and well ahead of MSNBC’s 52%.

The demos on the direct comparison are interesting indeed. To no one’s surprise, Fox is easily the most trusted name in news among Republicans, 58% to CNN’s distant second at 13%. Democrats split significantly among the rest, with a 32% plurality choosing CNN, but NBC, CBS, and MSNBC all scoring double digits. More surprisingly, Fox wins a narrow plurality of independents (25/22 over CNN), a wide plurality among men (34/18 over CNN), and a tie among women with CNN at 25%.

That tends to undermine the common complaint that Fox is a right-wing outlet only catering to the extremes. Even the individual trust questions show that trust in Fox News is at least on the same scale as it is for other national outlets. The consistently high ratings for Fox News Channel’s prime-time lineup occasionally gets explained away as the result of having one outlet on the right and fragmentation of the rest of the market, but trust seems pretty well distributed to Fox News among all demos except for Democrats. Even in the age demos, Fox scored a second place among 18-34YOs (21% to CNN’s 33%), and first place in the other two by statistically significant margins.

Finally, Quinnipiac addresses the latest argument against trust in Fox, the alleged embellishments from Bill O’Reilly on his reportorial experiences. O’Reilly is a commentator, not a reporter for Fox and not a news anchor either, but remains their top draw for prime time. Less than a quarter of those surveyed think he should be punished, with an equal number saying he shouldn’t, and 51% who don’t care enough to have heard about the controversy. More than half of the independents who have heard about O’Reilly’s controversy shrug it off too. If progressives hope to dent trust in Fox by attacking O’Reilly, they’re going to be very disappointed.


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Comments

No HufPo? Or Mother Jones?

Oil Can on March 9, 2015 at 12:05 PM

Not TMZ or The Daily Show?

Neitherleftorright on March 9, 2015 at 12:10 PM

Faux pas.

coldwarrior on March 9, 2015 at 12:12 PM

Faux News. Anyone who uses this term can be labled a straight up uninformed
libtard.

bernzright777 on March 9, 2015 at 12:12 PM

Kinda hard for the Leftists to claim this poll is “biased”, because it comes from a college in a Blue State. And even Lefty Nate Silver said Quinnipiac is accurate; in the 2010 midterm elections he rated them as the best of all the pollsters he analyzed.

But I’m sure they’ll try! Haters Gotta Hate…

Del Dolemonte on March 9, 2015 at 12:12 PM

Fox is a single hernia. The others are double hernias.

Crassus on March 9, 2015 at 12:12 PM

We’re deluged everyday with the leftist perspective, and at the same time “protected” from the conservative perspective. If you want to hear the other side of the argument, on TV, Fox News is about the only place to go.

RBMN on March 9, 2015 at 12:13 PM

OT – Euroweenie azzholes on display

Schadenfreude on March 9, 2015 at 12:13 PM

What? No picture? No FOX logo? Nada?

Neitherleftorright on March 9, 2015 at 12:14 PM

Finally, Quinnipiac addresses the latest argument against trust in Fox, the alleged embellishments from Bill O’Reilly on his reportorial experiences

I remember O’Reilly bringing up the Falklands on his show while talking about Brian Williams. The very first thought to enter my head as I was watching him was that he was trolling the left to get a reaction, so that he could become the center of a story. And sure enough, he got a story at which he was the center the very next day.

Stoic Patriot on March 9, 2015 at 12:15 PM

That tends to undermine the common complaint that Fox is a right-wing outlet only catering to the extremes.

Only complete and utter useless idiots and Marxists to the left of Stalin think Fox is a right wing outlet. If the white line down the middle of the road represents the middle, then Fox News is standing next to that line, just a smidgen on the left. The rest of the Fifth Column Treasonous Media is over on the left shoulder, well, technically, in the field on the other side of the left shoulder so damned far that the white line in the middle of the road takes on the optical illusion of being way off to the far right.

oscarwilde on March 9, 2015 at 12:15 PM

Fox is successful because they are a few percent more balanced than all the other media, together.

But, be NOT fooled.

Faux is for amnesty just like all the others are, for just one ex.

Faux is all DIABLO, most of the time.

But, they invite Ds, of all kinds, having PC lillies of all sorts “for balance”.

Look at who owns them and it’ll become clearer.

Also, pay attention to all the PC ‘contributors’.

Schadenfreude on March 9, 2015 at 12:16 PM

By and large I think the problem libs and indies have with Fox is not a question of trust, but its where they here the negatives about their team.

They believe it, they just don’t like it.

BobMbx on March 9, 2015 at 12:16 PM

Also, the Aussie dude contributes to Hillary and is her buddy. He covers all his tracks, politically and otherwise.

Schadenfreude on March 9, 2015 at 12:17 PM

What? No picture? No FOX logo? Nada?

Neitherleftorright on March 9, 2015 at 12:14 PM

I forgot to put a pic on the post. It’s fixed now. #headdesk

Ed Morrissey on March 9, 2015 at 12:17 PM

The big winner is local television news, trusted by 19 percent of voters “a great deal” and by 52 percent “somewhat.”

Forget worrying about MSNBC or CNN. The problem is local television news because many of these low paid “want-to-bes” are just reading the feed from the alphabet networks. The people watching local news (which slides into network news) are the low information voters who don’t take the time to research beyond their News, Weather and Sports.

rhombus on March 9, 2015 at 12:18 PM

The most trusted name in news is … Fox?

So – the answer is “yes” – and yet, the staff of Hot Air rarely ever mentions Fox News, choosing instead to constantly prop up, and link to, liberal propaganda outlets like CNN and MSNBC. Funny that.

Pork-Chop on March 9, 2015 at 12:19 PM

…and yet, the staff of Hot Air rarely ever mentions Fox News, choosing instead to constantly prop up, and link to, liberal propaganda outlets like CNN and MSNBC. Funny that.

Pork-Chop on March 9, 2015 at 12:19 PM

Reporters don’t report on the plane that landed safely.

RBMN on March 9, 2015 at 12:26 PM

Fox News is generally the most informative since the alphabet networks tend to parrot each other’s narratives and talking points. Not to mention they have some of the most professional people in the news business like Greta, Baier, Kelly, and Wallace (for the most part). They have Republican/GOPe shills like Hannity and ‘faux-conservatives’ like O’Reilly, but what you see is what you get.

And let’s not forget the famous Fox News women. People who actually look and sound like women (not radical feminist biddies), who lean conservative, who are charming, successful, intelligent, personable, and hard workers who got where they are on merit.

Aizen on March 9, 2015 at 12:30 PM

Pork-Chop / RBMN,

True RBMN, it leads to more site clicks when you can report on ass-hattedness of MSLSD.

But I agree with Pork Chop, I sure wish it wasn’t so, and we could just completely ignore them, as they deserve.

kirkill on March 9, 2015 at 12:31 PM

…and yet, the staff of Hot Air rarely ever mentions Fox News, choosing instead to constantly prop up, and link to, liberal propaganda outlets like CNN and MSNBC. Funny that.

Pork-Chop on March 9, 2015 at 12:19 PM

Reporters don’t report on the plane that landed safely.

RBMN on March 9, 2015 at 12:26 PM

Well, that, and being in the middle of the road, just a smidgen to the left is way to far to the right for Salem Communications.

oscarwilde on March 9, 2015 at 12:31 PM

They need to do a poll on which network has the best looking women. Fox would win by a landslide.

TarheelBen on March 9, 2015 at 12:31 PM

I forgot to put a pic on the post. It’s fixed now. #headdesk

Ed Morrissey on March 9, 2015 at 12:17 PM

Take an aspirin for that headache.

SC.Charlie on March 9, 2015 at 12:32 PM

…and yet, the staff of Hot Air rarely ever mentions Fox News, choosing instead to constantly prop up, and link to, liberal propaganda outlets like CNN and MSNBC. Funny that.

Pork-Chop on March 9, 2015 at 12:19 PM

Well, the name of this site is Hot Air, and a lot of that hot air is coming from places like MSLSD and CNN.

TarheelBen on March 9, 2015 at 12:34 PM

The Fox Business channel is getting it’s Prime Time line up in order too.

Oil Can on March 9, 2015 at 12:34 PM

Forget worrying about MSNBC or CNN. The problem is local television news because many of these low paid “want-to-bes” are just reading the feed from the alphabet networks. The people watching local news (which slides into network news) are the low information voters who don’t take the time to research beyond their News, Weather and Sports.

rhombus on March 9, 2015 at 12:18 PM

Agreed, here in southern California I’ve long noticed the local stations are even worse in their rote delivery/recaps of the national news’ liberal, politically-correct angles. Delivered of course from the usual smiley-faced, vacuous-eyed, happy-happy news readers (in which the subtext is “Everything’s okay folks today in Obama’s America! — Don’t worry, be happy!”). But of course, it IS California.

otlset on March 9, 2015 at 12:36 PM

Faux News. Anyone who uses this term can be labled a straight up uninformed
libtard.

bernzright777 on March 9, 2015 at 12:12 PM

Every time I run into a liberal who’s bellyaching about “Faux News” and being, quote, a “right-wing mouthpiece for the Republican Party”, I always ask for an example or two to prove that point. No surprise, I’ve never gotten an answer…other than the usual “go look it up yourself” cop-out baloney.

And I’d bet my life that nearly all the libs who criticize Fox News haven’t watched more than two minutes of the channel their whole lives.

JetBoy on March 9, 2015 at 12:37 PM

That didn’t take long.

Salon [email protected] 12m12 minutes ago
Fox News is only America’s most trusted news channel because the nation is full of crypto-fascists

Who is the President running the country by Executive Order?

Oil Can on March 9, 2015 at 12:41 PM

Delivered of course from the usual smiley-faced, vacuous-eyed, happy-happy news readers (in which the subtext is “Everything’s okay folks today in Obama’s America! — Don’t worry, be happy!”). But of course, it IS California.

otlset on March 9, 2015 at 12:36 PM

no kidding, as a SoCal Resident, I can’t stand the local blabber dufuses. They put the vap in vapid and the narc in narcissistic. The whole cabal of them couldn’t outwit a double cheese burger.

oscarwilde on March 9, 2015 at 12:43 PM

Reporters don’t report on the plane that landed safely.

RBMN on March 9, 2015 at 12:26 PM

The vast majority of Hot Air posts linking to major outside “news” sources have absolutely nothing to with the quality (or recognized lack of) of those sources.

In most cases, when Hot Air could easily link to a news item at Fox News, they instead choose CNN or MSNBC (ABC, NBC, CBS). Choosing ‘less trusted’ “news” sources, instead of the ‘most trusted’, is a conscious choice.

Pork-Chop on March 9, 2015 at 12:47 PM

Again, Fox wins when comparing the outlets that get “a great deal of trust,” although they’re only one point ahead of local news

Local news here in DC sucks. You would think this is a market where they put intelligent smart people but instead they fill the airwaves with utterly inane reporters with few professional skills. Fox Five is probably the worst of the local television outlets.

Happy Nomad on March 9, 2015 at 12:47 PM

no kidding, as a SoCal Resident, I can’t stand the local blabber dufuses. They put the vap in vapid and the narc in narcissistic. The whole cabal of them couldn’t outwit a double cheese burger.

oscarwilde on March 9, 2015 at 12:43 PM

If there is a Spanish word, like Santa Ana it will be pronounced in Spanish not English. I notice they are doing with Chinese now too. It’s a tower of babel.

Oil Can on March 9, 2015 at 12:50 PM

Oil Can on March 9, 2015 at 12:41 PM

Lib speak: ‘Waaah waaah waaah, stupid bitter clinger Teabaggers and your Faux News! Waaaaaah!’

Aizen on March 9, 2015 at 12:50 PM

Salon [email protected] 12m12 minutes ago
Fox News is only America’s most trusted news channel because the nation is full of crypto-fascists

Who is the President running the country by Executive Order?

Oil Can on March 9, 2015 at 12:41 PM

Oil Can, what did you expect from Salon? Keep us posted on what the Huffington Post has to say.

SC.Charlie on March 9, 2015 at 12:51 PM

The whole cabal of them couldn’t outwit a double cheese burger.

oscarwilde on March 9, 2015 at 12:43 PM

If there is a Spanish word, like Santa Ana it will be pronounced in Spanish not English. I notice they are doing with Chinese now too. It’s a tower of babel.

Oil Can on March 9, 2015 at 12:50 PM

People are funny, the lengths they will go to to avoid admitting that they have been deceived and manipulated are amazing. What they will do for money, is even more frightening. For the right price, most people would strip bare naked, and walk carrying two five gallon cans full of gasoline right straight through the gates of hell. The fools leading the parade are the ones most likely to be found on your local propaganda station pretending to provide objective unbiased reporting.

oscarwilde on March 9, 2015 at 12:57 PM

I watch it for all the Hawt women…

Yeah, I’m a pig….

ToddPA on March 9, 2015 at 1:00 PM

That didn’t take long.

Salon [email protected] 12m12 minutes ago
Fox News is only America’s most trusted news channel because the nation is full of crypto-fascists

Who is the President running the country by Executive Order?

Oil Can on March 9, 2015 at 12:41 PM

Salon? LOL! Now there’s a “news source” for ya! That penny-dreadful has been kept on life support by rich Leftists since their founding in the late 1990s, and last time I checked their “stock price” was a healthy 24 cents a share.

They’re just jealous.

Again, Fox wins when comparing the outlets that get “a great deal of trust,” although they’re only one point ahead of local news

Local news here in DC sucks. You would think this is a market where they put intelligent smart people but instead they fill the airwaves with utterly inane reporters with few professional skills. Fox Five is probably the worst of the local television outlets.

Happy Nomad on March 9, 2015 at 12:47 PM

Ironically, in another Blue City, Boston, the Fox 25 affiliate is winning the news ratings races hands-down. They’re blowing the doors off the other alphabet network affiliates there.

Del Dolemonte on March 9, 2015 at 1:01 PM

No TPM? Nobody trusts the leftists at TPM? Amazing! /

HiJack on March 9, 2015 at 1:02 PM

Fox News, less Bill O’Reily.

Now if you include self serving Huge Ego’s he is the top of every list.

Just think of the harm his a$$ kissing of Obama cost U S in freedom, liberty and justice for all.

APACHEWHOKNOWS on March 9, 2015 at 1:18 PM

ps

Here in Dallas we have a one man sleeper cell of a liberal Obama/Democrat supporter as News boss.

Steve Eager, he has the sly word twist down pat, sly one these Steve Eager.

They sell add time via the “Fox News” brand at the same time he bends the needle the loon way.

APACHEWHOKNOWS on March 9, 2015 at 1:21 PM

Fox News, less Bill O’Reily.

APACHEWHOKNOWS on March 9, 2015 at 1:18 PM

.
Aw, c’mon . . . . . what would we do without those occasional threads, describing O’Reilly and MKH screaming at each other, for most of an hour?

listens2glenn on March 9, 2015 at 1:41 PM

Fox, the RINO channel, the Karl Rove network

It is the amnesty channel, and THAT is the most disgraceful and telling thing about it being not one bit conservative.

Senator Philip Bluster on March 9, 2015 at 1:51 PM

That didn’t take long.

Salon [email protected] 12m12 minutes ago
Fox News is only America’s most trusted news channel because the nation is full of crypto-fascists

Who is the President running the country by Executive Order?

Oil Can on March 9, 2015 at 12:41 PM

I’m not on Twitter, but wasn’t there a ‘Salondotcom’ parody account? Could this be one of their (if they’re still around) tweets?

tanked59 on March 9, 2015 at 1:51 PM

Let me add that I would not be surprised if the morons from the actual ‘Salon’ really did tweet such moonbattery.

tanked59 on March 9, 2015 at 1:53 PM

JetBoy on March 9, 2015 at 12:37 PM

O/T: We had better hide our QB’s (assuming the Jets or the only NFL team to play in NY each have one), Ndamukong Suh is signing/has signed with the Fins.

Voted the NFL’s dirtiest player in a poll of players by the Sporting News.

To paraphrase Rodney Dangerfield: After he sacks the quarterback, he goes after his family.

It would be okay if he went after Brady though.

pain train on March 9, 2015 at 1:58 PM

Ironically, in another Blue City, Boston, the Fox 25 affiliate is winning the news ratings races hands-down. They’re blowing the doors off the other alphabet network affiliates there.

Del Dolemonte on March 9, 2015 at 1:01 PM

And whose lead anchor is the lovely and talented Maria Stephanos, one of the few women I can shamelessly ogle in front of my daughter without looking like a creep because she’s at least ‘age appropriate…’

I’d drop a link, but Barracuda keeps shutting me down…

CaptFlood on March 9, 2015 at 2:13 PM

When asked, “Do you trust the journalistic coverage provided by FOX News,” 20 percent of U.S. voters say “a great deal” and 35 percent say “somewhat.” Scores for other networks are:

THEN
When combined with “somewhat,” though, local news prevails with 71%, followed by 64% for ABC and CBS. Fox finishes fourth at 61%, just a skosh ahead of NBC and well ahead of MSNBC’s 52%.

I’m no mathematician, but doesn’t 20 + 35 = 55%, not 61%?

Cornfed on March 9, 2015 at 2:13 PM

Fox is successful because they are a few percent more balanced than all the other media, together are overloaded with good looking women with great legs who aren’t afraid to show them off.

Schadenfreude on March 9, 2015 at 12:16 PM

That’s probably closer to the truth.

Oldnuke on March 9, 2015 at 2:25 PM

The proper way to “punish” O’Reilly for any alleged transgressions that he may have committed in a previous life in news, is to stop watching his program.
As long as his numbers are good, he’ll be on the air.
If someone else comes along and does to him what he did to Larry King, he’ll be gone.

Another Drew on March 9, 2015 at 4:17 PM

Fox is successful because they are a few percent more balanced than all the other media, together are overloaded with good looking women with great legs who aren’t afraid to show them off.

Except for Dana Perino, who hides hers behind the desk on The Five.
Has anyone ever seen Dana’s legs?

Another Drew on March 9, 2015 at 4:20 PM

If you want to “punish” O’R, just turn him off.

together are overloaded with good looking women with great legs who aren’t afraid to show them off.

Greta?

right2bright on March 9, 2015 at 5:49 PM

The only counter argument about more people trusting FOX than any other network.. especially MSBCrazy,..is “well.. uh,… sure the masses of sheep watch it, they’re stupid yokels”. Implying the left are “enlightened” elites.
.

Hahahahahahahahhaha……
.

I’m absolutely sure that they would buy that excuse were the numbers reversed. And really?. The whole we are extra special super smart because being fringe and disliked validates our extra specialness. The more they are held in contempt, the more validated they think they are..
.
I have met a few online,.. a couple offlne who think that way.. I did try and point out an exceptional above average intelligence, is not defined by standing alone in a field, but by the quality of it’s intellect.. it’s reason.. Any nitwit an make bold statement that is wildly out of step with conventional thinking.. doesn’t make it right or smarter because most people find it lunatic fringe.
.
they think it does.. a poor man’s iconoclast, being the oddman out because they think it makes them “special”..

mark81150 on March 9, 2015 at 6:16 PM

O/T: We had better hide our QB’s (assuming the Jets or the only NFL team to play in NY each have one), Ndamukong Suh is signing/has signed with the Fins.

Voted the NFL’s dirtiest player in a poll of players by the Sporting News.

To paraphrase Rodney Dangerfield: After he sacks the quarterback, he goes after his family.

It would be okay if he went after Brady though.

pain train on March 9, 2015 at 1:58 PM

Seems there’s a lot of QB’s on the Jets wish list…Ryan Fitzpatrick might be available from the Texans, Browns former QB Hoyer is a possibility, they’re gonna need someone…Geno doesn’t “have it” and Vick is a waste.

JetBoy on March 9, 2015 at 6:57 PM

just a skosh

smh

Axe on March 9, 2015 at 8:46 PM

Maybe they should ask people what they think is the least untrustworthy news source.

potvin on March 10, 2015 at 12:49 PM

Judging by my Facebook feed my liberal friends trust The Onion.
The Onion is the new Jon Stewart.

Gwillie on March 11, 2015 at 4:50 PM