There’s a 35-second version of this clip making the rounds today that showcases the big surprise at the end but you can’t appreciate the full subversive weirdness of what happened without watching the entire segment. It’s a straight news report on legalizing marijuana, replete with an interview with an opponent, for three minutes — and then, suddenly, it isn’t.

Terrible journalism ethics, but brilliant PR.

Alaska Cannabis Club had urged its Facebook followers to tune in to the broadcast Sunday evening.

Reached later, Greene said KTVA had no idea she was going to quit, or that she was connected to the Alaska Cannabis Club.

Asked why she quit in such a dramatic way, she said, “Because I wanted to draw attention to this issue. And the issue is medical marijuana. Ballot Measure 2 is a way to make medical marijuana real … most patients didn’t know the state didn’t set up the framework to get patients their medicine.”

“If I offended anyone, I apologize, but I’m not sorry for the choice that I made,” she said.

Alaska’s going to vote on whether to legalize recreational use of weed on November 4. Given how small the electorate is and how much buzz this stunt is bound to get, I wonder if it might actually move the needle.

Coming soon: Every national news anchor in the U.S. quits after revealing on air that they’re actually operatives for the Democratic Party.