For those MSNBC viewers that simply cannot get all the MSNBC they would like, the cable news network is experimenting with an online network which will feature MSNBC’s current personalities engaging with regular guests, but without the constraints imposed on content by advertising breaks.
— Brian Stelter (@brianstelter) June 18, 2014
Similar to Fox News and CNN’s web-based programming, MSNBC’s inaugural show featured personalities who are already familiar to the network’s regular audience. The inaugural program, broadcast live, featured MSNBC’s The Cycle co-host Krystal Ball hosting a panel talk show dubbed Krystal Clear.
In a pilot episode of a web-only show, Krystal Ball breaks down the crisis in Iraq with Ayman Mohyledin and Lt. Col. Michael Kay; talks about Hillary Clinton’s “Hard Choices” with “book friends” New York Times’ Nick Confessore and Policy Mic’s Elizabeth Plank.
The panel guests who joined Ball to discuss Clinton’s ongoing book tour examined the gender bias that will plague her likely presidential campaign and defended her wealth, while expressing concerns over whether the Clinton family’s stature will prevent the former secretary of state from being able to relate to average voters.
In a final segment, Ball delivered a monologue rehashing the themes which motivated the short-lived Occupy Wall Street protest movement and mocked Goldman Sachs Group CEO Lloyd Blankfein for being late to the club by only recognizing the scourge of “income inequality” recently.
Ball’s MSNBC2 program will air live on the web every Wednesday at 11 a.m. ET. It is unclear how the cable news network intends to populate the new online channel with more programming.