God bless America: Powdered alcohol to hit markets soon

posted at 11:21 am on April 21, 2014 by Allahpundit

Finally, a solution to the eternal dilemma: Cereal for breakfast this morning, or beer? Soon you won’t have to choose.

But then, some of us never did.

Mark [Phillips] is an active guy…hiking, biking, camping, kayaking, etc. After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and many others, don’t lend themselves to lugging heavy bottles of wine, beer or spirits. The only liquid he wanted to carry was water.

So he thought? Wouldn’t it be great to have alcohol in powder form so all one had to do is add water? Since powder is light and compact, it wouldn’t be a burden to carry.

Just a little something for the avid sportsman to add to his campfire coffee at the end of a long day. That’s how the website is pitching this today. As of a few days ago, before the media took notice, the website read … differently:

What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost…

We’ve been talking about drinks so far. But we have found adding Palcohol to food is so much fun. Sprinkle Palcohol on almost any dish and give it an extra kick. Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment. Palcohol is great on so many foods. Remember, you have to add Palcohol AFTER a dish is cooked as the alcohol will burn off if you cook with it…and that defeats the whole purpose.

The section on snorting has been changed too. Today it warns people not to try it because they’ve added something to the powder to increase the volume, meaning you’d have to snort half a cup just to get the effect of one drink. As of a few days ago they were warning people not to try it because … you’ll get high really fast and that’ll “mess you up.” I wonder which warning the public will take to heart once this is on the shelves at the local Kwikee Drunk.

My first thought was that this would be useful chiefly during air travel, but there’s no way TSA is letting people bring unidentified powder onboard, right? Even if they did, the airlines will presumably ban it straightaway lest economy class turn into the upper deck at an Eagles game. Beyond that, I expect there’ll be two deterrents to use: Price, if it turns out that the powder’s not significantly cheaper than most popular alcoholic beverages, and of course social stigma. If I see you pull a packet of Palcohol from your pocket, you’d better be either going camping or on your way back or else, I fear, I may draw certain inferences. (Note to self: Tuck a rolled-up sleeping bag under your arm on future visits to the liquor store.)

Needless to say, if you’re the parent of a teenager, you should probably pull him/her out of school now just to be safe. Exit question for administrative lawyers: I’m seeing some surprise online that the feds would approve this product, but is it really that surprising? If the drug itself is already legal, I imagine agencies like the FDA and TTB have limited discretion to reject a product purely because the delivery mechanism is unorthodox.

Breaking on Hot Air



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But there are way too many irresponsible ones who would ruin it for the rest of us.

ConDem on April 21, 2014 at 4:36 PM

That is so very true of freedom, in general.

GWB on April 21, 2014 at 5:02 PM

Many yeas ago my wife gave me a gag gift of a seemingly fountain pen with a small vial inside that could hold about 1/2 oz. of liquid. I wonder how much “happy hour” I can pour into that little vial now???

E9RET on April 21, 2014 at 5:28 PM

Does this apply to “dry” cities and towns? ;)

OregonPolitician on April 21, 2014 at 5:55 PM

Powdered alcohol would weigh less. When you are carrying a bottle of Vodka it is not 100% alcohol. However, you would still have to carry enough water to reconstitute the alcohol unless you had some sort of water purification tools at your disposal.

iceman1960 on April 21, 2014 at 2:40 PM

For one thing, I don’t know why you’re talking about a bottle of 80 proof when the correct liquid is Everclear. Everclear in a light plastic flask would be the best you could do weight-wise. But even the 80 proof would weigh less than this supposed powder for the same amount of alcohol. I think it claimed that it would hold 60 percent of its weight so 37.5 percent alcohol for the powder compared to 40 percent for the same weight in liquid. The two liquids in question have slightly different weights but that’s negligible.

Buddahpundit on April 21, 2014 at 7:30 PM

The two liquids in question have slightly different weights but that’s negligible.

Buddahpundit on April 21, 2014 at 7:30 PM

Because the proof goes by volume and we’re talking weight so you could factor the slight weight difference of the water and alcohol into this, if you wanted to, before comparing it to the powder. The powder and its alcohol were already calculated in weight as part in the given information.

Buddahpundit on April 21, 2014 at 7:40 PM

Perfect bartering material for the burning times.

BDavis on April 21, 2014 at 10:12 PM


Robert Lehrman, who runs a beverage law website that initially reported on the product, noted that Palcohol had to have gone through an extensive process before reaching the label approval stage.

“An oversight of this nature does not ring true to me,” Lehrman said in a phone interview. He suggested that the bureau may have heard back from lawmakers wanting more information on the powdered alcohols.

The concept of a powdered alcohol isn’t new. John Coupland, a professor of food science at Penn State University, noted that there have been multiple patents filed on powdered alcohols over the years. One by General Foods Corp. in the 1970s says the product is made by absorbing the ethanol onto some sort of carbohydrate powder.

unclesmrgol on April 22, 2014 at 12:43 AM

God bless America: Powdered alcohol to hit markets soon

Invented in the USA…
Soon to be manufactured in China.

V7_Sport on April 22, 2014 at 12:50 AM

Wholesalers will be reluctant to pick it up……Grocery stores won’t carry it, most bars aren’t going to touch it, maybe some mom & pop liquor stores will. Nobody’s going to want the liability that could possibly go with its consumption. Good luck finding an alcoholic beverage distributor Palcohol.

eggbob on April 22, 2014 at 1:14 AM

So I can put it on donuts?

Eastwood Ravine on April 22, 2014 at 1:57 AM

Im willing to bet an entire months pay that this will tatste worse then bottem shelf liquor that comes in a plastic bottle. In fact I bet it will be even worse then say Vladamir Vodka.

tom2789 on April 22, 2014 at 12:17 PM