Rubio: Let’s face it, Spanish-language TV is in the tank for ObamaCare

posted at 6:41 pm on April 3, 2014 by Allahpundit

He’s not breaking any news here but I think this topic has so far largely escaped the conservative radar screen and that needs to change. Spanish-language TV, i.e. Telemundo and Univision, is bigger than ever and on track to get bigger still. Univision beat the four major broadcast networks in primetime during July sweeps last year among the key 18-to-49 demographic. They also launched Fusion TV, an English-language network aimed at younger Americans, including/especially Americans of Latino descent. According to Forbes, Univision reaches 97 percent of Latino households in the U.S., valuable influence given growth projections for the Latino population. And, oh, by the way, according to a study produced by the MRC’s new Spanish-language chapter, MRC Latino, both Univision and Telemundo are as reliably liberal as English-language American media. In some ways, more so:

Out of 667 stories on U.S. domestic policy, more than six times as many tilted left/liberal (300 or 45%) as slanted in a right/conservative direction (43, or 6%). The remaining 324 stories (49%) presented a balanced or neutral discussion of U.S. policy.

Overall, Democratic politicians, led by President Obama, Obama administration officials and congressional Democrats, along with spokespeople for left-leaning advocacy organizations, were quoted nearly three times as often as their Republican and conservative counterparts (1,011 to 370 appearances and/or direct quotations).

The top three U.S. domestic policy topics covered by Univision and Telemundo newscasts were immigration law enforcement, immigration reform legislation in Congress and ObamaCare. The majority (170, or 59%) of Univision and Telemundo’s 288 stories on these three issues tilted left/liberal. Only 21 stories (7%) tilted towards the right/conservative.

Despite ObamaCare’s problem-plagued rollout and controversial implementation, Univision and Telemundo reporting featured advocates of ObamaCare over its conservative opponents by a margin of nearly five-to-one (116-24).

None of the Obama administration’s various scandals (the IRS targeting of conservative groups; Benghazi; etc.) were even once mentioned during this four-month study.

Hard to make headway among a group you’ve struggled with if the other party’s sins are being blacked out. Where this moves from routine liberal bias into something more is, as Rubio notes, with respect to ObamaCare. BuzzFeed wrote about that recently. Is Univision a media outlet or is it an advocacy group?

For more than a year, the Spanish-language television network Univision has embarked on their own company-wide effort to get Latinos signed up on the exchanges, working through newscasts, special programming, advertising partnerships, and a dedicated health care website.

Univision has not only been providing information to their viewers as to how to sign up but openly encouraging them to do so…

A main goal for Univision, Keppel said, has been reiterating that signing up for the ACA would not require giving immigration information to the government.

The chairman of Univision is billionaire liberal and Clinton crony Haim Saban, who says seeing Hillary become president is a “dream” of his. Univision recently entered into a formal partnership with Hillary to promote children’s health, a relationship that drew criticism from English-language media as a potential conflict of interest for the network ahead of the 2016 election. That is to say, even the ol’ liberal media thinks Spanish-language media is in the tank for the left in some ways. How much will comprehensive immigration reform — which, I remind you, will be passed with mostly Democratic support even if Boehner acquiesces in it — undo this very blue filter on the “news” that Spanish-speaking voters are getting?

GOP leaders will conclude from this that they need to make prominent Republicans much more freely available to Spanish-language media. Fair enough; if the conservative viewpoint isn’t being aired at all, one way to correct that is to borrow some of their air time for conservative guests. You’re kidding yourself, though, if you think it’s going to move the needle appreciably given the extent of the bias documented by MRC. You could book Republicans onto Rachel Maddow’s show every night in the name of representing the party’s viewpoint; if Univision is as determined as Maddow is to present a liberal point of view, it won’t make a whit of difference to audience perceptions. And given who their chairman is, it’s a safe bet that they are that determined.


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…press 2 ….for ignorance!

KOOLAID2 on April 3, 2014 at 6:44 PM

Democrats tend to be a distinct criminal class and the majority of Spanish only speakers in this country are here illegally and thus are criminals, so the partnership is natural.

One of the things the Article V Convention needs to do is put English as the Official Language into the Constitution and also to forbid the transaction of any government business in any other language.

ConstantineXI on April 3, 2014 at 6:47 PM

How do you say no shit Sherlock in Spanish?

Cheese Wheel on April 3, 2014 at 6:47 PM

Is Univision a media outlet or is it an advocacy group?!

KOOLAID2 on April 3, 2014 at 6:48 PM

How much American tax money has been slipped under the table to them by democrats?

docflash on April 3, 2014 at 6:50 PM

Most Hispanics are about the freebies and big government. We shouldn’t give up but we need to face it is i an uphill climb. As long as the get theirs they can live with a boot on the throat and paying for (as well as tolerating) abortions…the good catholics that they are.

CW on April 3, 2014 at 6:51 PM

Is Univision a media outlet or is it an advocacy group?

Yes.

squint on April 3, 2014 at 6:56 PM

He’s not breaking any news here but I think this topic has so far largely escaped the conservative radar screen and that needs to change. Spanish-language TV, i.e. Telemundo and Univision, is bigger than ever and on track to get bigger still.

I think Rubio and his band of idiots have pandered enough. When given the choice between socialist democrats like back in the old country and socialist democrat lite, they will go with the real thing every time.
And why they’re getting bigger and bigger–Why speak English when we cater to them and give them free stuff? They never left their third world hellhole.

Cheese Wheel on April 3, 2014 at 6:57 PM

Rubio: ‘Let’s face it – I’m in the tank for obamacare, as is evidenced by my push for AMNESTY, which if implemented, would prevent any Republican from ever being elected president, ever again, and would prevent obamacare from ever being repealed or altered in any meaningful way, by adding 20 MILLION plus new democrats to voter, welfare and obamacare rolls.’

Pork-Chop on April 3, 2014 at 6:59 PM

Thank you for stating something that’s needed to be said for quite some time, Senator Rubio.

GOPRanknFile on April 3, 2014 at 7:01 PM

You people need to learn some history. Mexicans have earned the right to be respected by this country. Mexicans fought for this country at the Alamo, they fought for this nation in the Spanish-American War and they fought on the Texas border with Bob Vila.

Conservatives demonstrate their ignorance, yet again.

Frank Lib on April 3, 2014 at 7:14 PM

Frank Lib on April 3, 2014 at 7:14 PM

Illegals are a scourge. Deal with it lib.

bernzright777 on April 3, 2014 at 7:20 PM

Mexicans fought for this country at the Alamo

Frank Lib on April 3, 2014 at 7:14 PM

You didn’t learn that on Univision.

faraway on April 3, 2014 at 7:20 PM

Grabs a beer.

Cheese Wheel on April 3, 2014 at 7:22 PM

Best tv channel money can buy.

crankyoldlady on April 3, 2014 at 7:23 PM

This is going to go on untio conservatives realize the government media is the front line on the other side. Until we learn to neutralize them we will never win.

crankyoldlady on April 3, 2014 at 7:27 PM

You people … Mexicans … Mexicans …

Frank Lib on April 3, 2014 at 7:14 PM

Uh, who are you calling “YOU PEOPLE”, and why are you blathering about “MEXICANS”?

Pork-Chop on April 3, 2014 at 7:28 PM

Until.

crankyoldlady on April 3, 2014 at 7:29 PM

Grabs chips and salsa.

Cheese Wheel on April 3, 2014 at 7:30 PM

Frank Lib on April 3, 2014 at 7:14 PM

When can you mow my lawn?

docflash on April 3, 2014 at 7:34 PM

Telemundo and Univision are both advocacy groups..:(

Dire Straits on April 3, 2014 at 7:45 PM

Is this surprising…that’s how it works in countries below our southern border.

workingclass artist on April 3, 2014 at 8:42 PM

You people need to learn some history. Mexicans have earned the right to be respected by this country. Mexicans fought for this country at the Alamo, they fought for this nation in the Spanish-American War and they fought on the Texas border with Bob Vila.

Conservatives demonstrate their ignorance, yet again.

Frank Lib on April 3, 2014 at 7:14 PM

That is true…I learned that in school in Texas.

It is also true that the government of Mexico dumps people across the border…and that Obama is signing up people for Obamacare at the Mexican consulates.

workingclass artist on April 3, 2014 at 8:48 PM

I don’t understand why we don’t have a Spanish Language Fox News channel?

A Spanish Language conservative news channel of any kind?

Varchild on April 3, 2014 at 9:15 PM

A Spanish Language conservative news channel of any kind?

Varchild on April 3, 2014 at 9:15 PM

Because at present, the target key demo for advertisers selling to ‘conservative’ tends to be middle-age to old white people. Maybe here’s an unmet need here, but that’s the way the landscape appears at present.

What possible use or desire do they have for a Hispanic-flavored network or channel?

It’s truer than many want to believe.

Good Lt on April 3, 2014 at 10:10 PM

This isn’t (or at least shouldn’t be) news. Spanish-language TV is every bit as partisan as MSNBC. The problem is that there is literally zero conservative message reaching most spanish speaking people.

The easiest way to break in would be AM radio in major cities, which would require a fairly minimal investment and only a handful of talented personalities.

BadgerHawk on April 3, 2014 at 10:12 PM

Well let’s face this too,Marco.You are in the tank for La Raza you amnesty loving anti-American traitor!

redware on April 3, 2014 at 10:27 PM

Republicans need to understand that Hispanics who come here illegally from Mexico and other Central and South American countries are not like the Cuban immigrants who have experienced life in a Socialist paradise or whose families did until they managed to escape.

These people think it is great that unlike in their countries the US government will provide health care and other assistance they need and will even give them priority over US citizens for some benefits. The will gladly vote for whomever promises to continue the handouts and provide the most goodies.

Nomas on April 4, 2014 at 7:20 AM

You people need to learn some history. Mexicans have earned the right to be respected by this country. Mexicans fought for this country at the Alamo, they fought for this nation in the Spanish-American War and they fought on the Texas border with Bob Vila.

Conservatives demonstrate their ignorance, yet again.

Frank Lib on April 3, 2014 at 7:14 PM

That made me laugh out loud. Thanks!

mrsmwp on April 4, 2014 at 11:39 AM

You people need to learn some history. Mexicans have earned the right to be respected by this country. Mexicans fought for this country at the Alamo, they fought for this nation in the Spanish-American War and they fought on the Texas border with Bob Vila.

Conservatives demonstrate their ignorance, yet again.

Frank Lib on April 3, 2014 at 7:14 PM

This has absolutely NOTHING to do with current-day law breakers. Do you realize you could as easily argue that we ought to give all Mexicans a pass on breaking and entering? Your statement is so illogical that it almost defies description.

Fafhrd on April 4, 2014 at 12:25 PM

Ok Rubio. You speak Spanish. Tell your compadres they are being lied to on Obamacare. See here in Texas we treat our Hispanic populations like they gave a brain. Its one of the reasons many Hispanics are conservative in Texas. Fight! Educate! Win!

neyney on April 4, 2014 at 4:09 PM