Video: The freaky deaky Mitch McConnell b-roll ad

posted at 6:01 pm on March 12, 2014 by Allahpundit

The first time I watched it, I thought this was some sort of statement about his name recognition in Kentucky. So familiar is he to the state’s voters, the clip seems to imply, that he doesn’t need to actually say anything. Stock footage of him rambling in front of crowds set to generic music is enough to goose his numbers. But there’s a flaw in that theory: What’s with the shots at the beginning of McConnell smiling vacantly? He looks afflicted. Is he going for a sympathy vote?

One of the weirdest ads I’ve ever seen — but as it turns out, there’s a rational explanation.

But the video isn’t about pitching McConnell’s candidacy — at least not directly. It’s about coordinating with super PACs in plain sight.

Candidates and the super PACs that support them aren’t allowed to share videos, or any other information, in private. So campaigns have increasingly gone public, posting b-roll clips of their candidate shaking hands with all sorts of constituents in hopes that the images wind up in future TV ads.

Hence, the McConnell montage includes clips of fellow Kentucky Sen. Rand Paul standing behind him, McConnell shaking hands with students and veterans, sitting beside his wife, standing in front of a “Women for Mitch” sign, working in his office and sauntering down local streets.

The Democrats do this too, as Roll Call’s Nathan Gonzales described in detail last month.

Democrats do indeed do it too. When, not if, some outside group swoops in to attack Matt Bevin or Alison Lundergan Grimes on McConnell’s behalf, they’re going to need stock footage of the man himself for their ads. But they can’t ask directly because of dumb campaign-finance rules; the vid below is thus Team Mitch’s way of exploiting a mile-wide loophole, putting the stock footage on YouTube as an “ad” so that those groups can grab it and edit it however they want. Need to counter a “war on women” attack from the left? Why, coincidentally, here’s Mitch standing with a bunch of women. Need to show that Mitch supports the middle class? Here he is chatting with workers on a factory floor. The goofy shots at the beginning of him staring Gump-ily into the camera are obviously designed to be kickers for those ads. After 27 seconds spent tearing Bevin or Grimes to shreds, they’ll cut to one of those snippets of McConnell/Gump footage with the “Stand With Mitch” tagline or whatever underneath. What you’re watching here, really, is how the advertising sausage gets made. And it is so, so weird.

It’s also a video windfall for McConnell’s critics, though. If you wanted to turn, say, this Erick Erickson post into a mock Mitch ad, you’ve now got everything you need. My advice: Use the shot of him turning towards the camera dramatically for the “It is time to back Matt Bevin against Mitch McConnell” line. Until then, check out the second clip below. Takes awhile for the punchline to arrive, but it’s worth it.



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Ugggh. He just needs to go. Now…

OmahaConservative on March 12, 2014 at 6:04 PM

Swoon.

blammm on March 12, 2014 at 6:06 PM

Sure would send a message if Mitch the turtle was voted out. If we think long game, even giving up the seat to the Marxists would at least tell the french republicans that we have had enough of government by the lobbyists and for the lobbyists.

Exninja on March 12, 2014 at 6:06 PM

There was Gilligan, the Skipper too
A millionaire and his wife,
A movie star,
a professor and Mary Ann

All for Mitch McConnell!

BobMbx on March 12, 2014 at 6:07 PM

I played it backwards. It says “Kill the Tea Party. Kill, kill, kill.”

faraway on March 12, 2014 at 6:13 PM

I think he forgot his dentures in a couple of those shots.

Fenris on March 12, 2014 at 6:14 PM

Dramatic Mitch

whatcat on March 12, 2014 at 6:16 PM

The first ad looks like someone in college was instructed to “brand”. Major fail. Plus does anyone trust an old coot that has to have his own name sewn on his jacket so he can remember who he is.

Bmore on March 12, 2014 at 6:17 PM

I played it backwards. It says “Kill the Tea Party. Kill, kill, kill.”

faraway on March 12, 2014 at 6:13 PM

LOL

bluefox on March 12, 2014 at 6:17 PM

I played it backwards. It says “Kill the Tea Party. Kill, kill, kill.”

faraway on March 12, 2014 at 6:13 PM

I thought it said, “Turn me on RINO, Turn me on RINO, Turn me on RINO…”

Ward Cleaver on March 12, 2014 at 6:17 PM

This is just a bit too much “inside politics”, for wonks only. Z-z-z-z-…

KS Rex on March 12, 2014 at 6:18 PM

He’s using Lady Clairol, isn’t he?

Ward Cleaver on March 12, 2014 at 6:18 PM

That said the first vid is funnier than the second.

Bmore on March 12, 2014 at 6:18 PM

I played it backwards. It says “Kill the Tea Party. Kill, kill, kill.”

faraway on March 12, 2014 at 6:13 PM

I thought it said, “Turn me on RINO, Turn me on RINO, Turn me on RINO…”

Ward Cleaver on March 12, 2014 at 6:17 PM

Heh!

Bitter Clinger on March 12, 2014 at 6:20 PM

I like this ad better …

http://www.dailypaul.com/309603/new-ad-from-team-mitch-featuring-rand-paul

Paul/McConnell 2016!

Pork-Chop on March 12, 2014 at 6:22 PM

I’ve never seen his teeth. I assume he’s missed a few dental visits over the years.

Right Wingnut on March 12, 2014 at 6:25 PM

Mitch McConnell is freaky-deaky all by himself.

The very first time that I saw him I was reminded of a turtle.

He is both chinless and spineless.

Resist We Much on March 12, 2014 at 6:26 PM

…get out Mitch…take McC with you!

KOOLAID2 on March 12, 2014 at 6:26 PM

It’s all about getting eyeballs to watch. So it succeeds.

John the Libertarian on March 12, 2014 at 6:27 PM

Let me be perfectly clear. Mitch McConnell is the only US Senator who could come close to replacing Harry Reid in the hearts and minds of the good folks out in flyover country. Some of those clips were done soon after Mitch returned from Colorado.

RickinNH on March 12, 2014 at 6:28 PM

Love to see Mitch take a fall here.

Back in 2010 during her campaign against Harry Reid, Sharron Angle visited Mitch’s office in DC.

Angle was widely known as a VERY independent conservative in the NV House, and some votes were known as “39 to Angle”

For example, in 2003 she sued the Governor, State Legislature, and State Supreme court for not following the NV state constitution when they raised taxes while ignoring a specific constitution’s provision. Although SCOTUS did not rule on it as a moot case, later several NV supreme court judges were ousted and the later state supreme court overturned the court’s earlier (2003) decision, and Angle was vindicated.

So independent Angle meets Mitch, and he says to her, “I can work with Harry Reid!”

BTW, on that same trip, after being interviewed by a CNN reporter who said, “Gee, you’re not so crazy, after all”, she asked the reporter if he was going to print that comment/opinion, and the reply was “No”.

Mitch and the LSM — if this Republic survives, it won’t be because of them — it will be in SPITE of them.

fred5678 on March 12, 2014 at 6:29 PM

That ad is just begging for Bad Lip Reading to go to work on it.

ElectricPhase on March 12, 2014 at 6:30 PM

“Just try really hard to look natural.

Yeah that’ll do.

Next!”

forest on March 12, 2014 at 6:30 PM

A senate majority with this clown in the top position is less than worthless. He is Harry Reid’s feminine clone. Come to think of it, have you ever seen the two in the same room?

Exninja on March 12, 2014 at 6:30 PM

Maybe Mitch could borrow Perry’s hipster glasses. It couldn’t hurt right?

Bmore on March 12, 2014 at 6:34 PM

It’s all about getting eyeballs to watch. So it succeeds.

John the Libertarian on March 12, 2014 at 6:27 PM

Umm, John, 8052 views. Not good.

Bmore on March 12, 2014 at 6:37 PM

It’s difficult for a newcomer on the same side to beat an incumbent, but Grimes is another story. Mitch may well be ditched in Nov.

Kissmygrits on March 12, 2014 at 6:38 PM

I made it all the way to 1:14!

SailorMark on March 12, 2014 at 6:39 PM

CREEPY!!!

fight like a girl on March 12, 2014 at 6:39 PM

SailorMark on March 12, 2014 at 6:39 PM

…Hi SM…good to see you!

KOOLAID2 on March 12, 2014 at 6:43 PM

Hey AllahPundit

The politics game often “feels weird” to people with morals and a certain level of decency and respect for his fellow man.

TexasJack on March 12, 2014 at 7:06 PM

I wonder why he doesn’t show his teeth when he smiles. A warm, big, teethy smile would look so much better than his weird trademark puffy-mouthed grimace. In those first shots he looks like he had plastic surgery, which I doubt he has had. His “smile” look so unnatural.

Honest to goodness, I don’t like dwelling on appearances, but with that expression he looks kinda creepy.

bluegill on March 12, 2014 at 7:06 PM

In Erickson’s own words:

McConnell now says he only meant he wanted to crush the Senate Conservatives Fund, but back in 2009 and 2010, the Senate Conservatives Fund was the group standing with conservatives and Pat Toomey, Marco Rubio, Mike Lee, and Rand Paul against Mitch McConnell’s supported Arlen Specter, Charlie Crist, Bob Bennett, and Trey Grayson.

It is true that a number of McConnell’s remarks have focused on the Senate Conservatives Fund, but his remarks have also targeted groups like FreedomWorks, Club For Growth, and others. He is systematically targeting conservative organizations that do not follow the National Republican Senatorial Committee’s lead. What’s worse, he is enlisting a bunch of useful idiots on the right to do damage control for him and to protect him.

If you think Mitch McConnell needs protection and saving, consider that if McConnell had his way Trey Grayson would be in the Senate instead of Rand Paul; Charlie Crist would be in the Senate instead of Marco Rubio, David Dewhurst would be in the Senate instead of Ted Cruz; Arlen Specter would be in the Senate instead of Pat Toomey; and Bob Bennett would be in the Senate instead of Mike Lee.

When McConnell attacks FreedomWorks, Senate Conservatives Fund, Club for Growth, Madison Project, and even the tea party — he is attacking the conservatives who have saved the Republican Party from itself. He is attacking you. So you should defeat him.”

Viator on March 12, 2014 at 7:24 PM

Remember – if the GOP gain in the Senate looks as strong in November as it does now, Tennessee Tea Partiers can vote for McConnell’s Democratic opponent and remove McConnell from the Senate entirely, without endangering Republicans control. That will surely encourager les autres.

PersonFromPorlock on March 12, 2014 at 7:26 PM

After saying he would crush what was clearly the Tea Party, and was called on it, McConnell has been telling anyone who would listen that he is not attacking the Tea Party at all. He now “clarifies” to say it was actually the Senate Conservatives Fund, which he calls a fake that is only pretending to support conservatism while undermining it, that we was attacking.

And I say McConnell is a Goebbels level liar as clearly McConnell is the fake, pretending to support conservatism while undermining it.

Source: “South Carolina Senator Jim DeMint founded the Senate Conservatives Fund during the summer of 2008. The fund first supported Pat Toomey in his challenge against Pennsylvania Senator Arlen Specter, and Marco Rubio in his challenge to Charlie Crist in Florida.

In 2010, the Senate Conservatives Fund raised $9.3 million, supporting successful Senate candidates Mike Lee of Utah, Rand Paul of Kentucky, and Ron Johnson of Wisconsin. The PAC also supported a number of candidates that lost their elections, including Sharron Angle in Nevada, Ken Buck in Colorado, Joe Miller in Alaska, John Raese in West Virginia, Dino Rossi in Washington, and Christine O’Donnell in Delaware.

The PAC raised and spent $16 million during the 2012 election cycle. After DeMint left office to head up the conservative Heritage Foundation, former DeMint chief of staff and political operative Matt Hoskins became executive director.

The fund has most recently aligned itself with Texas Senator Ted Cruz and has levied attacks on Senators Mitch McConnell and Lamar Alexander. During 2013, the fund orchestrated a robocall and direct mail campaign to generate signatures for an anti-Affordable Care Act petition. The PAC also endorsed a strategy to defund Obamacare that culminated in the 2013 shutdown of the federal government.”

VorDaj on March 12, 2014 at 7:33 PM

Just another Demoncrap in creep’s clothing.

S. D. on March 12, 2014 at 7:43 PM

He’s truly awful… the first video is grotesque.

MT on March 12, 2014 at 7:52 PM

If you lived in my area and heard McConnell’s anti Bevin ads you’d think Matt Bevin were Barack Obama. I’ve NEVER heard McConnell attack Obama that hard.

ConstantineXI on March 12, 2014 at 7:52 PM

Mitch McConnell is freaky-deaky all by himself.

The very first time that I saw him I was reminded of a turtle.

He is both chinless and spineless.

Resist We Much on March 12, 2014 at 6:26 PM

Hey, be nice. I like turtles.

crankyoldlady on March 12, 2014 at 7:53 PM

Somewhere there is a very lonely rocking chair. It’s time to rectify that situation.

Galtian on March 12, 2014 at 7:53 PM

Maybe Mitch could borrow Perry’s hipster glasses. It couldn’t hurt right?

Bmore on March 12, 2014 at 6:34 PM

If anybody has a program for that it would be fun to put weird glasses on some politicians. Mitch is a good candidate.

crankyoldlady on March 12, 2014 at 7:56 PM

Maybe Mitch could borrow Perry’s hipster glasses. It couldn’t hurt right?

Bmore on March 12, 2014 at 6:34 PM

If anybody has a program for that it would be fun to put weird glasses on some politicians. Mitch is a good candidate.

crankyoldlady on March 12, 2014 at 7:56 PM

I do believe she is talking to you Bmore… Hint hint…

oscarwilde on March 12, 2014 at 8:09 PM

I lived in Kentucky for 5 years, in a back woods area between Gold City and Blackjack. The proper word there is not “afflicted” it’s “flicted” as in “what’s the matter with you boy, you flicted?” Being from Missouri and 10 years old it took me a while to figure that one out. And Minch McGoggle is definitely flicted.

Cliff by the Ford on March 12, 2014 at 8:20 PM

Are there, somewhere, people who think that Uncle Mitchy is just awesome? I mean, other than Democrats?

cynccook on March 12, 2014 at 8:43 PM

Looks like he has a pen and a phone. Not much else though.

HellCat on March 12, 2014 at 10:30 PM