It’s come to this. Selling Obamacare with kittens.
posted at 3:31 pm on February 16, 2014 by Jazz Shaw
Sometimes there just doesn’t seem to be much to say. In a case like this, I’ll just let Rick Moran say it for me.
Cat lovers across the country are expressing their displeasure with the administration’s use of kittens in an advertisement to promote Obamacare signups.
The offending image, found on the website “The Adorable Care Act,” shows four adorable kittens in a supposed Valentine’s Day greeting with the caption: “Treat yourself right this Valentines Day. Get pamPURRED with health care.”
Henrietta Fourpaws of Felix, IL, made the point that the ad was stupid, but also claimed that exploiting young kittens in this fashion was cruel and unjust.
“Just look at their faces,” she said. “They’re bored and unhappy. Wouldn’t you be if you were forced to shill for a total disaster? It’s like putting them in the front seat of an Edsel.”
Gladys Purrdy of Morris, PA, was even more forceful in her denunciation of the ad. “How dare they use such beautiful creatures for a grubby enterprise like Obamacare,” she said. She added, “Besides, the kittens make poor sales critters for Obamacare. Everyone knows that cats are way too independent to obey the individual mandate, plus, they’re far too smart to believe the president after he told us ‘If you like your vet, you can keep your vet. Period.’”
It gets worse.
Let me guess… Obama Care Bears?
If that wasn’t enough, out in the Land of Lincoln, supporters of Get Covered Illinois have a new pitch for young men hoping to score a date and get lucky on Valentines Day… you’ll be more attractive if you have health insurance.
The same people responsible for selling Obamacare with action figures via The Onion have released a new study aimed, apparently, at gold diggers and momma’s boys.
“When it comes to pursuing a relationship, a new survey shows that for many Illinoisans, health insurance is an important factor,” reads a statement from Get Covered Illinois, the state’s Obamacare managers. “More than two thirds (67 percent) of those surveyed listed having health coverage as something they value when starting a relationship, more so than the other person owning the latest technology, owning a dog, or having a tattoo.”
In other words, skip the small talk on the first date and just get to the details about your deductible and prescription drug coverage.
Having spent some time working in marketing, I can generally respect a bold advertising campaign intended to drum up interest in a failing product offering. But this is all getting more than a little … creepy. Or is it just me?
Breaking on Hot Air