It’s come to this. Selling Obamacare with kittens.

posted at 3:31 pm on February 16, 2014 by Jazz Shaw

Sometimes there just doesn’t seem to be much to say. In a case like this, I’ll just let Rick Moran say it for me.

Cat lovers across the country are expressing their displeasure with the administration’s use of kittens in an advertisement to promote Obamacare signups.

The offending image, found on the website “The Adorable Care Act,” shows four adorable kittens in a supposed Valentine’s Day greeting with the caption: “Treat yourself right this Valentines Day. Get pamPURRED with health care.”

Henrietta Fourpaws of Felix, IL, made the point that the ad was stupid, but also claimed that exploiting young kittens in this fashion was cruel and unjust.

“Just look at their faces,” she said. “They’re bored and unhappy. Wouldn’t you be if you were forced to shill for a total disaster? It’s like putting them in the front seat of an Edsel.”

Gladys Purrdy of Morris, PA, was even more forceful in her denunciation of the ad. “How dare they use such beautiful creatures for a grubby enterprise like Obamacare,” she said. She added, “Besides, the kittens make poor sales critters for Obamacare. Everyone knows that cats are way too independent to obey the individual mandate, plus, they’re far too smart to believe the president after he told us ‘If you like your vet, you can keep your vet. Period.’”

It gets worse.

OcareBears

Let me guess… Obama Care Bears?

If that wasn’t enough, out in the Land of Lincoln, supporters of Get Covered Illinois have a new pitch for young men hoping to score a date and get lucky on Valentines Day… you’ll be more attractive if you have health insurance.

The same people responsible for selling Obamacare with action figures via The Onion have released a new study aimed, apparently, at gold diggers and momma’s boys.

“When it comes to pursuing a relationship, a new survey shows that for many Illinoisans, health insurance is an important factor,” reads a statement from Get Covered Illinois, the state’s Obamacare managers. “More than two thirds (67 percent) of those surveyed listed having health coverage as something they value when starting a relationship, more so than the other person owning the latest technology, owning a dog, or having a tattoo.”

In other words, skip the small talk on the first date and just get to the details about your deductible and prescription drug coverage.

Having spent some time working in marketing, I can generally respect a bold advertising campaign intended to drum up interest in a failing product offering. But this is all getting more than a little … creepy. Or is it just me?


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Kittens!

Squeee!

Lanceman on February 16, 2014 at 3:33 PM

This is just sad.

thebrokenrattle on February 16, 2014 at 3:34 PM

I can generally respect a bold advertising campaign intended to drum up interest in a failing product offering. But this is all getting more than a little … creepy. Or is it just me?

If their product is so good why do they waste, illegally, so much of taxpayers’ dollars to propagandize?

Work harder, fools!!!

Schadenfreude on February 16, 2014 at 3:36 PM

So stupid and another waste of taxpayer dollars. If this monstrosity is so wonderful, why the need for all this marketing?

OmahaConservative on February 16, 2014 at 3:37 PM

Henrietta Fourpaws of Felix, IL

That’s a joke, right?

Lanceman on February 16, 2014 at 3:37 PM

I think I like Obama holding up a 1-800 number better…

JohnGalt23 on February 16, 2014 at 3:38 PM

Kittens!

Squeee!

Lanceman on February 16, 2014 at 3:33 PM

Ratso ain’t amused…

OmahaConservative on February 16, 2014 at 3:39 PM

Meh; not a cat person.

TheDriver on February 16, 2014 at 3:39 PM

The offending image, found on the website “The Adorable Care Act,” shows four adorable kittens in a supposed Valentine’s Day greeting with the caption: “Treat yourself right this Valentines Day. Get pamPURRED with health care.”

Forget the kittens, that’s just retarded.

I’m holding out for their cat juggling ad blitz.

ThePrimordialOrderedPair on February 16, 2014 at 3:41 PM

If their product is so good why do they waste, illegally, so much of taxpayers’ dollars to propagandize?

Work harder, fools!!!

Schadenfreude on February 16, 2014 at 3:36 PM

…and the media is quiet …about it!

KOOLAID2 on February 16, 2014 at 3:42 PM

That’s what we’ve come to; using warm fuzzies to appeal to the LIV…

What, no 800#? (1-800-F1C-KYOU?) You can’t expect the LIV to use the website, do you?

If that wasn’t enough, out in the Land of Lincoln, supporters of Get Covered Illinois have a new pitch for young men hoping to score a date and get lucky on Valentines Day… you’ll be more attractive if you have health insurance.

Isn’t that one of the questions on the OFA’s new dating site? Answer ‘Yes’ if you’ve got coverage from Healthcare.gov and your profile’s progressive attractiveness increases 75%….

Athos on February 16, 2014 at 3:44 PM

Where are the Unicorn ads?

OmahaConservative on February 16, 2014 at 3:45 PM

No kitty litter in the world can neutralize the smell of this des-purr-ation.

battalion on February 16, 2014 at 3:45 PM

I just saw new ZeroCare propaganda: an ad on the front of a supermarket receipt

corona79 on February 16, 2014 at 3:45 PM

Here is a cat opposed to 0bamacare…

OmahaConservative on February 16, 2014 at 3:42 PM

Best cat.

Murphy9 on February 16, 2014 at 3:47 PM

Do not, ever, try to intimidate the LOLCat community.

Obamacare is stepping into the wrong turf.

And they will pay for it.

ajacksonian on February 16, 2014 at 3:48 PM

I believe it was George Carlin that said the next Fascist regime will not wave a Swastika but a smiley face.

mjbrooks3 on February 16, 2014 at 3:49 PM

Here is a cat opposed to 0bamacare…

OmahaConservative on February 16, 2014 at 3:42 PM

…LOL!…and could that cats ears…go back any farther?

KOOLAID2 on February 16, 2014 at 3:50 PM

Sorry Team O. Still not on board. My insurance runs out on March 1, and I won’t be re-upping either on the “exchanges” or directly with the insurance company. I will self pay. Something tells me I’ll still be able to get laid. And I doubt cats will care.

WhatSlushfund on February 16, 2014 at 3:52 PM

Their working name is The CATastrophics

SweetSensationalist on February 16, 2014 at 3:52 PM

Just terrific, using Kittehs to sell ObamaCare,
I’m livid, and manufacturing OutRageous OutRagey,
(sarc)

but they sure are cute tho!

I have three cats, Orange, Black and white,
and multi-coloured!!

canopfor on February 16, 2014 at 3:53 PM

I wonder what kind of people make up the focus groups they test these weird ads on before putting them out to the general public?

DaveDief on February 16, 2014 at 3:54 PM

Grumpy Cat says,

“NO!”

DO NOT MESS WITH GRUMPY CAT

Doc Holliday on February 16, 2014 at 3:56 PM

Here is a cat opposed to 0bamacare…

OmahaConservative on February 16, 2014 at 3:42 PM

OmahaConservative:Lol:0

canopfor on February 16, 2014 at 3:56 PM

all of my cats are opposed to it.
they tell me every day.

dmacleo on February 16, 2014 at 3:59 PM

I wonder what kind of people make up the focus groups they test these weird ads on before putting them out to the general public?

DaveDief on February 16, 2014 at 3:54 PM

People from the 12th District in CA…

OmahaConservative on February 16, 2014 at 3:59 PM

The kittens are, at least, more rugged than pajama boy.

Ruckus_Tom on February 16, 2014 at 4:00 PM

Doc Holliday on February 16, 2014 at 3:56 PM

That’s one mean looking cat…

OmahaConservative on February 16, 2014 at 4:01 PM

Selling Obamacare with kittens.

Using kittens to sell Obamacare?

Or do you get a kitten when you purchase Obamacare?

pain train on February 16, 2014 at 4:02 PM

pain train on February 16, 2014 at 4:02 PM

Yes. It’s the only way you’ll ever get a CAT scan under the plan.

Thank you. I’m here all week. Try the veal…

battalion on February 16, 2014 at 4:04 PM

You love cute kittens? Good, then you’ll be happy to know that they will continue to get prompt and affordable medical care long after it’s no loner available to you.

forest on February 16, 2014 at 4:05 PM

Heads UP: South Carolina:

Edgefield, SC, US
earthquakes

5m
==

3.2-magnitude earthquake, 7 miles west of Edgefield, S.C., the USGS reports. – @breakingweather
see original on twitter.com
============================

earthquakes
1d
USGS revises magnitude of earthquake that hit South Carolina from magnitude 4.4 to 4.1 – @11AliveNews
end of alert
===============

earthquakes
1d
Magnitude 4.4 earthquake hits near Edgefield, SC; reportedly felt in Atlanta – @USGS, @11AliveNews
read more on usgs.gov

canopfor on February 16, 2014 at 4:06 PM

Using kittens to sell Obamacare?

Or do you get a kitten when you purchase Obamacare?

pain train on February 16, 2014 at 4:02 PM

How about a set of Ginsu knives?

Wait!! Don’t answer yet! There’s more…

Call before Mar 15, and we’ll throw in the Chop-O-Matic. All you do is pay the extra shipping and handling.

Not sure yet? Call by the end of business today, and we’ll throw in Hair in a Can. That’s right, great looking hair substitute, that you spray directly onto your head.

Call now!! 1-800-F1UC-KYO!! Call Now!! Operators are standing by…!!

JohnGalt23 on February 16, 2014 at 4:11 PM

I hope they scratched the photographer and his aide.

Valkyriepundit on February 16, 2014 at 4:14 PM

…so…wonder what media business folks are getting rich off the taxpayer…making…and running all these ads around the country?

KOOLAID2 on February 16, 2014 at 4:16 PM

I hope they scratched the photographer and his aide.

Valkyriepundit on February 16, 2014 at 4:14 PM

AND bit him. Cat bites really hurt…

OmahaConservative on February 16, 2014 at 4:16 PM

The offending image, found on the website “The Adorable Care Act,” shows four adorable kittens in a supposed Valentine’s Day greeting with the caption: “Treat yourself right this Valentines Day. Get pamPURRED with health care.”
==============

Good gawd, theres a Badger on the site, and who
is crazy enough to own a Badger,..let alone a Honey
Badger!

canopfor on February 16, 2014 at 4:16 PM

If you have old golf clubs….you can keep your golf clubs….until April 2014

The administration has passed a new law titled : “The Affordable Golf Club Act”, or Obamagolf , declaring that every citizen must purchase a new set of golf clubs, before April 2014.This law has been passed, because until now, typically only the wealthy or financially responsible have been able to purchase new golf clubs without the assistance of their government.

This new law ensures that every American can now have “affordable” golf clubs of their own, because everyone is equally entitled to new golf clubs. And if you want to keep the golf clubs you already have, you can do that, until April 2014.
These affordable golf clubs will cost from $1,000 to $3,000 each depending on your income level. This does not include taxes, pull cart, electric cart fees, green fees, membership fees, balls, tees , gloves, range finders, storage fees, maintenance, or repair costs. In order to make sure everyone participates and purchases their affordable golf clubs, the costs of owning golf clubs will increase 50% each year up to 400% by year 2018. This way, wealthy people will pay more for something that other people don’t want or can’t afford to maintain. People who can’t afford or refuse to maintain their golf clubs will be fined. However, children under the age of 26 can use their parents’ golf clubs until they turn 27 at which time they must purchase their own golf clubs.

If you don’t want or think you don’t need golf clubs, you are still required to buy them. If you refuse to buy a set or make claims that you can’t afford them, you will be fined $800 until you purchase a set or face imprisonment. People living in farming areas, ghettos , inner cities, Wyoming , or areas with no access to golf courses are not exempt. Age, health, prior experience or no experience are not acceptable excuses for not buying, maintaining, and using your golf clubs.

A government review board that doesn’t know the difference between a hook and a slice will decide everything. This includes when, where, how often and for what purposes you can use your golf clubs along with how many people can ride in your golf cart. The board will also determine if participants are too old or not healthy enough to be able to use their golf clubs.

They will also decide if your golf clubs have outlived their usefulness or if you must purchase specific accessories, like a range finder with slope adjustment or a newer and more expensive set of golf clubs. Those that can afford memberships at expensive golf country clubs will be required to buy memberships. If you are already a member and you like your membership you can keep your membership. After April 2014, a different country club will be assigned for you to purchase a membership.

Government officials are exempt from this new law as they and their families, and some of their friends, can obtain golf clubs at taxpayers expense.

Cleombrotus on February 16, 2014 at 4:17 PM

Wow this means my dogs are covered thank you oh magnificent barky./

shutter man on February 16, 2014 at 4:18 PM

Oh boy, the bottom of the page linked says that it is “In loving memory
of Alex Okrent.”

That’s an interesting rabbit hole…

Fallon on February 16, 2014 at 4:20 PM

Ummm, why is this on the front page? Does the new really such this much today?

paulsur on February 16, 2014 at 4:22 PM

Good gawd, theres a Badger on the site, and who
is crazy enough to own a Badger,..let alone a Honey
Badger!

canopfor on February 16, 2014 at 4:16 PM


The Crazy Nastyass Honey Badger

OmahaConservative on February 16, 2014 at 4:28 PM

If you have old golf clubs….you can keep your golf clubs….until April 2014

The administration has passed a new law titled : “The Affordable Golf Club Act”, or Obamagolf , declaring that every citizen must purchase a new set of golf clubs, before April 2014.This law has been passed, because until now, typically only the wealthy or financially responsible have been able to purchase new golf clubs without the assistance of their government.

Cleombrotus on February 16, 2014 at 4:17 PM

Cleombrotus:)
===============

Mark Knoller ‏@markknoller 5h

Pres Obama and pals playing golf today at the Rancho Mirage estate of Oracle CEO Larry Ellison. It’s 61° & cloudy here. Temp heading to 84°.

https://twitter.com/markknoller

canopfor on February 16, 2014 at 4:30 PM

canopfor on February 16, 2014 at 4:16 PM

The Crazy Nastyass Honey Badger

OmahaConservative on February 16, 2014 at 4:28 PM

OmahaConservative: Lol,..it never gets old:)

canopfor on February 16, 2014 at 4:31 PM

Either I am getting old, or the 2/3rds surveyed are nutsoids. Having health insurance coverage is most important in starting a new relationship? Who are these people?

Techster64 on February 16, 2014 at 5:00 PM

People from the 12th District in CA…

OmahaConservative on February 16, 2014 at 3:59 PM

Omaha, that was mean, just mean. You don’t want to know what that link did to my health. He11, now I’m gonna need ZeroCare!

FOWG1 on February 16, 2014 at 5:08 PM

I wonder what kind of people make up the focus groups they test these weird ads on before putting them out to the general public?

DaveDief on February 16, 2014 at 3:54 PM

The same focus groups and QA personnel used to test DeathCare.gov … oh, wait!

[When money is infinite and accountability is Obama Zero — well, you know how this is all going to end.]

ShainS on February 16, 2014 at 5:09 PM

My first thought was that Obamacare hired the staff from Hallmark. But that would be an insult to the staff at Hallmark.

EdmundBurke247 on February 16, 2014 at 5:10 PM

“Here … have a kitty! You cannot think, or care for yourself, but, I’ve got a hunch that this experiment is gonna work out just fine.”

kregg on February 16, 2014 at 5:12 PM

Why is this surprising in the least? We only recently had the brosurance keg stand and the androgynous Pajama Boy, but these are nothing, mere wisps of galling evidence that Zero’s people are not merely clinically insane, but savagely bewildered by, and oblivious of, the norms of the world the rest of us inhabit. I give you, in case you have repressed it, the Zero pitch to have your birthday, Bar Mitzvah or wedding gifts reduced to cash and dedicated to the re-election fund of Dear Reader? And Julia, the eyeless droid who needed no parents or husband or friends, just the comfort of Barry’s cradle to grave programs? Kittens? Ha! I spit on kittens!

cosifantutte on February 16, 2014 at 5:27 PM

Does obama eat cat too?

Pork-Chop on February 16, 2014 at 5:33 PM

This just in, Allahpundit immediately signs up for Obamacare.

Libertarian Johnny on February 16, 2014 at 5:34 PM

Dumb, dumb, dumb.

Here’s why: so far, of the paying enrollees from the exchanges reported so far in detail, 55% are women. They are over-represented. Since women use far more health care than men do on average, this is going to hasten the “death spiral” just like having sicker and older people disproportionately represented. And what are kittens likely to attract more of?

They need young healthy men who will pay through the nose and not use the services, thereby subsidizing everyone else.

They should be using hot chicks in the ads.

Adjoran on February 16, 2014 at 5:42 PM

Let me guess… Obama Care Bears?

Actually, polar bears ARE an appropriate mascot for Obamacare. In the wild, polar bears hunt, kill and eat humans by instinct.

SubmarineDoc on February 16, 2014 at 6:12 PM

Olympic Cat Curling (Video)
LOL, Odd Ball, Pop Culture, WTF — By Dave on 2014/02/13 6:31 PM

YouTube description: ‘The 2006 USA Cat Curling team square off.’

http://dailypicksandflicks.com/2014/02/13/olympic-cat-curling-video/?utm_content=bufferd8f7a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

canopfor on February 16, 2014 at 6:16 PM

Everyone knows that cats are way too independent to obey the individual mandate, plus, they’re far too smart to believe the president after he told us ‘If you like your vet, you can keep your vet.

Almonst fell out of my chair laughing.

SubmarineDoc on February 16, 2014 at 6:16 PM

Ratso ain’t amused…

OmahaConservative on February 16, 2014 at 3:39 PM

Ratso’s theme song — courtesy Al Stewart.

Wait — it’s not QOTD yet. At least it’s on-topic. Well … kinda.

Alien on February 16, 2014 at 6:22 PM

Alien on February 16, 2014 at 6:22 PM

LOLZ!

OmahaConservative on February 16, 2014 at 6:31 PM

My God they have sunk so low.

Next they’ll dress up shar-peis in Mao suits for ads.

“Dogs of the world, UNITE against the homo-sapien (not to be confused with gay) oppressors.”

My borzoi is barking out “F’in commies” in dog now.

KirknBurker on February 16, 2014 at 7:53 PM

If you like your vet you can keep your vet. Well maybe not, we can’t afford it, we have to pay for obamacare, the cat has to die.

MH53J on February 16, 2014 at 8:07 PM

“young men hoping to score a date and get lucky on Valentines Day… you’ll be more attractive if you have…a job, a car, money and a clean HIV/STD test. Women don’t care if you have insurance”. FIFT

AppraisHer on February 16, 2014 at 8:19 PM

Angry neutered kittens…. with unauthorized tattoos.

viking01 on February 16, 2014 at 8:35 PM

Selling Obamacare with kittens

Correction: Selling Obamacare with union card carrying, tax-payer subsidized kittens.

StubbornGreenBurros on February 16, 2014 at 10:04 PM

Does the commercial start with O’bozo telling the kittens “Look to your left, now look to your right”?

WryTrvllr on February 16, 2014 at 11:02 PM

A more appropriate ad for what Obamadoesn’tCare does would have the kittens caged and waiting to be euthanized.

Sterling Holobyte on February 17, 2014 at 12:52 AM

They know they have no traction with young men. That was their first campaign with the beer bongs.

Now they’re going after young women with kittens.

That’s all this is… nothing more.

Karmashock on February 17, 2014 at 1:20 AM

Meow! Hissss meow hisss yowlll!

Morton

polarglen on February 17, 2014 at 10:08 AM

Angry neutered kittens…. with unauthorized tattoos.

viking01 on February 16, 2014 at 8:35 PM

LOLZ! LMAO…

OmahaConservative on February 17, 2014 at 11:46 AM

If they could only fit them into really small onezies and show them lapping up hot chocolate all night while they purr about Obamacare, it would be perfect.

NoPain on February 17, 2014 at 12:43 PM

After Obamacare kicks in, this is as close as you will ever get to a Cat Scan.

NoPain on February 17, 2014 at 12:47 PM