Quotes of the day

posted at 10:41 pm on February 3, 2014 by Allahpundit

These ad pros divided their top picks into two categories: A trio of ads expected to come out on top in the annual USA Today Ad Meter, and three personal favorites.

The only commercial to make both lists was Coca-Cola’s feel good anthem “America the Beautiful” sung in seven languages over scenes of Americans of different ethnicities spending time together…

“They’ve tried to do it in the past but it hasn’t worked because it was just a rerun,” said Bill McKendry… “This one broke new ground by having all the languages. It is celebrating what America is about at its core.”…

“I think they are loving this controversy because it extends the life of the ad,” McKendry said. “They are going to win because this generates debate and they are going to come out on the popular side.”

***

“‘It’s Beautiful’ was created to celebrate Coke moments among all Americans who together enjoy ice cold, refreshing Coke. For centuries America has opened its arms to people of many countries who have helped to build this great nation. ‘It’s Beautiful’ provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States. All those featured in the ad are Americans and “America The Beautiful” was sung by bilingual American young women.

We believe ‘It’s Beautiful’ is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to Coca-Cola.”

***

I am quite sure there may be some who appreciated the commercial, but Coca Cola missed the mark in my opinion. If we cannot be proud enough as a country to sing “American the Beautiful” in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?

***

The Coca Cola Super Bowl commercial featuring a rendition of “America the Beautiful” sung in different languages was also the first Super Bowl advertisement to feature a gay family.

The male couple and their daughter appeared about 45 seconds into the minute-long ad at a roller rink…

“Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful,’ GLAAD President and CEO Sarah Kate Ellis said in a statement.

According to the LGBT organization, the ad will also air during the 2014 Winter Olympics in Sochi, Russia. Coca-Cola is a sponsor of the games.

***

Now, here is my recommendation of what the Coca Cola marketing executives should have done. Coke’s “America the Beautiful” should have been sung in English and showed Soldiers, Sailors, Airmen, Marines, and Coast Guardsmen of diverse races, sex, and creed deployed all over the world drinking Coca Cola. If you truly want to show a diverse commitment to service, sacrifice, and honor that enables us to live in “America the Beautiful” that would have been rated the best commercial advertisement of the Super Bowl. And we would be here talking about how we were all touched emotionally…

Commonality of language unites and enables the passing of a national character to subsequent generations and to all those who – legally — come to our shores.

***

Let’s calm down before we jump to hasty conclusions, people. Many people, including most of our ancestors, came to America speaking little to no English. Yes, most of them eventually learned English – something citizens of this country should do. There was nothing in the commercial that denounced that.

The U.S. is comprised of people from different countries, many who speak two, three or more languages. I only wish I could say that of myself.

The was was Americana at its most diverse and it showcased some of the nation’s most iconic scenes: the California coastline, New York streets, Arizona desert and more…

I don’t believe in open borders, free for all amnesty or changing America’s official language. That doesn’t mean I can’t celebrate the country we are – with the thousands of languages spoken within our borders every day from sea to shining sea.

***

The xenophobic protesters had one thing right: we do speak English in America. We speak it on official business and in Super Bowl broadcasts; we use it in publications like this one.

But that’s not all we do. People like my immigrant mother and her immigrant sisters learn English as adults and raise their kids to speak it, and also speak French and Arabic at family get-togethers and on phone calls. We speak English in school and Spanish with grandparents and Spanglish with friends. We speak Creole and Chinese and Tagalog sitting down to family dinners–maybe with a bottle or two of Coke around the table, which is why Coke is smart to recognize this.

We come to America, in other words, and we become American–but we don’t erase everything else that we were before, we don’t forget our cultures and languages as if they never existed, and we don’t hide them as if they’re shameful or less than patriotic. We bring them out and share them, and they make this country better and stronger. America isn’t weakened because people don’t submit to a monoculture; it’s strong because it can absorb the peoples and aspirations and talents of the rest of the world without erasing their cultures.

***

***

But perhaps those of us who care about inequality and racism should be angry, too. Coca-Cola’s diversity ad wasn’t purposed just to celebrate the reality of a multi-ethnic America. It was to sell soda to rapidly-expanding but vulnerable populations, even if that means contributing to serious health problems, exploiting divides in class and education, and exacerbating racial inequality…

But that doesn’t mean we should be applauding soda companies, even if their ads tug at our heartstrings and our liberal values. It means consumers should have more affordable options, corporate advertising of unhealthy food should be regulated more tightly and Americans should be collectively enraged at our obscenely low wages and lack of a comprehensive social safety net – the things that create unhealthy, perverse incentives for consumers. It means we should cast a critical eye when soda companies fly the flag of diversity, when, in fact, their product contributes to stark racial inequalities.

Coke’s targeting of Latino and other immigrant populations is about as progressive as RJ Reynolds marketing menthol cigarettes to African-Americans or Phillip Morris hawking Virginia Slims to women – that is, not very. Before we applaud Coke’s advertising diversity, we should ask: do we really want Coke to diversify?

***

People being outraged about everything under the sun has been a theme on Twitter for a while. Media outlets hunting down the outrage and publicizing it as a relatively cheap way to score hits from people who like to be outraged about the outrage of other people followed not long after. For the Coca-Cola commercial, reaction tweets were posted at USA Today, E! Online, the Daily Mail, Talking Points Memo, Mediaite, and likely others…

“Man on the Street” pieces were never all that interesting or useful to begin with, but at least it involved an actual person in an actual place who chose to share his or her opinions to a reporter for our evaluation. This nearly contextless sharing of random angry tweets illuminates even less. But it’s good for stirring up a round of counteroutrage, isn’t it? And that counteroutrage at some anonymous, undefined number of people behaving badly on the Internet makes some others feel more superior, doesn’t it?…

I am outraged by how utterly pedestrian it is. This could have been a Levi’s ad five years ago. It could be advertising anything.

***

***


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Comment pages: 1 5 6 7

Bishop again.

Lanceman on February 4, 2014 at 11:15 AM

Lanceman on February 4, 2014 at 11:15 AM

Nice Bish Lanceman! :)

Scrumpy on February 4, 2014 at 11:31 AM

davidk on February 4, 2014 at 9:40 AM

I swear some of you haven’t the IQ God gave my shoe laces..
you couldn’t be further or more wrong..
but I understand…to some, everyone’s a bigot and a racist.

where Mr DK did I ever say I was FOR or AGANIST
Inter Racial Relationships..could you please point that part out…
as I never typed it…and never said it….
so before you mount your white horse and call someone out
at least try and find out what was said…

what I said was I think an add (for a breakfast cereal) isn’t a great place to push politics..

if cheerios had a shot gun add with a NRA bent I would say the same thing..

if you think its fine…good for you..

going2mars on February 4, 2014 at 11:42 AM

Leftists, you are such pigs.

Michelle Obama, where is your fat mouth and butt on opposing the soda addiction?

Schadenfreude on February 4, 2014 at 10:56 AM

Well now…listen to yourself.
Deep breaths…deep breaths…

So this Coke ad got you upset…about Michelle Obama’s anti-obesity and healthy eating efforts.
Right.
Schad, my friend, Michelle Obama just isn’t that fat.
And what if she was?
Maybe you’re just a Pepsi guy.

verbaluce on February 4, 2014 at 11:43 AM

going2mars on February 4, 2014 at 11:42 AM

You said you felt this forced a discussion with a 2 year old…as if they were seeing something so out of the ordinary that it would require you explaining it.
You did say that.
But maybe now you realize how absolutely absurd that is.
And the less you’re concerned, then the less your 2 year old would even notice or care about such a thing…and the less chance you’ll ever have to explain or discuss it with your 5,8,12,14, or 17 year old.

verbaluce on February 4, 2014 at 11:47 AM

verbaluce on February 4, 2014 at 9:29 AM

no amount of words are going to help you and your problems..
so im not even going to try…

seek professional help…would be my only tip for you and your anger troubles..

going2mars on February 4, 2014 at 11:49 AM

verbaluce on February 4, 2014 at 9:29 AM

no amount of words are going to help you and your problems..
so im not even going to try…

going2mars on February 4, 2014 at 11:49 AM

Well we’re not going to give up on you so easily.
I think you do realize the implication of your comment was deserving of some criticism. But I wasn’t then nor am I now calling you a racist or a bigot or anything like that.
Of course you know your 2 year old wouldn’t care at all or think anything in the ad was odd. They’d probably just like the singing.

verbaluce on February 4, 2014 at 11:54 AM

Schad, my friend, Michelle Obama just isn’t that fat.
And what if she was?

verbaluce on February 4, 2014 at 11:43 AM

Now you bought the premise with “And what if she was?”

Look, verbdie, she is unshapely (if I may invent that word, here) and she’s a homely human. Inside and out.

Ugly people should not speak. B!tches especially.

Lanceman on February 4, 2014 at 11:57 AM

what I said was I think an add (for a breakfast cereal) isn’t a great place to push politics..

going2mars on February 4, 2014 at 11:42 AM

What politics did you see? A father announces to his daughter that her mother is pregnant with his little brother.

bmmg39 on February 4, 2014 at 11:59 AM

Look, verbdie, she is unshapely (if I may invent that word, here) and she’s a homely human. Inside and out.

Ugly people should not speak. B!tches especially.

Lanceman on February 4, 2014 at 11:57 AM

You’re engaging in parody here, I’m sure. I just don’t know of what.

bmmg39 on February 4, 2014 at 12:02 PM

bmmg39 on February 4, 2014 at 11:59 AM

Benevolent grammarian?

Please, sir, stay away from YAHOO news. You’ll be in tears.

Lanceman on February 4, 2014 at 12:03 PM

verbaluce on February 4, 2014 at 11:54 AM

your wrong again…no surprise to me..
the cheerios add.. has no singing….fail…
secondly…I have no children…so your wrong again..
thirdly…I “realize the implication”…I am right..
since you don’t like or can not follow the cheerios example..
here’s another..
the New York Times…
used to be in the business of selling papers..
then everything in the Times went all Liberal bent all the time..
they “pushed” a political agenda in all their stories..
readers left in droves..
and now they sell less than half the amount of newspapers…
are you following along a lil better now??..
am I a “racist or a bigot” for not reading the Times??

going2mars on February 4, 2014 at 12:06 PM

Lanceman on February 4, 2014 at 11:57 AM

sheesh …did a soros check get cashed this Am or what??
are all mornings like this??…

going2mars on February 4, 2014 at 12:09 PM

are all mornings like this??…

going2mars on February 4, 2014 at 12:09 PM

Nope. Sweet terryann got everyone going last night.

Lanceman on February 4, 2014 at 12:11 PM

Lanceman on February 4, 2014 at 12:11 PM

I stayed out of most of that..
I just tried to say ‘an advert is not a good place to push politics’
IMO..
If some ppl think all adds all the time need a political bent..
then they have the right to think that without getting their knickers in a bunch..
I am sure if the cheerios add had a NRA shotgun bent to it
we would still be hearing it..

going2mars on February 4, 2014 at 12:18 PM

an if Cheerios had mentioned God….stand back

going2mars on February 4, 2014 at 12:20 PM

We come to America, in other words, and we become American–but we don’t erase everything else that we were before, we don’t forget our cultures and languages as if they never existed, and we don’t hide them as if they’re shameful or less than patriotic. We bring them out and share them, and they make this country better and stronger.

As written by someone who has never been to L.A.

I’m sorry but if all-cultures-are-equally-good then people wouldn’t be leaving their hell-holes to come here. The idea that people should abandon a place just to make their new home in the image of the old place is stupid and crazy. Multi-cultism isn’t strengthening us through unity, it’s destroying us by perpetuating identity politics and fostering balkanization. See how well that worked out for … the Balkans.

CapnObvious on February 4, 2014 at 1:34 PM

Forgot, Michelle is not only fat, but she’s also ugly, way ugly, inside and out.

Schadenfreude on February 4, 2014 at 1:48 PM

The more we talk about this commercial, the more offensive it becomes. It was and still is bad. No more explanations. It is still offensive.

BetseyRoss on February 4, 2014 at 2:16 PM

I have no children…

going2mars on February 4, 2014 at 12:06 PM

Well ok then.

verbaluce on February 4, 2014 at 2:54 PM

The more we talk about this commercial, the more offensive it becomes. It was and still is bad. No more explanations. It is still offensive.

BetseyRoss on February 4, 2014 at 2:16 PM

Well now you’ve made it even more offensive.
Just don’t say anything.
Really.
Don’t say anything.

verbaluce on February 4, 2014 at 2:56 PM

Don’t say anything.

verbaluce on February 4, 2014 at 2:56 PM

She’s referring to the Coke ad, not the Cheerios ad, verbie.

Lanceman on February 4, 2014 at 3:12 PM

Well ok then.

verbaluce on February 4, 2014 at 2:54 PM

slowly..
so you can finally get it…
im not talking about children.
im not talking about inter racial marriage.
im not even talking about children singing America the Beautiful
in foreign languages..
let me make it simple for ya..
do you think pushing a political agenda in Adverts is ok??
no matter what agenda…right or left….
do you sell more products by angering half the buyers??
if it was anti gay and cheerios add your ok with that?
if it was a NRA and cheerios add your ok with that??
if it was a God and Cheerios add your ok with that??
if it was a KKK and Cheerios add your ok with that??
if it was a PETA and Cheerios add your ok with that??
is it only your agenda that’s permissible??
you should be able to take the opposite agenda you have, and replace it
in the add, and then, still not find it troubling.
if you can not be consistent with your answers…
then you may find political agenda pushing commercials troubling…

going2mars on February 4, 2014 at 3:39 PM

do you think pushing a political agenda in Adverts is ok??

going2mars on February 4, 2014 at 3:39 PM

What ‘political agendas’ do you feel the ads were “pushing”?
I, and I think most folks, just saw a representation of something.
And that was mostly people enjoying Cheerios…and Coke.
Which the ad-makers want more people to buy more of.

I think you’re struggling to rip down a non-existent banner.

verbaluce on February 4, 2014 at 3:49 PM

She’s referring to the Coke ad, not the Cheerios ad, verbie.

Lanceman on February 4, 2014 at 3:12 PM

It’s pretty silly either way.

bmmg39 on February 4, 2014 at 9:42 PM

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