Video: Anna Kendrick’s anti-Super Bowl ad will make you buy whatever she says

posted at 10:01 pm on January 30, 2014 by Mary Katharine Ham

All right, I know I’m going back to the Super Bowl ad well, here, but this is fantastic, and it’s going crazy viral by tomorrow. I’ve always liked Kendrick, I liked her more after “Pitch Perfect,” and now I think she’s my hero.

It’s also a brilliant move by Newcastle, which is not spending the money for a Super Bowl time slot, but judging by social media tonight, is going to have a giant return on investment by mid-morning tomorrow. Clever girl. Clever company.

I’m pretty sure this is a lot of her just riffing, not an approximation of improv written by a crew for her. Her Twitter stream suggests she’s funny enough to pull that off.

“We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,” said Charles van Es, senior brand director for Newcastle Brown Ale, in a press release. “And to be honest, we don’t really have the money or permission to advertise on the game either.”

Instead, the company parodies the marketing circus which surrounds the Super Bowl with a “behind the scenes” video featuring the Pitch Perfect actress.

Kendrick’s goofy personality, she tells Mashable, was a good fit with the tongue-in-check humor Newcastle was aiming for with its anti-ad.

“Because they don’t take themselves so seriously, the more I abused the brand, the more they loved it,” Kendrick says of her ad-libbing.

Observe a slight content warning for some salty language and mild sexual innuendo.


Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

With her 10,000 watt smile it’s amazing they put her in a vampire series and didn’t give her fangs.

myiq2xu on January 30, 2014 at 10:10 PM

Huh? What was the point of that? I didn’t get it. What are they selling? She sure has an obscene way of communicating.

bluegill on January 30, 2014 at 10:13 PM

whatever

Murphy9 on January 30, 2014 at 10:13 PM

“Super Bowl” can’t be said in an ad without permission? Huh.

Scotsman on January 30, 2014 at 10:16 PM

Movies I’ve seen w/ Anna Kendrick:

Up In The Air
Scott Pilgrim vs. the World
50/50

I liked them all.

22044 on January 30, 2014 at 10:19 PM

Well, since we’re sharing funny ads. Here’s a better funny/tragic one from Thailand:

http://youtu.be/WDncfptDjPU

bluegill on January 30, 2014 at 10:21 PM

Boy that just kept going, didn’t it?

Chuck Schick on January 30, 2014 at 10:22 PM

Who??

Electrongod on January 30, 2014 at 10:22 PM

Brilliant marketing move. And the Newcastle exec saying that we want them to “drink our beer while watching other companies’ ads” is just perfect. Kudos. Smart people. Might even have to try one of their adult beverages, just because.

TXUS on January 30, 2014 at 10:23 PM

IIRC, AP is a Newcastle drinker. Got Full Sail Brown myself. MK won’t remember this instant classic, since she was only 2 at the time:

First Lite Beer Bowling Tournament

Christien on January 30, 2014 at 10:23 PM

Brilliant marketing.

Mark Boabaca on January 30, 2014 at 10:24 PM

Is she the one that sings that “Cups” song? I really, really don’t like that song.

SouthernGent on January 30, 2014 at 10:24 PM

Too drawn out

WisCon on January 30, 2014 at 10:26 PM

“Super Bowl” can’t be said in an ad without permission? Huh.

Scotsman on January 30, 2014 at 10:16 PM

Nope, and the NFL will go after anyone who does with a vengeance. Lawyers out the ass. That’s what’s so clever about this ad, bleeping the words while everyone knows what she was saying. A good way to shoot the finger to the NFL while staying within the copyright laws and getting you some big time exposure. Geniuses at work here.

TXUS on January 30, 2014 at 10:28 PM

Brilliant marketing move. And the Newcastle exec saying that we want them to “drink our beer while watching other companies’ ads” is just perfect. Kudos. Smart people. Might even have to try one of their adult beverages, just because.

TXUS on January 30, 2014 at 10:23 PM

Beer doesn’t taste too bad too.

Not that that’s important or anything.

Jeff Weimer on January 30, 2014 at 10:31 PM

I like Newcastle. Maybe I’ll go grab a 12 pack soon.

22044 on January 30, 2014 at 10:32 PM

I don’t know why companies don’t use those old ads. Those old “Taste great! Less filling!” ads were great.

Flange on January 30, 2014 at 10:32 PM

I miss the Bud Bowl.

Jeff Weimer on January 30, 2014 at 10:32 PM

Christien on January 30, 2014 at 10:23 PM

I don’t know why companies don’t use those old ads. Those old “Taste great! Less filling!” ads were great.

Flange on January 30, 2014 at 10:32 PM

I’ll buy whatever Ham says.

SparkPlug on January 30, 2014 at 10:32 PM

Meh, chick commercial.

whatcat on January 30, 2014 at 10:33 PM

Best.Super.Bowl.Almost.Commercial…EVER.

Jaibones on January 30, 2014 at 10:33 PM

I don’t know why companies don’t use those old ads. Those old “Taste great! Less filling!” ads were great.

Flange on January 30, 2014 at 10:32 PM

Why as why…

Electrongod on January 30, 2014 at 10:34 PM

Flange on January 30, 2014 at 10:32 PM

I replied to your comment before you made it.

How awesome is that?

Jeff Weimer on January 30, 2014 at 10:34 PM

Instead drink some Colorado brew while you root for the Broncos.

New Belgian (Fat Tire, et al) is easy to find most places. And there’s always Coors.

Christien on January 30, 2014 at 10:35 PM

New Belgian (Fat Tire, et al) is easy to find most places. And there’s always Coors.

Christien on January 30, 2014 at 10:35 PM

CO has a lot of good breweries, New Belgium is not one of those.

blech!

Murphy9 on January 30, 2014 at 10:37 PM

Instead drink some Colorado brew while you root for the Broncos.

New Belgian (Fat Tire, et al) is easy to find most places. And there’s always Coors.

Christien on January 30, 2014 at 10:35 PM

Or something for the Seattle Fan.

Go Seahawks.

Jeff Weimer on January 30, 2014 at 10:40 PM

How awesome is that?

Jeff Weimer on January 30, 2014 at 10:34 PM

I’d say really awesome, but I think you knew I’d say that.

Flange on January 30, 2014 at 10:41 PM

Why as why…

Electrongod on January 30, 2014 at 10:34 PM

Does Bud Dry even exist any more?

Flange on January 30, 2014 at 10:43 PM

Is this woman famous? I’ve never heard of her before in my life.

bluegill on January 30, 2014 at 10:46 PM

Does Bud Dry even exist any more?

Flange on January 30, 2014 at 10:43 PM

I kinda liked Bud Dry. Michelob Dry too.

Jeff Weimer on January 30, 2014 at 10:48 PM

Flange on January 30, 2014 at 10:32 PM

I replied to your comment before you made it.

How awesome is that?

Jeff Weimer on January 30, 2014 at 10:34 PM

Just a small rip in the fabric of time.
Nothing to be concerned about.

justltl on January 30, 2014 at 10:49 PM

CO has a lot of good breweries, New Belgium is not one of those.

blech!

Murphy9 on January 30, 2014 at 10:37 PM

Just thinking of some that most fans outside CO can find readily. Pick up some Orange Crush for the kids, too.

Christien on January 30, 2014 at 10:49 PM

Or something for the Seattle Fan.

Go Seahawks.

Jeff Weimer on January 30, 2014 at 10:40 PM

True Seahawk fans drinks Olys or Ballantines like Fraiser’s dad.

RickB on January 30, 2014 at 10:51 PM

True Seahawk fans drinks Olys or Ballantines like Fraiser’s dad.

RickB on January 30, 2014 at 10:51 PM

NOICE! True Seahawks fans drink Rainier and can’t solve the rebus under the cap.

Christien on January 30, 2014 at 10:52 PM

Is this woman famous? I’ve never heard of her before in my life.

bluegill on January 30, 2014 at 10:46 PM

OMG.
Yes. Mary Katherine Ham is very famous and has been a blogger, or whatever you call it, here since nigh on what,a year now?

justltl on January 30, 2014 at 10:55 PM

Who??
Electrongod on January 30, 2014 at 10:22 PM

Too drawn out
WisCon on January 30, 2014 at 10:26 PM

They’d need a mini-series to explain who she is, what she’s talking about and why anyone should care.

whatcat on January 30, 2014 at 10:55 PM

oops
….Katharine…

justltl on January 30, 2014 at 10:59 PM

Miller Lite bloopers

Old School.

Christien on January 30, 2014 at 11:00 PM

She’s yummy.

Bishop on January 30, 2014 at 11:02 PM

Who?

Warner Todd Huston on January 30, 2014 at 11:19 PM

I guess I’m one of the few who thought it was funny.

“But I like a challenge.” Haha. Classic.

conservative pilgrim on January 30, 2014 at 11:27 PM

Anna was on Conan the other night, telling how Katy Perry was finger-banging her cleavage at the Grammy after-party.

myiq2xu on January 30, 2014 at 11:30 PM

I replied to your comment before you made it.

How awesome is that?

Jeff Weimer on January 30, 2014 at 10:34 PM

I saw that, too. How the f*ck did that happen?

nukemhill on January 30, 2014 at 11:31 PM

A pretty Tina Fey.

John the Libertarian on January 30, 2014 at 11:46 PM

Kinda long and drawn out…and yet, moderately pointless. Cute chick, though.

Galtian on January 30, 2014 at 11:53 PM

Maybe because I have one beer a year……I thought this was pretty boring. Showed it to my husband who said, “who?”…..he thought it was just plain weird.

herm2416 on January 30, 2014 at 11:54 PM

humor was a little too forced, but whether she’s “beer girl” hot was well done

IR-MN on January 30, 2014 at 11:57 PM

True Seahawk fans drinks Olys or Ballantines like Fraiser’s dad.

RickB on January 30, 2014 at 10:51 PM

Olys?

Please. Rainier.

Jeff Weimer on January 31, 2014 at 12:04 AM

I saw that, too. How the f*ck did that happen?

nukemhill on January 30, 2014 at 11:31 PM

I have no idea, but I like it.

Jeff Weimer on January 31, 2014 at 12:05 AM

True Seahawk fans drinks Olys or Ballantines like Fraiser’s dad.

RickB on January 30, 2014 at 10:51 PM

If you get your cues about Seattle from Frasier, well…..

No such thing as Ballantines, as far as I recall. I grew up there in the 70′s and 80′s.

Jeff Weimer on January 31, 2014 at 12:37 AM

Wow that was pointless.

DCMickel on January 31, 2014 at 12:54 AM

All right, I know I’m going back to the Super Bowl ad well, here, but this is fantastic, and it’s going crazy viral by tomorrow.

Mary Katharine Ham on January 30, 2014 at 10:01 PM

.
Agreed ! ….. That’s exactly what’s gonna happen. : )

listens2glenn on January 31, 2014 at 1:12 AM

I replied to your comment before you made it.

How awesome is that?

Jeff Weimer on January 30, 2014 at 10:34 PM

.
I saw that, too. How the f*ck did that happen?

nukemhill on January 30, 2014 at 11:31 PM

.
Either Jeff’s computer’s clock is fast, or nukem’s computer’s clock is slow, or “all of the above.”

listens2glenn on January 31, 2014 at 1:16 AM

No such thing as Ballantines, as far as I recall. I grew up there in the 70′s and 80′s.

Jeff Weimer on January 31, 2014 at 12:37 AM

I still remember the Rainier commercial with the motorcycle…

Difficultas_Est_Imperium on January 31, 2014 at 1:32 AM

Newcastle is the shilz, bros. You gotta try it. It might get some of you to lighten up a bit.

eh on January 31, 2014 at 1:32 AM

No such thing as Ballantines, as far as I recall. I grew up there in the 70′s and 80′s.

Jeff Weimer on January 31, 2014 at 12:37 AM

I still remember the Rainier commercial with the motorcycle…

Difficultas_Est_Imperium on January 31, 2014 at 1:32 AM

This one.

Difficultas_Est_Imperium on January 31, 2014 at 1:36 AM

“Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super Bowl”..”Super

So, sue me.

HiJack on January 31, 2014 at 3:19 AM

This is funny?

Joel_The_Oneth on January 31, 2014 at 5:59 AM

Just thinking of some that most fans outside CO can find readily. Pick up some Orange Crush for the kids, too.

Christien on January 30, 2014 at 10:49 PM

Be a uniter not a divider. Just pick up pot for everybody- including the kids. That’s the proper way to celebrate this particular Super Bowl.

Me, I’m picking up some kibble for the “kid” and watching the Puppy Bowl.

Happy Nomad on January 31, 2014 at 7:07 AM

This is funny?

Joel_The_Oneth on January 31, 2014 at 5:59 AM

Yes. Not in the football to the crotch sort of funny but funny.

Happy Nomad on January 31, 2014 at 7:08 AM

Trashy talk. We have enough of that on TV.

Sherman1864 on January 31, 2014 at 7:21 AM

What’s she selling? Oh, who cares. I’de buy anything that little hottie is selling.

RandallinHerndon on January 31, 2014 at 7:25 AM

I’ve always liked Kendrick, I liked her more after “Pitch Perfect,” and now I think she’s my hero.

The one movie where she didn’t look hot. And why? Because she looks TERRIBLE in eye-liner. I’m so glad that normally she doesn’t wear it.

DethMetalCookieMonst on January 31, 2014 at 7:28 AM

I like Newcastle. Maybe I’ll go grab a 12 pack soon.

22044 on January 30, 2014 at 10:32 PM

I’m a J.W. Dundee man myself.

DethMetalCookieMonst on January 31, 2014 at 7:30 AM

She’s actually a brilliant choice. She’s been nominated for a Tony and an Academy Award and the 20 something’s know her from the Twighlight series (which I suspect is the real target here).

Alderene on January 31, 2014 at 7:30 AM

Love Newcastle

cmsinaz on January 31, 2014 at 7:36 AM

She’s right. Definitely not a beer commercial babe. More like Revlon or Maxi pads or such.

tommyboy on January 31, 2014 at 8:08 AM

I miss the Bud Bowl.

Jeff Weimer on January 30, 2014 at 10:32 PM

The cans are going wild!

Chris of Rights on January 31, 2014 at 9:21 AM

Hope its worth it to them. 2:14 is gonna be big bucks.

Bmore on January 31, 2014 at 9:21 AM

I loved this ad. The guy pretending to tease her hair made me laugh almost as much as she did.

I will try some Newcastle to reward this marketing ad. Mostly because I can’t afford a Volvo.

RushBaby on January 31, 2014 at 9:40 AM

Zero charm or wit to be found here. Just more of the new American culture of allegedly ironic slumming spiked with vulgarity.

rrpjr on January 31, 2014 at 9:40 AM

This is funny?.

Joel_The_Oneth on January 31, 2014 at 5:59 AM

Yes.

justltl on January 31, 2014 at 9:51 AM

Newcastle is a great beer, particularly when you can get it on tap. Of course, if you already like a product, you don’t need a commercial to get you to try it, but I really do think this ad will be effective. It’s clever. It’s fun. It’s outside the box.

Murf76 on January 31, 2014 at 9:57 AM

OMG.
Yes. Mary Katherine Ham is very famous and has been a blogger, or whatever you call it, here since nigh on what,a year now?

justltl on January 30, 2014 at 10:55 PM

Pretty positive he wasn’t talking about MKH.

GWB on January 31, 2014 at 10:15 AM

I liked it. Thought it was clever.

nicktjacob on January 31, 2014 at 11:05 AM

GREAT use of the interent and Social Media to get around paying millions for a Super Bowl spot. The video has 2 million + views already and will likely get more this weekend.

I’m not a Newastle drinker, but I’ll have to buy some just to support creative marketing.

Gadsden

GadsdenRattlers on January 31, 2014 at 11:31 AM

Drinking beer is racist.

BobMbx on January 31, 2014 at 12:32 PM

Welp, the right wing is gonna hate this commercial, AMIRITE?!?

Movies I’ve seen w/ Anna Kendrick:

Scott Pilgrim vs. the World

22044 on January 30, 2014 at 10:19 PM

I looked and looked and did not make the connection. I finally had to look her up to see that it was Stacey. Her hair (and her disposition) were so different in that film I didn’t see it when watching the commercial.

You’re right, though, great flick.

The Schaef on January 31, 2014 at 3:10 PM

Zero charm or wit to be found here. Just more of the new American culture of allegedly ironic slumming spiked with vulgarity.

rrpjr on January 31, 2014 at 9:40 AM

I wish I could give this multiple thumbs up!

It took no talent to create that…it was about as unbearable for me as The Fox (What Does the Fox Say)

Anti-Control on January 31, 2014 at 3:32 PM

She is definitely ********* commercial hot. Loved it.

mike_NC9 on January 31, 2014 at 5:50 PM