Network that mocked biracial family accuses conservatives of freak-out over Cheerios ad, or something

posted at 12:01 pm on January 30, 2014 by Ed Morrissey

If it wasn’t for the oh-so-recent context that renders this acidly ironic, MSNBC’s latest foray into idiocy would hardly be worth mentioning. Coming just a few weeks after its own hosts mocked Mitt Romney’s family and Republicans over a family picture that showed Romney proudly holding his adopted African-American granddaughter — which eventually produced a tearful apology from Melissa Harris-Perry — the network’s official Twitter feed offered up this bon mot about a cereal ad that has nothing to do with politics at all (via Gateway Pundit and Twitchy):

msnbc-biracial

As Jim Hoft points out, even their own reporting on the supposed conservative backlash to the ad didn’t actually cite any evidence of such:

The phrase “sparked a conservative backlash” contained a link to an MSNBC article from last year that mentioned the controversy over the ad, but the article did not report a political bent to the racist comments made about the ad. That article in turn links back toanother MSNBC article about the ad controversy that also does not ascribe political motives to the racist attacks.

In other words, Gabriela Resto-Montero and MSNBC made up the alleged ‘conservative’,’ right wing’ racist attack on the Cheerios ad.

Twitchy has followed the eruption of outrage over the demagoguery on Twitter, and noted that while MSNBC deleted the tweet, they were a little slow on the draw with an apology. MSNBC claimed, eventually, that the tweet “does not reflect the position of msnbc”:

Really? Washington Post media critic Erik Wemple says that’s exactly who they are, and the string of apologies following these incidents look increasingly like enabling devices rather than actual remorse:

The tweet in question isn’t clever, helpful or fair. It’s a divisive piece of taunting nastiness driven by a worldview that MSNBC personalities have surfaced with great regularity in recent memory, always followed by excellent apologies. After then-MSNBC host Martin Bashir suggested that Sarah Palin be subjected to an excrement-related punishment visited upon slaves, he said, “My words were wholly unacceptable,” among other very contrite things. After short-lived MSNBC host Alec Baldwin allegedly shouted down a paparazzo with homophobic language, he said, “I did not intend to hurt or offend anyone with my choice of words, but clearly I have — and for that I am deeply sorry.” After host Melissa Harris-Perry presided over a segment that mocked Mitt Romney’s family over a photo featuring his adopted African-American grandson, the host said, among other things, “So without reservation or qualification, I apologize to the Romney family. Adults who enter into public life implicitly consent to having less privacy. But their families, and especially their children, should not be treated callously or thoughtlessly.”

And now this Cheerios thing. The string of offenses raises doubts about Wolffe’s claim that the tweet from last night doesn’t reflect “who we are at msnbc.” Rather, the tweet appears to a careful observer to define precisely what MSNBC is becoming: A place that offends and apologizes with equal vigor.

The Erik Wemple Blog supports media organizations that muster strong apologies. Too often, mistakes are followed by stonewalling and a failure to repent. Apologies can be an important measure of accountability. Yet this string of meae culpae suggests that the apology may be morphing into an enabling device for the network’s tendentious and divisive attitudes. Sometimes a bad tweet represents the errant and unrepresentative thoughts of some employee managing the social-media accounts. And sometimes it represents institutional morays and prejudices.

Here’s the ad, which General Mills must be delighted is receiving so much attention. It will be the first Super Bowl ad to feature a biracial family, which is … no big deal in 2014 to anyone except MSNBC, apparently. It’s cute, and it sells Cheerios. And like everything else in the world, it’s yet another silly item for Comcast’s television unit to exploit and demagogue:

Reason’s Matt Welch notes that this lazy and idiotic demagoguery is hardly limited to MSNBC, even if they are its leading purveyors:

For an example, check out this passage in New Yorker Editor David Remnick’s extraordinarily long and often insightful recent profile of the president.

In the electoral realm, ironically, the country may be more racially divided than it has been in a generation. Obama lost among white voters in 2012 by a margin greater than any victor in American history. The popular opposition to the Administration comes largely from older whites who feel threatened, underemployed, overlooked, and disdained in a globalized economy and in an increasingly diverse country. Obama’s drop in the polls in 2013 was especially grave among white voters.

Italics mine, to underscore what one of the nation’s most decorated journalists felt zero need to substantiate in a 16,000-word article. Do older white voters really feel more “threatened” and “disdained” by a “globalized economy” and “increasingly diverse country” than other age and ethnic/pigmentation cohorts? I’m sure there’s plenty of interesting poll data out there, but Remnick (a 55-year-old white guy, FWIW) doesn’t need to cite any: He knows it’s true, his readers know it’s true, and the only real question is how much you can respectably pin opposition to this twice-elected black president on racism.

This isn’t just bad journalism, it’s bad tolerance. Attributing a single set of personality traits to scores of millions of people whose only commonality is age and race is the opposite of judging people not by the color of their skin, but by the content of their character. It’s also a cheap way to wave off the substance of anti-Obama criticism—why bother figuring out why a majority of Americans haveconsistently disliked the flawed Affordable Care Act when you can just roll your eyes and assert that the real reason is white anxiety and worse? There is nothing tolerant about assuming that those who have different ideas than you about the size and scope of government are motivated largely by base ethnic tribalism.

Most people, I think, have come to the conclusion that a citation of racism works in a similar way to Godwin’s Law. It’s the final, and losing, stage of any argument these days, at least those which involve progressives in any way.

Update: Is MSNBC executive editor Richard Wolffe “the most clueless person on the Internet”? John Sexton makes a pretty good argument for it.


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Update: Is MSNBC executive editor Richard Wolffe “the most clueless person on the Internet”? John Sexton makes a pretty good argument for it.
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Out of Touch!

canopfor on January 30, 2014 at 1:10 PM

Wolffe’s a real piece of work, isn’t he? His picture should be next to the definition of “trash” in the dictionary.

In case you missed it, here’s what he told Reverend Al just last week:

WOLFFE: So I’ve been covering this from the start, from the get-go when he first started running for President. And there are people who enjoy the politics of race, right? They find that speaking to the kind of sense of victimization really helps their ratings in this case, or maybe it helps them in their particular district. And that to me is much more interesting than what these people are actually arguing. There is nothing more preposterous or predictable than having this cast of characters say it’s about racism.

Their whole game is to shout “racist” louder than anyone else. But the interesting thing is their audience actually feeds on this stuff. And that is something quite real. Not what the President is actually saying, but this idea that the country has slipped away from them, the culture has slipped away from them, and the President kind of encapsulates that. It’s certainly nothing in what the President says. But that sense of victimization is very real. And that’s what they’re speaking to.

Del Dolemonte on January 30, 2014 at 1:27 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

Yeah, it faced so much backlash that General Mills immediately pulled the video.

Or maybe they didn’t.

From 2013:

General Mills has announced it will not be pulling the ad due to any controversy.

Del Dolemonte on January 30, 2014 at 1:31 PM

the ad, which General Mills must be delighted is receiving so much attention.

Is it possible that General Mills PR people ran straight to the race baiters hoping to get them to unilaterally start talking about the commercial?

blink on January 30, 2014 at 12:14 PM

Yeah, I don’t recall any outrage from the “rightwing” over this ad.

ddrintn on January 30, 2014 at 1:32 PM

We apologise again for the fault in the tweets.
Those responsible for sacking the people who have just been sacked have been sacked.

not on MSNBC’s twitter feed.

22044 on January 30, 2014 at 1:33 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

What “enormous backlash”?

ddrintn on January 30, 2014 at 1:33 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

Shiite on a cracker, your cognitive abilities are beyond parody.

YouTube trolls are YouTube trolls. Many don’t live in the US, and categorizing them politically is a waste of time. In fact reading YouTube comments is generally a waste of time. Yet YouTube trolls somehow equals conservatives? Perhaps you could produce some evidence to that effect? And maybe while you’re researching that you research the following as well?

Here’s a simple question for you. Which of the founding fathers did not subscribe to the communitarian ethos Calhoun deploys to rationalize slavery? *sets sundial*

libfreeordie on August 21, 2013 at 9:30 AM

None. They weren’t nascent Commies like John C. Calhoun, and full blown Commies like you. Don’t you think you need to provide some proof for such a ridiculous smear there Mr. Calhoun? You’re a history perfesser, right?

NotCoach on August 21, 2013 at 9:36 AM

Oh dear God….hold on, give me 10 minutes.

libfreeordie on August 21, 2013 at 9:45 AM

NotCoach on January 30, 2014 at 1:33 PM

Duplicate comment detected; it looks as though you’ve already said that!

22044 on January 30, 2014 at 1:34 PM

Del Dolemonte on January 30, 2014 at 1:31 PM

YouTube trolls don’t count for anything unless you’re brainfree or an MSNBC employee.

NotCoach on January 30, 2014 at 1:34 PM

Duplicate comment detected; it looks as though you’ve already said that!

22044 on January 30, 2014 at 1:34 PM

Repetition is the best form of learning. If that doesn’t work on brainfree nothing in the universe will work on brainfree.

NotCoach on January 30, 2014 at 1:36 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

The “backlash” mainly consisted of proggies in the media and elsewhere going “This Cheerios ad is going to shock those racist TPers!!!! There’s backlash, baby!!! Come and see the backlash!!!!” In other words, just as in this contemptible tweet, the “racism” of the “rightwing” is just some broadbrush attempt to invent a demon when you really don’t have any, to cover up the fact that you’re ideologically bankrupt.

ddrintn on January 30, 2014 at 1:37 PM

And sometimes it represents institutional morays and prejudices.

They have eels at MSNBC? I think he means institutional mores.

Trafalgar on January 30, 2014 at 12:40 PM

Yes they do have eels at MSNBC. Plenty of them. Or at least a lot of slimy bottom feeders. Hard to tell the difference.

SubmarineDoc on January 30, 2014 at 1:39 PM

Saw the ad this morning and thought it was cute. Never occurred to me that the family was bi-racial. I liked the fact that the daughter got a puppy out of it with Mom not to happy about the deal.

I thought Dad was in for a talking to later and maybe some time camping on the couch.

Watched it a second time and still no hate from me. Somethings must be wrong, right?

ps – I want a puppy too but my wife has said no for 22 years. That little girl is luckeeeeeee.

mechkiller_k on January 30, 2014 at 1:40 PM

Race hustling trolls. Brings in more minority viewers. Troll then apologize.

rubberneck on January 30, 2014 at 1:40 PM

Race hustling trolls. Brings in more minority viewers. Troll then apologize.

rubberneck on January 30, 2014 at 1:40 PM

Maybe CNN should emulate it.

NotCoach on January 30, 2014 at 1:42 PM

Race hustling trolls. Brings in more minority viewers. Troll then apologize.

rubberneck on January 30, 2014 at 1:40 PM

I would imagine MSNBC’s audience is as whitebread as they come. Just like the readership of the NYT or the New Yorker.

ddrintn on January 30, 2014 at 1:43 PM

While these New Class d-bags are having their Stella Artois at some Georgetown happy hour, stupid comments like that tweet get big laughs. They are so thoroughly marinated in nastiness and bigotry that they are losing the ability to even pretend to be decent people.

forest on January 30, 2014 at 1:43 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

The “backlash” mainly consisted of proggies in the media and elsewhere going “This Cheerios ad is going to shock those racist TPers!!!! There’s backlash, baby!!! Come and see the backlash!!!!” In other words, just as in this contemptible tweet, the “racism” of the “rightwing” is just some broadbrush attempt to invent a demon when you really don’t have any, to cover up the fact that you’re ideologically bankrupt.

ddrintn on January 30, 2014 at 1:37 PM

A simple Google search on the words “Cheerios ad backlash” confirms that.

If General Mills had actually faced any real backlash, such as boycott threats from consumers, they would have immediately pulled the ad and apologized.

All they did at the time was disable the comments on youtube.

Del Dolemonte on January 30, 2014 at 1:44 PM

All they did at the time was disable the comments on youtube.

Del Dolemonte on January 30, 2014 at 1:44 PM

Comments on YouTube are probably the same few morons posting the same shite under twenty different accounts each. I don’t even read YT comments. They’re even more worthless than HuffPo comments.

ddrintn on January 30, 2014 at 1:46 PM

Saw the ad this morning and thought it was cute. Never occurred to me that the family was bi-racial. I liked the fact that the daughter got a puppy out of it with Mom not to happy about the deal.

I thought Dad was in for a talking to later and maybe some time camping on the couch.

Watched it a second time and still no hate from me. Somethings must be wrong, right?

ps – I want a puppy too but my wife has said no for 22 years. That little girl is luckeeeeeee.

mechkiller_k on January 30, 2014 at 1:40 PM

You needed to turn the volume up, you obviously couldn’t hear the dog-whistle in the audio track.

HumpBot Salvation on January 30, 2014 at 1:47 PM

They are so thoroughly marinated in nastiness and bigotry that they are losing the ability to even pretend to be decent people.

forest on January 30, 2014 at 1:43 PM

Well I think they feel it slipping away somehow. Lightworker just hasn’t worked out.

ddrintn on January 30, 2014 at 1:47 PM

Yet this string of meae culpae suggests that the apology may be morphing into an enabling device for the network’s tendentious and divisive attitudes.

Yeah, it’s like a lawyer in a trial making some outrageous statement and then having the judge say “the jury will disregard…” as if the memory can be wiped clean.

ddrintn on January 30, 2014 at 1:52 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

The “backlash” mainly consisted of proggies in the media and elsewhere going “This Cheerios ad is going to shock those racist TPers!!!! There’s backlash, baby!!! Come and see the backlash!!!!” In other words, just as in this contemptible tweet, the “racism” of the “rightwing” is just some broadbrush attempt to invent a demon when you really don’t have any, to cover up the fact that you’re ideologically bankrupt.

ddrintn on January 30, 2014 at 1:37 PM

Most progressives do not have the self-awareness to realize that bigotry on the basis of political views (e.g. the leftist views that all conservatives are racist – at least in their imaginations) is not really that much different than bigotry on the basis of race.

SubmarineDoc on January 30, 2014 at 1:53 PM

The next ad will be set two years later, as Mom and Dad are going through their divorce.

In the new add, Dad will pull one Cheerio away from the others, and say to Gracie, “You know how Daddy is moving out?” He’ll then take another Cheerio and move it next to the one representing him, and say, “Daddy is going to live with Daddy #2.”

Reno_Dave on January 30, 2014 at 1:56 PM

Yeah, it’s like a lawyer in a trial making some outrageous statement and then having the judge say “the jury will disregard…” as if the memory can be wiped clean.

ddrintn on January 30, 2014 at 1:52 PM

I always figgered judges must have some kind of Jedi mind trick power to wipe those comments out of the jurors’ memories – (hand wave) “you will not remember that comment”…

dentarthurdent on January 30, 2014 at 2:01 PM

Most progressives do not have the self-awareness to realize that bigotry on the basis of political views (e.g. the leftist views that all conservatives are racist – at least in their imaginations) is not really that much different than bigotry on the basis of race.

SubmarineDoc on January 30, 2014 at 1:53 PM

Ya – refer to pretty much EVERY post made by libasaslaveanddie or verbladouche….

dentarthurdent on January 30, 2014 at 2:03 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

On YouTube? Lowest Common Denominator of Trolling YouTube? Who cares?

There Goes the Neighborhood on January 30, 2014 at 2:06 PM

MSNBC, the KABOOM! network.

Christien on January 30, 2014 at 2:08 PM

So, help me out, here. I need marching orders pronto, because I don’t understand. Fellow ‘cons, please help:

Am I not supposed to buy Cheerios no more?

I really don’t know.

Lanceman on January 30, 2014 at 2:09 PM

Am I not supposed to buy Cheerios no more?

I really don’t know.

Lanceman on January 30, 2014 at 2:09 PM

Do you like Cheerios?

NotCoach on January 30, 2014 at 2:11 PM

MSNBC says, “We are the Freakies!”

Christien on January 30, 2014 at 2:12 PM

Lanceman,

No, the problem isn’t with Cheerios, which made a couple of cute ads.

The problem is with the idiots at MSNBC who see an ad like that, and automatically think that conservatives will hate it because it involves a bi-racial couple.

Reno_Dave on January 30, 2014 at 2:12 PM

Do you like Cheerios?

NotCoach on January 30, 2014 at 2:11 PM

Sometimes.

Lanceman on January 30, 2014 at 2:13 PM

Sometimes.

Lanceman on January 30, 2014 at 2:13 PM

So keep buying them.

NotCoach on January 30, 2014 at 2:13 PM

I think too many were focused on the parents when General Mills/Madison Avenue intended the little girl to be the draw. She’s precious. Like a bunny rabbit. That way the takeaway.

Lanceman on January 30, 2014 at 2:17 PM

It’s the final, and losing, stage of any argument these days, at least those which involve progressives in any way.

Actually it’s the first and only card they play, and it works with low-information voters.

John the Libertarian on January 30, 2014 at 2:18 PM

Hmm. That Cheerios ad is several months old. I’m at a loss as to what us right wing people would find wrong with it.

As for unemployment outrage, don’t ask your local old white man — ask your local recent black male high school grad. The stats say that more of those are unemployed than any other demographic.

unclesmrgol on January 30, 2014 at 2:18 PM

On YouTube? Lowest Common Denominator of Trolling YouTube? Who cares?

There Goes the Neighborhood on January 30, 2014 at 2:06 PM

There is no such thing as a thread on YouTube without some racists spouting off.

John the Libertarian on January 30, 2014 at 2:19 PM

*That was the takeaway.

Lanceman on January 30, 2014 at 2:19 PM

MSNBC, the KABOOM! network.

Christien on January 30, 2014 at 2:08 PM

lol

Melissa needs to pack her famiry and loved ones up and board the Black Star Liner to Liberia.

Make that dream come true.

Murphy9 on January 30, 2014 at 2:24 PM

When it comes to bi-racial, Obama is the one who messed up BIG TIME. He is our first bi-racial president, yet all along he deliberately downplays that fact and instead panders to the racemongers and diversitymongers by telling a half-truth that he is “black.” I don’t pretend to speak for others on this, but I think that is a slap in the face of bi-racial and multi-racial families. Of course, not a peeps from our supposed “betters” about that.

Christien on January 30, 2014 at 2:24 PM

I just had to Tweet to Rinse that I was already boycotting NBC & MSNBC & the RNC!

Conservative4Ever on January 30, 2014 at 2:24 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

You’re telling me leading public intellectual Melissa Harris-Perry is a YouTube troll?!?!?!

M240H on January 30, 2014 at 2:28 PM

Murphy9 on January 30, 2014 at 2:24 PM

Don’t let DarkCurrent hear you say that. He might never visit the American South again.

Christien on January 30, 2014 at 2:32 PM

I think too many were focused on the parents when General Mills/Madison Avenue intended the little girl to be the draw. She’s precious. Like a bunny rabbit. That way the takeaway.

Lanceman on January 30, 2014 at 2:17 PM

I noticed the parents when the first ad came out several months ago, and my thoughts, in order, were: Cute little girl. Mom is white. Dad’s black. They’re both going to have a talk with “Gracie” about how cereal belongs in a bowl.

Link to the first ad:

http://www.youtube.com/watch?v=kYofm5d5Xdw

Reno_Dave on January 30, 2014 at 2:33 PM

Much ado about nada –
both that anyone of any worth or relevance attacked the ad –
or that MSNBC is a big meanie.
Fox News runs a virtual HUAC committee on Dems every day –
where’s the OUTRAGE (copyright RNC) over that?

verbaluce on January 30, 2014 at 2:33 PM

Much ado about nada –
both that anyone of any worth or relevance attacked the ad –
or that MSNBC is a big meanie.
Fox News runs a virtual HUAC committee on Dems every day –
where’s the OUTRAGE (copyright RNC) over that?

verbaluce on January 30, 2014 at 2:33 PM

OK verbalidiocy, I’ll bite.

Examples? We would all love a few. Attacks on policy don’t count.

NotCoach on January 30, 2014 at 2:36 PM

verbaluce on January 30, 2014 at 2:33 PM

Oh, I’m outraged. But you can’t see it. I’m a karate man. Karate man outrage on the inside.

Lanceman on January 30, 2014 at 2:37 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

And how many of those youtube comments were posted by liberals intent on smearing conservatives?

The comments here are positive about the family.

I don’t mind multiracial families. I have one myself (oldest adopted son is half Kenyan – in fact, the same tribe (the Luo) as Obama’s dad. Mrs SubmarineDoc voted for Obama in 2008 for that reason. Switched her vote in 2012 when Obama turned out to be incompetent.)

SubmarineDoc on January 30, 2014 at 2:39 PM

the alleged ‘conservative’,’ right wing’ racist attack on the Cheerios ad.

I’m White, married to a Filipina.
We have a couple dozen friends who are also in White-Filipina marriages.
Most of us are somewhat politically outspoken.
Of those who are, 100% are very conservative.

But MSNBC says conservatives hate bi-racial marriage.

itsnotaboutme on January 30, 2014 at 2:39 PM

When it comes to bi-racial, Obama is the one who messed up BIG TIME. He is our first bi-racial president, yet all along he deliberately downplays that fact and instead panders to the racemongers and diversitymongers by telling a half-truth that he is “black.” I don’t pretend to speak for others on this, but I think that is a slap in the face of bi-racial and multi-racial families. Of course, not a peeps from our supposed “betters” about that.

Christien on January 30, 2014 at 2:24 PM

MSNBC’s Melissa Harris-Perry does that too. Like O’bama, her mother was also White, but MHP calls herself Black, thus totally ignoring 50% of her genetic makeup.

That’s not just intellectually dishonest, but it’s also racist. Because the participants, in this case O’bama and MHP, are playing up one of their mixed races, while totally ignoring the other one.

As I’ve mentioned several times recently, Jamaican musician Bob Marley was considered by his peers there to be White, because his father was a White British officer. But of course, to his peers, and later to the world, his White Father never existed.

In O’bama’s case, it’s even more egregious, because it totally ignores the fact that he was almost solely raised by his White mother. And then she let her White mother, O’bama’s rich White grandmother (from flyover country no less!) finish raise him.

Imagine the political optics if the situation were reversed, and it was O’bama’s father who was White and his mother who was Black.

Del Dolemonte on January 30, 2014 at 2:43 PM

Fox News runs a virtual HUAC committee on Dems every day –
where’s the OUTRAGE (copyright RNC) over that?

verbaloon on January 30, 2014 at 2:33 PM

Ah, grade school let out early today.

Can you kindly give us some credible, multi-sourced examples of what you’re babbling about?

Del Dolemonte on January 30, 2014 at 2:46 PM

Examples?

NotCoach on January 30, 2014 at 2:36 PM

Tune in tonight?

verbaluce on January 30, 2014 at 2:46 PM

http://www.youtube.com/watch?v=kYofm5d5Xdw

Reno_Dave on January 30, 2014 at 2:33 PM

First time I saw it I didn’t notice the mother. Since I’m usually ignoring commercials unless they got some ‘hook’ that catches the ol’ Lanceman, Which in this case was the little Shirley Temple-lookin’ girl, it takes me a bunch of times to notice extraneous crap. In this case, the mom & dad.

Lanceman on January 30, 2014 at 2:47 PM

Tune in tonight?

verbaluce on January 30, 2014 at 2:46 PM

As expected. Juvenile retorts without substance.

NotCoach on January 30, 2014 at 2:50 PM

But MSNBC says conservatives hate bi-racial marriage.

itsnotaboutme on January 30, 2014 at 2:39 PM

They don’t ‘say’ that.
Someone who works there posted a stupid tweet.
They apologized.
But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

Yeah, because we all know that before that ad appeared on YouTube, no one had ever posted disgusting, foul and racist comments there.

Gator Country on January 30, 2014 at 2:51 PM

They don’t ‘say’ that.
Someone who works there posted a stupid tweet.
They apologized.
But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

Can’t see the forest for the trees?

NotCoach on January 30, 2014 at 2:54 PM

Del Dolemonte on January 30, 2014 at 2:43 PM

Apparently you don’t understand how this works, Del. The slightest bit of black makes one black.

I asked my helper, ‘Fonz (a true black man right down to black Jesus hanging in his living room) what the deal was. The exchange went something like this:

Lance: “Fonz, what’s the deal? Why all them half white people think they black?”

‘Fonz: “Lance you evah make chawklit milk?”

Lance: “Yeah, I do.”

‘Fonz “Well do you put da exact same amount in every time?”

Lance: “No. Sometimes I like it more chocolatey, sometimes less.”

‘Fonz: ” Well deyya go! It don’t mattah if deys only one drop of chawklit in there. It may be weaker den Hell, but it still chawklit milk!”

“Lance: “Ah, now I understand.”

Lanceman on January 30, 2014 at 2:55 PM

Lanceman on January 30, 2014 at 2:55 PM

What if someone prefers strawberry milk?

NotCoach on January 30, 2014 at 2:57 PM

Controversial?

I looked at the like/dislike count on YouTube.
Only 10% disliked it.

On YouTube, 10% will dislike a video of puppies playing.

Probably most of the 10% thought it was boring, or too lovey-dovey, or else they hate heterosexuality & childbearing.

itsnotaboutme on January 30, 2014 at 2:58 PM

It starts from a premise, “right-wing people are intolerant”, since that is assumed to be ture, it is follows the additional premise that “they would be offended by equality”, must also be true, then that leads the assumption that, “they would be offended by the commercial which demonstrates tolerance and equality”.

Since the person(s) following this line of thought thinks they are tolerant because they are not right-wing, it follows that it would be reasonable to tweet out the conclusion.

At least until someone appreciates the fact that, while they might agree with all of that, you can’t just go out and publicly say so. People might begin to think the organization is kind of biased and it might then affect the perception of the organization.

Russ808 on January 30, 2014 at 2:58 PM

Examples?

NotCoach on January 30, 2014 at 2:36 PM

Tune in tonight?

verbaluce on January 30, 2014 at 2:46 PM

Translated: “I don’t have any.”

A+

Del Dolemonte on January 30, 2014 at 2:58 PM

I’m White, married to a Filipina.
We have a couple dozen friends who are also in White-Filipina marriages.
Most of us are somewhat politically outspoken.
Of those who are, 100% are very conservative.

But MSNBC says conservatives hate bi-racial marriage.

itsnotaboutme on January 30, 2014 at 2:39 PM

They don’t ‘say’ that.
Someone who works there posted a stupid tweet.
They apologized.
But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

You really ought to read the post before you comment.
Ed already provided the response to your “freakout”:

The tweet in question isn’t clever, helpful or fair. It’s a divisive piece of taunting nastiness driven by a worldview that MSNBC personalities have surfaced with great regularity in recent memory, always followed by excellent apologies. After then-MSNBC host Martin Bashir suggested that Sarah Palin be subjected to an excrement-related punishment visited upon slaves, he said, “My words were wholly unacceptable,” among other very contrite things. After short-lived MSNBC host Alec Baldwin allegedly shouted down a paparazzo with homophobic language, he said, “I did not intend to hurt or offend anyone with my choice of words, but clearly I have — and for that I am deeply sorry.” After host Melissa Harris-Perry presided over a segment that mocked Mitt Romney’s family over a photo featuring his adopted African-American grandson, the host said, among other things, “So without reservation or qualification, I apologize to the Romney family. Adults who enter into public life implicitly consent to having less privacy. But their families, and especially their children, should not be treated callously or thoughtlessly.”

And now this Cheerios thing. The string of offenses raises doubts about Wolffe’s claim that the tweet from last night doesn’t reflect “who we are at msnbc.” Rather, the tweet appears to a careful observer to define precisely what MSNBC is becoming: A place that offends and apologizes with equal vigor.

The Erik Wemple Blog supports media organizations that muster strong apologies. Too often, mistakes are followed by stonewalling and a failure to repent. Apologies can be an important measure of accountability. Yet this string of meae culpae suggests that the apology may be morphing into an enabling device for the network’s tendentious and divisive attitudes. Sometimes a bad tweet represents the errant and unrepresentative thoughts of some employee managing the social-media accounts. And sometimes it represents institutional morays and prejudices.

itsnotaboutme on January 30, 2014 at 3:02 PM

What if someone prefers strawberry milk?

NotCoach on January 30, 2014 at 2:57 PM

Den dey screwed, dawg! Dey ain’ down fo’ no schtruggo.

Lanceman on January 30, 2014 at 3:03 PM

They don’t ‘say’ that.
Someone who works there posted a stupid tweet.
They apologized.
But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

Can’t see the forest for the trees?

NotCoach on January 30, 2014 at 2:54 PM

Can only see what she wants to believe….as well as embracing ignorance is bliss.

Athos on January 30, 2014 at 3:04 PM

Del Dolemonte on January 30, 2014 at 2:43 PM

Dems are all about “checking the box.” First black president>first woman president>first gay president>first latino president>first Asian president>first bi-racial president>first Mormon president>first Jewish president>first Muslim president>first Buddhist president>first Hindu president. (YMMV.)

“My president is black”>”Our president is biracial.”

Christien on January 30, 2014 at 3:06 PM

But MSNBC says conservatives hate bi-racial marriage.

itsnotaboutme on January 30, 2014 at 2:39 PM

They don’t ‘say’ that.
Someone who works there posted a stupid tweet.
They apologized.
But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

Verbulace – are you trying to say that random MSNBC employees can just tweet out whatever they want on the official MSNBC twitter feed, with no administrative review? Your comment is just plain stupid (or, on the unlikely possibility that you are correct that a random employee can send out a bigoted tweet, MSNBC has a huge administrative supervision problem).

If you don’t like the “freakout” then deal with it. We are just holding you lefties to your own standards, and find you inadequate.

SubmarineDoc on January 30, 2014 at 3:09 PM

They apologized.

verbaluce on January 30, 2014 at 2:50 PM

Um, verbaloon? How many times does one insignificant network say or do something stupid, apologize, do it all over again and have it mean anything?

But you have to admit. Melitha Harrith Perry’s head is misshapen about the same magnitude as Alan Colmes. I would suggest, while both are modestly functional in society, they are both retards in the same vein as someone with Down’s. Am I right?

Lanceman on January 30, 2014 at 3:10 PM

Every time the Dems do something stupid and there is a big backlash, the trolls always pull the “whatevs, meh, no biggie, nothingburger” card.

Always.

Christien on January 30, 2014 at 3:13 PM

Hmmm except that Cheerios did fave enormous backlash when the commercial first aired on YouTube. This is an old story.

libfreeordie on January 30, 2014 at 1:25 PM

Busted!

MNSBC Unapologetically Alters Report on Biracial Cheerios Ad, Removing ‘Conservative’ From ‘Conservative Backlash’

The Cheerios biracial ad controversy ginned up by the far-left network did not begin with an isolated tweet by some errant staffer. It began with the underlying report itself by Gabriela Resto-Montero. As originally seen by a poster at Free Republic, Ms. Resto-Montero described the reaction to the original appearance of the ad last June as a “conservative backlash.” The the original June article at MSNBC does not characterize the “backlash” as anything but, well, a “backlash.”

In other words, Resto-Montero originally added the word “conservative” on her own, apparently assuming that the only people who might object to biracial relationships are those who might otherwise have right-leaning views. Here’s a suggestion, ma’am: Google “black men should not marry white women,” and tell me what you think the political views of those who oppose the idea might be.

As NewsBusters then notes:

Sometime Wednesday evening, MSNBC removed the word “conservative”

Del Dolemonte on January 30, 2014 at 3:17 PM

Where are you trolls who comment on anything racial in nature?
 
itsspideyman on January 30, 2014 at 12:18 PM

 
Waiting for a Faux News!!! thread.
 
rogerb on January 30, 2014 at 12:23 PM

 

Fox News runs a virtual HUAC committee on Dems every day –
where’s the OUTRAGE (copyright RNC) over that?
 
verbaluce on January 30, 2014 at 2:33 PM

 
DRINK!

rogerb on January 30, 2014 at 3:19 PM

…HUAC committee…
 
verbaluce on January 30, 2014 at 2:33 PM

 
And apparently someone learned a new term from a Pete Seeger (May 3, 1919–January 27, 2014) article.

rogerb on January 30, 2014 at 3:22 PM

But you have to admit. Melitha Harrith Perry’s head is misshapen about the same magnitude as Alan Colmes. I would suggest, while both are modestly functional in society, they are both retards in the same vein as someone with Down’s. Am I right?

Lanceman on January 30, 2014 at 3:10 PM

Shouldn’t call people with Downs retards, Lance. They were born that way.

Retards are people like Perry and Colmes. They work hard for the title, and they deserve it.

fadetogray on January 30, 2014 at 3:24 PM

This may be the hardest spanking verbie and libfree have ever taken. They’ve been shut up.

Good job folks!

itsspideyman on January 30, 2014 at 3:26 PM

Shouldn’t call people with Downs retards, Lance. They were born that way.

Retards are people like Perry and Colmes. They work hard for the title, and they deserve it.

fadetogray on January 30, 2014 at 3:24 PM

I was being clinical towards Downs and inflammatory towards Perry/Colmes.

But verbie missed the tweak.

Lanceman on January 30, 2014 at 3:27 PM

Leftists are never truly liberal, or progressive.

Don’t ever call any of them anything other than fascist leftist thugs.

Schadenfreude on January 30, 2014 at 3:31 PM

I was being clinical towards Downs and inflammatory towards Perry/Colmes.

But verbie missed the tweak.

Lanceman on January 30, 2014 at 3:27 PM

I get what you’re saying – no prob here.

But, I’ve met Downs Syndrome people with far more intelligence and sense than those libtards.

dentarthurdent on January 30, 2014 at 3:32 PM

Every time the Dems do something stupid and there is a big backlash, the trolls always pull the “whatevs, meh, no biggie, nothingburger” card.

Always.

Christien on January 30, 2014 at 3:13 PM

Yeah, or “But…but..FAUX NEWZ!!!!! And Limbaugh called Fluke a slut!!!! Here’s what Media Matters has to say about Faux Newz and their 24/7 race baiting and lies lies LIES!!!!!” Without any real examples other than to point out, say, Fox countering the lib media’s continual race-baiting in the Zimmerman case.

ddrintn on January 30, 2014 at 3:34 PM

I was being clinical towards Downs and inflammatory towards Perry/Colmes.

But verbie missed the tweak.

Lanceman on January 30, 2014 at 3:27 PM

Sometimes my joking comes across all wrong. I knew that’s what you were doing, and I was trying to riff on it.

fadetogray on January 30, 2014 at 3:35 PM

Look, something more dishonest than Obama, Clinton, Pelosi, DWS and the Domcratic Party! MSNBC!

talkingpoints on January 30, 2014 at 3:35 PM

But man…here comes the real freakout.

verbaluce on January 30, 2014 at 2:50 PM

Who’s freaking out? I for one love it when progs show their true totalitarian colors.

Fox News runs a virtual HUAC committee on Dems every day –
where’s the OUTRAGE (copyright RNC) over that?

verbaluce on January 30, 2014 at 2:33 PM

Show us some examples and we’ll see about the outrage. Got any?

ddrintn on January 30, 2014 at 3:36 PM

Look, something more dishonest than Obama, Clinton, Pelosi, DWS and the Domcratic Party! MSNBC!

talkingpoints on January 30, 2014 at 3:35 PM

It’s all the same thing, really.

ddrintn on January 30, 2014 at 3:37 PM

And apparently someone learned a new term from a Pete Seeger (May 3, 1919–January 27, 2014) article.

rogerb on January 30, 2014 at 3:22 PM

Sure.
Never heard it before and never will again.
/
Ha.
(Though indeed to say ‘HUAC committee’ is redundant. Like ‘ATM machine is.)

And R.I.P Pete.
Nice of you to mention.

verbaluce on January 30, 2014 at 3:40 PM

And R.I.P Pete.
Nice of you to mention.

verbaluce on January 30, 2014 at 3:40 PM

Good ol’ Stalinist Pete.

I’m White, married to a Filipina.

itsnotaboutme on January 30, 2014 at 2:39 PM

Whew, I’ll bet Michelle Malkin could tell you a few choice things she’s heard from those loving, tolerant proggies about that.

ddrintn on January 30, 2014 at 3:44 PM

And R.I.P Pete.

Nice of you to mention.

verbaloon on January 30, 2014 at 3:40 PM

aljazeera:

In defense of Pete Seeger, American Communist

Like his party associates, Seeger was consistently on the right side of history

-snip-

As counterintuitive as it may sound, time after time American Communists such as Seeger were on the right side of history — and through their leadership, they encouraged others to join them there.

Communists ran brutal police states in the Eastern bloc, but in Asia and Africa they found themselves at the helm of anti-colonial struggles, and in the United States radicals represented the earliest and more fervent supporters of civil rights and other fights for social emancipation. In the 1930s, Communist Party members led a militant anti-racist movement among Alabama sharecroppers that called for voting rights, equal wages for women and land for landless farmers. Prominent and unabashedly Stalinist figures such as Mike Gold, Richard Wright and Granville Hicks pushed Franklin D. Roosevelt’s New Deal to be more inclusive and led the mass unionization drives of the era. These individuals, bound together by membership in an organization most ordinary Americans came to fear and despise, played an outsize and largely positive role in American politics and culture. Seeger was one of the last surviving links to this great legacy.

Del Dolemonte on January 30, 2014 at 3:46 PM

In the 1930s, Communist Party members led a militant anti-racist movement among Alabama sharecroppers that called for voting rights, equal wages for women and land for landless farmers.

Del Dolemonte on January 30, 2014 at 3:46 PM

LOL. They also excused Stalin’s purges with “you can’t make an omelette without breaking some eggs”.

ddrintn on January 30, 2014 at 3:47 PM

And R.I.P Pete.

Nice of you to mention.

verbaloon on January 30, 2014 at 3:40 PM

RIP in communist Hell. He liked Hitler, commies the world over and all the thugs in the world. God, you are moronic.

Schadenfreude on January 30, 2014 at 3:47 PM

And R.I.P Pete.
Nice of you to mention.

verbaluce on January 30, 2014 at 3:40 PM

Figures you’re a fan of totalitarian loving Pete Seeger. Where do dead Commies go after death? They are godless after all.

NotCoach on January 30, 2014 at 3:48 PM

They may or may not be right, but their argument is that we should focus exclusively on Obamacare and on jobs. In that context, why on earth would the House dive into immigration right now? It makes no sense, unless you’re Harry Reid. Republicans are poised for an historic election this fall–a conservative tidal wave much like 2010. The biggest thing we could do to mess that up would be if the House passed an amnesty bill–or any bill perceived as an amnesty bill–that demoralized voters going into November. Rather than responding to the big-money lobbying on K Street, we need to make sure working-class Americans show up by the millions to reject Obamacare and vote out the Democrats. Amnesty will ensure they stay home.

“Amnesty is wrong in any circumstance, and if we are going to fix our broken immigration system–and we should–it makes much more sense to do so next year, so that we are negotiating a responsible solution with a Republican Senate majority rather than with Chuck Schumer,” Cruz said. “Anyone pushing an amnesty bill right now should go ahead and put a ‘Harry Reid for Majority Leader’ bumper sticker on their car, because that will be the likely effect if Republicans refuse to listen to the American people and foolishly change the subject from Obamacare to amnesty.”


Cruz misses the fact that Pelosi will retake the hammer
, if amnesty and the obama’care’ ins.co. funding passes.

Schadenfreude on January 30, 2014 at 3:49 PM

RIP in communist Hell. He liked Hitler..

Schadenfreude on January 30, 2014 at 3:47 PM

True enough. All those home-grown commies were under orders from Big Brother to be pro-Hitler after the Non-Aggression Pact.

ddrintn on January 30, 2014 at 3:50 PM

Sometimes my joking comes across all wrong. I knew that’s what you were doing, and I was trying to riff on it.

fadetogray on January 30, 2014 at 3:35 PM

I wasn’t joking at all. Retarded was both a clinical word and a slang word when I was growing up.

We also didn’t have this aaaaaafrican ameeeerican bullsh!t. I refuse to play the political correct game.

Lanceman on January 30, 2014 at 3:50 PM

There is an article in wired saying the RHC is trying to take away msnbc’s fee speech

Patrap on January 30, 2014 at 3:51 PM

RIP in communist Hell. He liked Hitler, commies the world over and all the thugs in the world. God, you are moronic.

Schadenfreude on January 30, 2014 at 3:47 PM

As much I enjoy the spittle on the lips babbling of the ignorant ragers, it always saddens me a little when you join in.
“He liked Hitler”.
You twit.

verbaluce on January 30, 2014 at 3:56 PM

verbaluce on January 30, 2014 at 3:56 PM

U mad, bro?

Lanceman on January 30, 2014 at 3:56 PM

verbaluce on January 30, 2014 at 3:56 PM

U mad, bro?

Lanceman on January 30, 2014 at 3:56 PM

No.
You?

verbaluce on January 30, 2014 at 4:03 PM

Nope. I’m good

Lanceman on January 30, 2014 at 4:04 PM

“He liked Hitler”.
You twit.

verbaluce on January 30, 2014 at 3:56 PM

He did

ddrintn on January 30, 2014 at 4:04 PM

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