ObamaCare going for youths with an Olympics ad blitz

posted at 6:51 pm on January 8, 2014 by Erika Johnsen

Are enough young and healthy people signing up for health insurance plans through the ObamaCare exchanges to balance out the new and costlier risk pools created by older and sicker individuals more likely to be interested in doing so? We don’t know, because the White House is flatly refusing to tell us — which doesn’t seem too bode well for them (you know that they would be reveling in the release of that information if the numbers were on their side), and they certainly aren’t slowing down on their sustained PR effort to convince the all-important youth demographic that ObamaCare is just about the best thing that will ever happen to them. Via ABC:

The White House is planning to make a major play to sign up young and healthy Americans for Obamacare when the Winter Olympics open next month.

The Department of Health and Human Services will launch a TV ad blitz to take advantage of anticipated increased viewership on NBC stations which will carry the Olympic coverage between Feb. 7 and 23, an administration official confirmed to ABC News.

The official said the ads would run in markets with the highest rates of uninsured, but declined to specify the locations or the amount that would be spent.

The ads will encourage uninsured people, particularly young adults, to enroll in Obamacare coverage before the March 31 deadline.

No word on exactly how big the buy is or what the ads will look like, but it’s probably a good call on the advertising front — Wide audience? Check. High-injury extreme sports? Check. Advantageous and prolonged timing smack in the middle of the latter half of the enrollment period? Check — and it sounds like the White House is going to need it.


Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

When you say Olympics and Obamacare together, all I can see is the ski-jumping guy wiping out in the agony of defeat.

Marcola on January 8, 2014 at 6:56 PM

Opportunity to pay back NBC for carrying the Administration’s water? Check.

blammm on January 8, 2014 at 6:56 PM

Speaking of US Olympic Skiing Team…..WTF???

2014 Sochi Olympics
1d
—-
Private security contractor to keep aircraft ready as part of US Olympic ski team evacuation plan from Sochi – @USATODAY
see original on twitter.com
============================

http://www.breakingnews.com/topic/sochi-krasnodar-krai-ru/

canopfor on January 8, 2014 at 6:59 PM

So . . . a reason for me to avoid the Olympics.

rbj on January 8, 2014 at 7:00 PM

I don’t think kids watch the Olympics.

OMG! The Luge is no match for Call of Duty 4: Ghosts

I usually stop watching during the opening ceremony march when the American team walks in wearing their faggoty uniforms.

Of course, I was introduced to the Olympics when Alexseyev was lifting weights like a Terminator, you had to be an amateur, and ribbon twirling wasn’t a sport.

BobMbx on January 8, 2014 at 7:02 PM

Just freagging great, so, while I watch some
events, I’m going to be forced to endure Hopey
ACA BrainWashing!!

canopfor on January 8, 2014 at 7:03 PM

No word on exactly how big the buy is or what the ads will look like, but it’s probably a good call on the advertising front — Wide audience? Check. High-injury extreme sports? Check. Advantageous and prolonged timing smack in the middle of the latter half of the enrollment period? Check — and it sounds like the White House is going to need it.

This may be risky, because the vast majority of US Olympic TV viewers are, according to Nielsen, over 55. The Super Bowl regularly gets many more young viewers than the Olympics.

Del Dolemonte on January 8, 2014 at 7:04 PM

Of course, I was introduced to the Olympics when Alexseyev was lifting weights like a Terminator, you had to be an amateur, and ribbon twirling wasn’t a sport.

BobMbx on January 8, 2014 at 7:02 PM

BobMbx: Me too,..an awesome era:)

canopfor on January 8, 2014 at 7:05 PM

America’s youth don’t want your crap sandwich.

Package it any way you want, use any teen heart throb you want, throw in a little NFL, NBA, NHL, Hollywood freaks, whatever …….. they just aren’t buying it. Why should they, when through your infinite wisdom you already granted them free healthcare through their parent’s plans?

You made it possible for them to walk away from it!

How dumb can ya be?

fogw on January 8, 2014 at 7:15 PM

No word on exactly how big the buy is or what the ads will look like, but it’s probably a good call on the advertising front — Wide audience? Check. High-injury extreme sports? Check. Advantageous and prolonged timing smack in the middle of the latter half of the enrollment period? Check — and it sounds like the White House is going to need it.

…and guess who will be paying for it… and how much?…to “connected” ad agencies!

KOOLAID2 on January 8, 2014 at 7:16 PM

Obama voter youths don’t watch the Olympics. I doubt Pajama boy sits in front the tv waving an American flag cheering USA USA.

BeachBum on January 8, 2014 at 7:21 PM

Obama is still trying to slap lipstick on a pig. It doesn’t matter how glitzy the ads are, reality is that the premiums are still too high for the one-size-fits-all bureaucratically designed policies. Sticker shock, the prospect of over-sized payments every single month, and the Lie of the Year award overcome all advertising.

obladioblada on January 8, 2014 at 7:22 PM

Next they’ll be putting ACA/ObamaCare “Prizes” in cereal boxes.

portlandon on January 8, 2014 at 7:22 PM

Are enough young and healthy people signing up for health insurance plans through the ObamaCare exchanges to balance out the new and costlier risk pools created by older and sicker individuals more likely to be interested in doing so? We don’t know, because the White House is flatly refusing to tell us

You know, that puts me in mind of a popular question:

Ed –
You mean the websites aren’t working perfectly on day one two three four five six seven eight nine ten eleven twelve thirteen fourteen fifteen sixteen seventeen eighteen nineteen twenty twenty-one twenty-two twenty-three twenty-four twenty-five twenty-six twenty-seven twenty-eight twenty-nine thirty thirty-one thirty-two thirty-three thirty-four thirty-five thirty-six thirty-seven thirty-eight thirty-nine forty forty-one forty-two forty-three forty-four forty-five forty-six forty-seven forty-eight forty-nine fifty fifty-one fifty-two fifty-three fifty-four fifty-five fifty-six fifty-seven fifty-eight fifty-nine sixty sixty-one sixty-two sixty-three sixty-four sixty-five sixty-six sixty-seven sixty-eight sixty-nine seventy seventy-one seventy-two seventy-three seventy-four seventy-five seventy-six seventy-seven seventy-eight seventy-nine eighty eighty-one eighty-two eighty-three eighty-four eighty-five eighty-six eighty-seven eighty-eight eighty-nine ninety ninety-one ninety-two ninety-three ninety-four ninety-five ninety-six ninety-seven ninety-eight ninety-nine one hundred?

verbaluce on October 1, 2013 at 10:18 AM

Maybe a hair off topic, but this is a special occasion. Today is the one-hundredth day of the healthcare.gov website.

There Goes the Neighborhood on January 8, 2014 at 7:24 PM

Spending money to promote ObamaCare is flushing more tax dollars down the drain.

Don’t the socialists understand that we have run out of money?

Keep printing it and the money we have won’t be worth anything.

Remember the Chinese watch the Olympics also…..

redguy on January 8, 2014 at 7:28 PM

Big Zero must be extatic that he can pad the coffers of NBC & MSN.
Nothing works better then multimillion dollar bribes using taxpayer dollars. Genius!

SayNo2-O on January 8, 2014 at 7:28 PM

Sorry, supposed to be ecstatic.

SayNo2-O on January 8, 2014 at 7:30 PM

They think the same youths that have sex and drink beer all day care about the Olympics?

ctmom on January 8, 2014 at 7:33 PM

They will boldly claim they invented Gold, Silver and Bronze for Olympic metals based upon Obamacare options…

hillsoftx on January 8, 2014 at 7:34 PM

When will they start ordering people to buy insurance under penalty of arrest? When do the threats start?

Charlemagne on January 8, 2014 at 7:36 PM

The joy is they hamstrung themselves 3 yrs ago by launching policy to allow 26 yr olds to stay on pappy’s dole and now just cant seem to figure out why the utes aint buying their shinola….suffer due to your unintended consequences mentality..

hillsoftx on January 8, 2014 at 7:38 PM

I usually stop watching during the opening ceremony march when the American team walks in wearing their faggoty uniforms.

BobMbx on January 8, 2014 at 7:02 PM

This year they’ll be in red, white, and blue (mostly blue) “pajama boy” onesies and footies.

de rigueur on January 8, 2014 at 7:49 PM

Arrrrgh! They are seriously trying to ruin everything.

Fallon on January 8, 2014 at 8:04 PM

The official said the ads would run in markets with the highest rates of uninsured, but declined to specify the locations or the amount that would be spent.

Given that the target was 7 million, I guess that would mean ALL markets.

AH_C on January 8, 2014 at 8:07 PM

Maybe a hair off topic, but this is a special occasion. Today is the one-hundredth day of the healthcare.gov website.

There Goes the Neighborhood on January 8, 2014 at 7:24 PM

Heh. Where is that verbose loser?

AH_C on January 8, 2014 at 8:08 PM

No word on exactly how big the buy is or what the ads will look like

I want to see a pitch from Tanya Harding with her metal rod.

“Got insurance?”

lynncgb on January 8, 2014 at 8:24 PM

When will they start ordering people to buy insurance under penalty of arrest? When do the threats start?

Charlemagne on January 8, 2014 at 7:36 PM

Since fascism usually relies on repression to work, I’d say that’s very good question.

There Goes the Neighborhood on January 8, 2014 at 8:29 PM

On the other hand, my guess is the Olympic ads are going to by hilariously mockable, on a “Pajama Boy Goes to Sochi” level, given how the White House brain trust condescendingly views the nation’s 30-and-unders.

jon1979 on January 8, 2014 at 8:37 PM

I don’t think kids watch the Olympics.

Nobody watches the Olympics.

lowandslow on January 8, 2014 at 8:51 PM

Sports as tainted candy now? It looks like the lust and silly PJ boys failed to do the job.

“Macho up jocks and sign up for America!”

Don L on January 9, 2014 at 8:00 AM

NBC is going to make this the “all gay, all the time” Olympics.

And now the commercials are going to be ‘all Obamacare, all the time’.

No thanks. Tuning out.

Carnac on January 9, 2014 at 8:30 AM