The obligatory “Pajama Boy” post

posted at 2:01 pm on December 18, 2013 by Allahpundit

Liberals were getting snippy on Twitter last night over how much fun conservatives were having with this because the jokes were too masculonormative or whatever. Which means it’s a must-post.

A major political operation puts their spokesman in a onesie and expects this to pass unremarked upon? Not in Vin Diesel’s America, my friends.

A few thoughts. One: If ever someone deserved a blog at a major paper based on appearance alone, it’s this guy. Just wind him up, say the words “income inequality,” and watch him go. The arch of those eyebrows tells me there’s a young “Thought Leader” in there somewhere who’s itching to burst out. Two: Emily Zanotti’s right. The onesie is semi-defensible as hipster-wear but I don’t think it was intended that way. OFA’s ObamaCare ad campaign thus far has had this guy talking insurance with his parents, not his roommates, and I’d like to think even hipsters wouldn’t resort to jammies as, er, ironic as this around mom and dad. And let’s face it: If this guy’s wearing a onesie because he enjoys it, because it brings him a sense of childhood security that mere pajama bottoms just can’t provide, then there’s no way he doesn’t already have health insurance to hedge against risk. But … purely as an advertising matter, why put a guy in a onesie unironically?

That brings us to point three. David Freddoso thinks this is further evidence that the middle-aged political operatives who organize issue campaigns really, really don’t understand twentysomethings. (A piece two days ago at Bloomberg suggested boosting enrollment among “young invincibles” by holding a lottery or making rap videos.) It’s the flip side of the “brosurance” campaign in Colorado. Each infantilizes young adults but in different ways. Fair enough, but I’ve always assumed the point of goofy social-media efforts like brosurance or Thought Leader here was simply to get young adults’ attention. If you assume (probably correctly) that they’re the age group that’s most likely to use the Internet and to consume lots of different media online, your big challenge is to get them to stop surfing for five seconds and process the idea that getting insurance should be a priority. How do you make them pause when they’re all set to dive into a new BuzzFeed list of 37 reasons why Santa might be real? Throw something like this out there. Even if you’re laughing at pajama boy, at least you’re spreading the word about enrollment.

And of course, among young adults just as in any other demographic, there’s low-hanging fruit who can’t be persuaded by normal means. Figure maybe 90 percent of twentysomethings can be reached through conventional political appeals. What about the remainder who think an ad showing uninsured “bros” risking injury through keg stands is a valuable cautionary tale, or that a guy in footie PJs holding a cup of hot chocolate couldn’t possibly have the wrong advice on risk management? They’re out there. They’ve got a little money saved. And they’re ready to be gouged by inflated premiums for insurance they don’t really need. All you need to do is ask the right way.

The alternative theory to all of that is that OFA really thought nothing of putting a grown man in a onesie. This wasn’t a gimmick to get attention, It’s just how they imagine the average socially conscious young male progressive dresses for sleepytime. I … can’t bring myself to believe that they think that. After all, the president is the ultimate socially conscious young(-ish) male progressive and he doesn’t dress in a onesie for bed. Right?


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Did you catch this bit from Politico? Now, with HealthCare.gov’s glitches mostly fixed Really? Back end is fixed? People are signing up like they were buying stuff off of Amazon??? Why the need for somebody fired from Microsoft if the glitches are mostly fixed?

Happy Nomad on December 18, 2013 at 7:22 PM

Yeah, I caught that spiked eggnog induced spin from Politico, but decided to focus on the WH’s ‘best salesperson’ being unleashed on us ungrateful little people.

Yes, Politico is lying, and yes, Michelle is doing the charm offensive because Barack’s approval rating is at or south of Richard Nixon’s.

The Admin will tell you that they needed to bring in Clippy from MS to finish the job that Zients supposedly finished because Zients has to go do his real job as Obama’s economic adviser starting 1/1/14.

Oh, found this link to the video with what happens before pajama boy gets into his onesy and cozies up with his hot chocolate….

The ad, titled “Get Ready To Have The Talk,” plays like an ’80s anti-drug PSA, urging parents to use the holidays as a stage for an intervention to stop something unhealthy in their children’s lives.

Hey pajama boy, nice way to nuke your acting career by appearing in an OFA infomercial….he’s going to be so type cast.

Athos on December 18, 2013 at 7:37 PM

You could have hired Carney to hold that hot chocolate.

Same photo.

thejackal on December 18, 2013 at 7:38 PM

I’m visiting San Francisco right now, and between the hours of 11am and 2 pm, I saw four grown men walking around in pajamas. Just saying’…

factsonlypls on December 18, 2013 at 7:42 PM

Oh come on now – you both KNOW all the real men want Amy Farah Fowler….

(Is the / really necessary here?)

dentarthurdent on December 18, 2013 at 3:13 PM

Hmmmm
Bialik married Michael Stone on August 31, 2003, in a Victorian-themed ceremony with traditional Jewish customs.[19] Stone, born into a Mormon family, converted to Judaism; several years later, his mother converted to Judaism as well.[20][21] Bialik and Stone have two sons together: Miles, born in 2005, and Frederick, born in 2008.[22] In 2010, Bialik returned to television so that she could spend more time with her children and stated “I’m glad that I completed my PhD and I’m very proud of it, but the life of a research professor would not have suited my needs in terms of what kind of parenting I wanted to do.”[17] In November 2012, Bialik and Stone announced that they were divorcing, citing irreconcilable differences.[23] The divorce was finalized in May 2013.[24]

In a 2012 interview, Bialik stated that she would call herself “aspiring Modern Orthodox”.[25] She has appeared in several YouTube cameos as Blossom and Amy Farrah Fowler[26] asking questions about Jewish beliefs. The videos are produced by Allison Josephs, Bialik’s Judaism study partner, whom she met with the help of Partners in Torah.[27]

Bialik is a celebrity spokesperson for the Holistic Moms Network.[28]

Bialik is a vegan[29] and a founding member of the Shamayim V’Aretz Institute.[30]

Bialik spoke at the 2011 Penn State Lehigh Valley graduation in Bethlehem, Pennsylvania.[31]

Yeah, not so much.

Count to 10 on December 18, 2013 at 7:44 PM

Well, that was a quote fail.

Count to 10 on December 18, 2013 at 7:45 PM

You could have hired Carney to hold that hot chocolate.

Same photo.

thejackal on December 18, 2013 at 7:38 PM

roflmao..That is hilarious..:)

Dire Straits on December 18, 2013 at 7:45 PM

I recognize this guy. He was supposed to be in the Hobbitt as Douche Baggins.

ghostwalker1 on December 18, 2013 at 7:45 PM

So AllahP posting about this guy means this guy is not AllahP? Darn. I so thought we had a likely contender here!

UnderstandingisPower on December 18, 2013 at 7:50 PM

Doesn’t “Pajama Guy” look a lot like a slimmed down version of SNL’s asexual character “Pat” ?

J_Crater on December 18, 2013 at 7:33 PM

Not as much as the sister of MSDNC’s Rachael Maddow or Chris Hayes (take your pick). They all are clearly interbred cousins.

Happy Nomad on December 18, 2013 at 7:53 PM

Not as much as the sister of MSDNC’s Rachael Maddow or Chris Hayes (take your pick). They all are clearly interbred cousins.

Happy Nomad on December 18, 2013 at 7:53 PM

Couldn’t agree more, this ‘boy’ (?) is the spitting image of Chris Hayes… Love child maybe…

jimver on December 18, 2013 at 8:06 PM

It’s a sign of the End Times.

claudius on December 18, 2013 at 8:20 PM

No thanks

WhatSlushfund on December 18, 2013 at 8:23 PM

It’s Herbert Kornfeld!

Ted Torgerson on December 18, 2013 at 8:39 PM

Is that Raj?

SparkPlug on December 18, 2013 at 8:57 PM

That thing is not a male.

V7_Sport on December 18, 2013 at 9:03 PM

How do you plan to spend the cold days of December?

Shivering under blankets because I had to choose between heat and healthcare when my premiums skyrocketed.

arik1969 on December 18, 2013 at 9:04 PM

Red and green and the “cold days of December”? Looks like someone’s afraid to mention the holiday-which-must-not-be-named. Y’know, even though it’s a federal holiday.

xuyee on December 18, 2013 at 9:25 PM

Shivering under blankets because I had to choose between heat and healthcare when my premiums skyrocketed.

arik1969 on December 18, 2013 at 9:04 PM

My Christmas gift to myself this year is running my heat. What can I say? I’m selfish.

Christien on December 18, 2013 at 9:25 PM

Ha, a Democrat wearing red pajamas. I bet he has a pantload of preexisting conditions.

HellCat on December 18, 2013 at 9:30 PM

Count to 10 on December 18, 2013 at 7:44 PM

Wellll, ok, but my comment was in reference to the character Amy, not the actress Mayim……

dentarthurdent on December 18, 2013 at 9:39 PM

Red and green and the “cold days of December”? Looks like someone’s afraid to mention the holiday-which-must-not-be-named. Y’know, even though it’s a federal holiday.

xuyee on December 18, 2013 at 9:25 PM

But what about the acknowledgement that December days are cold? When it comes to pushing the global warming hoax, it’s not like him to take his eye off the ball this much.

86 on December 18, 2013 at 10:13 PM

Is anyone else bothered by the #gettalking hashtag? They’re always saying that conservatives take or give “marching orders”, but here you have a president of the United States sending a message that sounds a lot like marching orders.

Heck, he sounds like somebody’s boss! “That’s right, you can get in your jammies and serve up the hot cocoa, but dammit, it’s not like this is a holiday break!! You’re supposed to make people feel at ease–not take it easy!”

That’s why this poor guy looks so anxious to help up but absolutely clueless about how to persuade anybody.

Axeman on December 18, 2013 at 10:15 PM

Is anyone else bothered by the #gettalking hashtag? They’re always saying that conservatives take or give “marching orders”, but here you have a president of the United States sending a message that sounds a lot like marching orders.

Heck, he sounds like somebody’s boss! “That’s right, you can get in your jammies and serve up the hot cocoa, but dammit, it’s not like this is a holiday break!! You’re supposed to make people feel at ease–not take it easy!”

That’s why this poor guy looks so anxious to help up but absolutely clueless about how to persuade anybody.

Axeman on December 18, 2013 at 10:15 PM

I’ve noticed the American Left has gotten more militant since Barry came into office. And by “militant”, I mean in their rhetoric. There is nothing “militant” about androgynous onesie-wearing OFA Beta boys.

Punchenko on December 18, 2013 at 10:55 PM

I’m guessing that the ‘guy’ in the ObamaCare ad:
1: Has one of those button flaps in the back of his jammies
2. Does not use it for the purpose intended
3. Wants to enroll in ObamaCare to get all those expensive antiretroviral meds free of charge, on the public dime.

Just saying.

orangemtl on December 18, 2013 at 10:59 PM

I haven’t logged in for a while,but this just gets ‘my goat’ so-to-speak–

Beyond who they think they are, I’ve a kidlet, 37, and beyond that ‘target age.’ Even he is all ‘pissy’ on anything with the “O” attached to it.

When I asked him what he wanted for Christmas/Eve dinner–his response was: “Mom, we are not talkin’ that idiocy, I want turkey, lots of dressing.”

Needless to say, I love that man, and, he’ll get ‘lots of stuffing.’

jersey taxpayer on December 18, 2013 at 11:05 PM

David Brooks wears a onesie. The young woman from Cairo doesn’t.

She is a lion. He is a worm.

AshleyTKing on December 18, 2013 at 11:54 PM

We had a onesie president on Sept. 11, 2012.

AshleyTKing on December 19, 2013 at 12:00 AM

Of course, to be fair, we had a onesie nominee challenger last fall as well.

AshleyTKing on December 19, 2013 at 12:02 AM

Want to know the real reason that Pajama Boy is wearing pjs?

Because he isn’t going anywhere. His Obamacare exchange plan is restricted to his locale– as are most Obamacare plans. The exchange plans’ networks do not extend nationwide. They don’t cover any more than a local doctor and hospital or two. So if you have summer home and winter home, better choose one, because you’re losing your freedom to travel and be insured.

The Soviets had to build walls to keep their people in. We’ve got Obamacare. Don’t even think of leaving Mom and Dad’s, Pajama Boy.

de rigueur on December 19, 2013 at 2:13 AM

Want to know the real reason that Pajama Boy is wearing pjs?

Because he isn’t going anywhere. His Obamacare exchange plan is restricted to his locale– as are most Obamacare plans. The exchange plans’ networks do not extend nationwide. They don’t cover any more than a local doctor and hospital or two. So if you have summer home and winter home, better choose one, because you’re losing your freedom to travel and be insured.

The Soviets had to build walls to keep their people in. We’ve got Obamacare. Don’t even think of leaving Mom and Dad’s, Pajama Boy.

de rigueur on December 19, 2013 at 2:13 AM

That’s an important point. The progressives are also looking at herding people into densely packed urban areas, and of course are interested in restricting travel. This all seems to be pointing in an ominous direction.

DFCtomm on December 19, 2013 at 3:16 AM

Oh look, Julia’s baby boy is growing up so fast. A glorious product of the participation trophy generation.

MJBrutus on December 19, 2013 at 7:20 AM

Is anyone else bothered by the #gettalking hashtag? They’re always saying that conservatives take or give “marching orders”, but here you have a president of the United States sending a message that sounds a lot like marching orders.

Axeman on December 18, 2013 at 10:15 PM

Liberals have a major issue with projection and always have. Nearly every bad thing they accuse conservatives of doing are things they themselves would do, or are planning to do.

Doomberg on December 19, 2013 at 7:26 AM

Metrosexual?

Bmore on December 19, 2013 at 8:48 AM

His Obamacare exchange plan is restricted to his locale – as are most Obamacare plans. The exchange plans’ networks do not extend nationwide. They don’t cover any more than a local doctor and hospital or two.

de rigueur on December 19, 2013 at 2:13 AM

This is rarely, if ever, mentioned, but is just another way in which this thing “blows up” come 2014. That is, until Obama asks/tells the insurance companies once again to cover his tail. The incurred losses to then be picked up by the taxpayer.

Carnac on December 19, 2013 at 9:10 AM

Metrosexual?

Bmore on December 19, 2013 at 8:48 AM

In the land of left/right coaster’s, metrosexual is the norm.

Those that look Duck Dynasty-ish … they are rube’s. They, their religion, and their guns should be marginalized and castigated.

Yes, there are two America’s.

Carnac on December 19, 2013 at 9:17 AM

Needless to say, I love that man, and, he’ll get ‘lots of stuffing.’

jersey taxpayer on December 18, 2013 at 11:05 PM

So will Pajama Boy, but not the same thing you mean……….

GWB on December 19, 2013 at 9:50 AM

PUSSY

Sparty on December 19, 2013 at 9:59 AM

Pajama boy is just a bit too masculine to be a prog.

Anti-Statist on December 19, 2013 at 10:00 AM

In the background I have been puzzled as to why the emphasis on getting this age group to sign up (independently) for health care insurance.

Insurance has been a part of the benefits offered by employers for a very long time. I have always seen the benefit of taking advantage of that option. Only when government got involved by forcing companies to incude HMOs as one of the options has health care insurance been less than what it could be.

Perhaps the emphasis is because the government has destroyed so many jobs that those that may need to sign up can’t afford to because they don’t have a job.

TerryW on December 19, 2013 at 10:47 AM

PJ Boy may want to visit with Phil Robertson about his manhood.

Tater Salad on December 19, 2013 at 11:01 AM

Doesn’t “Pajama Guy” look a lot like a slimmed down version of SNL’s asexual character “Pat” ?

J_Crater on December 18, 2013 at 7:33 PM

Not as much as the sister of MSDNC’s Rachael Maddow or Chris Hayes (take your pick). They all are clearly interbred cousins.

Happy Nomad on December 18, 2013 at 7:53 PM

Kind of looks like Dr Leonard Hofstadter from Big Bang.

OccamsRazor on December 19, 2013 at 11:10 AM

I’m bummed the lead-in on this post wasn’t “It’s Come to This.”

Always a favorite.

BTW, what’s he sitting on? Creepy.

NoPain on December 19, 2013 at 11:20 AM

PJ’s?

A real man of leisure wears a smoking gown when he is lounging around the house…

EnglishRogue on December 19, 2013 at 1:56 PM

obama is pajama-boy in chief.

Schadenfreude on December 19, 2013 at 2:05 PM

Just imagine that thing trying to have sex with you.
For starters, he’d probably need some kind of splint device.

vityas on December 19, 2013 at 2:20 PM

Rush just called it – This zeta male is an ‘employee’ of OFA.

But you already knew that.

Lanceman on December 19, 2013 at 2:49 PM

What’s with the dude’s eyebrows? They look like he cut them out of felt and glued them to his forehead.

MississippiMom on December 19, 2013 at 2:50 PM

Net cost of ACA…. $1.17 billion.
Advertising campaign…$25 million.
Hiring a Tea Party member to design your ads… priceless!

morganfrost on December 19, 2013 at 2:59 PM

The guy just looks like a joke character from some lame sitcom, either the gay best friend or a one-shot which becomes the butt of jokes by the end of the episode.

President Obama, this is the opposite of House of Cards.

Ukiah on December 19, 2013 at 4:17 PM

The real subtext of this advertisement goes as follows:

Wear Pajamas

No need to get out of bed, got no job and no prospects.

Drink hot chocolate

Let’s have a pity party for ourselves!

Talk about getting health insurance

Oh god, what am I going to do? I lost everything, EVERYTHING because of Obama. If I don’t find insurance soon they’re going to charge the fines to my already empty savings account!!!

Ukiah on December 19, 2013 at 4:30 PM

If my son ended up even one tenth as onesey as this freek, no jury would convict me if I gave him the Zeke Emanual death panel thumbs down.

KirknBurker on December 19, 2013 at 6:15 PM

He looks like a young Leonard Hofstadter before he discovered that he preferred Penny’s vagina. Just saying, see how I covered two topics in one comment.

diogee on December 19, 2013 at 7:35 PM

Pajama boy is just a bit too masculine to be a prog.

Anti-Statist on December 19, 2013 at 10:00 AM

CWchangedhisNicagain on December 19, 2013 at 9:07 PM

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