CoveredCalifornia would like young people to drop it like it’s hot. Wait, wha…?

posted at 6:01 pm on December 12, 2013 by Erika Johnsen

ObamaCare officials and advocates have always blithely claimed that the evident lack of young people signing up for health insurance through the exchanges at the program’s outset would be no immediate cause for panic, despite the absolute necessity of making sure that young people comprise a healthy portion of ObamaCare’s demographic mix — the better to the help pay for the costs of older, sicker participants with more expensive healthcare needs. Young people are procrastinators, after all, ObamaCare’s supporters insist, and they’ll probably wait until the last minute to sign up for new-and-improved, practically free ObamaCare plans — but they seem to be hoping that just the right PR approach will help to make damn sure that that nonchalant prediction actually comes to fruition.

The Obama administration has been trying for months now to get celebrities, actors, comedians, and athletes more involved in their outreach to young people, and a bunch of state exchanges led by Covered California in concert with healthcare advocacy group Enroll America are re-upping that approach with an extended social media campaign: “Tell a friend — get covered!” Via the LA Times:

Thursday’s launch of the “Tell a friend — Get covered” campaign marks a new phase of the effort that is being led by Covered California, the state’s thriving Obamacare exchange which enrolled more than 100,000 people through November (accounting for nearly a third of signups nationwide).

The new campaign, with its daily missives from celebrities, aims to reach 100 million people by encouraging friends to speak to friends about the benefits of health insurance. The message bearers will include actors Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.” On Thursday, the campaign released a video featuring Obama impersonator Iman Crosson (who performs as “Alphacat”) rapping about the new law.

“One of the key reasons we’re doing this campaign is that those under 30 live and breathe social media — they live Twitter, they live Facebook,” said Peter Lee, executive director of Covered California. Research has shown strong demand for health insurance within that age group, he noted: “Young people are not young and invincible, rather they’re the young convincibles. Again and again, if you look at the surveys, if you put before young people what insurance costs them, what they get — they want to buy.”

And the aforementioned video: “Drop it like it’s hot.” Hawt? Hot.

I must say, I find the usage of “drop it like it’s hot” to be a bit of an eyebrow-raiser. I know it’s just supposed to be an earwormy spoof, but the possibilities for adverse interpretation here are endless. “Drop your entire budget on expensive premiums designed to pay for the program’s redistributive nature, like it’s hot.” “Get dropped from your insurance plan, like it’s hot, because it didn’t include all of the extra ‘benefits’ we decided you needed and wasn’t expensive enough.” And so forth.

I suppose the cherry on top of this celeb-tastic PR sundae is supposed to be that the “Sexiest Man Alive” (…certainly not in the humble opinion of this twentysomething, I can assure you) is going to be in on campaign.

Pop singer Adam Levine, who won the designation from People magazine last month, is among the celebrities who’ll be promoting enrollment in online health insurance exchanges as part of a social media campaign kicking off tomorrow.

With enrollment totals behind administration projections after the botched start-up of the federal exchange, 17 state exchanges joined by an advocacy group are drawing on Obama administration allies in entertainment and sports to promote sign-ups, using social media such as Facebook and Twitter.

The effort is evidently really banking on young people being more social-media sheep than rationally-self interested individuals. We’ll see how that works out for them.


Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Idiot spouts idiotic message. Wonderful.

pat on December 12, 2013 at 6:03 PM

Even in California the young folks are not that stupid.

Mason on December 12, 2013 at 6:04 PM

The message bearers will include actors Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.”

Because Fran Drescher’s voice always sells — earplugs, noise cancelling headphones and the like.

rbj on December 12, 2013 at 6:05 PM

I suppose the cherry on top of this celeb-tastic PR sundae is supposed to be that the “Sexiest Man Alive” (…certainly not in the humble opinion of this twentysomething, I can assure you)

this twentysomething says… he’s not the sexiest BUT he’s sexier than a lot of other guys, i can assure you <3 wait what was this thread about again?

Sachiko on December 12, 2013 at 6:05 PM

Because Fran Drescher’s voice always sells — earplugs, noise cancelling headphones and the like.

rbj on December 12, 2013 at 6:05 PM

i love her voice. XD at least it’s interesting.

Sachiko on December 12, 2013 at 6:06 PM

Laaaaaaaaaaaaaaaaaaaammmmee.

Stoic Patriot on December 12, 2013 at 6:07 PM

Addam Levine, the male Miley Cyrus, is supposed to sell this insurance as ‘The sexiest man alive’? He suffers from Miley’s Disease and he can’t even keep his tongue in his mouth.

I’d be more inclined to avoid anything touted by these celebrities than buy it. As a matter of fact, I’d be likely not to touch anything they recommended with a pole even if I was wearing a haz mat suit.

thatsafactjack on December 12, 2013 at 6:09 PM

Addam …Adam… it doesn’t really matter. Still not even with a note from his doctor.

thatsafactjack on December 12, 2013 at 6:11 PM

Are you saying that the California schools actually taught the kids to think? The teacher union should be punished for not accomplishing the lefty’s mandate to brainwash the kids into being drones of the state.

bartbeast on December 12, 2013 at 6:12 PM

Even in California the young folks are not that stupid.
Mason on December 12, 2013 at 6:04 PM

Oh yes they are. The dumbest people you will ever encounter in your life.

oceansidecon on December 12, 2013 at 6:13 PM

The effort is evidently really banking on young people being more social-media sheep than rationally-self interested individuals.

By default, progressives think John Q. Public is stupid, ill-informed, apathetic, and fundamentally incapable of making the decisions necessary to function in life. Rationally-self interested individuals are what progressives seek to to browbeat or marginalize.

So for CoveredCalifornia to launch a social-media campaign to get the social-media sheep to do what Big Brother says fits right in with the progressive viewpoint as what’s “normal”.

Athos on December 12, 2013 at 6:17 PM

The message bearers will include actors Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.”

“One of the key reasons we’re doing this campaign is that those under 30 live and breathe social media

Nothing says cutting edge current like C-listers from shows that have been off the air for 18, 15, and 8 years respectively.

What, the cast of “Mannix” wasn’t available?

Bishop on December 12, 2013 at 6:21 PM

…if you put before young people what insurance costs them, what they get — they want to buy.”

I’m going to call BS on this.

JusDreamin on December 12, 2013 at 6:21 PM

What, the cast of “Mannix” wasn’t available?

Bishop on December 12, 2013 at 6:21 PM

Don’t care who you are, that’s funny!

JusDreamin on December 12, 2013 at 6:22 PM

What REALLY bothers me about the featured video is the blatant political advocacy in favor of Mr. Obama in areas other than healthcare, paid for by the State of California.

As for the other video — don’t all kids now have cellphones with the 9 and 1 buttons still intact?

unclesmrgol on December 12, 2013 at 6:30 PM

The effort is evidently really banking on young people being more social-media sheep than rationally-self interested individuals. We’ll see how that works out for them.

The type of people that would fall for this don’t have the money to pay the premiums/would get a free ride anyway. This won’t solve their problem.

talkingpoints on December 12, 2013 at 6:30 PM

If you voted for Obama
Drop him like he’s hot.

That video was so bad.

albill on December 12, 2013 at 6:35 PM

“Hi there, I’m that old queer dude who played Barnaby Jones, the guy who always wore a light blue sportcoat and managed to hip-shoot everyone in the wrist even though I was shaking from early-onset Alzeimers like a naked Eskimo in a blizzard. I’d like to talk to you about signing up for DeathCare…”

Courting that twenty-something vote.

Bishop on December 12, 2013 at 6:37 PM

This president continues to make a mockery of the his office. Disgraceful, distasteful but par the course for the celeb in chief

sadsushi on December 12, 2013 at 6:46 PM

Excuse me , not his office OUR office.

sadsushi on December 12, 2013 at 6:47 PM

Drop it like it’s hot

And steamy

JusDreamin on December 12, 2013 at 6:49 PM

the young convincibles.

If I was in that age group (sadly, not) I would find that characterization incredibly offensive.

WitchDoctor on December 12, 2013 at 6:56 PM

Adam Levine?? Isn’t he the pizza face on those Proactiv commercials?
Yeesh…

teacherman on December 12, 2013 at 6:58 PM

Second look at Rebecca Black?

Kraken on December 12, 2013 at 7:05 PM

LA Times:

…being led by Covered California, the state’s thriving Obamacare exchange…

Yeah, It’s thriving just like the LA Times’ circulation.

MikeHu on December 12, 2013 at 7:07 PM

In their attempts to pit generations against each they don’t see they are mocking their base. Man there’s a harsh reality approaching.

DanMan on December 12, 2013 at 7:17 PM

WitchDoctor on December 12, 2013 at 6:56 PM

yep, didn’t catch your take, agreed

DanMan on December 12, 2013 at 7:19 PM

i love her voice. XD at least it’s interesting.

Sachiko on December 12, 2013 at 6:06 PM

oh hell no. that is the last voice I would want to hear in the throes of .

Renee on December 12, 2013 at 7:28 PM

Young people are procrastinators, after all, ObamaCare’s supporters insist, and they’ll probably wait until the last minute to sign up for new-and-improved, practically free ObamaCare plans

Don’t hold your breath. These poor kids are so saddled with ObamaFreeCollegeDebt that they’ll be lucky to get out of their parent’s basements by the time they are 42 years old.

………..

Obama just created an entirely new class of voters. Basement Voters.

Key West Reader on December 12, 2013 at 7:39 PM

Drop it like it’s hot

And steamy

JusDreamin on December 12, 2013 at 6:49 PM

Thread.

LMAO!

Key West Reader on December 12, 2013 at 7:41 PM

The message bearers will include actors Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.” On Thursday, the campaign released a video featuring Obama impersonator Iman Crosson (who performs as “Alphacat”)

Yeah. Obama’s toast. Where be Brangelina? Where be Kanye/Kimmie? Where be Bay-One-Say? Where be Oprah?

/Abandon ship

Key West Reader on December 12, 2013 at 7:42 PM

What? This is idiotic.

jake49 on December 12, 2013 at 7:47 PM

What, the cast of “Mannix” wasn’t available?

Bishop on December 12, 2013 at 6:21 PM

Lay off Mannix. He was awesome.

I’d have used “Will & Grace.”

BuckeyeSam on December 12, 2013 at 7:56 PM

Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.”

The Nanny hasn’t been on since 1999. Fresh Prince ended in 1996. That 70′s Show ended 7 years ago. That’s like, totally, forever in young people years.

Every single one of these “celebs” pimping O-care should be asked two questions

1. Are you being compensated for this? This goes more towards the state and federal marketplaces wasting taxpayer money.

2. Have you signed up for Ocare yourself?

William Teach on December 12, 2013 at 8:29 PM

None of this matters. If young people don’t sign up, then they pay higher taxes. The insurance companies are made whole by HHS using risk corridors, and the Budget for the program blows up leading to more borrowing as Republican surrender monkeys in Congress cave again. Democrats claim victory.

Where is the problem?

percysunshine on December 12, 2013 at 8:57 PM

I’m pretty sure that if you don’t sign up for Obamacare, it’s because you’re a racist. . . . . .

Narniaman on December 12, 2013 at 9:27 PM

Young whites, like whites of any age, were mostly Romney voters. So this is appealing to the young demographic that will be more supportive of Obamacare. That makes sense.

David Blue on December 12, 2013 at 9:29 PM

CoveredCalifornia would like young people to drop it like it’s hot. Wait, wha…?

Did your mom ever toss you a potato while she was making “boiled in the skin” taters on top of the stove?

If she did, you instantly learned what to do with a “hot potato”.

I bullseyed the pot. She nodded and said, “That’s the right answer. Get rid of it.”

But I’m sure my mother’s boiled potatoes tasted a lot better than CoveredCali’s premiums- or O-Care’s.

clear ether

eon

eon on December 12, 2013 at 9:42 PM

They live Facebook.

Wrong.

Facebook is so 2012.

I do not know what is the social media darling of the week for the “Invincibles” but it is certainly not Facebook.

Covered California is 1-2 years behind the times.

slp on December 12, 2013 at 10:49 PM

The message bearers will include actors Tatyana Ali of “The Fresh Prince of Bel-Air,” Wilmer Valderrama of “That ’70s Show” and Fran Drescher of “The Nanny.”

Oh yeah, *that* will get the 20-somethings to sign up! Toss out some 40-50yo celebs that haven’t had a TV show since before the 00s, and I’m sure they’ll just scoop it right up! Yet again, the folks within this administration don’t even realize how insular and self-centered they are. LMAO

GWB on December 13, 2013 at 8:53 AM

Oh yes they are. The dumbest people you will ever encounter in your life.

oceansidecon on December 12, 2013 at 6:13 PM

Tend to live in fly-over country, yes.

John the Libertarian on December 13, 2013 at 9:21 AM

Covered California is “thriving” only in the sense that 80% of their “signups” are asking for Medicaid.

Hucklebuck on December 13, 2013 at 10:03 AM

Young people are not young and invincible, rather they’re the young convincibles.

Truer words have never been said.

blammm on December 13, 2013 at 10:38 AM

Is anyone in the Administration considering that most of those in their 20′s are still covered on their parents’ insurance? Why would they buy their own? Especially if they are paying off student loans? Doesn’t make economic sense to purchase something you don’t have to.

March Hare on December 13, 2013 at 1:34 PM