Secret plan to get young imbeciles to sign up for ObamaCare: Call it “brosurance”

posted at 3:01 pm on November 12, 2013 by Allahpundit

I wanted to write a headline like Nick Gillespie’s but this is, alas, a family blog. Libertarians have all the fun.

Click here and feast your eyes on what a bunch of Colorado nonprofits are doing to recruit “young healthies” to the new risk pool. If you’re a young adult, you might consider buying insurance to hedge against the unlikely-but-still-real possibility of a serious illness or car accident. Then again, you might not: Given the premiums you’re looking at on the ObamaCare exchange and the fact that you’re not earning big money, paying the penalty instead might save you hundreds of dollars. Much depends on your finances and a candid appraisal of your own personal risk tolerance. If, though, you’re a hapless moron, the calculus is simpler. Why not fork over a few hundred each month to an insurance company for birth control that would otherwise run you maybe 15 bucks on the low end?

That douchey Carson Daly lookalike you’ve had your eye on is just a few thousand premium dollars from being yours.

Look at it this way: Anyone who might be receptive to an ad like this probably can’t be convinced to buy insurance with rational arguments. This is the level you need to reach them on. They’re out there, paying $20 to watch “Bad Grandpa” on IMAX 3D and then heading home for a long night of binge-watching “Catfish” reruns. The first rule of advertising: Know your audience. On the other hand, what’s with the facial expressions? How many years do you need to spend in prison to be as eager to get laid as our heroine here seems to be? Although maybe that’s the point. Take another look at these two and imagine the bouncing baby bro they’d produce if they bred. Suddenly a few extra bucks in your premiums to pay for their contraception doesn’t seem so steep, does it?

Here’s my favorite ad, by the way, which targets the crucial “aging lesbian roller-derbier” demographic. In lieu of an exit question, my suggested tagline for an ad in the next campaign: “Pop an extra molly at the club tonight, bro. You’re covered.”


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..those ads are absolutely pathetic! But at least one gets an idea why President Stool Sample was elected. Anyone stupid enough to shell out $200 per month to buy an exchange plan when they can make make a deal with the doc-in-a-box clinics that will be popping up all over offering cheap cash prices. (But then a lot of these kids are math challenged anyway.)

It would be a good deal for doctors too — getting money directly from the patient and NOT having to negotiate with the gummint.

Metaphorically speaking, these outfalls of ObamaCare will kinda be like the Wehrmacht going around the Maginot Line.

The War Planner on November 12, 2013 at 4:38 PM

…and their Lulu Lemon yoga pants.

Good Solid B-Plus on November 12, 2013 at 3:32 PM

I don’t think the one on the right is wearing Lululemon.

Fallon on November 12, 2013 at 4:44 PM

I work for Connect for Health Colorado as a service center rep trainer and the two consumer advocate groups responsible for these ads – Colorado Consumer Health Initiative and Progress Now Colorado are in no way affiliated with the Connect for Health Colorado organization or our marketplace.

RMCS_USN on November 12, 2013 at 4:46 PM

So basically, hosurance. pic.twitter.com/IFf8O7MgCO

— Dana Loesch (@DLoesch) November 12, 2013

I am absolutely disgusted that the government of the United States put out an ad like that. I showed it to my 25 year old assistant and all she did was say “ewwwww”.

Add moral terpetude to SCOAMF’s impeachable offenses. Right along with destroying this country.

NOMOBO on November 12, 2013 at 4:51 PM

Please, please deliver from this fool.

avagreen on November 12, 2013 at 4:52 PM

I think they confirmed that with the Julia campaign ads.

Bitter Clinger on November 12, 2013 at 3:55 PM

Give them credit for knowing their audience.

Adjoran on November 12, 2013 at 4:01 PM

Hey, no surprise. Afterall, that slutty, little airhead encouraged all of her friends to vote with their lady parts and is expecting some free Obamacare birth control pills or a free abortion for her effort.

Fallon on November 12, 2013 at 4:32 PM

The WH / DNC sure do know their audience – after all, their policies created it.

And in about 15-20 years, the Democrat Party will carpetbag Sandra Fluck into some safe Senate seat. We’ve not heard the last of that pinhead ideologue.

Athos on November 12, 2013 at 4:52 PM

And Billary, too.

avagreen on November 12, 2013 at 4:52 PM

Add moral terpetude to SCOAMF’s impeachable offenses. Right along with destroying this country.

NOMOBO on November 12, 2013 at 4:51 PM

The progressive-fascist agenda is intellectually, morally, and ethically bankrupt. Always has been.

The problem is, when you actively work to dumb down the electorate and weaken and marginalize moral and ethical values, the result is that many don’t see how bankrupt or destructive those ideas really are.

The cancer from within is still more dangerous to us than external threats.

Athos on November 12, 2013 at 4:56 PM

Ha, Planned Parenthood of Colorado thought these were Anti-Obamacare attack ads.

PPVotesColorado @PPVotesColorado
Follow
Unfortunate that anti-obamacare folks are #slutshaming #women who use #birthcontrol #GotInsurance #ThanksObamacare http://twitpic.com/dkxrep

See Twitchy story, it is too funny.

Of course the person responsible for these ads is a man, FAIL all the way around on this ad campaign.

D-fusit on November 12, 2013 at 4:56 PM

See Twitchy story, it is too funny.

Of course the person responsible for these ads is a man, FAIL all the way around on this ad campaign.

D-fusit on November 12, 2013 at 4:56 PM

LMAO

NotCoach on November 12, 2013 at 4:59 PM

HA’s about 3 weeks late in relaying the Brosurance story. Twitchy and other outlets were talking about it the third week of October.

whatcat on November 12, 2013 at 5:19 PM

They may as well get Miley to stick out her tongue and sing a tune about how cool it is to have health insurance lest you throw out your back twerking a dwarf, bro.

scalleywag on November 12, 2013 at 5:29 PM

HA’s about 3 weeks late in relaying the Brosurance story. Twitchy and other outlets were talking about it the third week of October.

whatcat on November 12, 2013 at 5:19 PM

No, HA talked about ‘brosurance’ back then – this is not a ‘brosurance’ thread.

Pay attention much? Read the thread much?

Midas on November 12, 2013 at 5:57 PM

Have we hit bottom yet?

About the time I think we’ve finally hit bottom, we plunge to a new low.

petefrt on November 12, 2013 at 6:06 PM

So get insurance and get laid………? Wonderful.
THIS is the bottom.

ORconservative on November 12, 2013 at 6:08 PM

“I’ll get some brosurance bitches, as soon as I get kicked off my dad’s policy in two years.”

Akzed on November 12, 2013 at 6:13 PM

Massive Sinkhole in Chicago

Omen, perhaps?

Key West Reader on November 12, 2013 at 6:16 PM

QuinnipiacL Obama down to 39%

Resist We Much on November 12, 2013 at 5:38 PM

He’s doin’ the limbo now!

/Bye, Obama.

Key West Reader on November 12, 2013 at 6:17 PM

Is that Ms Fluke in that ad?

Nothing like selling whores.

CWchangedhisNicagain on November 12, 2013 at 6:18 PM

From the yoga ad: “Me and the girls. . .”

Got Grammar?

Mallard T. Drake on November 12, 2013 at 6:40 PM

The best part of this is they’re actually serious.

bictech on November 12, 2013 at 6:42 PM

Incredibly, a few of those ads, specifically the Rock Climber ad, the Kayaker ad, and the Bike Crash ad would all be really good ads for catastrophic health insurance policies for millenials who engage in potentially risky sports.

You know, the kind of affordable catastrophic plans that have since been outlawed by Obamacare.

JimLennon on November 12, 2013 at 6:45 PM

“Dude, Where’s My Car” generation! Facepalm.

http://www.youtube.com/watch?v=d1wuijgeaaY

islandman78 on November 12, 2013 at 7:06 PM

People who can be persuaded by these ads to sign up for Obamacare are not the kind of people who will pay their premiums.

obladioblada on November 12, 2013 at 7:08 PM

- So I see you got ‘brochurance’?

- Yeah, doc, just last week. Its da schlitz!

Doctor nods, noting something on the tablet.

- Say what you puttin’ down?

- Oh, just a +20 for the IPAB for you…

- Really? Whats that for?

- When you get to +50 you get a free euthanasia.

- Kewl! What do I gotta do to gets that?

Doctor looks at him. Marks down on the tablet.

- Don’t worry, I’ll give you a pass for one at the hospital later today…

ajacksonian on November 12, 2013 at 7:14 PM

That photo. Yeesh.

/Democrats are SO insulting to gay men. Who’da thunk it before … this.. ?

Key West Reader on November 12, 2013 at 7:21 PM

ajacksonian on November 12, 2013 at 7:14 PM

That’s called “thinning the herd”… Planned Parenthood style

Key West Reader on November 12, 2013 at 7:28 PM

*FACEPALM*

GROAN!

Kingfisher on November 12, 2013 at 7:40 PM

Those ads show people engaged in recreational activities. How about showing people who have to work to subsidize those recreational activities?

casel21 on November 12, 2013 at 7:40 PM

OT: How come no mention of the 80 people executed by the Norkos for reading western books including the Bible and watching western movies? How come everyone faps over the rapists/murderers getting sentenced to death but not those poor people?

Blake on November 12, 2013 at 3:17 PM

Er. Media is controlled by liberals?

Here? Dunno. Maybe when the Christipalooza dies down.

kim roy on November 12, 2013 at 7:44 PM

Those ads show people engaged in recreational activities. How about showing people who have to work to subsidize those recreational activities?

casel21 on November 12, 2013 at 7:40 PM

You’re just plain greedy.

/

CWchangedhisNicagain on November 12, 2013 at 7:47 PM

Those ads show people engaged in recreational activities. How about showing people who have to work to subsidize those recreational activities?

casel21 on November 12, 2013 at 7:40 PM

Racist. Why do you hate poor people??

kim roy on November 12, 2013 at 7:59 PM

Is that Ms Fluke in that ad?

Nothing like selling whores.

CWchangedhisNicagain on November 12, 2013 at 6:18 PM

I’m sure the war on women crowd will be rushing out to apologize to Rush for calling Fluke a slut.

oryguncon on November 12, 2013 at 8:31 PM

Okay.

Passed this around to a group of millenials. 20 views, 4 responded.

3 of those 4 responded positively to the ads.

Why?

Because they’re *silly*. The ads made them laugh.

The ads are successful not because millenials identify with the characters portrayed — the kids see this as ridiculous, over-the-top, laughable. But *precisely because it makes them laugh* they respond positively both to the ads and to the message. Also because they think “signing up for insurance is a good thing.”

I think this is a real problem with conservatives — we come across as sour old men like Mark Levin or Dennis Prager. Lecturing, hectoring, frowning, complaining about what’s wrong with America.

The kids hear “grumpy white men complaining these damn kids won’t get off their lawn” and tune them out before they’ve uttered a single word.

Seems to me that if you want to get kids’ attention, you have to be genuinely positive, upbeat, and funny. Certainly that’s what the Obama administration is doing. Meeting them where they’re at.

Way I see it, we can complain about it or we can alter our message so that kids will listen.

After all, I’ve always believed its better to set something on fire than curse the darkness. Or something like that.

pendell2 on November 12, 2013 at 9:12 PM

Clarification: What I mean by “So the kids will listen” I don’t mean patronizing them or talking down to them. I mean offering them hope and a vision of a better America, like Ronald Reagan did.

Also, I mis-counted: 24 views, 4 responses, 2 positive, 2 negative. But 3 of the 4 did laugh at it , so I believe my hypothesis still is somewhat worth taking a look at, even if it is *by no means* scientifically proven or sound.

pendell2 on November 12, 2013 at 9:25 PM

The last couple of weeks of working with the construction crew, the FM airways were filled with DHS commercials touting health care exchanges and how much money young folks were going save by getting enrolled.

My eyes rolled so far back in my head, I could see my little brain.

smoothsailing on November 12, 2013 at 10:07 PM

I think this is a real problem with conservatives — we come across as sour old men like Mark Levin or Dennis Prager. Lecturing, hectoring, frowning, complaining about what’s wrong with America.

pendell2 on November 12, 2013 at 9:12 PM

Um, no, actually there’s just times when you need to tell people that they’re just being idiots – young, old, whatever.

Stop with your focus group BS. Truth is truth.

And I don’t know what kind of ‘survey’ you think you conducted, but any of your 4 respondents who “responded positively” (whatever that means) were idiots. It has nothing to do with age.

WhatSlushfund on November 12, 2013 at 10:16 PM

Heh. I just went to the last link (AP’s favorite) and received a “Bandwidth Limit Exceeded”.

Another example of the excellent planning behind this fiasco.

dalewalt on November 12, 2013 at 10:50 PM

“Take another look at these two and imagine the bouncing baby bro they’d produce if they bred. Suddenly a few extra bucks in your premiums to pay for their contraception doesn’t seem so steep, does it?”

Basically the argument of the opening minutes of Idiocracy.

rasqual on November 12, 2013 at 11:13 PM

My friends, collect as many of these ads as you can.

They are ripe for Photoshop COMEDY GOLD

theflyonthewall on November 13, 2013 at 12:38 AM

The Van Wilder presidency.

nico on November 13, 2013 at 2:01 AM

I’m cool with all Obama-voters falling for ads like this.

David Blue on November 13, 2013 at 2:08 AM

Dunno but our young ones don’t seem all that healthy to me….

Specially the ones with the backpacks hanging down to their arses.

Look soft to me.

Sherman1864 on November 13, 2013 at 6:07 AM

I just looked carefully at the pic and surely regret it!

Barf!

Sherman1864 on November 13, 2013 at 6:58 AM

Basically the argument of the opening minutes of Idiocracy.

rasqual on November 12, 2013 at 11:13 PM

Dr. Lexus says you should get Brosurance, dude, ‘cuz someday you’ll wake up and find that you’re all f@cked up, you’re talking like a f@g, and your sh!t’s all retarded.

JimLennon on November 13, 2013 at 7:47 AM

Welcome to the Utopia of the Overlords.

Because they Care!

dissent555 on November 13, 2013 at 7:57 AM

Got Insurance?

iceman1960 on November 13, 2013 at 8:15 AM

Is this real?

long_cat on November 13, 2013 at 9:55 AM

In the ad – it looks like both parties are equally into satisfying their basic urges.

TerryW on November 13, 2013 at 10:06 AM

We do have calculators… we can add, subtract, multiply and divide.

We are able to demand an accounting for the amount of money our government has taken from the populous and siphoned into the advertizing agencies and public service announcements “brought to you by the Ad Counsel! and the amount already spent to implement electronic medical records, navigators, community awareness etc….. It is truly the most diabolical economic and freedom killing effort by our government has ever undertaken. We do not have to worry about the enemies outside of our porous un-protected borders… WE REALLY HAVE TO be frightened to death of the enemies within!

The amount of monies This administration has subverted to “Cover the Uncovered” could have been totally funded in a buy your own coverage low cost option created specifically for that targeted group with the money they blew away on the implementation of Obama Care / Affordable Healthcare Act…. boxing in and taking away from everyone else. This has never been about covering those that were not insured…. EVER. It has been and is a hostile take down of the American citizenry.

ActinUpinTexas on November 13, 2013 at 12:09 PM

As someone who is young….I find these ads offensive. Not all young people are sleeping around and boozing the night away.

terryannonline on November 12, 2013 at 3:16 PM

Thank you for stating that.

bmmg39 on November 13, 2013 at 12:12 PM

Aren’t they violating Copyright, by stealing the, “Got Milk,” tagline?

WolvenOne on November 12, 2013 at 4:38 PM

And hasn’t that campaign been pounded into the ground by now?

bmmg39 on November 13, 2013 at 12:21 PM

I clicked on the last link and got a Suspicious Site warning telling me that going there might be ‘risky’. LOL No doubt…

I hate these immoral leftists. It gets harder and harder to pray for their conversion. God help me.

pannw on November 13, 2013 at 12:32 PM

I thought it was the GOP that had a war on women?

Oxymoron on November 13, 2013 at 1:35 PM

As someone who is young….I find these ads offensive. Not all young people are sleeping around and boozing the night away.

terryannonline on November 12, 2013 at 3:16 PM

Hey, little girl…want a piece of candy? ;-)

Solaratov on November 13, 2013 at 2:25 PM

I’d wear a condom on that one, bro.

claudius on November 13, 2013 at 9:47 PM

Speaking as an atheist, I pray that God gives this country terminal cancer.

This is horrific.

thejackal on November 14, 2013 at 6:08 PM

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