Cuccinelli getting outspent 2:1 on advertising in October

posted at 2:01 pm on October 18, 2013 by Ed Morrissey

Ken Cuccinelli has a new ad out today attacking Terry McAuliffe as a “deeply unserious” candidate.  As a campaigner, though, the roles might be reversed.  NBC’s data shows that McAuliffe has outspent Cuccinelli on the broadcast airwaves by more than a two-to-one ratio in October, and still has more cash on hand in the final stretch:

Since the government shutdown, Democrat Terry McAuliffe has outspent Republican Ken Cuccinelli 2-to-1 on the airwaves.

In the last two weeks, pro-McAuliffe groups have doubled Cuccinelli and his allies $2.2 million to $1.1 million, according to an analysis by SMG Delta, which tracks broadcast, cable, and radio advertising for Republican campaigns.

“We have been on the air. We have not run out of money,” said a top Cuccinelli strategist, who acknowledged, “But this much is true – we are getting outspent 2-1.”

That’s not the only problem Cuccinelli faced.  The shutdown furloughs impacted Virginia most of all, and that didn’t make Republicans any more popular:

The spending disparity comes as the conservative, Tea Party-aligned attorney general — and the Republican Party, in general — has taken a hit in the polls the last two weeks. Virginia is home to not only nearly 200,000 federal workers but also many federal contractors and military service members and veterans. Because of that, one analysis found Virginia to be the state most affected by the government shutdown.

Jim Geraghty says that the Cuccinelli campaign may not have been prepared for a truly nationalized opponent:

Some of the blame for this is on Cuccinelli, who told me earlier this year he had always been outspent in his previous successful state legislative and state attorney general campaigns, and that he was confident he could overcome the same advantage this year. Clearly, that confidence was misplaced. Some is on his campaign, which needed to realize how McAuliffe was ready to turn the campaign into a spending race as early as May and adjust accordingly. Some of the fault lies with the GOP’s big-time donors. And some of the blame falls on the grassroots, who frequently complain that the Republican Party doesn’t nominate sufficiently conservative nominees, and who have failed to pull out all the stops on an undeniably conservative candidate in a state Republicans swept by large margins four years ago.

General fundraising in the gubernatorial contest has gone McAuliffe’s way too, although not as lopsided as the spending in October.  The Cuccinelli campaign raised $17.4 million, but McAuliffe has raised $25.9 million.  The Republican Governors Association has kicked in nearly $8 million, but the DGA has also contributed $6 million.  Regardless, the timing of the broadcast spending plus the shutdown seems to be contributing to Cuccinelli’s woes in Virginia, and with just a couple of weeks left, there’s not much time to make up the lost ground — and not enough cash to switch the coverage in the air war, at least not by quantity.

Perhaps quality will help, which is coincidentally the theme of the new ad:

This might be a good closing theme for Cuccinelli, especially with the wealth of available material at hand. To get that message across, though, the Cuccinelli campaign will have to get more serious about competing down the stretch.


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OT – big deal going on with Carney hiding a memo about Benghazi…please cover.

Carney refused to answer to the press.

Schadenfreude on October 18, 2013 at 2:04 PM

Solyndra and other Porkulus money (stolen from taxpayers) being channeled into Democratic campaigns. That’s all this is.

UltimateBob on October 18, 2013 at 2:08 PM

Getting outspent 2 to 1 is outrageous.

sentinelrules on October 18, 2013 at 2:12 PM

The GOP will swoop in and save the day…

d1carter on October 18, 2013 at 2:15 PM

True Conservatives would rather be spending their money now attacking Republicans instead of McAuliffe.

Mark1971 on October 18, 2013 at 2:17 PM

This is the level of stupidity he’s up against. If this is our nations future, we’re doomed.

therightscoop.com/george-mason-students-tell-who-theyre-voting-for-virginia-gov-and-youll-be-shocked-who-it-is/

jawkneemusic on October 18, 2013 at 2:17 PM

d1carter on October 18, 2013 at 2:15 PM

Bwahahahahahahahahahahahahhahahaha!!

Cindy Munford on October 18, 2013 at 2:18 PM

OT – big deal going on with Carney hiding a memo about Benghazi…please cover.

Carney refused to answer to the press.

Schadenfreude on October 18, 2013 at 2:04 PM

Where are you reading this? Brett Baier last night alluded to another network covering a new Benghazi story. Is this it??

esr1951 on October 18, 2013 at 2:19 PM

Having Fast Terry as Governor of Virginia might help the GOP in 2016 when he is mired in scandal, that is if he is not already in federal prison by that time. That should hurt Hillary as well considering her ties to him.

Having a Republican governor running state sure did not help Romney…

William Eaton on October 18, 2013 at 2:21 PM

Why should be surprised that a state flush with government workers vote for the insane liberal? They’re the 47%.

Darin on October 18, 2013 at 2:26 PM

As a New Yorker, let me say this to my Virginian friends:

Welcome to the club! You’re blue now, so get used to one concentrated area of your state (N. VA) run by corrupt pols sucking you dry. And no, it hasn’t worked out for us here in WNY. We’re dying a slow death up here. Lotsa luck!

Pope Linus on October 18, 2013 at 2:29 PM

This might be a good closing theme for Cuccinelli, especially with the wealth of available material at hand. To get that message across, though, the Cuccinelli campaign will have to get more serious about competing down the stretch.

The libertarian doucebag candidate is not helping matters either. Nor does the fact that the VA GOP has a bunch of RINOs pissed off that their guy didn’t get the nomination. There guy is so dedicated to conservative principles he’s out there now helping McAwful. And to add to the challenges, you’ve got supporters of the GOP LT Gov. candidate vowing to not vote for Cuccinelli over something he said in July.

My point is that there is more than a funding problem here in the Old Dominion and, sadly we are about to see the election of Martin O’Malley’s alter ego. In large part because of the very stupid feminists who live here. They don’t give a damn about anything but their vajayjays.

Happy Nomad on October 18, 2013 at 2:33 PM

Cuccinelli should have realized this is not just any non-local candidate. McCauliffe, being a Clinton-era hack, has no interest in doing anything for Virginia if he is elected. This is only a stepping stone to senate-pres aspirations.

TerryW on October 18, 2013 at 2:34 PM

OT – big deal going on with Carney hiding a memo about Benghazi…please cover.

Carney refused to answer to the press.

Schadenfreude on October 18, 2013 at 2:04 PM

Where are you reading this? Brett Baier last night alluded to another network covering a new Benghazi story. Is this it??

esr1951 on October 18, 2013 at 2:19 PM

Sounds like the same story. A September 10th White House press release that talks of all the precautions being taken ahead of the September 11th anniversary. A report this week that the military was not on any kind of a status that would have allowed it to respond despite what that press release said.

And a Press Secretary who refuses to answer the tough questions. Apparently, Fox News got an angry e-mail from the White House for even bringing it up.

Happy Nomad on October 18, 2013 at 2:37 PM

Cuccinelli should have realized this is not just any non-local candidate. McCauliffe, being a Clinton-era hack, has no interest in doing anything for Virginia if he is elected. This is only a stepping stone to senate-pres aspirations.

TerryW on October 18, 2013 at 2:34 PM

Just like Tim Kaine. He looks like a child molester but he spent his four years in Richmond as head of the DNC and traveling the country for the party. He sucked as Governor but had all the networking necessary to win the Senate seat.

Happy Nomad on October 18, 2013 at 2:38 PM

And when Cucci loses, the squishes, the spineless, and the eunuchs will all feign surprise.

Republican candidate runs a loser campaign, loses the election to a Democrat loser who actually campaigned to win.

Jeddite on October 18, 2013 at 2:45 PM

OT – big deal going on with Carney hiding a memo about Benghazi…please cover.

Carney refused to answer to the press.

Schadenfreude on October 18, 2013 at 2:04 PM

Where are you reading this? Brett Baier last night alluded to another network covering a new Benghazi story. Is this it??

esr1951 on October 18, 2013 at 2:19 PM

This is what he is talking about:

http://nation.foxnews.com/2013/10/17/fox-news-james-rosen-forces-jay-carney-retreat-podium-over-damning-benghazi-questions

rcpjr on October 18, 2013 at 2:54 PM

As a Virginian, this race has really been frustrating. When is the GOP going to figure out that even if your economic ideas are viewed more favorably than your opponent, if you let your opponents’ smears go unanswered, persuadable voters will assume them true and disqualify you anyway. This is exactly what happened to Romney, and now it’s happening to Cuccinelli.

Women are breaking for TM by 14 (!!!!) points because McAuliffe carpet bombed him early on with personal attacks about his record on abortion – meanwhile, McAuliffe supports late-term abortion and most voters have no idea.

I’d say about 90% of TM’s ads were attacks on KC’s abortion record. If you’re opponent calls you an anti-abortion zealot, you call him a anti-woman gender-selecting, late-term abortion supporting baby butcher and make him defend it. The Disqualifying Issue is now largely neutralized in the public’s eye and turns their focus to more everyday issues.

crrr6 on October 18, 2013 at 2:55 PM

We’ll start fighting after the 2016 elections….

d1carter on October 18, 2013 at 2:59 PM

Sigh. I live in NoVa and I can’t remember the last time I saw a Cuccinelli ad. The McAuliffe ads are near-constant, especially during prime time. Ken’s got my vote, wasted though it will be.

mrsknightley on October 18, 2013 at 3:12 PM

He’s dead, Jim.

Myron Falwell on October 18, 2013 at 3:12 PM

Sigh. I live in NoVa and I can’t remember the last time I saw a Cuccinelli ad. The McAuliffe ads are near-constant, especially during prime time. Ken’s got my vote, wasted though it will be.

mrsknightley on October 18, 2013 at 3:12 PM

Same here. Here’s hoping for heavy t-storms in NoVa on Nov 5.

crrr6 on October 18, 2013 at 3:17 PM

Here’s hoping for heavy t-storms in NoVa on Nov 5.

Heh. Lazy libs, step to the side.

In large part because of the very stupid feminists who live here.

A pitiful but true indictment.

mrsknightley on October 18, 2013 at 3:23 PM

I’d say about 90% of TM’s ads were attacks on KC’s abortion record. If you’re opponent calls you an anti-abortion zealot, you call him a anti-woman gender-selecting, late-term abortion supporting baby butcher and make him defend it. The Disqualifying Issue is now largely neutralized in the public’s eye and turns their focus to more everyday issues.

crrr6 on October 18, 2013 at 2:55 PM

But he is an anti-abortion zealot. That’s what got him anointed by the conservatives and why they insisted on a convention instead of a primary, which he would have lost. Kinda hard to whine now that his opponent is pointing it out.

rockmom on October 18, 2013 at 3:23 PM

The VA GOP sucks. I’m getting mailings every day, sometimes two or three in a day, telling to vote for RINO Extraordinaire Tom Rust, getting absentee ballots in the mail from Frank Wolf telling me to vote for Tom Rust, but no one in the state party doing much of anything for Cuccinelli.

I’m seeing ads starring Republican pols endorsing TM.

WTF?!

And can the national GOP apparatus be bothered to do anything to help? Apparently not, because Cuccinelli didn’t “wait his turn” and let RINO Bill Bolling up at bat.

When people like Jonah Goldberg start in about how it’s fantasy to say the Establishment has a stranglehold on the GOP, I simply point to crap like this.

JohnTant on October 18, 2013 at 3:26 PM

Sigh. I live in NoVa and I can’t remember the last time I saw a Cuccinelli ad. The McAuliffe ads are near-constant, especially during prime time. Ken’s got my vote, wasted though it will be.

mrsknightley on October 18, 2013 at 3:12 PM

I was in Arlington two weeks ago for a conference. I stayed in a hotel one night, had the TV on for a total of maybe an hour and a half, and saw that McAuliffe abortion ad 4 times. Yes, it is unfair and misleading, but it’s very effective and nobody should be surprised by it.

I did hear one radio ad for Cuccinelli while driving home and listening to talk radio (and if he needs to run ads on conservative talk radio, he’s in big trouble), but no TV.

rockmom on October 18, 2013 at 3:27 PM

So, this is what all that Global Crossing money was being saved for.

Another Drew on October 18, 2013 at 3:29 PM

And can the national GOP apparatus be bothered to do anything to help? Apparently not, because Cuccinelli didn’t “wait his turn” and let RINO Bill Bolling up at bat.

When people like Jonah Goldberg start in about how it’s fantasy to say the Establishment has a stranglehold on the GOP, I simply point to crap like this.

JohnTant on October 18, 2013 at 3:26 PM

The RGA is supporting Cuccinelli to the tune of $8 million. The RPV are the ones who engineered Cuccinelli’s nomination, why have they not raised the money to make him competitive?

You can’t blame this one on the evil “GOP Establishment.” Conservatives got the candidate they wanted, but they are not putting their money where their mouth is. How come conservatives came out of ther woodwork nationwide to back Scott Walker in his recall last year but they aren’t coming out for Cuccinelli?

rockmom on October 18, 2013 at 3:32 PM

Yes, it is unfair and misleading, but it’s very effective and nobody should be surprised by it.

Yep. McAuliffe’s playing to win, as Cuccinelli should be. That’s why this makes me so mad:

he had always been outspent in his previous successful state legislative and state attorney general campaigns, and that he was confident he could overcome the same advantage this year. Clearly, that confidence was misplaced.

That is an astounding level of naivete.

Ken seems like one of those pols for whom strong moral convictions are a double-edged sword. Those convictions draw conservatives like me, but they also make him unable or unwilling to truly embrace the dogfighting aspect of this whole thing.

mrsknightley on October 18, 2013 at 3:32 PM

The GOP generally, and it seems the VA GOP specifically, are the poster children for the saying:
“A lie gets half way around the world before the truth can get its boots on.”

Another Drew on October 18, 2013 at 3:32 PM

So, this is what all that Global Crossing money was being saved for.

Another Drew on October 18, 2013 at 3:29 PM

Yep, another rich Democrat buying an election. If it’s any consolation, McAuliffe will probably be as spectacularly bad as Jon Corzine was in New Jersey, and a Republican will win in 2017.

rockmom on October 18, 2013 at 3:33 PM

But he is an anti-abortion zealot. That’s what got him anointed by the conservatives and why they insisted on a convention instead of a primary, which he would have lost. Kinda hard to whine now that his opponent is pointing it out.

rockmom on October 18, 2013 at 3:23 PM

So the solution is for the GOPe to formally abandon any semblances of a pro-life background, because you cower in fear over what the media says about you?

When that happens, the entire social conservative base abandons the GOPe for a third party. And you will never win an election ever again.

Myron Falwell on October 18, 2013 at 3:33 PM

No help from the RNC, Chamber of Commerce and Karl Rove type PACs – Ken Cuccinelli is too conservative. The Republicans prefer circular firing squads rather than elect a (gulp) TeaParty type of candidate.

I don’t believe all of the retroactively paid govt workers who were furloughed are that totally stupid to vote for a consummate liar like Terry McAuliffe who’s only gift is pandering.

iamsaved on October 18, 2013 at 3:35 PM

You can’t blame this one on the evil “GOP Establishment.”

I can and I will, because I’m seeing it every day first hand. No national support (yeah, the RGA contribution was nearly matched by the DGA, so big fat hairy deal). The national party apparatus made the Walker recall a national issue. They made Scott Brown a national issue.

When it comes to defeating a Clinton apparatchik, the silence from them is deafening.

And how disingenuous to blame CONSERVATIVES for his lack of national fundraising. Kind of hard to set it up when you have party leaders refusing to back you.

Sheesh.

JohnTant on October 18, 2013 at 3:39 PM

So the solution is for the GOPe to formally abandon any semblances of a pro-life background, because you cower in fear over what the media says about you?

When that happens, the entire social conservative base abandons the GOPe for a third party. And you will never win an election ever again.

Myron Falwell on October 18, 2013 at 3:33 PM

Bob McDonnell is solidly pro-life. But he never made it the focus of his career in the state legislature. He signed the facility regulation bill that pro-aborts are spitting over. Jim Gilmore and George Allen were also pro-life. But they didn’t make their entire careers about abortion. They ran on other issues that had more widespread support, like jobs and ending parole and abolishing the car tax.

Pro-life people need to understand that there is a point where you can be too extreme on the issue to get elected, especially in a purple state. One of my best friends is a dedicated longtime pro-life activist in Virginia, and even he thought it was a mistake to pick Cuccinelli.

rockmom on October 18, 2013 at 3:40 PM

Rush said this ad swung voters who saw it as much as 8 points towards Cuccinelli… but its not on the air anymore due to money.

http://www.fightfortomorrow.com/

JellyToast on October 18, 2013 at 3:43 PM

McAuliffe likes to tout the fact of Cuccinelli’s “war on women”. The women are adults and can take care of themselves. The Kermit Gosnel supporting abortionist McAuliff is attacking the most defenseless among our potential fellow citizens. He and his ilk are the reason their precious Social Security ponzi scheme is going broke. They keep killing the proverbial geese that lay the golden eggs.

iamsaved on October 18, 2013 at 3:45 PM

I can and I will, because I’m seeing it every day first hand. No national support (yeah, the RGA contribution was nearly matched by the DGA, so big fat hairy deal). The national party apparatus made the Walker recall a national issue. They made Scott Brown a national issue.

When it comes to defeating a Clinton apparatchik, the silence from them is deafening.

And how disingenuous to blame CONSERVATIVES for his lack of national fundraising. Kind of hard to set it up when you have party leaders refusing to back you.

Sheesh.

JohnTant on October 18, 2013 at 3:39 PM

Sorry, but that’s just not true. The grassroots conservatives made Walker and Brown national candidates. I remember people bitching that the NRSC wasn’t doing enough to help Scott Brown. Those races were fired by the Tea Party people, and they didn’t seem to care whether or not the RNC was raising millions or not.

Eric Erickson wrote several months ago that the Virginia race was an acid test for conservatives and challenged them to get behind Cuccinelli and raise the money.

But it seems now conservatives would rather spend their money on quixotic primary campaigns against Mitch McConnell and Mike Enzi.

rockmom on October 18, 2013 at 3:46 PM

And some of the blame falls on the grassroots, who frequently complain that the Republican Party doesn’t nominate sufficiently conservative nominees, and who have failed to pull out all the stops on an undeniably conservative candidate in a state Republicans swept by large margins four years ago.

True Conservatives would rather be spending their money now attacking Republicans instead of McAuliffe.

Mark1971 on October 18, 2013 at 2:17 PM

And spending their energy and cash supporting the stupid defund/shutdown strategy that will help keep Cuccinelli from office.

Now we will have to listen to the long, slow whine blaming Cuccinelli’s loss on the GOP establishment for failing to support a conservative, despite the fact that we’ve already heard the long, slow whine about how conservatives don’t need the GOP establishment, and that it can go to the devil.

Mr. Arkadin on October 18, 2013 at 3:47 PM

Rockmom – maybe you should stop listening to the media types like the Washington Post. Cuccinelli has not made abortion his main platform. You just choose to hear what the McAuliffe ads are telling you.

iamsaved on October 18, 2013 at 3:50 PM

When that happens, the entire social conservative base abandons the GOPe for a third party. And you will never win an election ever again.

Myron Falwell on October 18, 2013 at 3:33 PM

Interestingly enough, the entire fiscal conservative base is currently abandoning the GOPe for a third party. The social cons will also never win an election ever again.

Washington Nearsider on October 18, 2013 at 4:10 PM

But it seems now conservatives would rather spend their money on quixotic primary campaigns against Mitch McConnell and Mike Enzi.

rockmom on October 18, 2013 at 3:46 PM

Because Mitch McConnell is electable and all that.

Myron Falwell on October 18, 2013 at 4:22 PM

Sigh. I live in NoVa and I can’t remember the last time I saw a Cuccinelli ad. The McAuliffe ads are near-constant, especially during prime time. Ken’s got my vote, wasted though it will be.

mrsknightley on October 18, 2013 at 3:12 PM

I live in Arlington. I think to a certain extent that the closer you are to DC the more it is a lost cause.

What disappoints me is that you don’t see more events out in Loudon and Prince William Counties where there is still a chance. Arlington and Fairfax Counties are rabid blue but not so much the rest of NoVa. Bolling the traitor would have played better here even though we might as well have been electing the Democrat if he had gotten the nomination.

Happy Nomad on October 18, 2013 at 4:50 PM

Rockmom – maybe you should stop listening to the media types like the Washington Post. Cuccinelli has not made abortion his main platform. You just choose to hear what the McAuliffe ads are telling you.

iamsaved on October 18, 2013 at 3:50 PM

I know he hasn’t, in this general election. But his rise within the Republican Party has been solely based on his extreme anti-abortion rhetoric and actions over the years. Those McAuliffe ads aren’t making this stuff up. He almost lost his race for AG in 2009 while Bob McDonnell was winning in a 25-point landslide, running against a complete unknown, because he was seen as a single-issue extreme anti-abortion candidate. It was absurd to think he was going to be able to suddenly run for Governor and win as just a good fiscal conservative. Especially when the Democrats knew their candidate was weak as hell.

I lived in Virginia for 20 years and worked on Jim Gilmore’s campaign for Governor, and still have a lot of well-connected Republican friends there. They are all apoplectic about this race, which was very winnable. Last weekend I visited there with several friends who are lifelong Republicans, and they are not voting for Cuccinelli.

rockmom on October 18, 2013 at 5:37 PM

i’m sure that vengeance would feel good given the AGs efforts to go after UVA and Michael Mann.

but seriously, VA looks to be lost at this point. A failed state gop can’t mount any one better than a known loser in Allen. The governor is corrupt

plus huge population shifts. Reminds me of Illinois.

It is very possible that W will be the last R president.

r keller on October 18, 2013 at 6:02 PM

Re: Rockmom’s comment that “longtime Republicans won’t vote for Cuccinelli”:

therein lies the problem. Conservative candidates can’t depend upon on the support of the less conservative wing of the party while conservative voters are blamed for VOICING displeasure and are told to vote for the nominees they don’t like all because of “party unity”.

Angineer on October 18, 2013 at 10:48 PM