Investigation, complete: Yes, Megyn Kelly’s ratings last week were legit

posted at 4:41 pm on October 15, 2013 by Erika Johnsen

A quick followup to Jazz’s weekend post recounting the bemused musings of Phil Griffin, president of MSNBC, on the debut of Megyn Kelly’s new evening show on Fox News last week. There was nothing explosive about Kelly’s ratings after Monday night’s first showing, but her viewership in the demo more than doubled on Tuesday night — and Griffin was mighty perturbed about that. “Tuesday — you guys should be doing some investigations; I have never seen it in all my years of cable — same overnight, same everything. And they doubled their ratings in a day? It is impossible,” he insisted. “I have never seen it. They did election-night numbers in the demo Tuesday.”

The Nielsen Company evidently went ahead with Griffin’s suggestion and double-checked Kelly’s numbers, and the NY Daily News confirms the precise outcome I bet you were expecting: That Kelly’s show did indeed trounce Maddow’s on its second evening.

Nielsen has conducted an investigation into the ratings for Megyn Kelly’s new Fox News Channel show, “The Kelly File,” following grousing by MSNBC chief Phil Griffin.

The investigation has revealed that the numbers for Kelly are accurate.

Kelly’s numbers came back down from their out-of-this-world breakout and settled into Fox’s normal orbit of merely running circles around MSNBC for the rest of the week, but as Jazz already suggested, it may have taken a day or so for people to catch on/remember that Fox was debuting their new lineup and check it out (and I would also wonder Monday night football could have had a small something to do with it). “Impossible”? Hardly.

Addendum: Extra evidence from MediaBistro, emphasis mine:

A new primetime lineup, coupled with the second week of the government shutdown, propelled Fox News into the top five ad-supported cable networks during the week of October 7. FNC placed fourth in both primetime and total day, averaging 1,905,000 and 1,170,000 viewers, respectively.

MSNBC placed 20th in primetime, with 803,000 viewers, and 18th in total day, with 503,000 viewers. CNN placed 32nd in primetime and 26th in total day, averaging 508,000 and 433,000 viewers, respectively.


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There was nothing explosive about Kelly’s ratings after Monday night’s first showing, but her viewership in the demo more than doubled on Tuesday night — and Griffin was mighty perturbed about that.

Monday Night Football explains everything.

BobMbx on October 15, 2013 at 4:45 PM

Ha Ha!

-Nelson Muntz

22044 on October 15, 2013 at 4:46 PM

There was nothing explosive about Kelly’s ratings after Monday night’s first showing, but her viewership in the demo more than doubled on Tuesday night — and Griffin was mighty perturbed about that.

Monday Night Football explains everything.

BobMbx on October 15, 2013 at 4:45 PM

And baseball playoffs.

Del Dolemonte on October 15, 2013 at 4:47 PM

Well, duh!

Colorado Anne on October 15, 2013 at 4:48 PM

If Fox News is so strong against all of the liberal competition, then why isn’t the GOP taking note and following suit?

HiJack on October 15, 2013 at 4:49 PM

Megyn Kelly is solid gold.

Pork-Chop on October 15, 2013 at 4:49 PM

That pop-up add that enlarges when you move the cursor over it (the one with the Redskins jersey) is f*cking annoying.

It means you have to carefully move the mouse cursor down and around just to open a thread without having it blocked by the ad.

ErrorCode 404

MichaelGabriel on October 15, 2013 at 4:50 PM

So why, exactly, does anyone post about MSNBC and CNN?

ajacksonian on October 15, 2013 at 4:53 PM

I wish cable was just repeats of Evel Knievel jumps.

patman77 on October 15, 2013 at 4:53 PM

Jazz’s weekend post recounting the bemused musings of Phil Griffin, president of MSNBC

If MSNBC has a president, why does it look like a rudderless ship?

kit dinker on October 15, 2013 at 5:01 PM

Why, is there, an extra comma in two of EJ’s blog post titles (“Investigation, complete” & “Challenge, accepted”)?

The Internet on October 15, 2013 at 5:01 PM

This calls for more cowbell

Hey….Rachel Maddow…do you mind if FOX news uses your cow bell ??

BigSven on October 15, 2013 at 5:07 PM

Her legs are pretty legit as well… Giggity!

Sorry. I’ll go back to being serious now…

CaptFlood on October 15, 2013 at 5:12 PM

That Kelly’s show did indeed trounce Maddow’s on its second evening.

I’ve got a video of my cat peeing on the carpet. My guess that that would trounce Maddow’s show as well.

Physics Geek on October 15, 2013 at 5:13 PM

Pretty soon they will be calling FNC’s strategy sexist. How can it not be sexist to put an attractive blonde up against…Maddow.

weaselyone on October 15, 2013 at 5:14 PM

Noticed that there was not much difference between Maddow’s Monday night and Tuesday night ratings.

Could it mean that Maddow’s viewers do not enjoy manly activities like football?

WestTexasBirdDog on October 15, 2013 at 5:16 PM

-_-

Axe on October 15, 2013 at 5:17 PM

Happy beats angry as well.

redshirt on October 15, 2013 at 5:23 PM

This whole episode was hilarious and also very telling. We now know the boss at MSLSD is as unhinged and delusional as the folks he puts on the air.

Southernblogger on October 15, 2013 at 5:24 PM

Was the China girl from Oz the Great and Powerful modeled after Megyn Kelly?

potvin on October 15, 2013 at 5:34 PM

It’s interesting that every time things don’t go their way, progressives automatically assume that some “vast right-wing conspiracy” is acting to thwart them. Recently, I’ve even seen it in AGW advocates, who conclude that somehow “reactionaries” are controlling the weather to thwart their plans for a Brave New Green World. (With weather-control technology they got from the Greys, naturally.)

Griffin is typical of their ilk. He cannot conceive that a woman who has been nicknamed “Madcow” since she’s been on the air might lose out in the ratings to another woman who is not perceived as a gibbering dingbat. He apparently thinks that the “sheeple” are too stupid to change the channel by themselves, and of their own volition.

He would probably be much happier in some Third World state running their (state-run) broadcast media. Where there is only one channel, it runs only government-approved shows, and the TV is automatically turned on when electric power is turned on at sunrise- and just as automatically turned off along with same at ten PM.

No worries about competition, all he would have to do is be sure to sing the praises of Fearless Leader in just the right key.

Something he has already had a great deal of practice at doing.

clear ether

eon

eon on October 15, 2013 at 5:35 PM

Really brings you back to the good old days of the Bush administration, when any ol’ liberal felt free to make a claim of conspiracy despite the fact that, intellectually, they knew such a claim was almost certainly not correct.

They did so because they knew the media would not publicly call attention to their outlandish claim because most journalists would sympathize with their heart being in the right place.

HitNRun on October 15, 2013 at 5:35 PM

It’s interesting that every time things don’t go their way, progressives automatically assume that some “vast right-wing conspiracy” is acting to thwart them. [snip]

eon on October 15, 2013 at 5:35 PM

It’s called “projection” — liberals accusing others of doing what they do all of the time.

RoadRunner on October 15, 2013 at 5:40 PM

I’m actually surprised by this. I find Megyn Kelly absolutely painful to watch.

besser tot als rot on October 15, 2013 at 5:42 PM

Are Fox’s numbers helped by the fact that their demos are older and less likely to have internet TV (like I use)? Or do they count internet TV in the ratings?

besser tot als rot on October 15, 2013 at 5:43 PM

If Fox News is so strong against all of the liberal competition, then why isn’t the GOP taking note and following suit?

HiJack on October 15, 2013 at 4:49 PM

Because Dey STOOOPIT!!

44Magnum on October 15, 2013 at 5:50 PM

It’s really sad to see CNN below MSNBC.
CNN is a better product .. I mean, they actually report news

J_Crater on October 15, 2013 at 5:54 PM

I’m actually surprised by this. I find Megyn Kelly absolutely painful to watch.

besser tot als rot on October 15, 2013 at 5:42 PM

Sometimes yes.

I actually do like to know what Greta thinks about stuff but I can’t watch her for long either.

I guess that goes for them all.

petunia on October 15, 2013 at 5:56 PM

figures MSNBC is in the dumps….just where GARBAGE should be.

GarandFan on October 15, 2013 at 6:02 PM

Subtitle: Butch doesn’t sell.

slickwillie2001 on October 15, 2013 at 6:02 PM

Could it mean that Maddow’s viewers do not enjoy manly American activities like football?

WestTexasBirdDog on October 15, 2013 at 5:16 PM

Just helping out. :-)

trigon on October 15, 2013 at 6:15 PM

Clearly we need to investigate the investigators from the initial investigation!

This will keep going until either we find a conspiracy or end up in an M.C. Escher painting.

JadeNYU on October 15, 2013 at 6:18 PM

No wonder MSNBC is such a failure, their President can’t recognize talent when he sees it. Although, to give him a little credit, he’s probably never watched Fox or Megyn Kelly.

bflat879 on October 15, 2013 at 6:22 PM

Hey griffin, you lefty, call the waaambulance…..

crosshugger on October 15, 2013 at 6:35 PM

Axe on October 15, 2013 at 5:17 PM

-_- What?

Bmore on October 15, 2013 at 6:56 PM

I don’t get it. Are you saying that people would rather get news and commentary from an intelligent, attractive woman than watch a pissed-off shrew spew venom and sarcasm? How can that be?

morganfrost on October 15, 2013 at 10:23 PM

FOX is pretty worthless, just less worthless than the others.

As far as Kelly and the top-bills go, it’s all about them not the guests.

You even start to hear something interesting and “gotta go, gotta run, and thank you sir!”

Greta practically trips over her own tongue fifty times a second.

We need a new conservative channel and some new blood to go along with our needs in congress.

Sherman1864 on October 15, 2013 at 11:41 PM

I’m sure most of America would rather watch Megyn Kelly strut her stuff than watch Rachel Maddow bob her adam’s apple.

RebeccaH on October 16, 2013 at 5:21 PM