Priceless. MSNBC boss wants “investigation” into how Megyn Kelly pwned Maddow

posted at 7:01 pm on October 12, 2013 by Jazz Shaw

After Fox News decided to shuffle their lineup in the evenings, including moving Megyn Kelly into prime time, the buzz began over how it would impact their ratings. Having been so completely dominant in that market for so long, why mess with a winning formula, right? Well, they went ahead with the plan, and with the exception of Monday, Kelly completely dominated Rachel Maddow. This got the head of MSNBC in such a flustered state that he wants an investigation.

Phil Griffin, president of MSNBC, says there’s something fishy about Tuesday’s ratings for the Fox News Channel, which were up significantly from a day earlier when Fox News debuted its new schedule. And he wants an investigation.

“Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours,” Griffin said at a briefing, according to TVNewser.

“Tuesday — you guys should be doing some investigations; I have never seen it in all my years of cable — same overnight, same everything. And they doubled their ratings in a day? It is impossible.” Griffin continued, “I have never seen it. They did election-night numbers in the demo Tuesday.”

The Nielsen numbers Griffin refers to include MSNBC beating Fox News on Monday in the adults 25-54 demographic at 7 p.m. and tying Fox News at 10 p.m.

Now, admittedly I don’t work in the television industry, but these numbers really don’t look all that strange to me. On the first night of the show, The Kelly File lost to Maddow by 10,000 viewers – essentially a tie. On the second night, Tuesday, Kelly shot up to a 573,000 to 261,000 victory over MSNBC. On Wednesday and Thursday, Kelly tapered back to 384,000 and 376,000 while Maddow got 291,000 and 288,000 respectively. Is any of that really “shocking” to anybody? On the very first night that a new show launches, people might not even know about it yet. If they aren’t used to tuning in at that hour and didn’t happen to catch any promos, you might expect the first show’s numbers to be on the weak side. But as soon as it does launch and everyone is talking about it, you might see a big surge, including people who might not normally be watching a cable news network at that hour, just to see what’s up with all of the buzz. And then the numbers seemed to settle into a fairly typical spread, with Fox beating MSNBC by a roughly 25% margin – again, not really that unusual.

Does this merit an investigation into Nielsen, and to what point? They’ve been doing this for a very long time now, and while that’s not to say that they won’t run into the occasional aberration, they tend to be fairly spot on. What possible motive could they have to intentionally jig Fox’s numbers which would justify the inevitable backlash against them if they were found out? This sounds like some deliciously sour grapes on the part of Griffin to me, as opposed to some sort of conspiracy against Maddow.


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Comment pages: 1 2

nonpartisan, how do you expect to be taken seriously when you constantly lob softballs like this?

blink on October 12, 2013 at 11:02 PM

I don’t believe that non-nonpartisan is intellectual enough to ever have considered such an idea! :)

Anti-Control on October 13, 2013 at 12:11 AM

The libs demand a recount. Again.

Dave in San Diego on October 13, 2013 at 12:15 AM

What are you people talking about?

Maddow is hot, hot, HOT!!!

-Libfreeordie

Maddie on October 13, 2013 at 12:22 AM

Wait, Maddow’s a CHICK??

Are you sure?

Then why does my Gaydar keep going off?

-Libfreeordie

Maddie on October 13, 2013 at 12:24 AM

That whacky Maddow kid wants to pwn that Kelly girl IYNWIMAITYD.

Akzed on October 13, 2013 at 12:48 AM

My guess is that Phil Griffin isn’t the only president that wants to conduct an inquisition against investigation on Fox News… if you catch my drift.

Glenn Jericho on October 13, 2013 at 12:53 AM

Wait. WAIT. That is a women named Rachel Maddow? I could have sworn I was watching Bruce Jenner do a talk show.

eski502 on October 13, 2013 at 12:54 AM

IYNWIMAITYD.
Akzed on October 13, 2013 at 12:48 AM

What do you call it when an abbreviation has no brevity? Lol

Glenn Jericho on October 13, 2013 at 12:56 AM

What do you call it when an abbreviation has no brevity? Lol Glenn Jericho on October 13, 2013 at 12:56 AM

Well, it’s brevityer than If You Know What I Mean And i Think You Do.

That took nine minutes!

Akzed on October 13, 2013 at 1:05 AM

Wow….that is kind of crazy, even for a lib. I bet Kelly is number one in no time, beating Oreilly.

shar61 on October 13, 2013 at 1:55 AM

This explains a lot

The Notorious G.O.P on October 13, 2013 at 3:38 AM

Maybe Darryl Issa can handle it? He’s done such a great job of tanking investigations.

Don L on October 13, 2013 at 4:27 AM

Wow, I’m no Megyn fan but I think it’s pretty obvious.

So funny !

stenwin77 on October 13, 2013 at 6:11 AM

What’s a “Maddow?”

Galtian on October 13, 2013 at 6:23 AM

The only thing I found surprising about this story was how many people watch that insufferable Maddow. Her sanctimony is off the charts. She is so smugly convinced of her own moral and intellectual superiority that I don’t understand how anyone can bear to watch her show for more than a minute or two. She’s like nails on a chalkboard.

AZCoyote on October 13, 2013 at 7:16 AM

Maddow may be MSNBC’s most intellectually gifted host, which is damning with faint praise. She was fairly evenly matched against Hannity, but is not in the same league either aesthetically or intellectually with Kelly.

fast richard on October 13, 2013 at 7:28 AM

Well, it’s brevityer than If You Know What I Mean And i Think You Do.

That took nine minutes!

Akzed on October 13, 2013 at 1:05 AM

Which is why the third letter is a K, not a N. *facepalm*

GWB on October 13, 2013 at 7:34 AM

RM talks out of the side of her face…this is very off-putting to many viewers…although not necessarily sinister, it remind me of a cow lazily chewing a cud…

MK is a straight taker, straight face, looks straight at viewer

BigSven on October 13, 2013 at 7:58 AM

vast some wing conspiracy…

right2bright on October 13, 2013 at 8:15 AM

On the second night, Tuesday, Kelly shot up to a 573,000 to 261,000 victory over MSNBC.

Probably more like 573,000 to 2. Who would you rather watch, a beautiful, incredibly smart babe, or some dull blabbering dude?

chewmeister on October 13, 2013 at 8:48 AM

BigSven on October 13, 2013 at 7:58 AM

HEY THERE!! Hotair fans, kiddies, and ‘tards in general, try this scientific experiment at home!!

Set up experiment with split screen (or 2 TV), have popcorn ready,
when RM and MK come on (same time), TURN VOLUME COMPLETELY OFF!!

-You will enjoy the viewing experience without any blather AWESOME!!

-You will be able to concentrate on ogling MK w/o noise distraction AWESOME!!

-You will experience the full RM side-of-face talking effect(cud-chew) without whining background noise AWESOME!!

BigSven on October 13, 2013 at 9:00 AM

-You will experience the full RM side-of-face talking effect(cud-chew) without whining background noise AWESOME!!

BigSven on October 13, 2013 at 9:00 AM

More like bovine flatulation.

chewmeister on October 13, 2013 at 9:06 AM

MNF.

Kissmygrits on October 13, 2013 at 9:24 AM

Kelly is brilliant and stunning. She’s a lady and that makes it a grand slam of respect.
Maddow is a know it all, punk @ss, sissy. (Griffin wants to investigate something, he needs to watch the hall cameras and see which bathroom Rachael really goes into) Guy’s like Maddow are a dime a dozen on morning radio.
Now you want a challenge, Chris Matthews vs construction noise. There’s a coffee break discussion.

onomo on October 13, 2013 at 9:33 AM

A beautiful, intelligent American Woman against a snotty Progressive Lesbian. Decisions…decisions…/

kingsjester on October 13, 2013 at 9:41 AM

I agree. It boggles the mind to think that anyone would watch MSNBC. I fail to understand how they get viewers at all unless they are looking for items to make mock of on conservative blogs.

talkingpoints on October 12, 2013 at 9:19 PM

CNN and MSNBC are included with Basic Cable in most geographies packages.

Fox News Chanel is most often in Tier 1 or Tier 2 upgrades in order to receive.

That’s how they get viewers, they are basically a free channel.

jaydee_007 on October 13, 2013 at 9:44 AM

Hannity was beating that angry young man Maddow even though his schtick was getting old.
Megyn Kelly is smarter than Maddow and is feminine

glsmith36 on October 13, 2013 at 9:48 AM

Maddow and is feminine

glsmith36 on October 13, 2013 at 9:48 AM

Those two words never belong in the same sentence.

CWchangedhisNicagain on October 13, 2013 at 10:03 AM

And then the numbers seemed to settle into a fairly typical spread, with Fox beating MSNBC by a roughly 25% margin – again, not really that unusual.

I think that it is as unusual as all git out. The spread is “usually” much larger, so large in fact that LSDNBC’s numbers are all in the tank. As for Mad Maddow it, er, she, er it, has never been popular – except with the Ellen deGenerate crowd.
~(Ä)~

Karl Magnus on October 13, 2013 at 10:07 AM

Smirking, condescending, thick-necked, mannish duke versus lithe, whip-smart, doe-eyed proven breeder- even PMSNBC beta male viewers agree … No Contest.

M240H on October 13, 2013 at 10:16 AM

Smirking, condescending, thick-necked, mannish duke versus lithe, whip-smart, doe-eyed proven breeder- even PMSNBC beta male viewers agree … No Contest.

M240H on October 13, 2013 at 10:16 AM

+100%
I bet that Megyn is in their dreams every night, in more ways than one!
(especially butch mad ow)
*chuckle*
~(Ä)~

Karl Magnus on October 13, 2013 at 10:33 AM

Is pwned still cool? I can never keep track of these things. They’re usually dead and buried by the time I start to use them.

MJBrutus on October 13, 2013 at 10:56 AM

Maddow, she should have changed her name, it has “mad” in it, and when you see her, it is not for midsummer madness it’s for mad old grumpy liberal bully.

YAY Megyn. She is a role model for all our young ladies.

Fleuries on October 13, 2013 at 11:05 AM

Normal “cows” hurt worst.

APACHEWHOKNOWS on October 13, 2013 at 11:15 AM

On thinking the “eat more chicken” cow might be MSLSD’s better solution.

APACHEWHOKNOWS on October 13, 2013 at 11:32 AM

Yeh I think the investigation is needed how a smart, sharp, Mom can thump the ratings crap out of a smug shrill lesbian butch harpy.

It must not be so in the US of O…

MarkT on October 13, 2013 at 12:37 PM

Everyone and everything even remotely associated with that “nutwork” MSNBC, are absolute fools.

rplat on October 13, 2013 at 12:47 PM

I think Fox’s numbers were thrown off a bit by Monday Night Football. Then on Tuesday they were back to normal.

TarheelBen on October 12, 2013 at 7:41 PM

This!

- – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – -

Megyn is hot, RM is not not not not and not.

derft on October 12, 2013 at 7:05 PM

ppl don’t watch political shows for hotness, they want substance and intellectualism

nonpartisan on October 12, 2013 at 7:46 PM

If that were the case, please explain why any sentient being would ever watch Al Sharpton or Ed Schultz?

Neither one of them has ever displayed either quality. EVER! And, side by side those two would both make Sandra Bernhard seem like something of a babe — at lease comparatively so!

Nor do any of their guests ever display any intelligence — but maybe you watch them and can correct me on that point?

They are just two ugly clowns known for their stupid thuggery, each with different bases of support from which they must be drawing the admittedly small viewership they do garner.

And, when you finish attempting to explain that, please try to tell us why anyone would ever watch Morning Joe? I’ve seen a few clips, but that’s it.

Certainly you are not going to tell us that anyone has ever tuned in for the “substance or intellectualism” of Mika, are you? I guess there are few folks who think she’s somewhat nice to look at, which may explain why they get some viewers. And, Joe himself is a dolt a very high percentage of the time — except when he’s busting his co-host for openly reading White House talking points on air! And then, there is the plagiarist, Mike Barnacle, who is right there too, no? The only intelligent things he’s ever said, were said by others long before him — most of them “word for word!”

Trochilus on October 13, 2013 at 12:50 PM

. . .
It must not be so in the US of O…

MarkT on October 13, 2013 at 12:37 PM

I just saw this after posting my comment.

Nice!

Trochilus on October 13, 2013 at 12:57 PM

I wonder just how many people at Fox News are high-fiving each other this weekend….

There Goes the Neighborhood on October 13, 2013 at 1:00 PM

..yeah, right, I prefer some hard-edged lefty lesbo dyke rattle on about how great resident Stool Sample and his crowd is and spewing bilious vitriol about conservatives and the right wing instead of Megyn Kelly.

The War Planner on October 13, 2013 at 1:20 PM

..yeah, right, I prefer some hard-edged lefty lesbo d-yike rattle on about how great resident Stool Sample and his crowd is and spewing bilious vitriol about conservatives and the right wing instead of Megyn Kelly.

The War Planner on October 13, 2013 at 1:21 PM

resident == President, of course.

The War Planner on October 13, 2013 at 1:21 PM

Monday all the men were watching football. Tuesday they tuned back into Fox. Men that watch football don’t watch Maddow.

pgrossjr on October 13, 2013 at 1:28 PM

You mean the beautiful she beat out the ugly he/she?

mmcnamer1 on October 13, 2013 at 1:47 PM

One is a D who wears her/his Utopian pipedreams on her/his sleeves.

The other is a D with a brain, who hides her politics, or so she thinks.

Schadenfreude on October 13, 2013 at 1:55 PM

To me, as long as Kelly keeps idolizing ‘The Five’ I don’t care to watch. Not impressed with the new line up plus I am just tired of ‘Fair and Balanced’.

TfromV on October 13, 2013 at 2:01 PM

It should be investigated how Maddow managed to tie the first night… she should have been dominated from the get go.

Ukiah on October 13, 2013 at 2:06 PM

while Maddow got 291,000 and 288,000 respectively

Your kidding right? There is no way that that many people watched that cow!!!!!

Pomai on October 13, 2013 at 2:13 PM

The other is a D with a brain, who hides her politics, or so she thinks.

Schadenfreude on October 13, 2013 at 1:55 PM

Disagreed, Schade. Kelly is a fiercely partisan Republican. She is also a social liberal, it appears. There are lots of Rs who are pro-abortion (especially womyn) and pro (not libertarian, but pro) queer. But there can be no doubt that she identifies as a Republican, for whatever reason.

Jaibones on October 13, 2013 at 2:23 PM

She is a role model for all our young ladies.

Fleuries on October 13, 2013 at 11:05 AM

Unless of course your young ladies are Christians. Then they have to look outside of media and politics for role models.

Jaibones on October 13, 2013 at 2:25 PM

Megyn Kelly is not really a favorite of mine, but she is head and shoulders above Rachel Maddow. Maddow is like a visit to the dentist. Megyn is more informative, and more fair and honest.

birdwatcher on October 13, 2013 at 2:40 PM

MMM, gosh, could it be because Megyn Kelly is beautiful, smart and ultimately watchable and Rachel Maddow is a sour old sow?

maryo on October 13, 2013 at 3:13 PM

MNF.

Kissmygrits on October 13, 2013 at 9:24 AM

Exactly. Now, what would the vaunted and targeted 25-54 male audience be watching on Monday Night?

Hmmmmmm…..

Hmmmmmmmm……

98ZJUSMC on October 13, 2013 at 3:17 PM

Reminds me of TRADING PLACES:

President of Exchange: Mortimer, your brother is not well. We better call an ambulance.

Mortimer Duke: F*** him! Now, you listen to me! I want trading reopened right now. Get those brokers back in here! Turn those machines back on! Turn those machines back on! This an outrage! I demand a full investigation!

gradyman on October 13, 2013 at 3:35 PM

I think Fox’s numbers were thrown off a bit by Monday Night Football. Then on Tuesday they were back to normal.

TarheelBen on October 12, 2013 at 7:41 PM

Absolutely. Let’s see what happens in subsequent weeks, especially with good MNF matchups. Madcow winning isn’t because she’s getting more viewers but rather that others are getting less, you know–addition by subtraction–cuz we know those guys ain’t watchin’ Madcow anyway.

stukinIL4now on October 13, 2013 at 3:45 PM

This is just too pathetic and funny. If anyone “cooks” the numbers it’s the palm wavers for BarryO. Megan is extremely smart and articulate – so those CNN, MSNBC, and other dying stations, probably don’t even understand what she is talking about.

IlonaE on October 13, 2013 at 3:57 PM

Wait. WAIT. That is a women named Rachel Maddow? I could have sworn I was watching Bruce Jenner do a talk show.

eski502 on October 13, 2013 at 12:54 AM

Bruce Jenner doesn’t have the ability to move his eyebrows.

Myron Falwell on October 13, 2013 at 4:06 PM

All I caught was “some kind of conspiracy against Maddow.” I’m in.

petunia on October 13, 2013 at 5:02 PM

Your kidding right? There is no way that that many people watched that cow!!!!!
Pomai on October 13, 2013 at 2:13 PM

There might be some sort of Lesbian Drinking Game involved. Lord knows, on the rare occasion I have to watch Maddow my Jack Daniels is never far away.

Maddie on October 13, 2013 at 5:18 PM

Is Phil Griffin blind or is he homosexual? MSNBC should at least spring for a new set of glasses for the poor man.

paulus1 on October 13, 2013 at 6:46 PM

Is Phil Griffin blind or is he homosexual? MSNBC should at least spring for a new set of glasses for the poor man.

paulus1 on October 13, 2013 at 6:46 PM

Are there any glasses left? Seems the MSNBC hosts alreadyt snapped up the world supply of hipsters.

Nutstuyu on October 13, 2013 at 7:57 PM

I think I saw Maddow on the Walking Dead last light. She was really pitiful.

claudius on October 14, 2013 at 9:07 AM

Lets see a HOT blonde giving actual news

or a FUGLY butch lesbo doing sarcastic insults and the Obama talking points.

now which would you rather watch.

sniffles1999 on October 14, 2013 at 9:11 AM

I have a hard time believing that Maddow could be withing a couple of million viewers of Kelly. That’s what needs the investigation.

cajunpatriot on October 14, 2013 at 10:20 AM

Why do viewers watch Megyn Kelly instead of Rachel Maddow?

Because she’s coherent!

Another Drew on October 14, 2013 at 1:04 PM

Lib ~ “Whatever doesn’t go my way, must be investigated. Whatever doesn’t go your way, shut up, we won.”

Freelancer on October 14, 2013 at 7:53 PM

“Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours,” Griffin said at a briefing, according to TVNewser.

That needs to be investigated.

david kumbera on October 15, 2013 at 2:22 PM

This is priceless!

Nielsen actually took the time to conduct the investigation . . . they recounted and confirmed that the original numbers were quite correct.

Therefore, in the Nielsen ratings, Megyn Kelly did indeed skunk old what’s-her-name (the one featuring several Wednesday Addams personality traits).

So that confirms once again that Phil Griffin is a first-order jagaloon, who, instead of keeping his fool mouth shut, has now managed to wrest an embarrassing minimum of three days of bad news coverage about how pathetic he and his network really are, all because he angrily “went off” into a state of complete denial about something that should be obvious to anyone with even a grain of common sense!

Trochilus on October 15, 2013 at 2:32 PM

Hey, the thrashing could have been worse. The two networks could have made them do a broadcast wearing bikinis.

But then MadCow would have had to wear a banana sack….

NoPain on October 15, 2013 at 4:19 PM

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