Hollywood, women’s magazines pulling hard for ObamaCare

posted at 1:21 pm on September 30, 2013 by Erika Johnsen

ObamaCare and its exchanges finally open for business tomorrow, and the ensuing six-month enrollment period is going to mean a concerted effort from the Obama administration and its many progressive allies to persuade the young and healthy people they need to sign up for the system’s proffered insurance plans to balance out the costs of its inherently riskier insurance pools. In addition to blueish states’ individual and — er, shall we say, ‘specially tailored‘ — efforts to propagandize educate the all-important youth demographic about what the law means for them, the White House is getting some extracurricular help on making it appear that the “Affordable” Care Act is really just doing young people a massive favor.

Getting the message out to the youths, of course, means enlisting the media mediums that they frequent, often outside of the traditional political orbit, i.e. celebrities and fashion magazines, via the LA Times:

The current Cosmopolitan magazine explains the Affordable Care Act with the “Top Eight Ways Young Women Benefit from Obamacare.” Glamour lays out the “Five Things You Need to Know” about the marketplaces kicking into gear Tuesday. …

“Lots of women who will benefit may not read the New York Times or Politico but do read Cosmo,” said one administration official working on the project, who requested anonymity to discuss strategy. “Much bigger reach; reaches women exactly where they are – and they’re a key demographic.” …

Top administration officials have been talking to women’s magazines, including Woman’s Day, Cosmo Latina, Marie Claire and Ebony, several of which are running stories in their October print issues. The Planned Parenthood Federation of America has started the website Obamacare Works to take questions about how the program operates.

The White House has also been working on an extended campaign with Funny or Die, which, merely through my own experiences with friends, I would actually bet is probably one of the most effective platforms they could mobilize in terms of reaching their target audience of oh-so-hip twenty-somethings:

And who doesn’t like those cute whiteboard videos that just help make all policy discussions so much simpler?

Huh. None of it seems so bad when you put it that way, I suppose, but what I doubt we’ll be hearing from these youth-targeted PR efforts over the coming months is anything about how this entirely involuntarily program will in fact offer most young people a menu of comparatively more expensive options which they must either purchase or pay the penalty. Combined with the conspicuously bleak employment scenario that far too many of them are facing as a consequence of the Obama administration’s opportunity-crushing economy, and it actually doesn’t sound quite that cool:

27-year-olds will face rate increases as high as 279 percent

As you can see from the map above, many 27-year-olds will face steep increases in the underlying cost of individually-purchased insurance under Obamacare. For the states where we have data—the 36 reported by HHS, plus nine others that we had compiled for our map that HHS didn’t report—rates will go up for men by an average of 97 percent; for women, 55 percent. (In the few cases where HHS reported on states that our map includes, we went with HHS’ numbers.)

Worst off was Nebraska, where the difference between the cheapest plan under the old system and under Obamacare was 279 percent for men, and 227 percent for women: more than triple the old rate. Faring best was Colorado, where rates will decline for both 27-year-old men and women by 36 percent. The only other state to see a rate decline in this analysis was New Hampshire: 8 percent for both men and women. …

In the 13 states plus D.C. (which I will abbreviate as 13+DC), a 27-year-old would have to make 59 percent of the median income of his peers, or less, to come out ahead with regard to Obamacare’s subsidies. A 40-year-old would have to make less than 57 percent of the median income for his peers. …

However, the overall results make clear that most people will not receive enough in subsidies to counteract the degree to which Obamacare drives premiums upward. Remember that nearly two-thirds of the uninsured are under the age of 40. And that young and healthy people are essential to Obamacare; unless these individuals are willing to pay more for health insurance to subsidize everyone else, the exchanges will not serve the goal of providing coverage to the uninsured.


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Comment pages: 1 2

Be free or be a slave. It’s up to you.

Schadenfreude on September 30, 2013 at 2:38 PM

For now, I will libasaslaveanddie, but you can be certain I’ll do a lot more cash only transactions to compensate.

That’s the good thing about being a conservative-minded person. We can find ways around hurdles. It’s not easy, nor is it fun, but that’s the way it is. The poor liberal children have no idea on how to cope. Gotta run to Uncle Sucker.

Lanceman on September 30, 2013 at 2:42 PM

He can still get gonorrhea.

Lanceman on September 30, 2013 at 2:38 PM

Covered by his employer, undoubtedly.

Jeddite on September 30, 2013 at 2:43 PM

libfreeordie on September 30, 2013 at 2:33 PM

Wrong!!! The point of 0care is Single Payer As The Goal. How quickly you forgot.

Bmore on September 30, 2013 at 2:43 PM

The point of Obamacare was to make sure that insurance plans that were offered actually lowered the cost of healthcare overall for Americans by creating an infrastructure for expanded risk pools. Those pools are funded either by people who have coverage or by people who choose not to have coverage and pay the penalty. Is your argument that if anyone is uninsured that the program is a failure?
libfreeordie on September 30, 2013 at 2:33 PM

Remember when Obama promised premiums would go down $3,000 and the’ve gone up that much instead?
You can keep your doctor?
You can keep your plan?
It will reduce the debt?
It will stimulate the economy?

Yeah – all the key features were all lies and that you come here to pretend none of this has happened is insulting and pathetic.

gwelf on September 30, 2013 at 2:45 PM

You are neither. You are leftist thugs, looters and moocher, who will never be free.

All who join you are the same, from both sides.

Schadenfreude on September 30, 2013 at 2:40 PM

‘Thug’ implies physical presence. I’ve known zero true ‘liberal’ regressives who fit the bill.

Union ‘thugs’ are simply “I pick things up and put zem down” types.

They understand their immediate gratification and nothing else. Kinda like inner-city inhabitants.

Lanceman on September 30, 2013 at 2:45 PM

libfreeordie on September 30, 2013 at 2:33 PM
Wrong!!! The point of 0care is Single Payer As The Goal. How quickly you forgot.
Bmore on September 30, 2013 at 2:43 PM

Yes. As usual the Democrats will over promise on unicorns, rainbows, and skittles and under deliver.
And it will be the evil conservatives, rich, corporations, etc who thwarted the take over of 1/6 of the economy.
We need a new Five Year Plan for Glorious Future.

gwelf on September 30, 2013 at 2:48 PM

Remember when Obama promised premiums would go down $3,000 and the’ve gwelf on September 30, 2013 at 2:45 PM

Actually – it was 3000 percent.

dentarthurdent on September 30, 2013 at 2:49 PM

I’m not sure you know what the word “spite” means…..

libfreeordie on September 30, 2013 at 2:30 PM

Trust me, he is not doing it out of spite, but out of a very real need to defend against the encroachment of the state on our freedoms. I might not always agree with Schad, but I’m bringing some of the supplies for his LIB party.

GWB on September 30, 2013 at 2:50 PM

Libraries also pushing 0care.
Our library district (where my wife works) has been mandating training sessions by 0care propagandists pushing how the libraries are going to help everyone sign up for “this wonderful program”….

dentarthurdent on September 30, 2013 at 2:50 PM

Remember when Obama promised premiums would go down $3,000 and the’ve gwelf on September 30, 2013 at 2:45 PM
Actually – it was 3000 percent.
dentarthurdent on September 30, 2013 at 2:49 PM

I stand corrected.

gwelf on September 30, 2013 at 2:51 PM

Just keep saying to yourself and others…

health insurance =/= health care

The NHS proves this fact every. single. day.

Resist We Much on September 30, 2013 at 2:51 PM

Actually – it was 3000 percent.

dentarthurdent on September 30, 2013 at 2:49 PM

Artie’s right. He did say 3,000 percent.

Lanceman on September 30, 2013 at 2:52 PM

I stand corrected.

gwelf on September 30, 2013 at 2:51 PM

No prob….
Incredible that what he actually said is far more idiotic – mathematically speaking….

dentarthurdent on September 30, 2013 at 2:53 PM

Yeah, but the plan is probably useless and doesn’t actually *cover* anything. So these price comparisons that don’t also compare plan benefits are useless.

libfreeordie on September 30, 2013 at 2:04 PM

Nope, they are essentially the same plan.

melle1228 on September 30, 2013 at 2:55 PM

But in obama’s defense, he was at Cominsky Field reaching for his breathalyzer.

Sure am glad we didn’t elect that idiot Sarah Palin.

Lanceman on September 30, 2013 at 2:55 PM

Artie’s right. He did say 3,000 percent.

Lanceman on September 30, 2013 at 2:52 PM

And I’m still looking for that 3000% reduction to kick in – given that my company just told me my premiums are going UP 68%.

dentarthurdent on September 30, 2013 at 2:55 PM

But in obama’s defense, he was at Cominsky Field reaching for his breathalyzer.
Lanceman on September 30, 2013 at 2:55 PM

Isn’t that in east Asia?

dentarthurdent on September 30, 2013 at 2:56 PM

And I’m still looking for that 3000% reduction to kick in – given that my company just told me my premiums are going UP 68%.

dentarthurdent on September 30, 2013 at 2:55 PM

It will! But you must meet them halfway! YOU must vote democrat!

Lanceman on September 30, 2013 at 2:57 PM

And I’m still looking for that 3000% reduction to kick in – given that my company just told me my premiums are going UP 68%.

dentarthurdent on September 30, 2013 at 2:55 PM

My company, in an effort to combat the rising costs of insurance and to keep the premiums and prescriptions under control, has negotiated with several insurance agencies to pay a higher deductible up front. What we have also done here is the company will reimburse part of the deductible (as well as prescriptions) hoping that we don’t use that much insurance over the year, and applying a savings for both the employer and the employee.

We had success in 2011 and 2012, but we haven’t seen the results for 2013 yet – but it looks promising.

Turtle317 on September 30, 2013 at 3:02 PM

You may want to look up the growing rates of HPV related oral cancer in men before you scoff….

libfreeordie on September 30, 2013 at 2:31 PM

You’re safe there.

Jeddite on September 30, 2013 at 2:32 PM

IIRC, gay fellatio and analingus aren’t immune to HPV and its related oral cancer.

But, leave it to the ‘Gay Warrior Against The (Non-Existing) War On Women’ to imply that women are wholly responsible for the soaring rates of HPV infections.

Resist We Much on September 30, 2013 at 3:03 PM

RWM, pls, pls, feature this on your blog and blast it into the world.

Been waiting to ‘see’ you.

Schadenfreude on September 30, 2013 at 3:08 PM

Resist We Much on September 30, 2013 at 3:03 PM

Oh, jeez! You shouldn’t have seen that exchange. You’re a lady.

Lanceman on September 30, 2013 at 3:10 PM

I’m not sure you know what the word “spite” means…..

libfreeordie on September 30, 2013 at 2:30 PM

What an ignorant and condescending azzhole you are.

Schadenfreude on September 30, 2013 at 3:11 PM

Ignorant slave, learn the true meaning of schadenfreude, duh!

Schadenfreude on September 30, 2013 at 3:12 PM

That chick looks like a slim Jeantel.

Schadenfreude on September 30, 2013 at 3:17 PM

You may want to look up the growing rates of HPV related oral cancer in men before you scoff….

low-information perfesser on September 30, 2013 at 2:31 PM

You’re safe there.

Jeddite on September 30, 2013 at 2:32 PM

IIRC, gay fellatio and analingus aren’t immune to HPV and its related oral cancer.

But, leave it to the ‘Gay Warrior Against The (Non-Existing) War On Women’ to imply that women are wholly responsible for the soaring rates of HPV infections.

Resist We Much on September 30, 2013 at 3:03 PM

Not to mention diseases imported from Gerbil species.

slickwillie2001 on September 30, 2013 at 3:22 PM

enlisting the media mediums

You mean they’re conducting seances?

bgoldman on September 30, 2013 at 3:22 PM

Oh, jeez! You shouldn’t have seen that exchange. You’re a lady.

Lanceman on September 30, 2013 at 3:10 PM

:-)

Resist We Much on September 30, 2013 at 3:23 PM

Ignorant slave, learn the true meaning of schadenfreude

Schadenfreude on September 30, 2013 at 3:12 PM

Now witness the power of this fully armed and operational Schadenfreude!

Lanceman on September 30, 2013 at 3:28 PM

I think EVERYONE that is against obamacare should visit the website

HEALTHCARE.GOV tomorrow, say between the hrs. of 9 to 11 just to see what is going on over there….

Barred on September 30, 2013 at 3:29 PM

The DNC is nearly broke.

Good.

It’s already bankrupt in every other way.

Resist We Much on September 30, 2013 at 3:30 PM

Because PlaceboCare is designed to subsidize the Flukes of the ObamiNation, or at least more-heavily peanlize the men.

Steve Eggleston on September 30, 2013 at 3:34 PM

Too funny

Schadenfreude on September 30, 2013 at 3:36 PM

I think EVERYONE that is against obamacare should visit the website

HEALTHCARE.GOV tomorrow, say between the hrs. of 9 to 11 just to see what is going on over there….

Barred on September 30, 2013 at 3:29 PM

You don’t know us.

We have saner things to do.

We’ll be over here, laughing at you…unless you were snarky, in which case you get points.

Schadenfreude on September 30, 2013 at 3:38 PM

Schadenfreude on September 30, 2013 at 3:38 PM

My proposal was to try to —- down the website without saying it.

Snarky as h@ll!!!!!!

Barred on September 30, 2013 at 3:50 PM

That is why I said 9 to 11. They need lots of visitors…..

Barred on September 30, 2013 at 3:55 PM

My take-away question from that Funny or Die video: can your sugar daddy really sign you up for healthcare?

I would think that would crash through about eight chapters of HIPAA privacy regulations.

DarthBrooks on September 30, 2013 at 3:57 PM

Barred on September 30, 2013 at 3:50 PM

Points, all the way, pronto :)

Schadenfreude on September 30, 2013 at 4:10 PM

She nu skool.

Murphy9 on September 30, 2013 at 4:13 PM

The current Cosmopolitan magazine explains the Affordable Care Act with the “Top Eight Ways Young Women Benefit from can have sex with Obamacare.”

Akzed on September 30, 2013 at 4:14 PM

That chick looks like a slim Jeantel.
Schadenfreude on September 30, 2013 at 3:17 PM

Inside every moron there’s a Rachel Jeantel trying to get out.

Akzed on September 30, 2013 at 4:16 PM

That chick looks like a slim Jeantel.
Schadenfreude on September 30, 2013 at 3:17 PM

Inside every moron there’s a Rachel Jeantel trying to get out.

Akzed on September 30, 2013 at 4:16 PM

Sir, that is retarded.

slickwillie2001 on September 30, 2013 at 4:21 PM

The fact is that “women” own Obamacare. They fought to slaughter babies and with Roe vs Wade won the right to privacy with their doctors, only to eagerly give it away by rushing in en masse to socialist arms, leaving their own doctor and their privacy to a gazillion peering bureaucrats all checking things with the snooping IRS.

No sympathy for “women.” However, for my loved ones who happen to also be females–God save them from this heartless monster called Obamacare.

Don L on September 30, 2013 at 5:42 PM

Instead of burning bras, how about burning Cosmo?

ardenenoch on September 30, 2013 at 9:31 PM

The ONLY thing that matters, is whether or not Jon Stewart gives marching orders to young people to sign up for Obamacare. Because he’s like the hippest guy on the planet, and does all the hipster’s thinking for them, so they don’t have to.

ardenenoch on September 30, 2013 at 9:35 PM

O.k… I watched the videos. The Funny or Die one was not funny at all. In fact, I have never, ever seen anything remotely funny on Funny or Die.

Theophile on October 1, 2013 at 1:28 AM

The current Cosmopolitan magazine explains the Affordable Care Act with the “Top Eight Ways Young Women Benefit from Obamacare.”

That is, as a woman, you’re alive, have survived being aborted what with Obamacare’s taxpayer subsidized abortions. “Women’s Rights” is meaningless if they’re not alive.

Lourdes on October 1, 2013 at 2:01 AM

What this propaganda push, err, another one, by the Dems proves is that children are as vulnerable as can be to being “persuaded” to believe anything when they don’t have strong, consistent, leading parents.

You can have caring, capable parents and still mess up your life, granted, but parents make all the difference in the world to an individual’s life, mind and soul. And future.

This sort of political trash is despicable but I’ve yet to ever see anything from the Left that wasn’t, isn’t or didn’t want to be.

Lourdes on October 1, 2013 at 2:04 AM

And who doesn’t like those cute whiteboard videos that just help make all policy discussions so much simpler?

I lasted 30 seconds. The whiteboard thing was meh but that annoying whining voice narrating! The girl has a voice for silent films.

Happy Nomad on September 30, 2013 at 1:28 PM

I agree. Whoever started this awful trend (pervasive today among females, young and middle) of talking “up” in their vocal chords and through their nose should be sent to another planet.

Women have it difficult enough in our world (not that men don’t, either) without developing these irritating, high-pitched nasal whiny voices that many of them have. Females didn’t used to speak like this so it is something recent encouraged by popular culture, certainly.

Lourdes on October 1, 2013 at 2:08 AM

Too funny

Schadenfreude on September 30, 2013 at 3:36 PM

I think Obama calls it “playing a game of Spades.”

Lourdes on October 1, 2013 at 2:10 AM

Consumer Reports also weighed in with their support of O’care, essentially calling the controversy/morass surrounding it’s implementation and rules as “contrived”. They apparently believe any glaring inequities as only needing further regulations (just minor tune-ups).
I await the day when the young tear up their “mandate” cards (with the chant,”citizens, not subjects”) as eagerly as they did draft cards in years past, although escape trips to Canada would be ironic.

trl on October 1, 2013 at 2:18 AM

I canceled Better Homes & Gardens over the Michelle Obama cover. (They sent me free mags for a year hoping to get me back.)

Wonder what their cover is this month.

PattyJ on October 1, 2013 at 10:09 AM

This monstrously complicated LAW WAS BORN OF A BIG LIE (not a tax) and it was quickly rammed down our throats as a huge tax with more lies. It happened because words don’t matter to Obama:

http://www.youtube.com/watch?v=o8R5GvwUFU8

It needs to be killed for the ugly mutant offspring of big lies that it is.

Chessplayer on October 1, 2013 at 11:16 AM

Comment pages: 1 2