Video: Paul Bunyan ObamaCare ads not exactly a hit in Minnesota

posted at 2:01 pm on August 20, 2013 by Ed Morrissey

Oh, I don’t know about the objections to this. What better way to explain the myth that ObamaCare will be just dandy for young adults than to use another well-known myth as its spokesman? Minnesota will spend $9 million to get 1.3 million Minnesotans into the exchanges, but many here are considering the Blue Ox to be quite the white elephant:

The $9 million ad campaign is supposed to get 1.3 million Minnesotans in the tent to sign up for health care. But critics call it false advertising.

“The biggest travesty here is that $9 million of taxpayer money has been spent coming up with Paul Bunyan and Babe,” GOP Rep. Peggy Scott said.

Scott says MNsure’s marketing studies, costing millions, are missing MNsure’s target audience: healthy young people.

“How many young healthy people even know who Paul Bunyon and Babe are?” Scott said.

Most of the people who know that reference qualify for Medicare, not ObamaCare. But don’t let that stop Minnesotans from leaping into the arms of ObamaCare. Except that the ads never actually get around to mentioning that this is what they’re promoting:

The new TV ads feature the iconic duo in a number of injury-riddled mishaps for which they’ll need medical care and insurance. But Scott says the campaign never mentions what Minnesotans are really signing up for: Obamacare.

“It’s going to be more expensive. You’re going to have fewer choices and there’s not going to be much privacy involved here,” Scott said.

We’ve covered the ways in which ObamaCare works as a wealth transfer from younger and poorer Americans to older and wealthier Americans by forcing them into comprehensive health-insurance policies and high premiums. That’s an irrational choice for those who don’t need to access anything more than a primary-care physician once or twice a year; hospitalization insurance and HSAs to cover routine medical care makes much more sense and would cost a lot less, if ObamaCare hadn’t all but banned insurers from offering that option.

Also, the numbers seem to be way off in Minnesota. They expect 1.3 million adults to enroll in a state of 5.4 million people? There are only 2.1 million households in Minnesota (as of 2011), and while some of those may have more than one adult, that seems like a very high number of people in this state without employer-based health insurance.

In Bemidji, where the legends of Paul Bunyan and Babe the Blue Ox are treasured, the mayor declared the ads “offensive.” That will be a familiar feeling to people who end up having to endure the mandates, too.


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Tall tales. Takes one to know one.

redshirt on August 20, 2013 at 2:04 PM

So Paul Obamayan took his axe and in a single sweep, hewed 6 amendments from the Bill of Rights.

Wino on August 20, 2013 at 2:05 PM

BISHOP!!!!!!!!!!!!

ToddPA on August 20, 2013 at 2:05 PM

The Mississippi was formed when Paul Bunyan dragged his axe while out on a walk one day.

The Great Lakes are the footprints Paul Bunyan left on a muddy day.

ObamaCare started one day when Paul Bunyan got diarrhea.

Akzed on August 20, 2013 at 2:07 PM

but don’t think about pushing back against it
this is not the hill to die on
after the next election we’ll get a chance to repeal this thing
republicans need to hold their powder
it can’t be stopped
andonandonandon

DanMan on August 20, 2013 at 2:08 PM

I can’t wait for the Trayvon Martin ads here in Florida to promote Obamacare.

I mean, it’s all about State identity figures… right?

Odie1941 on August 20, 2013 at 2:08 PM

Akzed on August 20, 2013 at 2:07 PM

Wow! That was unexpected…and funny.

freedomfirst on August 20, 2013 at 2:09 PM

BISHOP!!!!!!!!!!!!

ToddPA on August 20, 2013 at 2:05 PM

Missed it by that much.

M240H on August 20, 2013 at 2:10 PM

who’s going to sell it in N. Dakota? Crazy Horse?

ted c on August 20, 2013 at 2:11 PM

er…ummm…. S. Dakota, I meant…./

ted c on August 20, 2013 at 2:12 PM

Who’s going to sell it in Iowa?? Playtime Poppy?

ted c on August 20, 2013 at 2:12 PM

I prefer Pecos Bill myself.

Mark1971 on August 20, 2013 at 2:13 PM

who’s going to sell it in the Mississippi Valley? Huckleberry Finn?

ted c on August 20, 2013 at 2:13 PM

Paul Bunyan, a symbol of self-reliance is used to promote Obamacare. I’m sure the irony escapes the Obama Admin.

Bevan on August 20, 2013 at 2:14 PM

You can use Marion Barry to sell it in DC.

bbinfl on August 20, 2013 at 2:14 PM

All I know about Babe the Blue Ox I learned from watching the movie “Fargo”.

Paul-Cincy on August 20, 2013 at 2:14 PM

who’s going to sell it to Georgia, NC, and Tennessee?? Bo and Luke Duke? Uncle Jesse? .…Daisy? c’mon..

ted c on August 20, 2013 at 2:16 PM

Wouldn’t a giant talking turd be more effective, and more accurate?

Pork-Chop on August 20, 2013 at 2:16 PM

They can use Al Capone to sell it in Chicago.

Mark1971 on August 20, 2013 at 2:17 PM

Wow! Who knew that Paul Bunyan was cool again? /

Happy Nomad on August 20, 2013 at 2:18 PM

Eric Cartman is pushing it in Colorado.

redshirt on August 20, 2013 at 2:19 PM

Lemme guess…. Ashley Judd can sell it to Kentucky and she can duke it out with Aqua Buddha!

epic

ted c on August 20, 2013 at 2:19 PM

Wiford Brimley would proabably be more effective at selling insurance to young people than Paul Bunyan.

Mark1971 on August 20, 2013 at 2:19 PM

They can use Gen Sherman to sell it in the South

faraway on August 20, 2013 at 2:20 PM

they’ll use the ghost of Jim Bowie, or Davy Crockett to push it in Texas….. “If we only had us some Obamacare back there at the Alamo, things woulda turned out a whole lot differ’nt”…..

ted c on August 20, 2013 at 2:20 PM

they’ll erect a holographic Thomas jefferson and have him stand in front of Monticello claiming that Obamacare is the next best purchase this side of the Louisiana Territory….and it’ll save us far more money that we’ll ever know….

ted c on August 20, 2013 at 2:22 PM

They plan to sell this to a group that has record unemployment?

/triplefacepalm

Oy! That’s a level of stupid still undefined. Wait! It’s JediGuruMasterMindbendingly stupid… yeah, that.

dogsoldier on August 20, 2013 at 2:22 PM

Who’s going to sell it in Arizona…conservative Senator McCain?

funkengruven on August 20, 2013 at 2:23 PM

It’s comical the federal government is now in the business of marketing and selling. So where is THAT in the Constitution.

Paul-Cincy on August 20, 2013 at 2:23 PM

They can use Gen Sherman to sell it in the South

faraway on August 20, 2013 at 2:20 PM

Obamacare more destructive than the march to the sea.

Mark1971 on August 20, 2013 at 2:23 PM

funkengruven on August 20, 2013 at 2:23 PM

He’s a legend in his own mind.

dogsoldier on August 20, 2013 at 2:23 PM

They’ll do a recreation of the Lewis and Clark Expedition. They’ll send them boats up the Missourah Rivah to meet them a pole dancer dressed as Sacagawea who’ll continue their expedition through the Western Territories and spread the good news of the Gospel of Obamacare….

ted c on August 20, 2013 at 2:24 PM

Obamacare would replace Paul Bunyan with Julia

*spit*

petefrt on August 20, 2013 at 2:25 PM

Obamacare more destructive than the march to the sea.

Mark1971 on August 20, 2013 at 2:23 PM

Meh. Obamacare and the March to the Sea during the war of northern agression. Just two different ways of saying “massive wealth redistribution program.”

Happy Nomad on August 20, 2013 at 2:26 PM

Who’s going to sell it in Arizona…“conservative” Senator McCain?

-fixed

funkengruven on August 20, 2013 at 2:27 PM

Obamacare more destructive than the march to the sea.

Mark1971 on August 20, 2013 at 2:23 PM

Reminds me of the army of Xerxes, foul, corrupt, perverse, degenerate losers who got their butts handed to them by a small group of patient, methodical and very capable warriors.

Maybe we should use legends to convince people to refuse.

Just say NO! to ZeroCare ™

dogsoldier on August 20, 2013 at 2:27 PM

Paul Bunyan is kinda old and busted…. Mario (of Super Mario Bros) might be a better pick. Gets you that hard hat, handyman chic that you can get with bunyan, but integrates that Latin quality you need these days, plus, the kids know and love him.

Tips./

ted c on August 20, 2013 at 2:29 PM

Only liberals would be stupid enough to think that some lame advertising strategy will entice young healthy people to sign up for health insurance that they don’t want, can’t afford or need. Imagine the good use that private enterprise could make with $1.9million!

cajunpatriot on August 20, 2013 at 2:29 PM

The Mississippi was formed when Paul Bunyan dragged his axe while out on a walk one day.

The Great Lakes are the footprints Paul Bunyan left on a muddy day.

ObamaCare started one day when Paul Bunyan got diarrhea.

Akzed on August 20, 2013 at 2:07 PM

Are you sure you haven’t mixed up Paul Bunyan with Chuck Norris?

Shy Guy on August 20, 2013 at 2:30 PM

GEN Sherman would be **perfect**….he said “We’re gonna make the South howl…” and he did–just like Obamacare will. He liberated all them slaves, burned all them southern plantations and foraged their food. Moreover, he left Savannah intact. Solid idea!//

ted c on August 20, 2013 at 2:30 PM

to get the Latinos on board, shouldn’t he be called “Pablo Bunyan”???

questions.

ted c on August 20, 2013 at 2:32 PM

Buy ObamaCare. It’s like the Reconstruction, only with more Fire!

faraway on August 20, 2013 at 2:33 PM

it’s like their selling War Bonds or something….

ted c on August 20, 2013 at 2:33 PM

Does this make them CareBaggers?

faraway on August 20, 2013 at 2:34 PM

They’ll do a recreation of the Lewis and Clark Expedition. They’ll send them boats up the Missourah Rivah to meet them a pole dancer dressed as Sacagawea who’ll continue their expedition through the Western Territories and spread the good news of the Gospel of Obamacare….

ted c on August 20, 2013 at 2:24 PM

Ending with the Nez Perce rejoicing at the exchanges, for just a few pelts of beaver.

Odie1941 on August 20, 2013 at 2:34 PM

I’m Paul Bunyan and I’m here to axe you a querstion…is your ox being gored due to your lack of Health Insurance? Wel, Pookie…don’t just sit there. Get on up off the couch and cal 1-800-OBMA-CARE right now, or drive to the nearest HealthCare Exchange near you, where a group of local hack politicians, who have received their jobs through graft and corruption, are waiting to help you with your coice of approved Obamacare Providers, of course, they sucked up to get their postions, too.

Pay no attention to the heavily-armed IRS agents. They’re here to help you decide, as well.

Remember…Healthcare is a right…and that’s a fact as real as Im am.

Call your Obamacare Representative today! You’ll be glad you did…after taxes.

kingsjester on August 20, 2013 at 2:34 PM

If Paul Bunyan had received ObamaCare as a child, he would have only grown to about 3 feet tall.

VorDaj on August 20, 2013 at 2:35 PM

Keep Disease At Bay!
Buy Your Obamacare Bonds Today!
Stay Healthy Citizen!

ted c on August 20, 2013 at 2:35 PM

Paul Bunyan, a symbol of self-reliance is used to promote Obamacare. I’m sure the irony escapes the Obama Admin.

Bevan on August 20, 2013 at 2:14 PM

Paul Bunyon didn’t chop those tree’s down by himself…he used government roads to get to the forest you know.

b4itsover on August 20, 2013 at 2:36 PM

Bring back joe camel

jaywemm on August 20, 2013 at 2:36 PM

Senior Citizens, be prepared!

Pick out your iceberg today!

kingsjester on August 20, 2013 at 2:38 PM

Captain America says, “Visit your Obamacare Exchange Today!”
Stay healthy to fight for America!

ted c on August 20, 2013 at 2:39 PM

“conservative” Senator McCain?

funkengruven on August 20, 2013 at 2:27 PM

Now there is a myth nobody believes in. The Tooth Fairy has more followers.

Happy Nomad on August 20, 2013 at 2:42 PM

Ending with the Nez Perce rejoicing at the exchanges, for just a few pelts of beaver.

Odie1941 on August 20, 2013 at 2:34 PM

The Earth and myself are of one mind. Perhaps Obama thinks the Creator sent him here to dispose of us as he sees fit. If I thought he was sent by the Creator, I might he induced to think he had a right to dispose of me.

Hinmahtooyahlatkek on August 20, 2013 at 2:43 PM

Bring back joe camel

jaywemm on August 20, 2013 at 2:36 PM

The Hamburglar should come back too. What better corporate character to sell Obamacare than one that steals stuff?

Happy Nomad on August 20, 2013 at 2:44 PM

The Hamburglar should come back too. What better corporate character to sell Obamacare than one that steals stuff?

Perfect because we have mayor mccheese in office now

jaywemm on August 20, 2013 at 2:47 PM

I foresee a lot of stupid, non connective advertisements that are going to be muted or surfed through on Minnesota televisions.

With millions of Minnesotans staying at home and not responding well into next year.

I also foresee Democrats claiming victory for a ridiculous campaign that has “Epic Fail!” written all over it.

Jack Deth on August 20, 2013 at 2:50 PM

OT-

I’ve been seeing the story all day of an Australian college student shot to death in OK by bored teens “for the fun of it.” The media reports from the US just refer to them as teens. So, I went to an Australian version of the story. Guess what- all three of the teens could have been the son of our President (using the Trayvon Martin standard). If the teens indeed are guilty, it is funny how this hasn’t become an instant hate crime.

Instead, our media provides pictures of the new Obama dog and other fluff. Any conservative needs to start with the understanding that the media is not a real source of information.

Happy Nomad on August 20, 2013 at 2:52 PM

who’s going to sell it in N. Dakota? Crazy Horse?

ted c on August 20, 2013 at 2:11 PM

Careful…Our geographically challenged leaders may just use that idea.

tommer74 on August 20, 2013 at 3:09 PM

Joe Isuzu

faraway on August 20, 2013 at 3:15 PM

We all are going to take it in the nads, with Obamacare, not just poor Paul Bunyan.

MNHawk on August 20, 2013 at 3:17 PM

There are only 2.1 million households in Minnesota (as of 2011), and while some of those may have more than one adult, that seems like a very high number of people in this state without employer-based health insurance.

Especially when you can’t throw a rock in this state without hitting a unionized government worker of some sort.

AScott on August 20, 2013 at 3:23 PM

Do the commercials remind you of the video by Dire Straights- Money for nothing… and get your chicks for free…

patman77 on August 20, 2013 at 3:29 PM

You would have think they may have targeted the youth with maybe a gaming video approach, a bit more current–I am thinking Grand Theft Auto….

hillsoftx on August 20, 2013 at 3:30 PM

I also foresee Democrats claiming victory for a ridiculous campaign that has “Epic Fail!” written all over it.

Jack Deth on August 20, 2013 at 2:50 PM

I’m wondering a few things.

First, is there something more gone/superlative than is ‘Epic Fail’ and depending on which end of the 0-10 scale lies the ‘best outcome’? Rhetorical.

Secondly, this is more monies that appear from some vacuous reservoir of it?

It’s comical the federal government is now in the business of marketing and selling. So where is THAT in the Constitution.(?)

Paul-Cincy on August 20, 2013 at 2:23 PM

Lastly, for now. I wonder when or even if any of this will ever reach any conscious being. They sure aren’t coming from university. And yet, I don’t feel doomed. I don’t even feel as though I’m in the first few strides of a marathon. And none of my comments here at HA, will matter if I don’t persuade as I go along in my life. That’s the real challenge. One person at a time. Lightbulbs, etc.

It is difficult, but common sense and truth is a hard nut to crack over time. It seeps in drip after drip.

Yes, I know — Dream on…

It ought be an easier and easier thing, persuading the brain dead. ‘course, for some, there is the dead horse issue. Move on. They can’t be saved. Find those who have experienced some real detour in their lives. Ring true.

cheerleader mode off/

mickytx on August 20, 2013 at 3:52 PM

I have now decided to jump off a cliff

gerrym51 on August 20, 2013 at 3:58 PM

Heck, even for all those 26 year old “kids” out there in MN, Fargo references would probably not ring a bell.

Send em all to the chippah, yaaaa!

can_con on August 20, 2013 at 4:01 PM

Tall tales. Takes one to know one.

redshirt on August 20, 2013 at 2:04 PM

Heh.

But I don’t think Paul Bunyan ever tried to rip off the American people.

Dr. ZhivBlago on August 20, 2013 at 4:02 PM

gerrym51 on August 20, 2013 at 3:58 PM

Please don’t. I know it’s sarcasm, but even if you do/don’t and…

usually reserved for qotd, take this bit of that thinking with you.
Jeff Beck Angel (Footsteps)

mickytx on August 20, 2013 at 4:16 PM

Since when does Paul Bunyan need Obamacare to fix a broken leg? Wouldn’t he be strong enough to cut down trees standing on one leg, or just never break his leg in the first place?

Steve Z on August 20, 2013 at 4:24 PM

Paul Bunyan is not a “myth.”

Paul Bunyan is an advertising campaign for the Red River Lumber Company dating from 1910, and as such technically is copyrighted, although I think the Red River Lumber Company no longer exists.

The “legend” of his tales preceding the advertising campaign prior to 1910 are almost certainly an invention by the ad writer to give the story and authentic feel.

This is well-known — and if the Obama campaign didn’t realize it, then they are more ignorant than I even imagined.

Using Paul Bunyan to promote your product is basically the same as using Count Chocula or Ronald McDonald to promote your product – -even though you aren’t Nabisco or McDonald’s.

FAIL.

Zombie on August 20, 2013 at 4:32 PM

Although I must say, after seeing these new Obamacare ads, I really really have a strong urge to build something out of that strong Minnesota timber!

Zombie on August 20, 2013 at 4:34 PM

Crap sandwhich

PeaceAtAllCosts on August 20, 2013 at 4:43 PM

ted c on August 20, 2013 at 2:11 PM
ted c on August 20, 2013 at 2:12 PM
ted c on August 20, 2013 at 2:13 PM
ted c on August 20, 2013 at 2:16 PM
ted c on August 20, 2013 at 2:19 PM etc

For California… the Donner Party.

de rigueur on August 20, 2013 at 5:00 PM

The Mississippi was formed when Paul Bunyan dragged his axe while out on a walk one day.

The Great Lakes are the footprints Paul Bunyan left on a muddy day.

ObamaCare started one day when Paul Bunyan got diarrhea.

Akzed on August 20, 2013 at 2:07 PM

But remember, Paul Bunyan, you didn’t build that.

What I want to know, though, is will Obamacare cover Paul’s bunion?

James on August 20, 2013 at 5:09 PM

Why does the doctor blow into her stethoscope? It’s not a microphone. Do doctors do this to test whether their stethoscope is “on”?

GWB on August 20, 2013 at 5:13 PM

Ufdah! Those ads suck.

txhsmom on August 20, 2013 at 7:14 PM