Here’s the latest ad, the third in “part of a paid-media campaign that will total more than seven figures by the end of the summer,” from the Obama campaign-turned-advocacy group on the many supposed ways in which Obama is already helping middle-class families — and like I said before, they are really gunning for these much-touted and magical rebates as a major marketing tool.

Yes, it is nice to know somebody is “looking out for the little guy,” isn’t it? Kind of like how it’s so very pleasant to know that somebody is looking out for the big guy, too, right? Ahem.

As for those fantastically declining premium prices about which we’ve heard so many lovely promises, I would merely your attention to a new report out from Massachusetts about the state of their Romneycare’d health system:

If Massachusetts residents have the feeling they’re getting less coverage from their health insurance even though it’s costing more, there’s now evidence that they’re right.

A state report says Bay State premiums rose 9.7 percent between 2009 and 2011, while the value of that coverage shrank 5.1 percent.

“What we’ve seen over the last couple of years is that premiums are growing faster than inflation and at the same time, the quality of the benefit is declining,” said Aron Boros, whose state agency, the Center for Health Information and Analysis, published the report. “So you’re not only paying more, you’re getting less.”

Oh, and this recent Associated Press story about “family insurance in jeopardy at small companies”:

One casualty of the new health care law may be paid coverage for families of people who work for small businesses.

Insurance companies have already warned small business customers that premiums could rise 20 percent or more in 2014 under the Affordable Care Act. That’s making some owners consider not paying for coverage for workers’ families, even though insurance is a benefit that helps companies attract and retain top talent. If more small business owners decide to stop paying for family coverage, it will accelerate a trend that started as the cost of health insurance soared in recent years.

I could go onand onand on