Video: San Francisco news channel suffers PR sharknado by screwing up Asiana pilots’ names

posted at 6:41 pm on July 12, 2013 by Allahpundit

I know, I know, I already posted this in the Greenroom. We need a front-page palate cleanser, though, after a long, slow, aggravating news week. And besides, there’s something new to report that’s not in the GR post — namely, the news station is claiming that the NTSB itself confirmed that these were the pilots’ names. Only two possibilities in that case. Either KTVU is doubling down on being pranked by lying about it outright or the NTSB has stopped paying attention to air disasters. An NTSB spokesman flatly denies that anyone there confirmed anything, so that leaves us with only one option. You make the call: Is this the product of a disgruntled newsroom employee bent on revenge or the actions of a summer intern who thought it was funny enough to get fired over and wanted to see if, a la Ron Burgundy, local news anchors really will read anything you put on the teleprompter?



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Comment pages: 1 2

AP: Why only one option? If bureaucrats at GSA and IRS will abuse trust and lie about their activities, then why wouldn’t an apparently anonymous “civil servant” (with a wicked sense of humor) at NTSB confirm the bogus names?

exdeadhead on July 13, 2013 at 9:01 AM

I doubt seriously that the NTSB had anything to actually do with this. This is one of the very few non-military government agencies that take their job seriously and do it well.

BillH on July 13, 2013 at 2:16 PM

These people are idiots including the person who read it on air.

Blake on July 12, 2013 at 6:45 PM

To be fair, if you are a newsreader, you are expected to read the news very smoothly and naturally, with almost no time to stop and think. So in a situation like this, it’s probably inevitable that you read at least the first or second name out loud before you know what’s happening.

At that point, what are your options? If you’re being pranked, then a lot of the damage is already done. Stopping and saying out loud, “what’s going on, what’s up with the names here?” doesn’t change that, and just draws more attention.

Plus, if somehow you are mistaken or are reading too much into things, and you draw attention to the fact that someone has a funny sounding name, then you look grossly unprofessional. Especially in a report on a tragedy like this.

And you really only have a split-second to do all this (I’m assuming this all happens live. Obviously if its taped then everyone at this station needs to be fired and sterilized).

I think in this kind of situation, the best you can do is just get through the situation and find out what went wrong later.

RINO in Name Only on July 13, 2013 at 4:29 PM

These people are idiots including the person who read it on air.

Blake on July 12, 2013 at 6:45 PM

To be fair, if you are a newsreader, you are expected to read the news very smoothly and naturally, with almost no time to stop and think. So in a situation like this, it’s probably inevitable that you read at least the first or second name out loud before you know what’s happening.

At that point, what are your options? If you’re being pranked, then a lot of the damage is already done. Stopping and saying out loud, “what’s going on, what’s up with the names here?” doesn’t change that, and just draws more attention.

Plus, if somehow you are mistaken or are reading too much into things, and you draw attention to the fact that someone has a funny sounding name, then you look grossly unprofessional.

And you really only have a split-second to make this decision (I’m assuming this all happens live. Obviously if it was taped then everyone at this station needs to be fired and sterilized).

I think in this kind of situation, the best you can do is just get through it as quickly and smoothly as possible, and find out what went wrong later.

RINO in Name Only on July 13, 2013 at 4:32 PM

Comment pages: 1 2