Report: CNN execs complained that audience for Soledad O’Brien’s show was “too ethnic”

posted at 5:11 pm on January 30, 2013 by Allahpundit

They canceled it because the viewers were “too ethnic”? Why didn’t they just cancel it because it was terrible?

Alternate headline: “Not too many OWS members watching Soledad O’Brien’s show.”

Former CNN Managing Editor Mark Whitaker, who announced his resignation Tuesday, loved the panel format because he desired the show to have the same buzz as MSNBC’s “Morning Joe.” But Jautz hated the panel, resulting in it being downsized from 7-9 a.m. to 7:30 to 9 a.m. And when Soledad was off, the panel was only on from 8-9 a.m…

Many staffers were stunned when Feder constantly complained that the viewership of “Early Start” and “Starting Point” was “too ethnic,” based on the high concentration of minority viewers. This common complaint worked itself up through the company, to CNN’s Diversity Committee, and to other staffers, who were mortified that a CNN executive was squabbling over attracting minority viewers.

To think, on the very day that O’Brien was all but accusing Joel Pollak of racism for objecting to Critical Race Theory, CNN honchos might have been having the “too ethnic” conversation in the executive washroom. Although I wonder if the most revealing bit in the excerpt is the half-assed idea that the difference in buzz between O’Brien’s show and “Morning Joe” is … the panel format. Does anyone smarter than the CNN programming trust actually believe that? Scarborough gets buzz because (a) he’s a former congressman who knows heavy hitters in Washington and does terrifically well at getting them to come on the show and (b) he’s a Republican who’s best known for criticizing Republicans, which the media always deeply respects. What’s more buzzworthy, a panel featuring Soledad talking to random CNN contributors about the budget or a panel featuring a former GOP representative telling the press what it wants to hear about how the NRA is going to destroy the Republican Party? C’mon.


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So CNN is RACIST??

ToddPA on January 30, 2013 at 5:13 PM

Well it clearly wasn’t over ethics.

Flange on January 30, 2013 at 5:14 PM

When did mental retardation become an ethnicity?

SickofLibs on January 30, 2013 at 5:16 PM

he’s a Republican who’s best known for criticizing Republicans, which the media always deeply respects headpats

FIFY.

Axeman on January 30, 2013 at 5:18 PM

Who cares? lol

They probably were concerned about the audience being too skewed towards minorities. You know why? Minorities tend to have less money and advertisers know it. Can’t charge as much for ad time.

Dack Thrombosis on January 30, 2013 at 5:18 PM

CNN claims “Soledad is very important to our team” but I can’t wait to see her landing spot.

Maybe they’ll team her up with John Sununu.

LetsBfrank on January 30, 2013 at 5:20 PM

Did they interview all one hundred viewers? Or did they just sample three?

platypus on January 30, 2013 at 5:20 PM

I always assumed that the only people who watch CNN are the (literal) captive audiences in airport waiting lounges.

Travis Bickle on January 30, 2013 at 5:20 PM

She got canned, which is what matters most, but this is certainly bonus.

Christien on January 30, 2013 at 5:21 PM

“Ethnic” is a codeword.

portlandon on January 30, 2013 at 5:21 PM

They canceled it because the viewers were “too ethnic”?

Too many Hungarians watching?

ThePrimordialOrderedPair on January 30, 2013 at 5:23 PM

Always entertaining when the liberal mask slips.

Liam on January 30, 2013 at 5:24 PM

So, is this the Clinton News Network’s version of ethnic cleansing?…

Gohawgs on January 30, 2013 at 5:25 PM

Did they interview all one hundred viewers? Or did they just sample three?

platypus on January 30, 2013 at 5:20 PM

Indeed. Are they counting the old people who just happened to be on that channel when they fell asleep?

How about cats that stepped on the remote control? Too many black cats, not enough orange ones?

With a sample size as small as this audience, much needs to be taken into account.

Gingotts on January 30, 2013 at 5:25 PM

Next stop: Current/AlJazeera

“Soledad O’Brien: Unemployed In America”

Stu Gotts on January 30, 2013 at 5:26 PM

Where’s an offer from Larry Flint when we need one?

Mr. Arrogant on January 30, 2013 at 5:27 PM

That’s Racist!

BigGator5 on January 30, 2013 at 5:28 PM

“Ethnic” is a codeword.

portlandon on January 30, 2013 at 5:21 PM

I spent the last ten minutes chasing my tail after that dog whistle.

John the Libertarian on January 30, 2013 at 5:28 PM

BullS***!!! Liberals are caring. They just care in a way we can’t comprehend, probably because of our racism.

abobo on January 30, 2013 at 5:30 PM

if ‘ethnic’ is a euphemism for ‘small’

phreshone on January 30, 2013 at 5:31 PM

Well SD maybe you should see if Naked News is hiring?

warren on January 30, 2013 at 5:32 PM

Is O’brein black? I do think she is cute and tried to watch her but she is either dumb or plays too dumb to watch with the sound up.

MechanicalBill on January 30, 2013 at 5:32 PM

Ethic =/= racist (unless you are anyone other than a Prog)

Resist We Much on January 30, 2013 at 5:32 PM

What does that actually mean..?

d1carter on January 30, 2013 at 5:33 PM

This is why Anderson Cooper won’t get fired. Although his audience is tiny, it is comprised of fabulous gay men and they buy things.

Mr. Arkadin on January 30, 2013 at 5:34 PM

When did mental retardation become an ethnicity?

SickofLibs on January 30, 2013 at 5:16 PM

Since the ADA?

Ward Cleaver on January 30, 2013 at 5:35 PM

“Ethnic” is a codeword.

portlandon on January 30, 2013 at 5:21 PM

Ethnic and Contraction.Two buzz words featured today.

docflash on January 30, 2013 at 5:36 PM

if ‘ethnic’ is a euphemism for ‘small’

phreshone on January 30, 2013 at 5:31 PM

So Obama’s you-know-what is “ethnic”?

Ward Cleaver on January 30, 2013 at 5:36 PM

huh? so, having minority viewers is a bad thing for some reason? ha, and they say conservatives are the racist ones. XD but seriously i don’t even get it. they could have just been honest and said “ratings are too low” but they said something racist instead… wow.

Sachiko on January 30, 2013 at 5:36 PM

That Soledad ain’t no old, white, man there … nope, nope.

Jeddite on January 30, 2013 at 5:36 PM

Old and busted: @Soledad_Obrien’s “Black in America on @CNN”; The New Hotness: Our audience is “too ethnic” for some unknown reason

https://twitter.com/TheH2/statuses/296712236200763393

The funny thing about Soledad is that you can’t tell she easily passes for white and she has blonde children.

ninjapirate on January 30, 2013 at 5:37 PM

The funny thing about Soledad is that you can’t tell she easily passes for white and she has blonde children.

ninjapirate on January 30, 2013 at 5:37 PM

Maybe AlgoreJezera is hiring. They have this new network they need to fill spots in and I bet they are all about ethnic programming.

Lily on January 30, 2013 at 5:38 PM

To think, on the very day that O’Brien was all but accusing Joel Pollak of racism for objecting to Critical Race Theory, CNN honchos might have been having the “too ethnic” conversation in the executive washroom.

heh! you couldn’t write this any funnier….

ted c on January 30, 2013 at 5:39 PM

how this is her fault is beyond me…..

ted c on January 30, 2013 at 5:39 PM

Is O’brein black? I do think she is cute and tried to watch her but she is either dumb or plays too dumb to watch with the sound up.

MechanicalBill on January 30, 2013 at 5:32 PM

i really hope the first part of your comment had nothing to do with the second… but anyway, wikipedia says her father’s irish and mother is afro-cuban.

Sachiko on January 30, 2013 at 5:40 PM

It’s not her fault that the prison population is so ethnic.

/

Curtiss on January 30, 2013 at 5:42 PM

is this like the economy shrinking and the dems blaming the GOP for it????

ted c on January 30, 2013 at 5:42 PM

I cannot believe the racism of Fox News here, no wonder the First Black Preznit dislikes them.

Bishop on January 30, 2013 at 5:43 PM

I thought Jeff Zucker was a big fan of Soledad..?

d1carter on January 30, 2013 at 5:43 PM

They cancelled her show? I didn’t even hear about that or notice. Oh well, adios mamasita.

Now can they cancel Piers for being too Redcoat-ish.

WhatSlushfund on January 30, 2013 at 5:43 PM

Typical lefties…they call those of us on the right “racist” for the most minor and made up BS yet here they are “ethnically cleansing” their news propaganda show…man the left is good at projection!

Liberty or Death on January 30, 2013 at 5:45 PM

Show of hands – how many of you have ever seen her show?

Curtiss on January 30, 2013 at 5:46 PM

Is O’brein black? I do think she is cute and tried to watch her but she is either dumb or plays too dumb to watch with the sound up.

MechanicalBill on January 30, 2013 at 5:32 PM

Mexican-Irish. Dumb with an attitude.

BobMbx on January 30, 2013 at 5:47 PM

I thought it was bad, and her bias made her simply unpleasant when she was on with Repubicans/conservative types. You can be hard hitting and biased, but she was shrill and not particularly professional in my POV.

Personally, I find that fact they cut it for being too ethnic as bad taste. If it didn’t fit their needs they could have moved it to a different time slot. I am not a minority, but if she was truly axed for being too ethnic, a part of me wants to feel sorry for her.

earlgrey133 on January 30, 2013 at 5:51 PM

Show of hands – how many of you have ever seen her show?

Curtiss on January 30, 2013 at 5:46 PM

Never. Then again, I’m not of an ethnic persuasion.

Mr. Arrogant on January 30, 2013 at 5:52 PM

too ethnic=15 viewers

burserker on January 30, 2013 at 5:53 PM

I’m genuinely in the dark as to what ethnicity is being described. White/Latinos?

BL@KBIRD on January 30, 2013 at 5:55 PM

I am not a minority,

earlgrey133 on January 30, 2013 at 5:51 PM

But you are.

docflash on January 30, 2013 at 5:57 PM

The funny thing about Soledad is that you can’t tell she easily passes for white and she has blonde children.

ninjapirate on January 30, 2013 at 5:37 PM

Having the last name of O’Brien doesn’t help, either.

Myron Falwell on January 30, 2013 at 5:58 PM

I told the receptionist at my dentist’s office to change the channel from CNN, preferably to FOX, or lose me as a customer. The look on the faces of the others in the waiting room was too die for.

P.S. I’m still a patient!!! :)

GreatCommunicator on January 30, 2013 at 5:59 PM

Next stop: Current/AlJazeera

“Soledad O’Brien: Unemployed In America”

Stu Gotts on January 30, 2013 at 5:26 PM

We’re on the same track . I thought it might
be ” Black And Fired In Amerika “.

PS
Love the handle !

Lucano on January 30, 2013 at 6:02 PM

Statistically the sample size is too small to make the data meaningful. Her show has what??? a few dozen regular viewers?? I still remember how she embarrassed herself on the celebrity jeopardy show. Boy that wasn’t pretty. :(

poxoma on January 30, 2013 at 6:03 PM

morning joe, morning joe, morning joe!!!

/

cmsinaz on January 30, 2013 at 6:06 PM

It is always comical to watch the unethical justify something. Anything. They’ve been proudly awash in the stench of racism thru most of the last century, and now they’re constantly pointing at a GOP member and accusing them of smelling bad.

onomo on January 30, 2013 at 6:07 PM

they’re both putzes but soledad is worse

cmsinaz on January 30, 2013 at 6:07 PM

They really ought to at least try my suggestion of giving her a non-speaking role while wearing a classic white one-piece with heels.

DanMan on January 30, 2013 at 6:19 PM

Why didn’t they just cancel it because it was terrible?

Because it might have hurt someone’s feelings or damaged their self-esteem.

kim roy on January 30, 2013 at 6:22 PM

CNN claims “Soledad is very important to our team” but I can’t wait to see her landing spot.

Maybe they’ll team her up with John Sununu.

LetsBfrank on January 30, 2013 at 5:20 PM

D@mn. I’d pay to watch that.

kim roy on January 30, 2013 at 6:23 PM

So CNN is RACIST??

ToddPA on January 30, 2013 at 5:13 PM

Noooo, silly! Didn’t they have that guy who did the Darth Vader voice? He was Black.

socalcon on January 30, 2013 at 6:27 PM

I don’t understand it. The audience was composed of too many minorities and therefore could never pull majority numbers? I don’t understand the point. Too many people on a show and in the audience trilling and shouting “coochie, coochie” isn’t an inherently bad thing . . . is it? Actual racism?

Wish I had a beard so I could fiddle with it . . .

Axe on January 30, 2013 at 6:31 PM

Yeah. And they say we’re the racists. Beautiful irony in this story.

totherightofthem on January 30, 2013 at 6:34 PM

Show of hands – how many of you have ever seen her show?

Curtiss on January 30, 2013 at 5:46 PM

I hate to say it…but I really didn’t know she had her own show. I thought she was part of a morning (or afternoon…whatever) show.

I guess it’s too late to worry about that now, though.

Solaratov on January 30, 2013 at 6:35 PM

To think, on the very day that O’Brien was all but accusing Joel Pollak of racism for objecting to Critical Race Theory, CNN honchos might have been having the “too ethnic” conversation in the executive washroom.

AND, Pollack’s wife is BLACK. Her mum worked with Nelson Mandela. lol

Resist We Much on January 30, 2013 at 6:40 PM

The worst part is this give O’Brien an out — now she can think (and her dozens of fans can say) she was booted out because of some racist wacko CNN executive and not because of the real reason — that she is a hateful low-talent faux-journalist.

KS Rex on January 30, 2013 at 6:40 PM

First … she had a show?

Second … “stupid” is ethnic?

BD57 on January 30, 2013 at 6:41 PM

Axe on January 30, 2013 at 6:31 PM

Thanx,I needed that laugh.

docflash on January 30, 2013 at 6:47 PM

I’ve only ever seen clips of the show when John Sununu was on. Pretty much a battle of wits with an unarmed opponent.

However, I would love to see Soledad sue CNN for discrimination and win the case. Muahahah!

Naturally Curly on January 30, 2013 at 6:51 PM

Black in America at CNN

SouthernGent on January 30, 2013 at 6:56 PM

i really hope the first part of your comment had nothing to do with the second… but anyway, wikipedia says her father’s irish and mother is afro-cuban.

I really don’t know enough about racial code cracking to know what that first line means. Do you mean I have a thing for dumb black chicks? Not always. Depends on their ass.

MechanicalBill on January 30, 2013 at 7:03 PM

They really ought to at least try my suggestion of giving her a non-speaking role while wearing a classic white one-piece with heels.

DanMan on January 30, 2013 at 6:19 PM

You mean replace Vanna White?

Flange on January 30, 2013 at 7:03 PM

Allah – Come on!

Morning Joe only exists because Joe and Mika are repped by Ari Emmanuel, Rahm’s big-time agent brother, which guarantees top-shelf guests who will never go on FNC.

Please. Please. Please.

budfox on January 30, 2013 at 7:04 PM

And by extension, Obama is too ethinc. Hah, what a quandary this has gotten into.

jake49 on January 30, 2013 at 7:09 PM

Report: CNN execs complained that audience for Soledad O’Brien’s show was “too ethnic”

I didn’t realize that blond was an ethnicity.

AZfederalist on January 30, 2013 at 7:20 PM

Another Affirmative-action quota hire fails to make the grade. Surprise!

Much like Obama. The question is who besides her self will get the blame for doing such a lousy hack job?

Truly path-ethnic….

viking01 on January 30, 2013 at 7:34 PM

The dogs won’t eat the food……

1921 C DRUM on January 30, 2013 at 7:42 PM

So CNN is RACIST??

They’re leftists aren’t they?

single stack on January 30, 2013 at 7:57 PM

Soledad presents: Unemployed in America

can_con on January 30, 2013 at 7:59 PM

Soledad presents: Unemployed in America

can_con on January 30, 2013 at 7:59 PM

LOL

A personal journey.

Axe on January 30, 2013 at 8:00 PM

He viewership was “ethinic” because she and her viewers are racists. Can we just all agree on that?

aniptofar on January 30, 2013 at 8:04 PM

i love it when liberals have to lay down in the beds they make:)

mmcnamer1 on January 30, 2013 at 8:26 PM

who knew CNN polled unneutered female dogs?

WryTrvllr on January 30, 2013 at 8:40 PM

I think they are referring to her Irish ethnicity. Too many Irish people tuning in, and CNN knows they are already liberals.

She could do the weather without incident, maybe.

virgo on January 30, 2013 at 10:15 PM

Bet dollars to donuts that she ends up at the lunatic bin…MSNBC.
Those nuts are all about failed leftist white hating loons who will service Obama on a daily basis.

Raquel Pinkbullet on January 31, 2013 at 1:56 AM

Too ethnic? Soledad would struggle trying to warm up a pot of beans.

Polish Rifle on January 31, 2013 at 10:09 AM

I wonder which ethnicity they do not like?

unclesmrgol on January 31, 2013 at 10:13 AM

I’ve always believed CNN’s audience is 75-99% people in airports, train stations, doctor’s offices, etc that insist on showing ONLY that channel. I don’t think I’ve ever been in an airport where all the TVs were on something other than CNN.

Heck, my office keeps the breakroom on CNN all day. I change it at lunch but not 5 minutes after I leave my boss puts on CNN.

Maybe the audience was ethnic because out of the morning shows she was the only one that wasn’t Matt, Joe, Katie, etc. Soledad is a name that would attract minorities . . .

I never watch CNN, except for brief moments refilling my water.

PastorJon on January 31, 2013 at 2:27 PM