Team Obama’s “Runway to Win” fashion line brought in $40 million

posted at 12:46 pm on November 23, 2012 by Erika Johnsen

Even considering that Team Obama raked in close to a billion dollars total for their 2012 campaign, $40 million for their celebrity designed-and-promoted line of supercool campaign merchandise is still not a completely insignificant haul, especially considering the glamorous attention that went with it. Via TIME:

The president’s fourth-largest bundler, [Vogue editor in chief Anna] Wintour gave Obama a powerful financial boost in his re-election campaign, hosting several fundraising dinners (a Paris Fashion Week event cost $10,000 per ticket) and roping in high-profile designers to contribute to Runway to Win, a collection of fashionable campaign clothing and accessories sold through the Obama 2012 store. Marc Jacobs, Tory Burch and Dian von Furstenberg were just some of the big names who designed tees, totes and other paraphernalia for Obama’s re-election campaign, and the Runway to Win effort ultimately raised over $40 million, campaign manager Jim Messina told Bloomberg Businessweek.

The Obama campaign got a whole swath of ultra-hip celebs involved in designing and promoting this thing, from Beyoncé to Ricky Martin to Scarlett Johansson, not to mention the various ads they had comedians and actors and hipster-stars like Lena Dunham do for the campaign. Apparently, it worked out pretty well for them — it was at least a not-inconsiderable part of a winning strategy, and definitely helped to up the campaign’s cool factor and enthusiasm among the youths.

I mention this because, moving ‘forward’ (ugh), one of the many crucial factors the GOP will need to consider is the importance of the youth vote and the culture war. We’ve all but ceded the entertainment industry to the left, and while many conservatives’ first instinct is to groan and scoff at high-profile celebrities’ political endorsements (this conservative included), the fact is that there are a lot of people (especially young people) who pay attention to that kind of thing. I’m not saying we have to replicate their exact methods and nor do I have an exact solution, but the Obama campaign went to a lot of trouble in both 2008 and 2012 to appeal to young people and make them feel included. The GOP, on the other hand, didn’t really do much youth-specific outreach at all — and it could’ve been a game-changer.


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A fool and his money are easily parted.

tom daschle concerned on November 23, 2012 at 12:49 PM

Ugh, enough already…

sandee on November 23, 2012 at 12:49 PM

But, but, he gave ‘em a hunnert dollahs extra on the EBT for fooood stamps, so what’s the prob? Ya’ll jus be hatin’.

/ DNC Press Release.

Lourdes on November 23, 2012 at 12:50 PM

http://www.barackofraudo.com/

Dean Chambers, the founder of UnSkewedPolls.com, launched a new website last week alleging that President Barack Obama did not legitimately carry Ohio, Pennsylvania, Virginia and Florida, but instead won those states thanks to voter fraud.

Galt2009 on November 23, 2012 at 12:50 PM

‘forward’ (ugh)

Forward?
No.
More like awkward, backward, & (as Judge Bork puts it) towards Gomorrah.

itsnotaboutme on November 23, 2012 at 12:51 PM

http://www.barackofraudo.com/

Dean Chambers, the founder of UnSkewedPolls.com, launched a new website last week alleging that President Barack Obama did not legitimately carry Ohio, Pennsylvania, Virginia and Florida, but instead won those states thanks to voter fraud.

Galt2009 on November 23, 2012 at 12:50 PM

Well, I have to admit it, the GOP seemed to fold awfully easily on election night. It was like, all of a sudden, presto, it’s over, call off the crowds and enthusiasm, it’s over.

I was disappointed there wasn’t any ANALYTICAL insight or discussiion about what was or had taken place and that was still the night of the November 06, not even the day after.

I would.not.at.all be surprised if there was fraud involved to arrange an Obama relection. He’d been c^cky about his assumed and inevitable relection such that it seemed he was just too well informed by someone about what was to come (meaning, by fraud, a win for him regardless of how people voted).

The GOP has got to come forth as some other political party that isn’t The New DNC. They seem in the last ten years to be the party that’s there to help ease the DNC into place instead of being it’s competition.

Lourdes on November 23, 2012 at 12:55 PM

Where are the Obama Urinal Targets?

I’d buy some.

portlandon on November 23, 2012 at 12:57 PM

And the people sporting that swag look like morons.

changer1701 on November 23, 2012 at 12:58 PM

I live in a blue state. I saw precisely 1 Obama yard sign, 1 Obama bumper sticker and absolutely no one wearing Obama clothing. Who exactly bought this crap?

Connie on November 23, 2012 at 1:00 PM

Wonder if bho/team bought a vast number of these little ugly things to ‘give out’ for getting people to go vote from campaign funds?
L

letget on November 23, 2012 at 1:00 PM

Each and every conservative/republican should be keeping track of these designers and everyone else that contributed to this debacle and not giving them our money.

Starve the beast.

kim roy on November 23, 2012 at 1:00 PM

A fool and his money are easily parted.

tom daschle concerned on November 23, 2012 at 12:49 PM

And they’re just getting started.

trigon on November 23, 2012 at 1:01 PM

it’s an advantage for them…most people I know would not dare wear a GOP article of clothing out of fear. same applies to bumper stickers (who wants their car keyed?).

teejk on November 23, 2012 at 1:02 PM

http://www.barackofraudo.com/

Dean Chambers, the founder of UnSkewedPolls.com, launched a new website last week alleging that President Barack Obama did not legitimately carry Ohio, Pennsylvania, Virginia and Florida, but instead won those states thanks to voter fraud.

Galt2009 on November 23, 2012 at 12:50 PM

Wouldn’t surprise me one bit. Where’s the GOP?

*helloooo* *helloooo* *Bueller?* *Bueller?*

Oh that’s right. They’re off talking to Politico and The Slimes hoping that this time the media will be nice to them.

kim roy on November 23, 2012 at 1:03 PM

I live in a blue state. I saw precisely 1 Obama yard sign, 1 Obama bumper sticker and absolutely no one wearing Obama clothing. Who exactly bought this crap?

Connie on November 23, 2012 at 1:00 PM

Noone.

Fake domestic retail “sales” used to launder illegal foreign donations.

Norwegian on November 23, 2012 at 1:05 PM

I just knew after the election I should pick some of this facist paraphenalia because as it would be tossed out by the embarrassed sheeple as they tried to forget what they almost did to this country. And it would be a valuable learning tool for the next generation as we are always just one generation away from tyranny.
Instead now it will probably be required purchases and we’re apparently that generation we so hoped would never come.

onomo on November 23, 2012 at 1:05 PM

http://www.barackofraudo.com/

Dean Chambers, the founder of UnSkewedPolls.com, launched a new website last week alleging that President Barack Obama did not legitimately carry Ohio, Pennsylvania, Virginia and Florida, but instead won those states thanks to voter fraud.

Galt2009 on November 23, 2012 at 12:50 PM

Just to follow up on this. Went to the website above and a link right on the first page:

2008 fraud

I recall this when it happened but then absolutely nothing was done and it never really came up again.

This is the GOP. They don’t care except to keep the trough flowing. They don’t deserve our support anymore.

kim roy on November 23, 2012 at 1:07 PM

Fxxx that!!!

I have to get down on the same level as a hipster?

Why? All of them, including the ones I’m related to, are dumbaxxes.

Why don’t we just drop the voting age to six, and get the pain over and done with. We can make Honey Boo-Boo’s mom the next President.

I can’t believe I know who Honey Boo-Boo is. I need to start drinking heavlity again. I never should have stopped.

patch on November 23, 2012 at 1:07 PM

I live in a blue state. I saw precisely 1 Obama yard sign, 1 Obama bumper sticker and absolutely no one wearing Obama clothing. Who exactly bought this crap?

Connie on November 23, 2012 at 1:00 PM

Clever scheme to skirt donation laws, I’m sure. Foreign people buy the clothes, whose profits (to an american company) go towards a campaign legally.

lorien1973 on November 23, 2012 at 1:08 PM

We’ve all but ceded the entertainment industry to the left,

I beg to differ. Atlas Shrugged was a monumental success. 20 million budget, 4.5 million national gross. The second part, did even better.

And then there’s that guy who talks to chairs.

lester on November 23, 2012 at 1:10 PM

The free land is now utterly stupid.

It’s schadenfreudig to watch the fools.

Lenin/Stalin and Goebbels approves and laugh their dead azzes off. Their dreams are realized in the best land the Earth ever knew.

Who said that about the “…enough rope”. You’re watching the hanging. May it proceed, apace.

Schadenfreude on November 23, 2012 at 1:14 PM

I’m not saying we have to replicate their exact methods and nor do I have an exact solution, but the Obama campaign went to a lot of trouble in both 2008 and 2012 to appeal to young people and make them feel included. The GOP, on the other hand, didn’t really do much youth-specific outreach at all — and it could’ve been a game-changer.

Yeaahhh, that’s the ticket. Lets get some Christian rock bands going (cuz what’s cooler then that?!?), promise to give out free BC to every girl between age 18-30 (even thought their parents insurance should cover them… Oh yeah, that co-pay is too much to handle on a college budget), and promise to forgive student loans (which no one cares about until they are a month out of college and realize that yeah, for real, you have to pay it back)

Sound good?

Timin203 on November 23, 2012 at 1:14 PM

I’ve heard such people called “low information voters.” This would seem to include “low taste voters” as well.

apostic on November 23, 2012 at 1:14 PM

We’ve all but ceded the entertainment industry to the left,

Some of the movies these days that gross huge have right leaning themes. The people who make them lean left; but end up making right leaning films. You’d have to assume by accident; as if they don’t understand their own ideology.

lorien1973 on November 23, 2012 at 1:16 PM

Marx and Engels smile in their graves.

The fools fooled the masses, in the US. Once that happened, it was over. Enjoy the demise.

Just never feed the Looters, in turn the Moochers.

Let them starve, in the cold/dark.

Schadenfreude on November 23, 2012 at 1:18 PM

Modern day slavery is incredibly schadenfreudig to watch.

When free people throw themselves into it, volens, they deserver NO less.

Michelle Obama thanks you profusely.

She, follwing the example of Mrs. Roosevelt “sacrifished” yestrday…she didn’t? Oh, too bad, idiots. She thanks you for her lobsters and caviar.

Schadenfreude on November 23, 2012 at 1:20 PM

Re RNC not challenging voter fraud: they agreed to a court order about 15 years ago with DNC not to challenge. It is renewed every year by a now 88 year old judge who comes out of retirement every year to extend it. On my phone so the link isn’t available, but I believe it was explained on Legal Insurrection blog.

Appreciate if someone could post the link if they find it.

can_con on November 23, 2012 at 1:29 PM

Conspicuous consumption -> conspicuous presumption

apostic on November 23, 2012 at 1:35 PM

Re RNC not challenging voter fraud: they agreed to a court order about 15 years ago with DNC not to challenge. It is renewed every year by a now 88 year old judge who comes out of retirement every year to extend it. On my phone so the link isn’t available, but I believe it was explained on Legal Insurrection blog.

Appreciate if someone could post the link if they find it.

can_con on November 23, 2012 at 1:29 PM

Whats the point, anyways? It would be hard to PROVE voter fraud occured, and almost possible to prove that it actually swayed an election.
And in order for it to matter, it would have to be PROVEN, not just with circumstantial evidence, but with actual facts. Reaaaalllly hard to do, guys.

Timin203 on November 23, 2012 at 1:36 PM

No one adores their tyrant more than those he’d enslave.

Schadenfreude on November 23, 2012 at 1:36 PM

those things will be collectors items, 100 years from now. lol!

nathor on November 23, 2012 at 1:38 PM

THe really interesting thing about it to me and you can see it all over, is how much people have allowed Obamamania and far left liberalism to take over their identities. For all their complaining about the right and religion, the left is almost like a cult for a lot of people.

It is that kind of thinking, and the media’s intention of fostering that kind of thought process, that make me reticient to support any kind of resistance to the liberal agenda at all.

Liberalism is bad for AMerica, but like what you saw with the stimulus package, people claimed the reason it failed is because it was too small. All the failures of liberal policies will be placed at the feet of the few republicans that dare oppose them.

earlgrey133 on November 23, 2012 at 1:44 PM

Four months before the election, I ordered two Romney tee-shirts. Red ones with “Believe” across the front. Kinda cool I thought.

I didn’t receive them until November 12. There’s a message there.

Curtiss on November 23, 2012 at 1:46 PM

“Gratitude is a fruit of great cultivation; you do not find it among gross people.” That was the acute observation of Dr. Johnson, to Boswell

Alas

Schadenfreude on November 23, 2012 at 1:50 PM

No thanks.
I’m giving up Tacky for Lent.

:P

Ladysmith CulchaVulcha on November 23, 2012 at 1:51 PM

Four months before the election, I ordered two Romney tee-shirts. Red ones with “Believe” across the front. Kinda cool I thought.

I didn’t receive them until November 12. There’s a message there.

Curtiss on November 23, 2012 at 1:46 PM

I ordered a t-shirt in mid July – never got it.

gophergirl on November 23, 2012 at 1:52 PM

And then there’s that guy who talks to chairs.

lester on November 23, 2012 at 1:10 PM

It’s not surprising that you don’t remember his name.

You people avoid real men like the plague. They frighten your delicate, metrosexual selves.

Poor babies.

Solaratov on November 23, 2012 at 2:08 PM

I’ve heard such people called “low information voters.” This would seem to include “low taste voters” as well.

apostic on November 23, 2012 at 1:14 PM

“Low intelligence voters” is closer to the mark.

squint on November 23, 2012 at 2:10 PM

…no taste AND no brains!

KOOLAID2 on November 23, 2012 at 2:12 PM

Four months before the election, I ordered two Romney tee-shirts. Red ones with “Believe” across the front. Kinda cool I thought.

I didn’t receive them until November 12. There’s a message there.

Curtiss on November 23, 2012 at 1:46 PM

My parents live in Colorado. Late September/Early October they made a trip to town (actually one of the nearby large cities) to get Romney yard signs. None of the campaign offices where they stopped had any. I think they finally got a couple right around a week before the election.

AZfederalist on November 23, 2012 at 2:14 PM

There was a reason that Obamas adds were flooding national sporting events when Mitts were no where to be seen for months.

rickyricardo on November 23, 2012 at 2:16 PM

gophergirl on November 23, 2012 at 1:52 PM

AZfederalist on November 23, 2012 at 2:14 PM

The vaunted Romney organizational skills were more mythical than real, I think.

Curtiss on November 23, 2012 at 2:20 PM

Read the Atlantic piece and be very afraid.

rickyricardo on November 23, 2012 at 2:15 PM

What scares me about that piece, in addition to the Romney campaign not being very astute is that the d@#$d fools who did the Obama software did so knowing full well that they were working to re-elect a marxist to the White House. Look where they came from, Facebook, Twitter, Craigslist. Does anyone not think that they know they are helping at a minimum to support the growth of fascism in the US?

AZfederalist on November 23, 2012 at 2:23 PM

Look where they came from, Facebook, Twitter, Craigslist. Does anyone not think that they know they are helping at a minimum to support the growth of fascism in the US?

AZfederalist on November 23, 2012 at 2:23 PM

Add Google, which tracks the people.

They all know what they are doing and are part of the Obama Looters.

For the utterly stupid, Looters/Moochers, as in Atlas Shrugged.

May the fools be starved, in the dark/cold. Stop feeding the Looters.

Schadenfreude on November 23, 2012 at 2:52 PM

I call bullchite on that Atlantic article. There supposed tech advantage delivered less than 9 millions votes as he got in 2008. No doubt Romney was going to have a hard time replicating what Obama put together in four plus years of preparation which is why the RNC should have been spearheading his project 4 years ago!

I only hope that in the dark smoke filled meetings t the RNC, here are some serious discussions about recruiting some 20 something’s to work on it now. Or perhaps they just find the programmers of Stuxnet….that’ll work to.

can_con on November 23, 2012 at 2:55 PM

A fool and his your tax money are easily parted.

mittens on November 23, 2012 at 3:11 PM

rickyricardo on November 23, 2012 at 2:15 PM

Thank you for that mind-blowing (& bending) article. Even having read about the Orca debacle, I could not imagine this level of tech-savvy inventiveness, where brains are the hackers breaking into complex human relationship codes (and DVRs!), then translating gathered data into voter-friendly Facebook Blasts. What stood out the most was how all these nerds took huge pay cuts, and were so absolutely devoted to Barack Obama. Wish that intangible were cologne that Mitt Romney could have bathed in.

Ladysmith CulchaVulcha on November 23, 2012 at 4:33 PM

It’s like Lord of the Flies with girls.

The low information voters are electing our presidents. The end results are the same, a disastrous government.

plutorocks on November 23, 2012 at 5:26 PM

Just got back from a thanksgiving visit to mom’s house. She’s been a big Obama supporter for both elections (We don’t talk politics when we visit). On her dresser she had Forward(tm) signs, Obama postcards, “This house stands with President Obama and the Democrats” door handle hangers, and numerous commemorative presidential photographs. She is not really politically active so all the material was sent to her. It all struck me as a culture of personality.

yongoro on November 24, 2012 at 4:56 PM