New Romney ad – Find a way

posted at 1:01 pm on October 21, 2012 by Jazz Shaw

Seizing on some recent momentum and a very good month of fundraising, the Romney – Ryan campaign is hitting the air with yet another in a series of effective, well produced ads. “Find a Way” focuses on two very different records of achievement. One is four years in Washington under Barack Obama and the other is four years in Massachusetts under Mitt Romney.

VOICEOVER: “Most Americans believe we are heading in the wrong direction. Higher deficits, chronic unemployment, a president who admits he can’t work with Congress.”

VIDEO TEXT: “Higher Deficits”

VIDEO TEXT: “Chronic Unemployment”

VIDEO TEXT: “Can’t Change Washington”

PRESIDENT BARACK OBAMA: “[Y]ou can’t change Washington from the inside.”

PRESIDENT BARACK OBAMA: “And the most important lesson I’ve learned is that you can’t change Washington from the inside.”(President Barack Obama, Remarks At Univision Forum, 9/20/12)

VIDEO TEXT: “He’s Only Had Four Years”

VOICEOVER: “But he’s says he’s only had 4 years. That’s all Mitt Romney needed. He turned Massachusetts around, cut unemployment, turned the deficit he inherited into a rainy day fund. All with an 85% Democratic legislature. Some can’t live up to their promises. Others find a way.”

VIDEO TEXT: “Mitt Romney: Turned Massachusetts Around”

VIDEO TEXT: “Mitt Romney: Cut Unemployment”

VIDEO TEXT: “Mitt Romney: Turned Deficit Into Rainy Day Fund”

VIDEO TEXT: “Mitt Romney: 85% Democratic Legislature”

MITT ROMNEY: “I’m Mitt Romney and I approved this message.”

There’s a lot of excitement this week over foreign policy and no end of distractions among the talking heads. But underneath all of the noise and fury, not much has changed for all of those voters sitting around their kitchen tables trying to figure out what happens next. It’s the economy. (Stupid or otherwise.) And this is the sort of message which Romney’s team realizes has to be hammered home in the final two weeks. Look for this one coming soon on a television near you, particularly if you live in one of the swing states.

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Comment pages: 1 2

Huffinglue Post has this ad on their front page (attacking it, natch), in case you needed some independent verification that this ad is damaging to their guy.

The Count on October 21, 2012 at 9:41 PM

Some can’t live up to their promises.

“I’m pledging to cut the deficit we inherited in half by the end of my first term in office.”

-Barack Obama, February 23, 2009

http://www.whitehouse.gov/the-press-office/remarks-president-and-vice-president-opening-fiscal-responsibility-summit-2-23-09

#Obamnesia

ITguy on October 21, 2012 at 11:44 PM

The line I’ve heard for people in such situations: We voted for Obama to prove we’re not racist. Now let’s vote for Romney to prove we’re not stupid.

happytobehere on October 21, 2012 at 2:18 PM

For my Mom, it started at the very beginning of Obama’s first term – sometime in the spring of 2009. There were rumors that Obama was going to cut benefits for veterans – and for my Mom, being a veteran of WWII (she was a Navy WAVE), that was the beginning of the end for Barack Obama. Actually, she won’t even admit now that she voted for Obama in 2008 – “So, if you didn’t vote for Obama – did you vote for McCain?” “Oh, HE77 NO, but I didn’t vote for Obama, either!” Heh. I took her to the poll in 2008, and all she could talk about was voting for Obama.

I think the ‘Preference Cascade’ that everyone is supposedly seeing now is more of a huge case of buyers remorse. And people who feel that way are beginning to realize that they aren’t the only ones that feel that way and that they have a chance to fix their past mistake.

Timothy S. Carlson on October 22, 2012 at 12:32 AM

Comment pages: 1 2