Romney “reinvention … to champion of the average Joe” succeeding: Politico

posted at 12:01 pm on October 5, 2012 by Ed Morrissey

Mike Allen and Jim VandeHei argue at Politico that the reinvigorated connection between Mitt Romney and the middle-class voters he needs began on Wednesday night.  I’d argue that it began with Romney’s 60-second TV spot in which he talked directly into the camera about the economic concerns of the middle class and how his policies would improve their position.  Either way, Politico recognizes that Romney has suddenly stolen the average-Joe mantle from Barack Obama, and plans to keep it:

Mitt Romney, for 90 short minutes Wednesday, transformed himself into a confident, clear-thinking champion of the average Joe. His ability to turn one winning performance into a winning campaign comes down to this: Sustain and complete the Romney Reinvention Project.

In the afterglow of the Denver duel, top campaign advisers said Thursday that the reinvention efforts will include forthcoming ads featuring clips from Romney’s much-praised debate performance, and the increased behind-the-scenes role of two close confidants — Sen. Rob Portman (R-Ohio), who played President Barack Obama in debate prep, and oldest son Tagg Romney, who has subtly taken a more active role in the selling of a more likable version of his dad. …

Throughout the debate, Mitt Romney was the cool candidate — crisp in his vision and sincere about his capacity to protect the middle class and jobless. He was the Romney his friends have long described but the public has rarely seen. But the question now is how to sustain that performance against a ferociously competitive president whose campaign has done a superior job with ads and speeches at tearing apart Romney’s policies and public image.

How does Romney plan to maintain that momentum?  In part, he’s offering a mea culpa for his “47%” remarks back in May:

In an interview Thursday night with Fox News, Romney was asked what he would have said had the “47 percent” comments come up during his debate in Denver on Wednesday night with President Barack Obama.

“Well, clearly in a campaign, with hundreds if not thousands of speeches and question-and-answer sessions, now and then you’re going to say something that doesn’t come out right,” Romney said. “In this case, I said something that’s just completely wrong.”

He added: “And I absolutely believe, however, that my life has shown that I care about 100 percent and that’s been demonstrated throughout my life. And this whole campaign is about the 100 percent.”

This doesn’t surprise me, although it does surprise me a little that he waited so long to do it.  Even some who believe that the situation where 47% of people pay no federal income tax has to be addressed thought Romney had erred in conflating that with government dependency.  Many of those 47%, meanwhile, are people who vote for Republicans and consider themselves conservatives, too.  It was an oversimplification of a real issue, one worth debating — if a candidate can communicate it clearly.  This wasn’t a good presentation of that argument, and it’s not worth defending in the last four weeks of a presidential campaign.

Can Romney maintain this momentum on the middle class?  It’s telling that Obama only mentioned the middle class six times in 90 minutes in Denver, three on one answer alone.  The next debate won’t take place for nearly two weeks, and that’s on foreign policy, where the “middle class” argument won’t be relevant.  If Romney sticks to jobs and wages over the last three years of recovery, he has an excellent opportunity to steal a march on Obama.

Update: The next debate is a townhall format, open to all topics.  It’s the third debate that is focused on foreign policy.


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Reinvention? Maybe he’s just finally overcoming the MSMs false narrative as Romney as only caring about the rich.

Charlemagne on October 5, 2012 at 12:03 PM

Romney can connect with the average Joe because the average Joe knows that he has never ever had a unemployed person sign his pay check. Obama’s Chicken aint going to sing his pay check and Joe knows that as well

SWalker on October 5, 2012 at 12:04 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

The next debate won’t take place for nearly two weeks, and that’s on foreign policy, where the “middle class” argument won’t be relevant.

I thought the next one was the townhall format, with both foreign and domestic policy?

changer1701 on October 5, 2012 at 12:06 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

Horses trump Chickens… ;p

SWalker on October 5, 2012 at 12:06 PM

Obama didn’t mention the 47% because it would have given Romney an opening to explain it and discuss Obama’s legacy of increasing government dependency.

Don’t think for a minute that Romney wasn’t ready to respond to it should it have come up. The video was created because he missed the opportunity in the debate.

Charlemagne on October 5, 2012 at 12:07 PM

This doesn’t surprise me, although it does surprise me a little that he waited so long to do it.

He waited so long to do it, so that he might get the opportunity to deftly deflate an Obama debate attack in front of 65 million people.
It never came up, so he’s doing it now.

Priscilla on October 5, 2012 at 12:07 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

Horses trump Chickens… ;p

SWalker on October 5, 2012 at 12:06 PM

Oh…. And Donald Trump is just a small businessman…

SWalker on October 5, 2012 at 12:08 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

Clearly the Obama team sees this happening and is panicking. Not only did Romney demolish their carefully designed caricature of him in 90 minutes, but he effectively positioned himself as a moderate Republican with a singular focus on jobs and rising incomes.

I like the way Romney always mentions incomes as well as jobs. You never hear Obama talk about this. Not everyone is unemployed or even knows anyone who is, but a lot of people have seen no raises in several years and have even taken pay cuts. Their spouses might have changed jobs to one with lower pay. They used to get 5% on their savings accounts and now they get 0.5%. Meanwhile gas prices, electric bills, and food prices are way up. Prices for other essentials like car repairs, haircuts, school textbooks, etc. are also up. Middle class and upper middle class families are broke and scared.

rockmom on October 5, 2012 at 12:08 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

and Michelle Obama has a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09 PM

Romney needs to demonstrate that Obama’s foreign policy is a total disaster (it actually is), from the reset to the Arab Spring. Then when Obama tries to defend it, Romney needs to ask him how? “By hiding the truth about your negligence in protecting the ambassador to Libya, or by your attempt to deny what it was, an attack on America by the Al Quaeda you “defeated?” Then hit him on his lack of attention to the specific security concerns in the region and follow that up with an absolute shame type confrontation of the fact that he went back to bed when the “3:00AM” call came in, and then flew off to Las Vegas to campaign. NOT what true leaders do, particularly when there is a serious threat as the middle east continues to unwind and become more stable.

Webrider on October 5, 2012 at 12:09 PM

The average Joe cares about economic growth, stability and lifting the US back up to where she belongs. The average Joe knows that’s not what Barry cares about.

Slainte on October 5, 2012 at 12:10 PM

The next debate won’t take place for nearly two weeks, and that’s on foreign policy, where the “middle class” argument won’t be relevant.

It’s townhall, with foreign and domestic policy. Odds of it focusing on domestic policy: 100%.

lorien1973 on October 5, 2012 at 12:10 PM

Obama didn’t mention the 47% because it would have given Romney an opening to explain it and discuss Obama’s legacy of increasing government dependency.
Don’t think for a minute that Romney wasn’t ready to respond to it should it have come up. The video was created because he missed the opportunity in the debate.

Charlemagne on October 5, 2012 at 12:07 PM

I agree with this. Obama didn’t want to go there.

a capella on October 5, 2012 at 12:10 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

But at least the horse doesn’t have to worry about ending up on Mitt’s plate.

Has anyone seen Bo lately?

Laura in Maryland on October 5, 2012 at 12:10 PM

Oh…. And Donald Trump is just a small businessman…

SWalker on October 5, 2012 at 12:08 PM

Why has no one in the media mentioned that yet? Where was Trump yesterday to throw that in King Obama’s face?

JPeterman on October 5, 2012 at 12:10 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

and all you have to do is send emails on behalf of Nigerian princes, but you’ll need to cash a few checks for him first.

Laura in Maryland on October 5, 2012 at 12:12 PM

Oh…. And Donald Trump is just a small businessman…

SWalker on October 5, 2012 at 12:08 PM

Why has no one in the media mentioned that yet? Where was Trump yesterday to throw that in King Obama’s face?

JPeterman on October 5, 2012 at 12:10 PM

Maybe Donald doesn’t want people asking about his height? Because his height is the only possible way in which that statement is true.

SWalker on October 5, 2012 at 12:12 PM

faraway on October 5, 2012 at 12:11 PM

Link to this?

lorien1973 on October 5, 2012 at 12:13 PM

Obama’s Chicken aint going to sing his pay check and Joe knows that as well…

SWalker on October 5, 2012 at 12:04 PM

Obama’s campaign has been abusing poultry far too long for them to ever come home to roost.

Archivarix on October 5, 2012 at 12:13 PM

The next debate won’t take place for nearly two weeks, and that’s on foreign policy, where the “middle class” argument won’t be relevant.

Ed, the next presidential debate is the 10/16 townhall debate including both foreign and domestic policy. The one on foreign policy only is after that, on 10/22.

TXUS on October 5, 2012 at 12:13 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

Cool, what it’s name? :)

jimver on October 5, 2012 at 12:13 PM

I love the words the media uses to describe the fact that the Romney campaign is now beginning to clearly connect with middle class Americans. “Reinvention” “Transformed”… Well, sure when you compare what Romney is saying now to what Obama has been telling everybody what Romney believes all along, of course its going to sound slightly different. But in reality, nothing has changed. The only real difference is that Romney got to look into a camera in front of 70 million people and tell them directly what he believed. Not what the media says he believes. Not what Obama says he believes. Truly what HE believes. This transformation description is crap. And, I’ll add. When Hillary Clinton began to resonate with middle class Americans in the last Dem primary the media described it with far different words than they describe Romney’s sudden connection. Back then Hillary “found her voice.” She “hit her stride.” Funny, no mention about “transformations” or “reinventions” back then.

Zetterson on October 5, 2012 at 12:14 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

Generally speaking, Romney voters sign the front of a check and Obama voters sign the back. And Obama is rapidly losing those that want to sign the front.

M240H on October 5, 2012 at 12:15 PM

Middle class and upper middle class families are broke and scared.

rockmom on October 5, 2012 at 12:08 PM

They are actually the fortunate ones. Those who have fallen out of the middle class are in far worse shape with no hope in sight.

Cody1991 on October 5, 2012 at 12:15 PM

I think the reason Romney waited was because he thought Obama would bring it up during the debate. He would have hit the widest audience if that had happened.

SAZMD on October 5, 2012 at 12:15 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

Barrack Obama ate Horse.

portlandon on October 5, 2012 at 12:16 PM

Yeah. . . Romney was motivating. Obama is not a motivational speaker. He’s a leftist religious zealot with the usual sermon – - not Father, Son and Holy Ghost but Race, Gender and Class. Makes the statists and useful idiots out there swoon and want to handle snakes. We are in trouble if this guy even comes close this time.

kens on October 5, 2012 at 12:17 PM

Noonan said Obama is playing possum.

Kinda nutty thing to say.

SparkPlug on October 5, 2012 at 12:17 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

and Michelle Obama has a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09 PM

And her husband is a jackass…
But really – is a personal attack on the unfortunate shape of Big Mo’s rear end appropriate at this time?

HammerNH on October 5, 2012 at 12:18 PM

Your daily Politiho Sh!tburger. Eat it up now like good little girls and boys.

slickwillie2001 on October 5, 2012 at 12:19 PM

Explain why “under my plan the price of electricity will necessarily skyrocket” sucks.

Explain the economics of it. It’s really not that hard, energy is a major cost component of everything, milk, eggs, butter, heating your home. The ONE promise obama has kept hurts the poor and working poor far more than anyone else.

I know it, I SEE IT IN EVERY DOLLAR THAT LEAVES MY HAND.

traye on October 5, 2012 at 12:19 PM

Oh…. And Donald Trump is just a small businessman…

SWalker on October 5, 2012 at 12:08 PM

Why has no one in the media mentioned that yet? Where was Trump yesterday to throw that in King Obama’s face?

JPeterman on October 5, 2012 at 12:10 PM

To me that was the same league with gerald’s ford’s ‘eastern europe is not under Soviet Union’s influence’, only domestic, not foreign affairs gaffe….it shows that he doesn’t have even a basic understanding of businesses, Donald Trump small business??? :))….Am surprised The DoNld didn’t make a great deal out of this…knowing him, , it’s very unlike him to keep him quiet on something like this…or maybe that’s what it takes to shut The Donald up, offend him by calling him small business lol :)..

jimver on October 5, 2012 at 12:19 PM

Middle class and upper middle class families are broke and scared.

rockmom on October 5, 2012 at 12:08 PM

You should be a politcal strategist. Talk about a great opening line for a Romney ad. Could be the begining of a very powerful add that resonates with the right demographic.

Zetterson on October 5, 2012 at 12:19 PM

And her husband is a jackass…
But really – is a personal attack on the unfortunate shape of Big Mo’s rear end appropriate at this time?

HammerNH on October 5, 2012 at 12:18 PM

LOL! I wasn’t even thinking that (too close to lunch).

Laura in Maryland on October 5, 2012 at 12:20 PM

‘In the same leagues’ that is…

jimver on October 5, 2012 at 12:20 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

Well that explains it.

gophergirl on October 5, 2012 at 12:20 PM

I saw an article where Mitt Romney was actually a garbage man for a day. He did odd jobs around Massachusetts to make sure he had a good understanding of normal, every-day workers – ‘Average Joes’. What if Romney rolled up his sleeves and went Mike Rowe? Dirty Jobs. There’s a lot of great blue collar jobs that make many people financially successful but often we don’t treat blue collars with the same esteem as we do white collars. Mike Rowe has already endorsed Romney. Should they do a few appearances together?

Delta Tango on October 5, 2012 at 12:21 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

and Michelle Obama has a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09

And her husband horsing around with the economy…

jimver on October 5, 2012 at 12:23 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

and Michelle Obama has is a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09 PM

Slight correction.

Bitter Clinger on October 5, 2012 at 12:24 PM

It’s townhall, with foreign and domestic policy. Odds of it focusing on domestic policy: 100%.

lorien1973 on October 5, 2012 at 12:10 PM

Odds of the participants stacked heavily to the left despite supposedly being “undecided”…..100%

Animal60 on October 5, 2012 at 12:29 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

Well that explains it.

gophergirl on October 5, 2012 at 12:20 PM

Yep, like my web designer lazy friend who can easily get full time positions anywhere, but prefers to do web design from his living room and pay 0 dollah in taxes while using medicaid…and this is someone with an MA degree from the Pratt Institute, on top of his web design skillz….

jimver on October 5, 2012 at 12:30 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

Now, now..:-)

bluefox on October 5, 2012 at 12:31 PM

Sort of odd that the second debate topic is foreign and domestic policy and the third foreign policy. Looking forward to it.

Blake on October 5, 2012 at 12:31 PM

Romney has shown in real life to be a more caring individual than Obama! The second debate will be stacked with Libs & lib questions! Romney has to either ignore or give short answers and pivot to what he needs to answer in order to get away from the ridiculous questions from the left! He will have to deal with a lot more partisanship from Cowley and Chicago thug politics from the Failure-in-chief! It’s going to be a battle!
Final Update for those following:How to take on the Obama Enemy media: http://paratisiusa.blogspot.com/2012/09/an-open-letter-to-those-who-should-know.html?spref=tw

God Bless America!

paratisi on October 5, 2012 at 12:32 PM

The horse’s name is “Whitey”.

Bishop on October 5, 2012 at 12:33 PM

Blacks for Mitt Romney

Language warning.

Ben Hur on October 5, 2012 at 12:33 PM

Obama plants with softballs to Obama

cmsinaz on October 5, 2012 at 12:34 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

Trust but verify. I need a link.

WisRich on October 5, 2012 at 12:34 PM

he’s offering a mea culpa for his “47%” remarks back in May:

That’s too bad because it was great accidental politics by Romney. Got the Democrats pandering to a group that few people want to think they belong to and most everyone agrees with the gist of the argument. Romney should be able to win the providers and the ones who want to be self-supporting but have been held down by Obama.

Buddahpundit on October 5, 2012 at 12:35 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

So it is the first time ever this has been done. That’s what I was wondering, but the reports I’ve seen/heard have not been clear about that.

It’s easy, isn’t it: Don’t like the results, change the formula.

petefrt on October 5, 2012 at 12:35 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

So did Jackie Kennedy. She even won horse riding competitions. But…shhhhhhhhhh! :-)

joejm65 on October 5, 2012 at 12:36 PM

The horse’s name is “Whitey”.

Bishop on October 5, 2012 at 12:33 PM

Whitey rides on the roof of the family car?

petefrt on October 5, 2012 at 12:36 PM

Give it to LEFTISTS to celebrate over a 7.8% unemployment rate today.

Worse ever unemployment rate for a single term of office for any President of the United States and still win re-election.

And all of it thanks to fleeting Part-Time/seasonal/holiday jobs.

The mantle of the Middle Class has to go to Governor Mitt Romney because he brought the unemployment rate in Massachussetts down .9%.

Obama? not 1 point down and has to fudge the numbers with a 30 year low job participation rate.

THE HEADLINE FIGURE of the DAY is that OBAMA has created a single job all 4 years. 7.8% Jan. 2009, and here we are still stuck there.

Varchild on October 5, 2012 at 12:36 PM

Oops typo. I mean HASN’T created a single job all 4 years.

Varchild on October 5, 2012 at 12:37 PM

The unemployment rate estimate is derived from a survey of households, which came up with an estimate that 863,000 jobs were added for the month.

Really?

Obama says we added 863,000 jobs in September!!!!!

Even Chris Matthews won’t believe this.

faraway on October 5, 2012 at 12:38 PM

OT fraud: Obama added 800,000 part time stay-at-home jobs to jobs numbers for the first time ever. These jobs are not subject to unemployment taxes!!!

faraway on October 5, 2012 at 12:11 PM

No problem. Ryan will explain that sleight of hand next week. In front of about 60 million viewers. :-)

joejm65 on October 5, 2012 at 12:38 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

As someone who worked in the horse industry, I thank God for rich people who paid me to ride some very well bred and well trained horses. People that float around on big yachts pay people to build, sell, service and pilot them. ETC!
I never resented the people I worked for. I wanted to be like them.

tj4osu on October 5, 2012 at 12:41 PM

The next debate won’t take place for nearly two weeks, and that’s on foreign policy, where the “middle class” argument won’t be relevant. If Romney sticks to jobs and wages over the last three years of recovery, he has an excellent opportunity to steal a march on Obama.

Slightly OT but I found it odd that the town hall format would be used on “foreign policy.” According to the schedule the OCT 16th town hall format debate is both foreign and domestic policy. The OCT 22nd debate will the same format as last Wednesday’s.

Which means two things. The “middle class argument” will be part of the next Presidential debate. And secondly, it means we know that somewhere around the 21st Obama will find reason to do something “Presidential” when it comes to propping up the myth more formally known as The Arab Spring.

Happy Nomad on October 5, 2012 at 12:42 PM

Making a case for the 100% is the smartest thing that Romney can do, since ALL President’s are supposed to be working for the 100%.

The divisiveness and polarization that has engulfed the nation, particularly since the election of Barack Obama, is toxic and it must come to an end.

Dividing people by class, income, race, ethnicity, gender, sexual orientation, and special interest group or grievance group, is anti-American. Much of it springs from the left, however there are those on the right who have been guilty of utilizing this same tactic. There are those who are eager to drive a wedge between Americans based on these issues and/or conditions for political gain, and that all too familiar hyphen between the designator of the special interest group and ‘American’ is that wedge.

That we now have a candidate, in Mitt Romney, who recognizes that it is the mandate of the federal government, and ALL those who are elected or appointed public servants, to serve 100% of the citizenry, rather than seek to offer some groups preferential treatment while castigating or ignoring others, is the best news this nation has had in a very long time.

thatsafactjack on October 5, 2012 at 12:42 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

As someone who worked in the horse industry, I thank God for rich people who paid me to ride some very well bred and well trained horses. People that float around on big yachts pay people to build, sell, service and pilot them. ETC!
I never resented the people I worked for. I wanted to be like them.

tj4osu on October 5, 2012 at 12:43 PM

tj4osu on October 5, 2012 at 12:43 PM

Very well said.

thatsafactjack on October 5, 2012 at 12:45 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

As someone who worked in the horse industry, I thank God for rich people who paid me to ride some very well bred and well trained horses. People that float around on big yachts pay people to build, sell, service and pilot them.
I never resented the people I worked for. I wanted to be like them.

tj4osu on October 5, 2012 at 12:45 PM

Oh…. And Donald Trump is just a small businessman…

SWalker on October 5, 2012 at 12:08 PM

Why has no one in the media mentioned that yet? Where was Trump yesterday to throw that in King Obama’s face?

JPeterman on October 5, 2012 at 12:10 PM

Trump is out of the country. He said that on ON THE RECORD

CoffeeLover on October 5, 2012 at 12:47 PM

I think that before Wednesday, there was no way Romney could have apologized for the 47% remark in a successful way. Before making an apology that people could believe, he first had to make himself appear as a man whose plan DOES regard the needs of everyone. He did that in spades on Wednesday night. Now he can apologize, and people will believe him.

That’s probably not the origin of his strategy, but I still think it’s the truth.

DrUrchin on October 5, 2012 at 12:48 PM

As someone who worked in the horse industry, I thank God for rich people who paid me to ride some very well bred and well trained horses. People that float around on big yachts pay people to build, sell, service and pilot them. ETC!
I never resented the people I worked for. I wanted to be like them.

tj4osu on October 5, 2012 at 12:43 PM

$100K in the hands of a private citizen that spends that money on horses or yachts does more to stimulate the economy than if the federal government takes that money for their wacky redistribution schemes.

The proggies will never accept this.

slickwillie2001 on October 5, 2012 at 12:49 PM

Romney “reinvention … to champion of the average Joe” succeeding

Also known as the William Graham Sumner strategy (see “The Forgotten Man”). It’s about time!

Glenn Jericho on October 5, 2012 at 12:49 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM

So did Jackie Kennedy. She even won horse riding competitions. But…shhhhhhhhhh! :-)

joejm65 on October 5, 2012 at 12:36 PM

Jackie Kennedy also (shudder) went hunting on her horse. Hunting for animals that fur coats are made from, no less. The Democrat media had absolutely no problem Adoring her for doing something they would trash Mrs. Romney for doing.

And don’t forget the Kennedys actually had horses at the White House. “Macaroni” was the most famous example, and even showed up on the 1962 White House Christmas card.

The Kennedys apparently also kept 2 other horses at the White House; “Tex” was a gift to JFK Junior from Lyndon Johnson, and “Leperchaun” was a gift to the family from the Government of Ireland.

Del Dolemonte on October 5, 2012 at 12:51 PM

Whitey rides on the roof of the family carRV.

petefrt on October 5, 2012 at 12:36 PM

jimver on October 5, 2012 at 12:52 PM

My comment appears to have repeated. I kept getting a “duplicate comment” message and I didn’t think it had loaded. Sorry! Still trying to figure it out!

tj4osu on October 5, 2012 at 12:52 PM

Yeah Peggy Noonan said it best, of the debate about Mitt, “He was a normal, smart adult, and he knew things both about America and about public policy. He’s supposed to be extreme, but he was not in the least extreme. He spent his time talking not just to Republicans or conservatives but to the American people…”,

“The real Romney is the one who can communicate. He’s straight and direct and not fancy, forgivably jargony, but worried about America and sincere. That’s the Romney who showed up for the debate. Stay that guy!”

wtg Peggy

jake49 on October 5, 2012 at 12:52 PM

That’s probably not the origin of his strategy, but I still think it’s the truth.

DrUrchin on October 5, 2012 at 12:48 PM

I had a slightly different take. Certainly he was ready to respond during the debate but, as others have well argued, there were reasons why Obama stayed away from the issue. You can’t keep the image of likeable but incompetent in the polling if you are the one to start the personal attacks against Romney. Likewise, you’ll note that Romney was very careful to attack Obama’s policies not Obama personally.

I think the next debate will be more heated- especially with an audience asking questions.

Happy Nomad on October 5, 2012 at 1:03 PM

The term “reinventing” is a smear. Just because Politico thought that Obama’s Romney Strawman was the real Romney, doesn’t mean that he’s reinventing himself.

But, I will agree that Romney appears to have changed his tactics for the much better – these are the tactics that I think most of us were hoping for after the Ryan pick. Hopefully Romney will keep it up. And, given the debate prep that Romney has done over the last month or so (see Costa’s NRO article), I think that Romney should be able to keep this up at least in the debates, which would be a huge boon for him (debates will directly reach more people in an unfiltered manner than any other single thing that he does).

besser tot als rot on October 5, 2012 at 1:08 PM

Not relevant to next debate?

Ed WHO DO U THINK FIGHTS OUR WARS?

Yeap the middle class

unseen on October 5, 2012 at 1:14 PM

and Michelle Obama has a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09 PM

Where’s my drum kit? Oh, there it is – Ba-dum CHING!

Steve Eggleston on October 5, 2012 at 1:18 PM

That’s too bad because it was great accidental politics by Romney. Got the Democrats pandering to a group that few people want to think they belong to and most everyone agrees with the gist of the argument. Romney should be able to win the providers and the ones who want to be self-supporting but have been held down by Obama.

Buddahpundit on October 5, 2012 at 12:35 PM

Romney wants to complete the process Bush43 started – get the GOP to be the party responsible for changing the “4″ to a “5″ even though the ‘Rat Presstitute Corps will never give the GOP “credit” and we’ll give the GOP grief.

Steve Eggleston on October 5, 2012 at 1:21 PM

The two most important things that Romney did in the debate:

1. He kept saying “jobs, jobs, jobs”, while Obama keeps talking about “planting seeds to grow our economy with new infrastructure, green energy, and hiring more teachers to prepare our children for tomorrow’s world”. After four years of misery, people don’t want to hear this flowery, idealistic, Liberal crap. People want to know when they can go back to having a full time, secure job.

2. I know a lot of people on our side don’t like this stuff, but it was very important for Romney to talk about bi-partisanship. After eight years of Bush hatred, Centrist Independents wanted the two parties to try harder to work together. They thought would happen with a President Hillary. Instead, they were sold a bill of goods, with Obama marketed as potentially the most bi-partisan politician in the history of mankind.

Now, after four years of Obama hatred from Conservatives, Centrist Independents are more desperate than ever for an adult to step in and get both sides to work together for the common good. Sure, that sounds to us like mushy appeasement, considering the MSM’s definition of bi-partisanship (our side surrenders), but Romney does fit the bill on this issue, so why not sell it, if that’s what sells?

It was great how Romney kept referring to the fact that he was a Republican to had to find a way to work with a state legislature that was 87% Democrat, and how Obama rammed through this massive health care bill without one Republican crossing over to vote for it. He even mentioned Scott Brown’s election when making that point.

ardenenoch on October 5, 2012 at 1:26 PM

Not than an average Joe wouldn’t be able to run rings around the abysmally inept Obama, I don’t want an average Joe for President. I want an accomplished, effective, competent, proven leader like Romney.

natasha333 on October 5, 2012 at 1:36 PM

Ann Romney has a horse.

Bishop on October 5, 2012 at 12:04 PM
and Michelle Obama has a horse’s @$$.

Laura in Maryland on October 5, 2012 at 12:09 PM

…it may taste better than dog…OR…it may be better sex than what JugEars is getting now!

KOOLAID2 on October 5, 2012 at 1:42 PM

This doesn’t surprise me, although it does surprise me a little that he waited so long to do it.

It doesn’t surprise me at all. It’s all about the impact. Romney knew that any apology or walk back would be ignored, trivialized, or marginalized by a complicit media. I suspect he anticipated a “47%” attack at the debate, and was planning to apologize/walk back then, when 50-70 million people were watching.

That didn’t happen, but all eyes are now on Romney, he’s got a positive glow, and the apology will have some impact. It will also lessen the impact of the inevitable attact come Debate 2.

Mr. Arkadin on October 5, 2012 at 1:43 PM

But she likely takes little care of it, instead, signing paychecks to people who do.

astonerii on October 5, 2012 at 12:08 PM

I want to correct a misperception you are presenting here, assuming you’re not just missing a sarc tag.

First, anyone who rides horses regularly LOVES their horse. It’s not a gray area. You either LOVE horses or you don’t care that much for them. There’s almost never any in-between.

Second, if you’re signing paychecks to people to take care of your horse, you’re doing so because (a) you have the money and/or (b) they can provide better care than you can provide. If you question (b), see my first point.

I know this since…

1) my wife owns and operates a horse boarding barn, is 4-H advisor for our horse club and has coached our county’s “Groom and Clean” team in Ohio’s competition (and LOVES horses!) and my youngest daughter does English jumping, and…

2) my youngest daughter competes in English jumping, cleans stalls to pay for her own board, has competed in Ohio’s “Groom and Clean” and Hippology teams, placed 1st in the Ohio State Fair horse skillathon, etc. etc. etc. (and LOVES horses!)

Horses are expensive, sensitive and opinionated animals that require constant attention and care to be worth competing with. And horse ownership is not a casual affair to owners, and for you to put forth that misperception is a serious miscalculation on your part when there may be horse owners in the audience who can and will call you out on your ignorance.

dominigan on October 5, 2012 at 1:47 PM

astonerii on October 5, 2012 at 12:08 PM

And maybe I shouldn’t have been so harsh, but I’ll tell you that if you had ever made a remark like that in front of my wife, she would have given you a tongue lashing you wouldn’t soon forget. My wife, who hates politics, went on a 10 minute rant about the utter stupidity of Team Obama ganging up on someone who used a horse for therapy.

dominigan on October 5, 2012 at 1:52 PM

not Father, Son and Holy Ghost but Race, Gender and Class. …

kens on October 5, 2012 at 12:17 PM

You listened to Dennis Prager this morning! :-)

I love Dennis. Since my work hours changed, I don’t get to catch his show nearly as often as I’d like, but I happened to hear it today.

Mary in LA on October 5, 2012 at 8:13 PM