Video: New Romney ad hits Obama on economy, the poor, and middle class erosion

posted at 2:01 pm on September 26, 2012 by Ed Morrissey

Team Romney and the RNC have begun taking up Barack Obama’s challenge about the poor and middle class — and are unrolling a new effort to point out Obama’s failure to improve the economy as needed for both to progress.  Romney talks directly into the camera in this new 60-second spot, telling voters that while both candidates care about the poor and middle class, one of them has failed in four years to do anything significant to help either.  More Americans now live in poverty than when the Obama recovery began, Romney says, and 15 million more people have become dependent on food stamps.  “We shouldn’t measure compassion by how many people are on welfare,” Romney says.  “We should measure compassion by how many people get off welfare and get a good-paying job.”

“Too many Americans are struggling to find work in today’s economy. Too many of those that are working are living paycheck to paycheck, trying to make falling incomes meeting rising prices for food and gas,” says Romney in the ad. “More Americans are living in poverty than when President Obama took office, and 15 million more are on food stamps.”

“President Obama and I both care about poor and middle class families, the difference is my policies will make things better for them,” Romney continues. …

In his new ad, Romney concludes by touting his economic policies.

“My plan will create 12 million new jobs over the next four years, helping to lift families out of poverty and strengthening the middle class,” he says. “I’m Mitt Romney and I approve this message because we can’t afford another four years like the last four years.”

Meanwhile, Barack Obama visits Kent State University in Ohio today, the first time in four years.  The RNC sent out an e-mail that highlighted Obama’s speech in 2008 complaining about the decline in median household income and other indicators for the middle class — and compared it to Obama’s performance as President, especially in Ohio:

FLASHBACK: When Obama Last Visited Kent State University As A Candidate, He Lamented The Fact That Incomes Had Declined By $2,000 And The National Debt Had Increased By $4 Trillion. OBAMA: “When Bill Clinton was president, the average family income went up $7,500; $7,500. Since George Bush has been president, you know what it’s done? It’s gone down $2,000. Think about that. That’s a $9,500 swing; $9,500. That’s money out of your pocket. That’s money going out of this country because we’re borrowing it from China to send to Saudi Arabia to buy oil. That’s what’s added $4 trillion to our deficit. I mean, think about that. You know, so we’ve created a mountain of debt for the next generation that they’re going to have to pay off. This little guy, he’s not too worried about it right now, but, you know, we’ve created $30,000 worth of debt for every man, woman and child in America. That’s going to have to be paid back.” (President Barack Obama, Remarks At Kent State University, New Philadelphia, OH, 9/3/08)

Under Obama, Median Household Income In Ohio Has Declined By $4,387, From $50,136 To $45,749. (U.S. Census Bureau, Accessed 9/26/12)

In 2010, Ohio Households Were “Poorer” Than They Had Been In More Than 25 Years. “Ohio households were poorer last year than they’ve been in more than 25 years, and the number of people living in poverty is higher than it’s been in more than 30 years, according to a census report released yesterday.” (Bill Bush, “Median Income In Ohio Hits 27-Year Low,” Columbus Dispatch, 9/14/12)

“The Inflation-Adjusted Figure Hasn’t Been Lower For Ohio Since Officials Began Keeping That Record In 1984, Census Officials Said.” (Bill Bush, “Median Income In Ohio Hits 27-Year Low,” Columbus Dispatch, 9/14/12)

The Republican campaign really needs to hammer on these data points, especially in Ohio and Florida, but also throughout the Rust Belt.  We’re going to hear a lot of soft-hearted — and soft-headed — arguments about Romney’s wealth and his lack of connection to the poor and middle class from media analysts.  Voters need to see the direction in which Obama has taken both the poor and middle class in three-plus years of recovery.  This ad is a good start, especially with Romney speaking directly to voters about these issues.  He needs to do more talking over the heads of the media and spend that cash advantage to get his message across.


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Gas prices?

rickyricardo on September 26, 2012 at 2:03 PM

BISHOP!

1921 C DRUM on September 26, 2012 at 2:03 PM

“Not enough, Romney is losing, we’re doomed”

- PappyD61
- Conservative4ev

NapaConservative on September 26, 2012 at 2:05 PM

+$16 Trillion in debt…?

Seven Percent Solution on September 26, 2012 at 2:05 PM

Obama aims to have 60% on the dole, soon.

Romney aims to drive the 49% (true current figures) down, exponentially.

Schadenfreude on September 26, 2012 at 2:06 PM

Why can’t Romney make distinctions without throwing in platitudes towards Obama? If he’s trying to making a distinction then MAKE IT without giving the other candidate free positive press.

LiquidH2O on September 26, 2012 at 2:06 PM

“Not enough, Romney is losing, we’re doomed”

- PappyD61
- Conservative4ev

NapaConservative on September 26, 2012 at 2:05 PM

Thanks for the reference :)

Conservative4ev on September 26, 2012 at 2:06 PM

President Obama and I both care about poor and middle class families

I’m getting sick of this sh!t. Is he going to walk over to Obama during the first debate and give him a big hug?

Mark1971 on September 26, 2012 at 2:07 PM

First and Bishop” are really puerile chit-chatting affairs” — bluegill

Schadenfreude on September 26, 2012 at 2:07 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

This ad is a good start, especially with Romney speaking directly to voters about these issues. He needs to do more talking over the heads of the media and spend that cash advantage to get his message across.

I wholeheartedly concur!!

Bitter Clinger on September 26, 2012 at 2:08 PM

I really like this ad. Unlike most of the people here, I don’t think going full blown, red meat throwing negative on Obama is going to help Romney. He needs to talk directly to the American people like this and get through to the low info Indies. Build that correlation in their brains that Romney = Presidential. He needs to make the case for Romney being President now, not why Obama shouldn’t be president.

1984 in real life on September 26, 2012 at 2:09 PM

… and add that national debt has increased more in 3 1/2 years than the $4T after 8 years of Bush.

The Bush numbers Obama cited in 2008 were also bogus because they took 2008 as their data point after the dems in the legislature had the opportunity to trash the economy (Hey, if the dems can do it, so can I) once they took control of the legislature. If you looked at median income at the end of 2006, you’d get a completely different story.

AZfederalist on September 26, 2012 at 2:09 PM

Start beating this jackass with a 2X4 and don’t stop until November.

platypus on September 26, 2012 at 2:09 PM

Next ad s/b about how Obama lies in the war on women and unequal pay.

Jim Angle reported this a.m. the 1001 reasons why some women get paid less, some get paid more than men and how Obama lies in his ads and speeches about it.

Next ad – the global tax, which will affect all you taxpayers, if Obama wins re-electionm, and which will be a certainty. After all, Ahmi’s dream of a global Arab Spring must be financed.

Schadenfreude on September 26, 2012 at 2:10 PM

Start beating this jackass with a 2X4 and don’t stop until November.

platypus on September 26, 2012 at 2:09 PM

From your lips the Mitts ears

Conservative4ev on September 26, 2012 at 2:10 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

60 second format so it should be seen on TV

1984 in real life on September 26, 2012 at 2:10 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

My first thought. Whenever I watch a new ad first thing I do is look at the bottom to see how long it is. If it’s over 30 seconds I don’t really treat it with much significance because it will never be on TV.

Mark1971 on September 26, 2012 at 2:11 PM

Thanks for the reference :)

Conservative4ev on September 26, 2012 at 2:06 PM

No problem, I’m using you as a case study for the “glass is always half empty” syndrome.

NapaConservative on September 26, 2012 at 2:11 PM

I really like this ad. Unlike most of the people here, I don’t think going full blown, red meat throwing negative on Obama is going to help Romney. He needs to talk directly to the American people like this and get through to the low info Indies. Build that correlation in their brains that Romney = Presidential. He needs to make the case for Romney being President now, not why Obama shouldn’t be president.

1984 in real life on September 26, 2012 at 2:09 PM

I agree with this, too.

Bitter Clinger on September 26, 2012 at 2:11 PM

…you think the media looks at ads?

KOOLAID2 on September 26, 2012 at 2:12 PM

Thanks for the reference :)

Conservative4ev on September 26, 2012 at 2:06 PM

No problem, I’m using you as a case study for the “glass is always half empty” syndrome.

NapaConservative on September 26, 2012 at 2:11 PM

Use me where you can, I’m still very concerned

Conservative4ev on September 26, 2012 at 2:12 PM

Good ad. Except for the fact that creating 12 million jobs is not a plan, it is a goal. The lack of anything plan related appears, at least to me, to be a major, glaring omission. Can’t he follow up “My Plan TM” with something? Even a single, high level proposal? Do all of his plans focus group so badly that he can’t risk mentioning a single one of them?!

besser tot als rot on September 26, 2012 at 2:13 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

Frankly, web-only ads don’t even merit their own blog post, no matter how well done they may be.

Right Mover on September 26, 2012 at 2:13 PM

Romney is hitting all the right notes.

These are the kind of things each and every one of us says every day.

so-notbuyingit on September 26, 2012 at 2:14 PM

I hope Romney is playing chess and not checkers Tuesday is the first debate

Conservative4ev on September 26, 2012 at 2:14 PM

The Republican campaign really needs to hammer on these data points, especially in Ohio and Florida, but also throughout the Rust Belt.

Sorry Ed, this new ad barely scratches the surface of that and takes a minute to do it, and gives props to BHO.

Too general, and comes off as far too banal.

With what we have gone through in 4 years, where is the fire? Where is the counter to the Dem fear tactics?

Difficultas_Est_Imperium on September 26, 2012 at 2:14 PM

This is a good ad, which will help soften Romney’s image among Independents and conservative leaning Democrats.

This ad has already been panned by those who need a steady diet of red meat. It’s not directed at them, but at those who were put off by the 47% statements to supporters. The red meat eaters were convinced that the covert video put out by Jimmy Carter’s grandson would help Mitt. It didn’t. It hurt him significantly as I said it would when it surfaced.

Basilsbest on September 26, 2012 at 2:14 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

Frankly, web-only ads don’t even merit their own blog post, no matter how well done they may be.

Right Mover on September 26, 2012 at 2:13 PM

So I figure this is running in the rust belt and Florida and pennsy?

Conservative4ev on September 26, 2012 at 2:15 PM

Thanks for the reference :)

Conservative4ev on September 26, 2012 at 2:06 PM

No problem, I’m using you as a case study for the “glass is always half empty” syndrome.

NapaConservative on September 26, 2012 at 2:11 PM

Use me where you can, I’m still very concerned

Conservative4ev on September 26, 2012 at 2:12 PM

You may be concerned but you’re also doing your best to demoralize the rest of the blog readers. And that sucks.

NapaConservative on September 26, 2012 at 2:15 PM

Mitt also needs to hammer Obama mercilessly on the assignation of a United States Ambassador by Al Qaeda on the 11th Anniversary of 9/11 which was 100 percent made possible because of the incompetency of the Obamanation Administration.

SWalker on September 26, 2012 at 2:15 PM

President Obama and I both care about poor and middle class families

**Face meets palms**

hillsoftx on September 26, 2012 at 2:15 PM

Gas prices?

rickyricardo on September 26, 2012 at 2:03 PM

Gas never went up, anymore than gold did. The value of the dollar went down. That gas hasn’t cost more in U.S. dollars is only indicative of OPEC, and futures traders, looking at consumption and adjusting to what the market will bear- nothing more. Your complaint should be “stop printing money” until a real debt reduction/GDP plan is in place. The debt devaluation scheme, while common practice, has been stretched beyond reason.

M240H on September 26, 2012 at 2:16 PM

Sorry Ed, this new ad barely scratches the surface of that and takes a minute to do it, and gives props to BHO.

How? The general feeling on the President is that he cares about poor people (he’s a Democrat, after all). Romney makes the lucid argument that it isn’t enough simply to care, and just getting people signed up for welfare and food stamps isn’t a sign of compassion.

Guy makes a great argument, one of dozens that can be made against this administration.

Red Cloud on September 26, 2012 at 2:16 PM

NapaConservative on September 26, 2012 at 2:15 PM

I’m getting demoralized, I am consistently putting out fires

Conservative4ev on September 26, 2012 at 2:17 PM

You may be concerned but you’re also doing your best to demoralize the rest of the blog readers. And that sucks.

NapaConservative on September 26, 2012 at 2:15 PM

That’s because his true motive is to drive a FUD narrative.

SWalker on September 26, 2012 at 2:17 PM

“Not enough, Romney is losing, we’re doomed”

- PappyD61
- Conservative4ev

NapaConservative on September 26, 2012 at 2:05 PM

..add bgibbs1000 to the bedwetters’ club as well.

Then every one go out and get involved in Romney’s phone-banking effort: it’s free and you can talk to swing staters and beats the skippy out of soiling you sheets!

The War Planner on September 26, 2012 at 2:18 PM

Some voters need to get the clue there’s no reason in this world that next year the economy will turn around and magically Obama’s policies will make us all prosper if we all tough it out just another few months.

Not going to happen, all of the indicators are for much worse.

Speakup on September 26, 2012 at 2:19 PM

What Romney finally does in this ad, I think, is link economic woes to Obama. I’d like a more clear cut tie between Obama’s policies and the economic woes, but at least he talks about what has happened since Obama came into office – i.e., the bad that has occurred on Obama’s watch. That is a good first step. But, it is friggin’ Sept. 26. He needs to keep this up and build on it. Link Obama’s policies to failed economic recovery; and link Romney proposals to booming economic success. To say that Romney is lacking on the latter is a gross understatement – again “creating 12 million jobs” is. not. a. plan.

besser tot als rot on September 26, 2012 at 2:19 PM

Well, this is interesting.

We have the “It’s too weak, doesn’t attack Obama enough and compliments Obama ” crowd in this corner, and the “This is good, it hits the right marks, it will appeal to independents” crowd here in the other corner. So, who should the campaign listen to?

/I don’t know myself. I have no idea how you get through the cloud of fuzz that seems to envelope many of the voters in the country, especially when that fuzz is being wrapped around them by the MSM arm of the democrat party.

AZfederalist on September 26, 2012 at 2:19 PM

I really like this ad. Unlike most of the people here, I don’t think going full blown, red meat throwing negative on Obama is going to help Romney. He needs to talk directly to the American people like this and get through to the low info Indies. Build that correlation in their brains that Romney = Presidential. He needs to make the case for Romney being President now, not why Obama shouldn’t be president.

1984 in real life on September 26, 2012 at 2:09 PM

I agree with this, too.

Bitter Clinger on September 26, 2012 at 2:11 PM

The red meat crowd wants Mitt to say Obama is a commie. Mitt can’t say that and win the election. BTW, Obama is a commie.

Basilsbest on September 26, 2012 at 2:19 PM

msdnc bashing ad saying if mitt has to talk into a camera it means he’s in trouble.
———————–
puhleeze

cmsinaz on September 26, 2012 at 2:19 PM

That’s because his true motive is to drive a FUD narrative.

SWalker on September 26, 2012 at 2:17 PM

..sidebar comment: you sure got a classy blog effort going there, old son! Folks should visit and enjoy.

(Not sarcastic!)

The War Planner on September 26, 2012 at 2:19 PM

“More Americans are living in poverty than when President Obama took office.”

Yeah, but fewer than would be if McCain had won – or if Romney does!

/f@#$tard liberal mode off

Midas on September 26, 2012 at 2:20 PM

How about another lying poll:
New poll: “Americans think Obamas ads are more honest.”

sandee on September 26, 2012 at 2:20 PM

Basilsbest on September 26, 2012 at 2:19 PM

..ummmm..I’m telling on you!

The War Planner on September 26, 2012 at 2:20 PM

“We should measure compassion by how many people get off welfare and get a good-paying job.”

This is excellent. It is our argument in a nutshell. We stand for self reliance because self reliance is the conduit for human dignity and achievement. The latter are dependent upon the existence of the former.

thatsafactjack on September 26, 2012 at 2:20 PM

Obama is worse than satan. We sure better treat him all nice and sweet and just say he is incompetent. But if you do not vote for him, kiss your guns, speech, life and freedom goodbye. Make sure you do not tell anyone that though other than your allies. DO IT OR WE ALL DIE, you first of course, cause that forces your hand.

astonerii on September 26, 2012 at 2:21 PM

The red meat crowd wants Mitt McCain to say Obama is a commie. Mitt McCain can’t say that and win the election. BTW, Obama is a commie.

Basilsbest on September 26, 2012 at 2:19 PM

It’s like deja vu all over again. So glad we’re dedicated to being nice to the liberal f@#$ers who are hell-bent on destroying the country.

Midas on September 26, 2012 at 2:22 PM

Good ad. Except for the fact that creating 12 million jobs is not a plan, it is a goal. The lack of anything plan related appears, at least to me, to be a major, glaring omission. Can’t he follow up “My Plan TM” with something? Even a single, high level proposal? Do all of his plans focus group so badly that he can’t risk mentioning a single one of them?!

besser tot als rot on September 26, 2012 at 2:13 PM

Guess you’ve missed every stump speech about taxation and ever-increasing regulatory constraint. Of course that happens when you keep your hands over your ears and loudly chant “La, la, la, la…”.

M240H on September 26, 2012 at 2:22 PM

That’s because his true motive is to drive a FUD narrative.

SWalker on September 26, 2012 at 2:17 PM

..sidebar comment: you sure got a classy blog effort going there, old son! Folks should visit and enjoy.

(Not sarcastic!)

The War Planner on September 26, 2012 at 2:19 PM

Thank You, I am doing my best to honor the Spirit of Andrew Brietbart.

SWalker on September 26, 2012 at 2:22 PM

Then every one go out and get involved in Romney’s phone-banking effort: it’s free and you can talk to swing staters and beats the skippy out of soiling you sheets!

The War Planner on September 26, 2012 at 2:18 PM

..oops:

http://www.mittromney.com/call-home-landing

The War Planner on September 26, 2012 at 2:23 PM

“President Obama and I both care about poor and middle class families, the difference is my policies will make things better for them,” Romney continues.

He should say “My friends” at the beginning to get the full effect.

This ain’t sweepin’ the leg, dude! You’re gonna blow this! MWN is gettin’ upset!

Mr. Wednesday Night on September 26, 2012 at 2:23 PM

Saying “too many people are miserable” sounds like we want just the right number of people to be miserable.

Akzed on September 26, 2012 at 2:24 PM

Some voters need to get the clue there’s no reason in this world that next year the economy will turn around and magically Obama’s policies will make us all prosper if we all tough it out just another few months.

Not going to happen, all of the indicators are for much worse.

Speakup on September 26, 2012 at 2:19 PM

Right. These people are clueless. So, Romney needs to give them a clue. Needs to tell them what Obama did to keep the economy down. Once the clueless see this, they will hopefully see that 4 more years of the same failed policies will not produce different results. Right now, these people don’t see Obama’s policies as a failure. Romney needs to make this case and then make the case that he will do better – not just pull 12 million jobs out of a hat.

besser tot als rot on September 26, 2012 at 2:24 PM

Guess you’ve missed every stump speech about taxation and ever-increasing regulatory constraint. Of course that happens when you keep your hands over your ears and loudly chant “La, la, la, la…”.

M240H on September 26, 2012 at 2:22 PM

The undecided voters aren’t going to Romney’s stump speeches, are they? The press isn’t covering them, are they? And if they do, it is only for the parts that they “select.” Romney needs to make his case to the movable voters. Preaching to the choir isn’t going to cut it.

besser tot als rot on September 26, 2012 at 2:27 PM

It’s like deja vu all over again. So glad we’re dedicated to being nice to the liberal f@#$ers who are hell-bent on destroying the country.

Midas on September 26, 2012 at 2:22 PM

Look, there is something to this likability crap that Obama has going for him. I don’t get it either, but I do think it’s real. Therefore, trashing Obama is not the path to victory. Romney can point out Obama’s shortcomings on the economy and foreign policy, but he has to couple that with why he is the better alternative.

Bitter Clinger on September 26, 2012 at 2:28 PM

President Obama and I both care about poor and middle class families

**Face meets palms**

hillsoftx on September 26, 2012 at 2:15 PM

No kidding.

Mitt, for f@#$’s sake, man, what the hell? Isn’t there something on page one of ‘Politics for Dummies’ that says ‘STOP SAYING NICE THINGS ABOUT YOUR OPPONENT’?

Midas on September 26, 2012 at 2:29 PM

Ed Rendell heaps praise on Mitt Romney the 2002 Mitt.

The rest on the panel agrees with him.

Good insight.

Steveangell on September 26, 2012 at 2:29 PM

I didn’t like his script/lines in the video, where he should be describing what he’ll do differently. In fact, he should describe it as “what I’ll UN-do”.

Below is my idea for a Mitt Romney campaign-ad script:
.

We don’t need politicians to “do” anything to help get this economy turned around. We need them to UNDO the shackles and restraints that have previously been imposed by other politicians. Then the business people of America will be able to create more than enough jobs to reverse this economic decline.
The true job-creators of America are it’s business owners and managers. Obama’s policies and strategies have these business leaders all tied up. My policies and strategies will loose them, to do what they do best. Build the American economy, and create jobs.

.
That’s how ALL conservative politicians should be campaigning, as pertains economic ideology/philosophy.

listens2glenn on September 26, 2012 at 2:29 PM

Well I guess there isn’t anything Romney can do right.He’s not tough enough, he doesn’t explain his plan well enough, he’s too nice, he’s too dull, blah,blah,blah. I for one am sick of this. It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

sandee on September 26, 2012 at 2:31 PM

msdnc bashing ad saying if mitt has to talk into a camera it means he’s in trouble.

cmsinaz on September 26, 2012 at 2:19 PM

Yep, and if he wasn’t doing this, you’d have the following from PMSDNC:

[Ad, Romney in ad talking to people and greeting them with narration for ad topic]: If Romney can’t talk directly to the American people and relies on a narrator, it means he’s in trouble

[Ad, Romney giving campaign speech to crowd with points for ad]: If Romney has to recycle stump speeches instead of cutting dedicated campaign ads, it means he’s in trouble.

[Ad, Romney voiceover of some scenario of difficulties Americans are facing under the Obama regime]: If Romney can only play radio DJ and not appear in a commercial, it means he’s in trouble.

[Ad, Romney on fire, strongly criticizing Obama regime policies and stating his plans to replace them]: If Romney has to be this negative, directly attacking Obama (peace be unto him and the tingle in my leg), it means he’s in trouble.

The only thing they had to write into the newsreader copy was the ad format, the “if [insert Romney ad strategy here] has to do this, it means he’s in trouble” was just cut and paste.

AZfederalist on September 26, 2012 at 2:32 PM

Is this a tv or web ad, ifs its a web ad who cares

Conservative4ev on September 26, 2012 at 2:08 PM

Well it it’s only a web ad then the new TV ads will be even more squishy and have more positive remarks about Obama.

Oh and new home sales edged down in August so says a new government report out today. Where is the Romney ad on that?

bgibbs1000 on September 26, 2012 at 2:32 PM

I like the ad. But I’m already voting for Mitt. So obviously I’m not the target audience. If the low information voter hasn’t realized how bad Obama has been for the economy, I can’t imagine anything Romney says will make a difference. Those are the voters that should just stay home and not vote.

maables on September 26, 2012 at 2:34 PM

Right. These people are clueless. So, Romney needs to give them a clue. Needs to tell them what Obama did to keep the economy down. Once the clueless see this, they will hopefully see that 4 more years of the same failed policies will not produce different results.
besser tot als rot on September 26, 2012 at 2:24 PM

You make a good point. An ad pointing out that the Gulf Permitorium has destroyed X jobs. … or the usurping of power by the EPA forcing coal plants to shut down, or the refusal to permit the construction of the Keystone oil pipeline, …

There’s lots of material there.

AZfederalist on September 26, 2012 at 2:36 PM

Well I guess there isn’t anything Romney can do right.He’s not tough enough, he doesn’t explain his plan well enough, he’s too nice, he’s too dull, blah,blah,blah. I for one am sick of this. It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

sandee on September 26, 2012 at 2:31 PM

So your definition of Troll is anyone that does not worship Mitt Romney?

Sorry to burst your bubble but Mitt is now doing well right now. Everyone but you gets that.

Steveangell on September 26, 2012 at 2:37 PM

No kidding.

Mitt, for f@#$’s sake, man, what the hell? Isn’t there something on page one of ‘Politics for Dummies’ that says ‘STOP SAYING NICE THINGS ABOUT YOUR OPPONENT’?

Midas on September 26, 2012 at 2:29 PM

Not in the book entitled ‘Politics for Dummies Who Want To Lose’. And yes the face palm moment of “President Obama and I both care about poor people” kills the entire ad. Might as well campaign for Obama.

bgibbs1000 on September 26, 2012 at 2:38 PM

Right. These people are clueless. So, Romney needs to give them a clue. Needs to tell them what Obama did to keep the economy down. Once the clueless see this, they will hopefully see that 4 more years of the same failed policies will not produce different results.
besser tot als rot on September 26, 2012 at 2:24 PM

You make a good point. An ad pointing out that the Gulf Permitorium has destroyed X jobs. … or the usurping of power by the EPA forcing coal plants to shut down, or the refusal to permit the construction of the Keystone oil pipeline, …

There’s lots of material there.

AZfederalist on September 26, 2012 at 2:36 PM

Yes if he wants to win. He has to have concrete ideas. Not just I will replace Obama Care with ?????

Steveangell on September 26, 2012 at 2:38 PM

Oh and new home sales edged down in August so says a new government report out today. Where is the Romney ad on that?

bgibbs1000 on September 26, 2012 at 2:32 PM

I think that the answer to your question lies within that quote somewhere. Maybe. Could be an indication in there why there is not an ad for that right now. Worth a quick re-read anyway.

AZfederalist on September 26, 2012 at 2:39 PM

“…Too many of those that who are working are living paycheck to paycheck, trying to make falling incomes meet rising prices for food and gas…”

A few problems in the quotes that jumped out at me. Apologies for being nitpicky.

Fallon on September 26, 2012 at 2:39 PM

I like the ad – talk directly to the people.

gophergirl on September 26, 2012 at 2:39 PM

We have the “It’s too weak, doesn’t attack Obama enough and compliments Obama ” crowd in this corner, and the “This is good, it hits the right marks, it will appeal to independents” crowd here in the other corner. So, who should the campaign listen to?

Pro tip:

You can run more than one type of ad.

lorien1973 on September 26, 2012 at 2:41 PM

Well I guess there isn’t anything Romney can do right.He’s not tough enough, he doesn’t explain his plan well enough, he’s too nice, he’s too dull, blah,blah,blah. I for one am sick of this. It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

sandee on September 26, 2012 at 2:31 PM

AMEN – it’s ruining this place. Constant complaining and negativity – that’s all it is.

gophergirl on September 26, 2012 at 2:41 PM

It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

sandee on September 26, 2012 at 2:31 PM

So your definition of Troll is anyone that does not worship Mitt Romney?

Steveangell on September 26, 2012 at 2:37 PM

You really need to work on your reading comprehension skills.

AZfederalist on September 26, 2012 at 2:41 PM

Steveangell on September 26, 2012 at 2:38 PM

I’d say everyone but you gets that Mitt is doing far better than the media wants you to believe. But if it makes you feel better to whine and rant about Mitt losing like the msm hopes you will, be my guest…

sandee on September 26, 2012 at 2:42 PM

Rasmussen numbers with leaners:

Romney 48%
Obama 46%

“The following was released by Rasmussen just today:

In the 11 swing states, the president earns 46% of the vote, and Mitt Romney is supported by 45%. Four percent (4%) are not sure, and five percent (5%) are undecided.

When “leaners” are factored in, the candidates are tied with 47% support each.

One month ago Rasmussen had Obama up by FOUR POINTS over Romney in these same swing states. Now he has them tied – indicating the trend is now favoring Mitt Romney. And yet – where is the Mainstream Media in reporting this polling data?

Regarding three critical swing states – Virginia, Florida, and Ohio, Rasmussen reports the following:

VIRGINIA: Romney 48% / Obama 49% (3% UNDECIDED)

FLORIDA: Romney 46% / Obama 48% (3% UNDECIDED)

OHIO: Romney 46% / Obama 47% (3% UNDECIDED)”

Rasmussen – Romney leading by +2

jazzmo on September 26, 2012 at 2:42 PM

Well I guess there isn’t anything Romney can do right.He’s not tough enough…
sandee on September 26, 2012 at 2:31 PM

The thing is, Romney is plenty tough in foreign policy and taking on conservative Republican opponents. He has it in him to carpet bomb Obama, has promised us he’d do it on many occasions, and hotair and conservatives will cheer loudly if he ever does so. In the meantime we learn that Obama’s a nice guy who cares about poor and middle class people.

sauldalinsky on September 26, 2012 at 2:42 PM

Too little, too late.

O leads by 6 now and his lead is accelerating with every Romney misstep.

We’re watching a President whose ushered in the worst economy in 70 years, enjoy being pitted against the worst campaign in the last 100. Just wait for the 10-15 point poll leads after the debates.

Conservatism is dead.

newtopia on September 26, 2012 at 2:43 PM

Look, there is something to this likability crap that Obama has going for him.

Bitter Clinger on September 26, 2012 at 2:28 PM

There certainly is. And it might have something to do with the fact that his opposition insists on saying what a nice guy he is all the damn time.

Midas on September 26, 2012 at 2:43 PM

AMEN – it’s ruining this place. Constant complaining and negativity – that’s all it is.

gophergirl on September 26, 2012 at 2:41 PM

The democrats plan is working perfectly, its exactly what they want.

jazzmo on September 26, 2012 at 2:44 PM

You can run more than one type of ad.

lorien1973 on September 26, 2012 at 2:41 PM

But you can only run one strategy. That’s what this comes down to.

As I said, I don’t know which strategy is the correct one. I’m kind of more on the scorched earth approach myself, but that might get as many votes as the “yeah, he meant well, but he just plain doesn’t have a clue” approach.

AZfederalist on September 26, 2012 at 2:44 PM

gophergirl on September 26, 2012 at 2:41 PM

I agree with you, GG.

Its embarrassing, too.

Trolls and libs love to see people engage in all this hand wringing and pearl clutching.

thatsafactjack on September 26, 2012 at 2:44 PM

Well I guess there isn’t anything Romney can do right.He’s not tough enough, he doesn’t explain his plan well enough, he’s too nice, he’s too dull, blah,blah,blah. I for one am sick of this. It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

sandee on September 26, 2012 at 2:31 PM

This should be mandatory reading for some of the people here at HotAir.

NapaConservative on September 26, 2012 at 2:46 PM

I like the ad. But I’m already voting for Mitt. So obviously I’m not the target audience. If the low information voter hasn’t realized how bad Obama has been for the economy, I can’t imagine anything Romney says will make a difference. Those are the voters that should just stay home and not vote.

maables on September 26, 2012 at 2:34 PM

That’s exactly the point. We’re all voting for Mitt even if he walks on the debate floor in nothing but his magic underwear. Obama is just THAT BAD.

However, they can be effective with people like this:

http://www.realclearpolitics.com/video/2012/09/24/howard_stern_interviews_obama_supporters_2012.html

1984 in real life on September 26, 2012 at 2:46 PM

The red meat crowd wants Mitt to say Obama is a commie. Mitt can’t say that and win the election. BTW, Obama is a commie.

Basilsbest on September 26, 2012 at 2:19 PM

No the red meat crowd simply wants Mitt to grow a pair and stop saying anything nice about Obama. No one’s saying call him a commie(although he is one). Tell the truth over and over again about what he has done to the country and what he will end up doing to the country unless he is defeated. This nice guy crap isn’t working, repeat it isn’t working, repeat again it isn’t working.

bgibbs1000 on September 26, 2012 at 2:47 PM

Trolls and libs love to see people engage in all this hand wringing and pearl clutching.

thatsafactjack on September 26, 2012 at 2:44 PM

They are running a FUD campaign, pretend to be conservatives, or nominal conservatives, then spread as much Fear Uncertainty and Doubt as you possibly can, Concern Trolling as it were…

SWalker on September 26, 2012 at 2:47 PM

To sum up…

Obama made it worse.

monalisa on September 26, 2012 at 2:48 PM

I’d say everyone but you gets that Mitt is doing far better than the media wants you to believe. But if it makes you feel better to whine and rant about Mitt losing like the msm hopes you will, be my guest…

sandee on September 26, 2012 at 2:42 PM

There is not a soul on this board that wants Obama gone more than I do. But for him to be gone we have to have someone who can seal the deal and beat him. We need that person to then be successful for four years. Otherwise Obama would win in 2016 and most likely with all three branches of Government.

Mitt has never presented anything like a plan that would seal the deal.

Romney tried to get the Crowd to cheer him today after they loudly cheered Ryan. Nothing doing. They sat on their hands.

I want Obama out badly but Romney was the wrong choice to do that.

Steveangell on September 26, 2012 at 2:48 PM

It’s bad enough when the trolls and the libs do it, but this “sky is falling” mantra here is getting to me…

This is good. You’re finally getting through the denail stage, and on into anger – bargaining is right around the corner…and eventually you’ll get to acceptance and start looking to 2016.

newtopia on September 26, 2012 at 2:48 PM

I want Obama out badly but Romney was the wrong choice to do that.

Steveangell on September 26, 2012 at 2:48 PM

Translation: I want Obama out, but not if it means Romney getting elected.

SWalker on September 26, 2012 at 2:50 PM

Previous link wasn’t working

NapaConservative on September 26, 2012 at 2:51 PM

Too little, too late.

O leads by 6 now and his lead is accelerating with every Romney misstep.

We’re watching a President whose ushered in the worst economy in 70 years, enjoy being pitted against the worst campaign in the last 100. Just wait for the 10-15 point poll leads after the debates.

Conservatism is dead.

newtopia on September 26, 2012 at 2:43 PM

He is tied in Rasmussen the most accurate of all polls… When you adjust the insane oversampling of democrats and/or undersampling of Republicans and Independents in these polls then Romney is tied or even slightly ahead…

Conservatism is not dead and will never die… There twice more conservative than liberals in the country… You want to surrender so please go ahead and do… Tens of millions of us not only would not surrender but we will fight till the end and win this elections… You seem to decide not to join us, too bad…

mnjg on September 26, 2012 at 2:51 PM

Not really seeing the problem with the statement, “President Obama and I both care about poor and middle class families” statement when he follows up with the fact that his policies are actually going to help those families with the implied statement that Obama’s won’t. He couldn’t say, “I care about poor and middle class families while Obama is indifferent or doesn’t care” because the MSM and the Obama campaign (but I repeat myself) are relentlessly hammering the Obama campaign stump of how much he does care. Nor could he say, “I care about poor and middle class families and my policies will …” because that makes him appear on the defensive to charges from the MSM and Obama campaign (but I repeat myself) that Romney is indifferent.

This is way different than the McCain, “You have nothing to fear from an Obama presidency” comment. As a matter of fact this is diametrically opposed to that. This ad says, “Yes, we both say we are on your side, but my actions are actually going to help you whereas his actions are just mere lip service to your problems”.

AZfederalist on September 26, 2012 at 2:51 PM

Translation: I want Obama out, but not if it means Romney getting elected.

Amen. Why settle for Obama-lite and permanately destroy the conservative brand while you’re at it?

It’s the Mittbots that don’t get it.

newtopia on September 26, 2012 at 2:51 PM

But you can only run one strategy. That’s what this comes down to.

As I said, I don’t know which strategy is the correct one. I’m kind of more on the scorched earth approach myself, but that might get as many votes as the “yeah, he meant well, but he just plain doesn’t have a clue” approach.

AZfederalist on September 26, 2012 at 2:44 PM

No it won’t if for no other reason than because he’s black. All it does is say he’s a good guy who made some mistakes and then leaves room for forgiveness because he’s a minority. Call it the affirmative action second chance syndrome, or whatever you want to call it, but I do know it’s not working.

bgibbs1000 on September 26, 2012 at 2:52 PM

He is tied in Rasmussen the most accurate of all polls…

There’s no proof of that.

newtopia on September 26, 2012 at 2:53 PM

Last try

NapaConservative on September 26, 2012 at 2:53 PM

Steveangell on September 26, 2012 at 2:48 PM

Just vote for Romney and ask your family and friends to do the same… And stop the f***ing whining…

mnjg on September 26, 2012 at 2:53 PM

Amen. Why settle for Obama-lite and permanately destroy the conservative brand while you’re at it?

It’s the Mittbots that don’t get it.

newtopia on September 26, 2012 at 2:51 PM

Get over it.Even your idol Newt is on Romneys side. If you hate Mitt so much please do us all a favor and don’t vote. Any vote you make that isn’t the Republican nominee will be a vote for Obama

sandee on September 26, 2012 at 2:55 PM

newtopia on September 26, 2012 at 2:48 PM

Must be shift change at the troll factory.

AZfederalist on September 26, 2012 at 2:55 PM

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