Video: Why breaking up is not so hard to do

posted at 2:41 pm on September 6, 2012 by Ed Morrissey

The RNC has a new ad out now that follows up one of the most prominent themes from last week’s Republican convention with a new 30-second TV spot aimed at former Obama voters.  Titled “The Breakup,” the ad features one of my good friends, Bettina Inclan, who works for the RNC on Hispanic outreach.  I’ve known Bettina for years, and believe me, when she tells you, “It’s not me … it’s you,” it really is you (via ConservativeByte):

This is the extension of the less-satirical effort at the Republican convention to reach out to former Obama voters.  The tight message discipline produced a series of softer pitches aimed at voters in the center, offering understanding about how Barack Obama may have inspired them in 2008 and promised them a new direction for America and its politics.  The pitch (and the message discipline) produced a reasonable tone and approach, one that tended to ask for unity rather than make a strident base-appeal pitch.  Some conservatives felt disappointed at the lack of red-meat rhetoric aimed at Obama, but the strategy was deliberate.

In contrast, the first two nights of the Democratic Convention continually featured strident speeches delivered at the shout level.  Despite the relatively cozy venue, speaker after speaker in the last two nights felt the need to yell into the microphone, apparently attempting to generate enthusiasm from the delegates present.  That might be effective at the Time Warner center in Charlotte, but on television, it comes across much differently — as though Democrats think that they’re more believable because they’ve raised their voices.  And if the enthusiasm level of convention delegates is a worry for Democrats, then they’re really in trouble.

And it’s not just the vocal levels, either.  Margaret Carlson has become the latest on the Left to wonder whether Abortion-Palooza is turning off more people than it’s inspiring:

I hate to bring up abortion during the Democrats’ festivities, which are going so swimmingly, but I have a question.

Why has the party removed the sentence “Abortion should be safe, legal, and rare” from its platform? It was in the 2004 document but not in 2008’s or this year’s. Can’t Democrats just throw a crumb to the many millions who are pro-choice but not pro-abortion?

Last week, Democrats feasted on the extreme positions of Representative Todd Akin of Missouri (and vice presidential nominee Paul Ryan, for that matter) during the Republican National Convention. Yet Democrats have gone too far in the other direction, threatening their hold on the great American middle. Speaking Sunday on NBC’s “Meet the Press,” Republican former House Speaker Newt Gingrich pushed the issue, claiming, “The president of the United States voted three times to protect the right of doctors to kill babies who came out of an abortion still alive” and arguing that the Democratic platform supports “partial-birth abortion.”

Abortion is a more delicate subject than our fierce, partisan arguments would have it. If you scroll backward, an intimate act (a horrible one in cases of rape or incest) occurred and a woman is pregnant. Most people outside partisan bubbles don’t like to talk, much less scream, about such things.

Matt Lewis e-mailed his former AOL colleague Melinda Henneberger, a pro-life liberal, about her take on the convention after the first night:

I have NEVER heard this much about abortion as in that hall last night, even if you throw in every homily of my life.  Every other event is sponsored by [Planned Parenthood] or EMILY’s List. Then I moderated a panel for the outnumbered but undaunted pro-life [Democrats], where the panelists were asked by Salon what’s not to love about abortefacients and by Red State how come they like the infanticide president so much. America is evenly divided on this issue, but are ANY swing voters watching speech after convention speech? (Bold mine.)

Why should swing voters tune into it?  The agenda clearly doesn’t address them or their priorities.  Even if they do flip to C-SPAN to check out the activities, they’re greeted by shouted speeches and an unrelenting focus on an issue that’s not within their priority set for this election at all.  If Republicans had employed this kind of tone at their convention, the press reports would have been filled with references to “angry Republicans.”

The entire Democratic convention has become a primal scream on abortion and contraception.  Don’t be surprised if swing voters feel repelled by the spectacle.  They may be breaking up with more than just Obama by the end of this week.


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Link a few.

I’m not your research goon. If you’ve been here for so long, surely you can figure it out.

It was your assertion. Point out a few of those anti-Romney posts.

If you weren’t mauled by the roving Mittler Youth squads, your remarks were awfully tame. Chill out yourself.

Yep. Sure was. Don’t care. I don’t whine about it. I’d take lessons, Francis.

lorien1973 on September 6, 2012 at 4:04 PM

Sure you were.

ddrintn on September 6, 2012 at 4:06 PM

ddrintn on September 6, 2012 at 4:04 PM

Somehow, you and sesquipadumb have turned Obama’s failure to fill 74,000 seats into an anti-Romney thing. You tell me how that’s Romney’s fault. I can’t figure it out myself.

lorien1973 on September 6, 2012 at 4:06 PM

Francis.

ddrintn on September 6, 2012 at 4:06 PM

Somehow, you and sesquipadumb have turned Obama’s failure to fill 74,000 seats into an anti-Romney thing. You tell me how that’s Romney’s fault. I can’t figure it out myself.

lorien1973 on September 6, 2012 at 4:06 PM

Somehow, you have to trot out a strawman. I didn’t say it was Romney’s fault. It’s not Romney who’s making a point about the stadium. It’s the idiotic GOPers.

ddrintn on September 6, 2012 at 4:08 PM

ddrintn on September 6, 2012 at 4:06 PM

My political philosophy doesn’t cater to laziness. Sorry, Francis. :(

But, now that you’ve devolved into this; I’ll assume we are done here?

lorien1973 on September 6, 2012 at 4:09 PM

It’s the idiotic GOPers.

ddrintn on September 6, 2012 at 4:08 PM

So it’s the GOP’s fault that Obama booked a stadium he couldn’t fill?

Hey, whatever works for ya.

lorien1973 on September 6, 2012 at 4:10 PM

My political philosophy doesn’t cater to laziness. Sorry, Francis. :(

In other words, “I made an assertion, but of course I just pulled it out of my ass, along with all those obviously brutal anti-Mitt posts here…”

But, now that you’ve devolved into this; I’ll assume we are done here?

lorien1973 on September 6, 2012 at 4:09 PM

Whatever. Francis.

ddrintn on September 6, 2012 at 4:11 PM

It’s the idiotic GOPers.

ddrintn on September 6, 2012 at 4:08 PM

So it’s the GOP’s fault that Obama booked a stadium he couldn’t fill?

Hey, whatever works for ya.

lorien1973 on September 6, 2012 at 4:10 PM

You see, it works like this. You’re going to sit there and snort and chortle and chuckle over the fact that enthusiasm for Obama is low, and that he can’t really fill a 75,000-seat stadium, when your own nominee could only fill the same venue maybe by giving out free beer and pizza? Please.

ddrintn on September 6, 2012 at 4:14 PM

Just take the McCain approach and refuse to point out anything even remotely targetable in the Barky campaign. If it worked in 2008 it can work again in 2012.

Bishop on September 6, 2012 at 4:14 PM

Romney is pulling ads out of MI and PA. So guess he’s already giving up there. :/

lorien1973

Wise decision. He has no shot to win either, so why waste money there? Shows they might have a clue after all.

Too bad you don’t have a Ross Perot this time to give Mitt the win.

ddrintn

Hopefully Obama will fill that role.

xblade on September 6, 2012 at 4:21 PM

Well done.

The RNC needs hundreds of good ads like this one.

RJL on September 6, 2012 at 4:29 PM

This strategy would be more effective if it came from a generic-named Super PAC rather than the RNC.

matthew8787 on September 6, 2012 at 4:33 PM

Wise decision. He has no shot to win either, so why waste money there? Shows they might have a clue after all.

MI shows a very narrow spread. PA, perhaps.

lorien1973 on September 6, 2012 at 4:37 PM

Where’s the LINK or PROOF that Romney is pulling Ads out of any of the Battleground states?

Romney has more cash than he knows what to do with. Makes no sense to pull out of any of the Battleground states, when he could throw up Ads in California and it wouldn’t dent a bit his cash on hand.

Varchild on September 6, 2012 at 4:45 PM

Varchild on September 6, 2012 at 4:45 PM

Linked TPM earlier. Take it for what it’s worth.

lorien1973 on September 6, 2012 at 4:52 PM

Somehow, you and sesquipadumb have turned Obama’s failure to fill 74,000 seats into an anti-Romney thing. You tell me how that’s Romney’s fault.

lorien1973 on September 6, 2012 at 4:06 PM

nobody turned it into an anti-romney “thing.” it’s you clowns who’ve going nuts about the weather forecast.

sesquipedalian on September 6, 2012 at 4:52 PM

It would’ve been a better ad if the girl wasnt such a low talking mumbler. Really, this was their best effort?

Labamigo on September 6, 2012 at 4:58 PM

No sign of convention bounce for Obama: Reuters/Ipsos poll

http://www.reuters.com/article/2012/09/06/us-usa-campaign-poll-idUSBRE88513B20120906

The often hard to locate Reuters/IPSOS poll resurfaced again today.

The latest daily tracking poll found Republican Mitt Romney still clinging to a narrow lead of 45 percent to Obama’s 44 percent among likely voters. Romney had led by 46 percent to 44 percent in Wednesday’s poll.

Obama’s wife, Michelle Obama, delivered an electrifying speech on Tuesday, and those polled for the Thursday poll would have had the chance to have heard her.

Clark said Obama could get a delayed bounce. Romney began his Tampa convention last week behind Obama, 46 percent to 42 percent, before taking a small lead.

“I do think we probably will see a small bump still. Maybe we won’t start seeing it until Friday, Saturday or Sunday. I think it will be very modest,” Clark said.

For Romney, Thursday’s poll was good news. He is holding steady so far despite rampant criticism of him at the convention.

Of all the tracking polls, Reuters/IPSOS is probably the most biased in favor of Barry. Any pro Romney result is buried, and any result that can be exaggerated in favor for Barry is played up.

Rasmussen still has Romney +3
Gallup Barry +1

bayview on September 6, 2012 at 4:58 PM

Linked TPM earlier. Take it for what it’s worth.

lorien1973 on September 6, 2012 at 4:52 PM

I’m going to take it as not very much, considering he’s JUST gained access to a huge haul of money, and Sununu’s earlier comments about ‘carpet-bombing’ contradict that (generally speaking, but where else would you unleash a full-on ad war if not battleground states?).

tdpwells on September 6, 2012 at 5:01 PM

Obama will get a DEAD CAT BOUNCE out of the Godless/abotionpolluza convention…

Bubba, on the other hand, will be wildly popular and transfer that love to Hillary 2016…

“Count it!!
/crr6

Khun Joe on September 6, 2012 at 5:06 PM

I had a very interesting twitter conversation with a Catholic Democrat on Tuesday night.. He was becoming more and more appalled at the Abortionpalooza… He was on the fence, but seemed to be leaning farther and farther away from the spectacle..

kringeesmom on September 6, 2012 at 2:55 PM

Any catholic who is still on the fence needs to have a long talk with his priest.

Labamigo on September 6, 2012 at 5:07 PM

MI shows a very narrow spread. PA, perhaps.

lorien1973 on September 6, 2012 at 4:37 PM

If that’s true…damn, that’s the election.

When the McCain campaign overruled Palin on Michigan in 2008 (imagine Palin snowmachinging on the trail) I knew we had lost the election. It’s disappointing to hear that Romney has now given up on winning. Just this morning I was happy that we’d only have to deal with Obamao’s miserable mug for 4 more months.

What is it with RINOs and “softer pitches” “civility” and “reasonable tone”. Reagan went out and trashed Carter, fought for conservatism and the country, and won in a landslide. Bold colors not pastels. Because most of the country are conservatives. Now, we have a Marxist-in-chief a thousand times worse than Carter, but we’re supposed to go on and on about how “disappointed” we are that hes “a nice guy”.

sauldalinsky on September 6, 2012 at 5:07 PM

nobody turned it into an anti-romney “thing.” it’s you clowns who’ve going nuts about the weather forecast.

sesquipedalian on September 6, 2012 at 4:52 PM

C’mon on now. Don’t kid yourself. I’ve already made the case that this is purely an attendance issue, not a weather issue. If you’d like to discuss this point. I’m open.

lorien1973 on September 6, 2012 at 5:09 PM

“Recession is when your neighbor loses his job. Depression is when you lose yours. And recovery is when Jimmy Carter loses his.”
Ronald Reagan

What part of that pitch was “soft”?

sauldalinsky on September 6, 2012 at 5:16 PM

Very well-done ad.

Add Bettina to the long list of smoking-hot (and obviously intelligent) conservative women.

OneVision on September 6, 2012 at 5:17 PM

C’mon on now. Don’t kid yourself. I’ve already made the case that this is purely an attendance issue, not a weather issue. If you’d like to discuss this point. I’m open.

lorien1973 on September 6, 2012 at 5:09 PM

the only case i made is that it’s fecking pouring in charlotte.

clowns.

sesquipedalian on September 6, 2012 at 5:18 PM

sesquipedalian on September 6, 2012 at 5:18 PM

I guess you could modify your complaint to argue that democrats aren’t smart enough to know it rains. In the south, in the summer, in the afternoon/evening, every year.

Not knowing is half the battle; as they say.

lorien1973 on September 6, 2012 at 5:23 PM

I guess you could modify your complaint to argue that democrats aren’t smart enough to know it rains. In the south, in the summer, in the afternoon/evening, every year.

Not knowing is half the battle; as they say.

lorien1973 on September 6, 2012 at 5:23 PM

if one of the parties is ignoring the weather, it ain’t the democrats.

sesquipedalian on September 6, 2012 at 5:29 PM

if one of the parties is ignoring the weather, it ain’t the democrats.

sesquipedalian on September 6, 2012 at 5:29 PM

Cuz you know where hurricanes never hit? The carolina’s. ;)

lorien1973 on September 6, 2012 at 5:31 PM

Cuz you know where hurricanes never hit? The carolina’s. [sic] ;)

lorien1973 on September 6, 2012 at 5:31 PM

in any case, i’m sorry to have burst another bubble of yours.

enjoy the speech tonight and vote obama 2012.

sesquipedalian on September 6, 2012 at 5:36 PM

You see, it works like this. You’re going to sit there and snort and chortle and chuckle over the fact that enthusiasm for Obama is low, and that he can’t really fill a 75,000-seat stadium, when your own nominee could only fill the same venue maybe by giving out free beer and pizza? Please.

ddrintn on September 6, 2012 at 4:14 PM

You seem it works like this; the first part of your comment is fact; the second part is willful speculation. It may very well be true – but a) we’ll never know, and b) Romney’s team wasn’t narcissistic and stupid enough to book a venue that large to begin with, were they, Captain Strawman?

Midas on September 6, 2012 at 5:44 PM

This ad also uses the lousy boyfriend theme.

CJ on September 6, 2012 at 5:44 PM

I love that they couldn’t find an actual former Dem and had to go with an actress for the part. Got a kick out of that one, only funny part of the ad actually.

Typhonsentra on September 6, 2012 at 5:46 PM

Great ad that gives people permission to “let him go”. As for PA and Romney pulling ads out…Def. doesn’t mean he has given up on PA. Last time he ran ads here was April. So he really isn’t “pulling” ads. I think they know what they are doing.

Paddington on September 6, 2012 at 5:52 PM

I love that they couldn’t find an actual former Dem and had to go with an actress for the part. Got a kick out of that one, only funny part of the ad actually.

Typhonsentra on September 6, 2012 at 5:46 PM

Feel free to ignore the other ads that use actual ex-Obama voters if it helps you sleep better. :)

Midas on September 6, 2012 at 5:52 PM

…I keep seeing her picture everytime I log in…*sigh*

KOOLAID2 on September 6, 2012 at 5:53 PM

Excellent! She is breaking up with an empty chair :-)

MJBrutus on September 6, 2012 at 5:58 PM

If Republicans had employed this kind of tone at their convention, the press reports would have been filled with references to “angry Republicans.”

I agree Capt. Ed..:)

Dire Straits on September 6, 2012 at 6:20 PM

Heh- 6:30PM in Charlotte. Click for the radar loop.

No rain within 80 miles, and these systems ALWAYS travel from west to the east. Clear sailing tonight in Charlotte. 74,000 empty seats mocking teh won.

Harbingeing on September 6, 2012 at 6:33 PM

Agnostic Socialism is uglier the closer you get to it.

And it’s looking pretty ugly in Charlotte right now.

KMC1 on September 6, 2012 at 6:41 PM

The entire Democratic convention has become a primal scream on abortion and contraception.

screams of worship to their gods……

Government, Obama, Baal and Molech.

PappyD61 on September 6, 2012 at 6:53 PM

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHA GREAT AD LOVE TO SEE MORE OF THEM.

lees on September 6, 2012 at 7:00 PM

…I keep seeing her picture everytime I log in…*sigh*

KOOLAID2 on September 6, 2012 at 5:53 PM

I thought that was MKH at first.

TMOverbeck on September 6, 2012 at 7:02 PM

Despite the relatively cozy venue, speaker after speaker in the last two nights felt the need to yell into the microphone, apparently attempting to generate enthusiasm from the delegates present.

Acutally, this is just an expression of Rule #4 of How Donkeys Argue:

1. Glibness = Intelligence
2. Sophistry = Sophistication
3. Anger and Hatred = Passion
4. Passion = Persuasiveness
5. Stereotyping, Caricaturizing and Anathematizing = Analysis
6. Insinuation, Innuendo and Lying = Proof
7. Repetition = Truth
8. Denial = Rebuttal
9. “When you understand what I want” = Mutual Understanding
10. Changing the Subject = Winning

Spurius Ligustinus on September 6, 2012 at 7:11 PM

The entire Democratic convention has become a primal scream on abortion and contraception. Don’t be surprised if swing voters feel repelled by the spectacle. They may be breaking up with more than just Obama by the end of this week.

Your keyboard to God’s ears! Not that Democrats have any faith in God as they denied Him three times on the floor of the convention hall yesterday. And for any “Pro-God” Democrats- how can you stand with your filthy party and the rat-eared bastard that heads it????

Happy Nomad on September 6, 2012 at 7:12 PM

I love that they couldn’t find an actual former Dem and had to go with an actress for the part. Got a kick out of that one, only funny part of the ad actually.

Typhonsentra on September 6, 2012 at 5:46 PM

First off, how do you know how Ms. Inclan got to her current views. How do you know she wasn’t a former Dem. Ronald
Reagan was a former Dem. Hillary Clinton is a former supporter of the GOP. Gov. Susana “damn we’re Republicans” Martinez is a former Dem.

In other words how is past relevant? Obama Girl doesn’t support the rat-eared bastard anymore, would she have been a better choice? And frankly Democrat women are damned ugly. Few would photograph well if they made the jump.

Happy Nomad on September 6, 2012 at 7:22 PM

I love that they couldn’t find an actual former Dem and had to go with an actress for the part. Got a kick out of that one, only funny part of the ad actually.

Typhonsentra on September 6, 2012 at 5:46 PM

I love how there’s people who are too stupid to comprehend that this was a parody intended to direct people to the website.

Maybe the cardboard cut-out of the boy king should be a clue.

Duh!

Flora Duh on September 6, 2012 at 7:38 PM

What does “moderately pro-choice” even mean?

ddrintn on September 6, 2012 at 3:16 PM

Abortion permitted in cases of rape, incest, or to save the life of the mother, for example. This generally polls as the dominant position in the US and was McCain’s official position in 2008.

Even the language in the Supreme Court opinion on Roe v. Wade held that the state’s interest in preserving the life of the fetus increased as the fetus approached viability. Another moderate position might be to allow 1st term abortions, as 50% of fertilized embryos spontaneously abort.

For me, this election isn’t about abortion at all, so I don’t care what either platform says on this matter, revolting as the partial birth abortion on demand at the government expense shtick is. It is telling that the Dems have nothing else to put forward as a reason for voters to support their candidate. Hopefully, they are turning off a lot of moderates/independents with this platform.

talkingpoints on September 6, 2012 at 10:09 PM

millions who are pro-choice but not pro-abortion

That about sums up their psychosis right there. Thank you, Margaret.

curved space on September 6, 2012 at 11:04 PM

Are the progs pro-choice about…

Food? No.
Light bulbs? No.
Guns? No.
Schools? No.
Unions? No.
Cars? No.

About literally dozens of issues, they believe that most people are too ignorant to be allowed freedom of choice, that government should regulate how they think, live, eat, etc.

But about killing the unborn or usurping the sanctity of marriage, they want government as far away as possible. Well, except that they want government to raise taxes to pay for all those things.

Oh, yes, it’s the economy. But don’t forget that even if the economy had been allowed to recover, these are more than adequate reasons to never want another Marxist in the White House.

Freelancer on September 6, 2012 at 11:42 PM

Gentle reminder: it was George W. Bush who signed the bill dictating our choice of light bulbs. And no, I am no Democrat.

friendlygrizzly on September 7, 2012 at 7:32 AM

Nice bit effective – It’s a shame that the rain from Spain washed away his likeness of what surely would have been the scaled down version of the one they want to place right next to the likeness of Lincoln.

MSGTAS on September 7, 2012 at 7:50 AM

Well, the flip side is the same as that of the Democratic convention back in 2004. The Republicans themselves don’t believe what Mitt Romney is saying … just read the NRO editorial after the GOP convention. It’s all totally fake inauthentic “nudge nudge wink wink” with only one singular focus: “how can we persuade swing voters that Barack Hussein Obama must be defeated?” And it does remind you of the Democratic delusion, that nominating a Vietnam veteran would bring lots of credibility vs. George W. Bush.

On the other side of the aisle, the Dems still like and admire Obama (and Bill Clinton) a lot. Obama reflects their image of what the party stands for, and both liberal intellectuals as well as the dark skinned underclass can identify with him. The GOP has the same favorable set-up with Bush back in 2004. Does anyone feel the same way about Romney now? Is it any wonder Obama’s post convention bounce is bigger than Romney’s non existent one?

mlindroo on September 8, 2012 at 2:39 PM

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