Trailer: “The Hope and the Change”

posted at 8:10 pm on August 23, 2012 by Allahpundit

Coming soon to a theater — and Republican convention — near you.

The Hope and the Change is a more sophisticated and potentially potent effort than the Hillary project was. Instead of featuring strident partisan voices such as Morris or Ann Coulter, the cast of 40 is composed entirely of registered Democrats and independents who voted for Obama in 2008. This reflects a political premise shared by Bossie and Stephen K. Bannon, the film’s director—that the 2012 election will be decided by that group of voters in key states whose enthusiasm for Obama has descended toward disillusion.

The film’s early production stage, reflecting the true nature of the project, involved an ambitious political operation in dozens of key counties in seven swing states. Bossie used market research firms to identify their pool of Obama voters, and then conducted focus group sessions to cull the group down to those who would appear in the film. He contracted with Pat Caddell, the Democratic pollster and adviser to former president Jimmy Carter, who had been researching the very group Bannon and Bossie were interested in, to design the sessions…

Bannon says he sees his movie as “a referendum film,” which, of course, neatly fits the election framework that the Romney camp is hoping for. Advertising spots are already being cut, and will serve the duel purpose of promoting the film and signaling to voters hesitant about an Obama reelection that they are not alone.

Hannity’s apparently devoting his show tomorrow night to introducing the film but it’ll premier formally at the convention next week “with a planned introduction by one of the convention’s star speakers.” Newsweek doesn’t know who yet and wonders if it’ll be Christie. Could be, but if anything might get Palin to change her mind and make an appearance in Tampa, this is it. Steve Bannon also directed “The Undefeated,” remember, and nothing would launch “The Hope and the Change” quite like a surprise intro from Sarahcuda. Worth keeping an eye on.

No secret to their strategy here: Appeal to undecideds by gently reminding them that a lot of smart people made a bad decision in the booth four years ago. We’ve seen that approach before.


Related Posts:

Breaking on Hot Air

Blowback

Note from Hot Air management: This section is for comments from Hot Air's community of registered readers. Please don't assume that Hot Air management agrees with or otherwise endorses any particular comment just because we let it stand. A reminder: Anyone who fails to comply with our terms of use may lose their posting privilege.

Trackbacks/Pings

Trackback URL

Comments

Time for some change.

JimK on August 23, 2012 at 8:16 PM

Slightly off-topic, but why is “Paul Ryan’s black ex-girlfriend” the top search on Yahoo! now? This is just now becoming a big topic?

SouthernGent on August 23, 2012 at 8:17 PM

Perhaps Artur Davis?

GOPRanknFile on August 23, 2012 at 8:20 PM

the cast of 40 is composed entirely of registered Democrats and independents who voted for Obama in 2008

Unfortunately for the Democrats, they can’t find a single American who voted Republican in 2008 and is now disillusioned enough to switch to Obama.

aunursa on August 23, 2012 at 8:20 PM

Wow. Now, that is a pretty good political ad.

cynccook on August 23, 2012 at 8:22 PM

Slightly off-topic, but why is “Paul Ryan’s black ex-girlfriend” the top search on Yahoo! now? This is just now becoming a big topic?

SouthernGent on August 23, 2012 at 8:17 PM

This is the article that caused the interest in this. She says that Ryan can still be a racist even though he had a black girlfriend in college.

http://www.theroot.com/blogs/paul-ryan/does-paul-ryans-black-girlfriend-matter

Mark1971 on August 23, 2012 at 8:22 PM

the cast of 40 is composed entirely of registered Democrats and independents who voted for Obama in 2008.

And that is why I don’t think the attacks on Bill Clinton that a lot of us are doing post-Akingate are a good idea. These people in the film don’t like the job Obama has done & are willing to vote him out now, but they probably *like* Bill Clinton (further, I’d bet they also supported Hillary in the 2008 Dem. primary). Attacking Bill Clinton — even to expose the Dems hypocrisy on their War on Women b.s. could alienate them. We should stick to attacks on John Edwards & Ted Kennedy.

Dark Star on August 23, 2012 at 8:23 PM

“Could be, but if anything might get Palin to change her mind and make an appearance in Tampa, this is it.”

asinine chumming. After Palin’s been mocked and pilloried at this very site for being a polarizer (and worse), now you posit she’d be drawn in by this ‘middle’ bait? Whether to counter balance or introduce it, either way it would not be a sufficient draw.
The DNC is abortion / entitlement flooza-palooza. The RNC is to be a ‘Moderate’ suck-fest, with Ryan as fig leaf, a dose of ‘Economy’ bonafides.

rayra on August 23, 2012 at 8:25 PM

I still get a kick out of watching old 2008 videos of Obama supporters in full worship mode.

wargamer6 on August 23, 2012 at 8:25 PM

Holy crap that is pretty powerful

gophergirl on August 23, 2012 at 8:25 PM

I still get a kick out of watching old 2008 videos of Obama supporters in full worship mode.

wargamer6 on August 23, 2012 at 8:25 PM

The old lady with the grey hair and glasses crying and jumping up and down is my favorite.

gophergirl on August 23, 2012 at 8:26 PM

I’ve been waiting for this post all day. Great ad. Devastating.

faraway on August 23, 2012 at 8:26 PM

I could very easily punch each and every one of these low-information morons right in the nose for the damage they have inflicted on our nation.

That said, this looks like an effective strategy to get them on the R & R train.

Naturally Curly on August 23, 2012 at 8:28 PM

The old lady with the grey hair and glasses crying and jumping up and down is my favorite.

gophergirl on August 23, 2012 at 8:26 PM

Poor lady. The only thing she can do now is spit in the face of Romney supporters.

steebo77 on August 23, 2012 at 8:28 PM

Poor lady. The only thing she can do now is spit in the face of Romney supporters.

steebo77 on August 23, 2012 at 8:28 PM

*snort*

gophergirl on August 23, 2012 at 8:29 PM

Hype and Change – The Audacity of Mendacity.

VorDaj on August 23, 2012 at 8:29 PM

I would admit to having sex with a dog before I told the world I voted for Obama.

Mark1971 on August 23, 2012 at 8:29 PM

Wood.

aquaviva on August 23, 2012 at 8:30 PM

Obama kills babies and grandparents, Why? Because that is how Obama rolls.

Obama, the man really pushing Grandma off a cliff.

SWalker on August 23, 2012 at 8:30 PM

Hype and Chains – The Audacity of Mendacity.

VorDaj on August 23, 2012 at 8:30 PM

Snookered

Schadenfreude on August 23, 2012 at 8:30 PM

Production company named “Citizens United”—sweet Schadenfreude…

hillsoftx on August 23, 2012 at 8:31 PM

Barack Hussein Obama has thoroughly destroyed the spirit of Hope — kind of like how homosexuals have thoroughly destroyed the spirit of the Rainbow.

FlatFoot on August 23, 2012 at 8:32 PM

Wow! That trailer was awesome! I was anti-Obama before but now I want to kick the **** out of him!!!

Happy Nomad on August 23, 2012 at 8:36 PM

I was SHOCKED to see black people in the trailer. Wasn’t there a poll recently that said NO blacks were going to vote for Romney?

tims472 on August 23, 2012 at 8:37 PM

EXCELLENT.

I love this. Abortionpalooza (credit to AP) won’t have nothin’ on the RNC next week.

Grace_is_sufficient on August 23, 2012 at 8:39 PM

That’s going to leave a mark

Not-a-Marxist on August 23, 2012 at 8:44 PM

I have no pity for these idiots. The evidence was plain – there was NO WAY he was going to change a damn thing for the better. All you had to do was look at his past and his voting record. . . oh, wait. You mean those things weren’t covered on MSNBCBSABCNN? Poor babies.

Thanks for being lazy and getting duped. Hopefully you’ve suffered for it somehow.


RUBES!

RedNewEnglander on August 23, 2012 at 8:45 PM

Suckers, each and every one of them. How many of them will still vote for the King to “give the black man a second chance”?

JPeterman on August 23, 2012 at 8:46 PM

I still don’t get how anyone could’ve been fooled by any of that.

SouthernGent on August 23, 2012 at 8:49 PM

Toward the end of the clip when Obama is stirring up the crowd (or attempting to do so) with all of the “Forward” signs, he looks like a madman. He is positively creepy.

onlineanalyst on August 23, 2012 at 8:49 PM

That’s going to leave a mark

Not-a-Marxist on August 23, 2012 at 8:44 PM

Barack “The Black Knight” Obama, whilst hopping on one leg insist that it’s just a flesh wound.

SWalker on August 23, 2012 at 8:49 PM

No more Hoax and Chains. Time for some R and R

Grunt on August 23, 2012 at 8:50 PM

That’s going to leave a mark

Not-a-Marxist on August 23, 2012 at 8:44 PM

Of course it is. Obama was elected as a post-partisan who could get things done in the DC gridlock. He forced through Obamacare by undemocratic means. He didn’t get around to amnesty for illegals so he put out an executive order that allows a bunch of these criminals to stay in place. He didn’t get around to legimizing sodomy so he ordered the DoJ to stop enforcing the law when it comes to sodomy.

Happy Nomad on August 23, 2012 at 8:51 PM

but if anything might get Palin to change her mind and make an appearance in Tampa, this is it. Steve Bannon also directed “The Undefeated,” remember, and nothing would launch “The Hope and the Change” quite like a surprise intro from Sarahcuda. Worth keeping an eye on.

…I thought she wasn’t invited…or was it only… “not invited to speak”?

KOOLAID2 on August 23, 2012 at 8:51 PM

The old lady with the grey hair and glasses crying and jumping up and down is my favorite.

gophergirl on August 23, 2012 at 8:26 PM

Nanz..oh, you’re talkin’ about the trailer (that spot reminded me of batgavelpelozi in the throes of ‘we gonna pass this bill so we canna see whatz in it’ idiocy.)

jersey taxpayer on August 23, 2012 at 8:52 PM

I have no pity for these idiots. The evidence was plain – there was NO WAY he was going to change a damn thing for the better. All you had to do was look at his past and his voting record. . . oh, wait. You mean those things weren’t covered on MSNBCBSABCNN? Poor babies.

Thanks for being lazy and getting duped. Hopefully you’ve suffered for it somehow.

RUBES!

RedNewEnglander on August 23, 2012 at 8:45 PM

Well that will certainly help those who are considering voting for Romney feel welcomed.

Flora Duh on August 23, 2012 at 8:55 PM

Nanz..oh, you’re talkin’ about the trailer (that spot reminded me of batgavelpelozi in the throes of ‘we gonna pass this bill so we canna see whatz in it’ idiocy.)

jersey taxpayer on August 23, 2012 at 8:52 PM

Now that we know what is in the bill, it’s pretty damned obvious why Pelosi wouldn’t let anyone see what was in it until it was passed.

Obama, the man really pushing Grandma off a cliff.

SWalker on August 23, 2012 at 8:57 PM

BJ may not do himself or Hillary too much favor by acting as if he is going all in support for Barry, including cutting the ad that was aired today? If Barry wins, another 4 years of Barry disaster in the White House will destroy all hope, including Hillary, winning in 2016? The Dems will be like GOP was in 2008, after 8 years of GWB.

bayview on August 23, 2012 at 8:58 PM

I have no pity for these idiots. The evidence was plain – there was NO WAY he was going to change a damn thing for the better. All you had to do was look at his past and his voting record. . . oh, wait. You mean those things weren’t covered on MSNBCBSABCNN? Poor babies.

Thanks for being lazy and getting duped. Hopefully you’ve suffered for it somehow.

RUBES!

RedNewEnglander on August 23, 2012 at 8:45 PM

Suckers, each and every one of them. How many of them will still vote for the King to “give the black man a second chance”?

JPeterman on August 23, 2012 at 8:46 PM

Way to go, winning friends and influencing people!

steebo77 on August 23, 2012 at 9:00 PM

Obama kills babies and grandparents, Why? Because that is how Obama rolls.

Obama, the man really pushing Grandma off a cliff.

SWalker on August 23, 2012 at 8:30 PM

But, she’ll get her two aspirin first, thanks to Obamacare. Don’t be a hater.

TXUS on August 23, 2012 at 9:04 PM

I was SHOCKED to see black people in the trailer. Wasn’t there a poll recently that said NO blacks were going to vote for Romney?

tims472 on August 23, 2012 at 8:37 PM

Isn’t that where they’re supposed to travel?
/s

TXUS on August 23, 2012 at 9:06 PM

Schadenfreude on August 23, 2012 at 8:30 PM

Precisely. Well said.

thatsafactjack on August 23, 2012 at 9:07 PM

I still don’t get how anyone could’ve been fooled by any of that.

SouthernGent on August 23, 2012 at 8:49 PM

You and me both, buddy. You and me both.

Lanceman on August 23, 2012 at 9:07 PM

Suckers, each and every one of them. How many of them will still vote for the King to “give the black man a second chance”?

JPeterman on August 23, 2012 at 8:46 PM

Way to go, winning friends and influencing people!

steebo77 on August 23, 2012 at 9:00 PM

That’s the way we roll, Stabbo.

Nothing else jars their pea-brains. Maybe some serious shame will.

Lanceman on August 23, 2012 at 9:08 PM

“The Sound and the Fury”?

Count to 10 on August 23, 2012 at 9:11 PM

It makes me sick to see Americans worshiping Obama, or anyone. That stadium just makes me ill.

How could that happen here?

“Blessed is the nation whose God is the Lord.”

“Thou shalt have NO other God before me.”

America how could that happen here?

Obama was always just another man. That just makes me ill.

petunia on August 23, 2012 at 9:12 PM

Nothing else jars their pea-brains. Maybe some serious shame will.

Lanceman on August 23, 2012 at 9:08 PM

You’ve got that right!

JPeterman on August 23, 2012 at 9:13 PM

I’d be curious to know how many of these people won’t vote for Obama again because they don’t like how his policies turned out and how many won’t vote for him again because they don’t think his policies went far left enough.

hopeful on August 23, 2012 at 9:15 PM

Still with the ridiculous fiction that Obama is a competent speaker, let alone a good one?

Count to 10 on August 23, 2012 at 9:17 PM

YES

John the Libertarian on August 23, 2012 at 9:18 PM

Nothing else jars their pea-brains. Maybe some serious shame will.

Lanceman on August 23, 2012 at 9:08 PM

You’ve got that right!

JPeterman on August 23, 2012 at 9:13 PM

You’re right! Nothing’s going to get through to my 84 yr old neighbor who voted for the boy king because she was a lifelong Democrat, as was her papa before that, like shaming her.

Flora Duh on August 23, 2012 at 9:19 PM

Y’ALLL!!!!!!

Strike Hornet on August 23, 2012 at 9:21 PM

You mean that anyone who wants to work will get a free college education followed immediately after graduation by a great paying green energy job that will make the oceans recede saving America’s coastal cities from disappearing in 10 years and will never die because of single payer healthcare that saves trillions of dollars per year in spending was all a LIE?

Borgcube on August 23, 2012 at 9:22 PM

Still with the ridiculous fiction that Obama is a competent speaker, let alone a good one?

Count to 10 on August 23, 2012 at 9:17 PM

You noticed that remark as well, eh?

SCOAMF

Lanceman on August 23, 2012 at 9:25 PM

Remind me again why I should trust these folks who have demonstrated such bad judgement.

Bmore on August 23, 2012 at 9:26 PM

I won’t mince words. The people in this video are idiots. I don’t trust indies. I never have, I never will. If you look at the size of the crowds, see the emotions in their faces, and compare that to historic footage of crowds during Adolf Hitler’s speeches, you won’t see any difference. These people are weak minded, and without having yet seen this movie, I can guarantee that you’ll hear on more than one occasion someone say, I don’t think he’s a bad person. Barack is rotten to the core, but their sentiment is what keeps their ignorance alive and this country on its knees.

madmonkphotog on August 23, 2012 at 9:28 PM

He’s a nice guy. He’s just in over his head.

Lanceman on August 23, 2012 at 9:30 PM

VOMIT!

Lanceman on August 23, 2012 at 9:31 PM

I’m simply struck by how so many people can fall for such blatant and over-the-top bullshinola.

We on the Right side of the aisle are always at odds with each other over our pols and our picks and policies Take any Palin or Romney or Paul thread, look through the comments. We’re brutal to one another. But we keep each other in check as it were.

We are naturally skeptical of almost all pols to one degree or another as any informed citizen should be.

These people just fell for the shinola, hook, line and sinker.

Maybe had you people been a bit more discerning, been a bit more skeptical, none of us would have had to go through this.

Maybe some of these folks will wake the eff up and going forward, stop simply regurgitating DNC talking points and their coffee house leftism, start using their minds.

I don’t know. Part of me wants to point my finger at them, laugh, snort derisively and scream that we tried to tell you but you wouldn’t listen.

Some people though need to get raked over the coals before they open their eyes.

catmman on August 23, 2012 at 9:31 PM

..Turd-Bag POTUS disappearing in our rear-views in 76..75..74..

The War Planner on August 23, 2012 at 9:34 PM

Can you imagine the crap show on election night if he wins?

How do you follow up the greek columns and the speech about how he’s who we’ve all been “waiting for”?

At least these people have seen the error of their ways…and I’ll bet there’s a lot more out there.

ccrosby on August 23, 2012 at 9:37 PM

I think there is quite a lot of room to even change the minds of some who have decided, or think they have decided. This movie, or at least the part of it that I saw, plays directly into the notion that many decent Americans who had the best of intentions were duped by a slick line and a load of promises.

One does not have to go too far down that path to show them that the entire Democratic Party is really about the same thing; using people’s good intentions and taking advantage of them from a core cynical cadre of the party to advance their own political power and in many cases making the problems they claim to want to “solve” even worse because that benefits them politically.

For example, the Democrats say they want to help the minorities and the impoverished so they produce programs that give them assistance. The trouble is that the Democrats structure the assistance so that it traps these people in poverty for generations. Benefit “cliffs” where a large benefit amount is given for people below a certain income level suddenly cuts off when income rises above a specific amount. This means that a single mother making $29,000/year would LOSE money if she took a job paying $50,000.

http://www.aei-ideas.org/2012/07/julias-mother-why-a-single-mom-is-better-off-on-welfare-than-taking-a-69000-a-year-job/

This acts to trap families into low income situations. People should NEVER be put into a position where they lose money by moving up, particularly when they are on assistance but that is what these programs do.

There are tons of other examples, too. Minimum wages, for example, have resulted in record youth unemployment and unemployment among people without college. They can not take that first job and develop work habits that lead to them moving up the economic ladder. Minimum wages put the first rung of that ladder out of reach as it makes unskilled labor too expensive. A youngster can not sweep someone’s shop after school for $5 in spending money. It also means that when minimum wages are increased, it throws more people out of work. But this works to the Democrats’ political advantage because it traps them in the programs designed to “help them” and ensures votes for probably generations.

Then take issues such as racism. Democrats claim to be the advocate of minorities yet they have made racism and industry. On one hand they have Jackson and Sharpton making a living on racism, making sure it never dies because they have created thousands of jobs in “diversity” positions across the land.

http://www.scpr.org/programs/patt-morrison/2011/07/28/20064/UCdiversitybureaucracyheathermacdonaldcityjournal

Democrats opposed civil rights for generations and suddenly changed their mind in 1964. The reason is they figured out how to end physical segregation and turn it into economic segregation. They can lock minorities into programs of dependence for generations and lock in those votes. They do the same thing with immigrants. Have you ever seen a Democrat program for Asian immigrants? You know what? Their culture does not value dependence on handouts.

If these decent, well-intentioned people were shown how they were being taken advantage of and were actually perpetuating the problems they are trying to solve, maybe more of them would see the light.

It is like children with a parent that promises candy every night or dinner. The kids want it, the kids “love” that parent. Then the parent demagogues the other parent who wants them to eat broccoli as being evil because they will take away the kids’ candy. But who is really looking after the interest of the kids?

Republicans don’t want to “take away their benefits”. They want a system where people can climb the economic ladder on their own and not NEED those programs in the first place.

That is a huge threat to the Democrats and I believe more people are starting to see this and are distancing themselves from the Democratic Party. They are now starting to realize just how they have been lied to and taken advantage of now that Obama has just completely jumped the shark with it.

We now have more Americans in poverty, on welfare, without jobs than ever before. Obama thinks this is going to win them voted forever. They do this with immigration, with student loans, with everything.

Democrats, you are being lied to and we are all being robbed.

Lies, corruption, and incompetence are the only three issues we really need to campaign on this cycle.

crosspatch on August 23, 2012 at 9:41 PM

I award them all an appropriate award.

Bmore on August 23, 2012 at 9:47 PM

At what point will we start hearing this from the MSM…..

“If the American people allow the 1st Black POTUS to become a one termer, it will be”:

A. Very sad
B. Shameful
C. Dangerous (in a Rodney King sort of way)
D. All of the above

Just you wait, it’s coming, no doubt about it. It’s the very last card in the deck they can play, and play it they will. Look for the likes of Al Sharpton to play up option C. And you can bet they’ll be some people who will vote for Obama because they “don’t want no trouble ’round here”.

ardenenoch on August 23, 2012 at 9:49 PM

B R U T A L

chirping crickets on this sucker…hope they don’t show this on monday cuz the networks won’t show it…

cmsinaz on August 23, 2012 at 9:57 PM

RedNewEnglander on August 23, 2012 at 8:45 PM

2nd that

cmsinaz on August 23, 2012 at 9:59 PM

After 4 years of the biggest commie in America occupying the oval office all I have left in my pockets is change, and not much of it either.

Wolfmoon on August 23, 2012 at 10:41 PM

That ad appears to full of people that QVC targets:

“Wow, that looks cool! Sweetie, hand me the phone so I can buy that without doing any research!”

goflyers on August 23, 2012 at 11:51 PM

There’s a special room in the church where you can confess your past sins. What matters now is doing the right thing. Yes, they were fools, but let’s encourage them to follow a brighter path now. Recriminations are fun, but they are a waste of energy.

Extrafishy on August 24, 2012 at 5:47 AM

Don’t underestimate the power of Joe Biden…

right2bright on August 24, 2012 at 8:37 AM

I still get a kick out of watching old 2008 videos of Obama supporters in full worship mode.

Can’t count me as one to shift into worship mode over anyone on this planet. Often wondered about those who easily fall into worship mode. Obama is (was) a great combination of deception and appearance. Fortunately for some, they have come to their senses.

sdbatboy on August 24, 2012 at 10:48 AM