New ad: Meet the disappointed Obama voters

posted at 9:40 pm on August 15, 2012 by Allahpundit

An unusual spot, particularly in light of who produced it. It comes from Americans for Prosperity, a.k.a. the Koch brothers’ outfit, whom you’d expect to be throwing nothing but roundhouses at O given how his campaign has demagogued them. Instead, you’ve got an ad here that’s so mournful about the lost promise of Hopenchange, it risks leaving you feeling sorry for him at the end. (Actual quote: “I think he’s a great person.”) Precisely for that reason, readers were grumbling in the Headlines thread that this spot doesn’t speak to them. That’s okay, though; you’re not the target audience. These people are:

This year, perhaps 90 million Americans who could vote won’t. “The long-term trend tends to be awful,” Gans says. “There’s a lot of lack of trust in our leaders, a lack of positive feelings about political institutions, a lack of quality education for large segments of the public, a lack of civic education, the fragmenting effects of waves of communications technology, the cynicism of the coverage of politics — I could go on with a long litany.”…

On the other hand, they do see a difference between the two major parties: 53% disagree with the statement that “there’s not a dime’s worth of difference between Democrats and Republicans.” Obama scores a huge advantage among all the unlikely voters. By 43%-18%, they support the Democratic incumbent over his Republican challenger.

“There’s this pool of people that Barack Obama doesn’t even need to persuade,” says David Paleologos, director of the Suffolk University Political Research Center, which took the survey. “All he needs to do is find them and identify them and get them to the polls. It’s like a treasure chest. But the bad news is that the treasure chest is locked…

Two-thirds of the unlikely voters say they voted four years ago, backing Obama by more than 2-1 over Republican John McCain.

Two points to this ad, I think. One: Convince “unlikely voters” that they’re better off staying home. Both sides are playing a version of that game; O’s relentless attacks on Romney are designed not only to win swing votes for himself but to disgust swing voters who are leaning towards Mitt into not voting at all. Two: Reassure true fencesitters who intend to vote in November that it’s okay to give up on Hopenchange, no matter how hard they were rooting for O to succeed. Lefty Jonathan Capehart wrung his hands last month over a recent RNC ad (which I’ve embedded below) that took the same more-in-sorrow-than-in-anger approach:

By telling potential voters “It’s OK to make a change,” the RNC is acknowledging all that I mention above. It’s OK to like the guy personally but not vote for him again. This is not a popularity contest. It’s OK to vote against the black guy. You gave him a shot. He gave it his best shot. He failed. And the most effective message is: “It’s OK to make a change” — and not be thought of as a racist.

Throughout Obama’s presidency, I’ve received more than a few e-mails and tweets from folks complaining that they are branded racist if they disagree with anything the president says or does. And it doesn’t help matters that I have seen more than a few e-mails and tweets from ardent Obama supporters doing exactly that. I have also seen instances of this on television and in print.

I think he’s overstating the racial element but his basic point is sound. People who backed The One in 2008 are reluctant to abandon him for all sorts of reasons — not just because his victory was historic but because he was sold to them as a half-Jesus, half-Bambi messiah figure and an awful lot of them bought it. Buyer’s remorse is tough to cope with under normal circumstances, but that sort of investment makes it excruciating. Plus, there’s natural sympathy for Obama because he took office right after the financial crisis. Few swing voters believe, I think, that the economy would be roaring along right now if McCain had won even if they believe it would have been better. You’re not going to shatter that wall of sympathy with a brutal ad blasting O as a socialist, but you might be able to climb over it by gently reminding them that we all make mistakes. That’s AFP’s strategy here.


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As Instapundit would say, “another rube self-identifies”.

sandspur on August 15, 2012 at 10:44 PM

At this point, Carter would be a best case scenario…

Lanceman on August 15, 2012 at 10:45 PM

You expect sympathy. I’ll tell you where to find it in the dictionary. And between what two words. You folks voted for that empty suit. You bought all the worthless promises. You had a chance to do some research on your own. You bought The One’s sales pitch. Now either do some research, or just stay the hell home. That is unless your satisfied with getting 4 more years of excuses.

Past practice is a pretty good indicator of future performance. So far, The Chosen One is living well below even his meager expectations.

GarandFan on August 15, 2012 at 10:46 PM

Carter would be a best case scenario…

Lanceman on August 15, 2012 at 10:45 PM

No…longer…possible.

cozmo on August 15, 2012 at 10:48 PM

Bmore isn’t even a B player.

Basilsbest on August 15, 2012 at 10:43 PM

Your funny.

Tell us how Romney is a strong nominee. He is very strong in your opinion? No weaknesses? Pretending he is a lion wont make it so.
Speak your mind Basil..straight to Bazil.

bazil9 on August 15, 2012 at 10:49 PM

I wish they’d finance some commercials about the GM bailout fiasco, which Obama continues to tout as a great “success.” The majority of Americans don’t understand what happened, and would be enraged if they did.

We know the Obama-worshipping MSM will never tell the public the truth, so Romney or Ryan or some of the right-leaning PAC’s need to do the job.

AZCoyote on August 15, 2012 at 9:50 PM

Yes show dealership after dealership shuttered. Show Assembly Plants shuttered. Remind Americans that a huge number of Americans lost their jobs and the Volt was a complete waste of taxpayer money. $250k per Volt in taxpayer cost.

But both of these ads will be very effective. These ads are not designed to get someone to vote for Romney. They are designed to get people to not vote for Obama. Every one that does not is one less vote Romney needs to win. Romney will not get many of these votes some will stay home others will just leave President blank. But less for Romney to have to overcome to win.

I have not seen so far a Romney ad that is effective at getting people to want to vote for him. At some point if he wants to win that will be necessary.

His message is still muddled. I still have no clear idea what his actual plan really is. No specifics at all. Obama did that and we got a crap sandwich. Romney has to be far more specific and on exactly the same page as Ryan. McCain was never on the exact same page as Palin and that did not work. That will never work.

Steveangell on August 15, 2012 at 10:51 PM

These are good ads–like consoling a friend after they’ve been in a bad relationship.

theperfecteconomist on August 15, 2012 at 10:52 PM

I dunno, I think they could have just used this to get their point across.

Flora Duh on August 15, 2012 at 10:52 PM

Flora Duh on August 15, 2012 at 10:52 PM

:)

Missed you last night. :(

bazil9 on August 15, 2012 at 10:55 PM

I dunno, I think they could have just used this to get their point across.

Flora Duh on August 15, 2012 at 10:52 PM

That’d be funny if I didn’t have to look at that mug….

Tenwheeler on August 15, 2012 at 10:55 PM

Missed you last night. :(

bazil9 on August 15, 2012 at 10:55 PM

Thanks bazil. I guess I cut out before you got here. Was kind of bummed about the Connie Mack and Sandy Adams outcomes.

Flora Duh on August 15, 2012 at 10:57 PM

Your funny.

Tell us how Romney is a strong nominee. He is very strong in your opinion? No weaknesses? Pretending he is a lion wont make it so.
Speak your mind Basil..straight to Bazil.

bazil9 on August 15, 2012 at 10:49 PM

It’s you’re, stupid. Obama has the support of 90% of the media and yet Romney is beating him. I never said that he has no weaknesses. He is human. You did build that straw man. Do you have trouble with reading comprehension as well as grammar?

Basilsbest on August 15, 2012 at 10:58 PM

I’d like to see Fu Manchu mock Ted Nugent to his face! He would get his balls handed to him!These libtards are very brave when their target is not present!

Jersey Dan on August 15, 2012 at 10:59 PM

Yesterday Bmore bad mouthed himself by calling Romney a weak nominee. On this thread he continues to show a lack of intelligence as he pans a very good ad which is aimed at people who voted for Obama. Bmore isn’t even a B player.

Basilsbest on August 15, 2012 at 10:43 PM

Look who shows up, beta boy. Lol! You’re a funny little man. ; )

Bmore on August 15, 2012 at 11:02 PM

It’s you’re, stupid.

Basilsbest on August 15, 2012 at 10:58 PM

thanks genius

you totally showed them

Slade73 on August 15, 2012 at 11:02 PM

I agree with those that think its a good ad. It has a strong level of disappointment in Obama…and even in themselves about having voted for him. They almost seem ashamed at having voted Obama in the first time, and I think the unspoken word is they will now be voting for Romney because Obama “is not the right leader for our country” and he “inherited a bad situation…but he only made it worse”. What I LIKE about this ad is that it focuses where Romney/Ryan want to KEEP it: these people are all three coming down on Obama for his POLICIES since coming into office. Its not about the character of Obama OR Romney…its about the poor and failed policy decisions that Obama has made that have dumped the country in the ditch to rot. They appear to be more disaffected moderate Republicans or Reagan Democrats that are going back to the conservative side of the fence for the RIGHT leader of the country: Mitt Romney and Paul Ryan, who will take the country in the REAL direction of “hope and change”.

Highlar on August 15, 2012 at 11:03 PM

thanks genius

you totally showed them

Slade73 on August 15, 2012 at 11:02 PM

He/she is a very smart beta boy. I know cause he said so.

Bmore on August 15, 2012 at 11:04 PM

Basilsbest on August 15, 2012 at 10:58 PM

LOL- just shad up. Cilantroisbest btw.

Thanks bazil. I guess I cut out before you got here. Was kind of bummed about the Connie Mack and Sandy Adams outcomes.

Flora Duh on August 15, 2012 at 10:57 PM

Me too Flora..I was so tired..could wait to qotd to see you.
Mega bummed. I knew u would get it.

bazil9 on August 15, 2012 at 11:08 PM

Making fun of other adults for grammatical or spelling errors seems mature. Some of us type faster than we think.

TXMomof3 on August 15, 2012 at 11:09 PM

bazil9 on August 15, 2012 at 11:08 PM

hey gorgeous :D

Slade73 on August 15, 2012 at 11:10 PM

That first ad is brutal. Love it. Haven’t seen it yet… hope it gets more coverage.

Book on August 15, 2012 at 11:11 PM

I don’t understand these people. At all. And I most certainly don’t feel sorry for any of them. I’m an independent who voted straight Democrat up until 2008. I thought Republicans were evil incarnate, as did my parents before me. Then, I started paying attention, REAL attention, and what I saw horrified and enraged me. I voted for McCain (mostly because of Palin and not voting Obama, not for McCain himself) and I don’t think I’ll ever vote for another Democrat. Why I took so long to wake up and grow up, I don’t know, but I don’t see how anyone with an ounce of intelligence who was actually paying attention could have voted for that fraud. He was so obviously not fit for any political office, let alone the highest in our land, that I’m still stunned anyone was stupid enough to buy into his b. s. I know why blacks voted for him, but I don’t understand anyone else’s vote for him. I’m glad they’re finally waking up, but boy, I could sure slap a few people for helping to bring this whole nightmare into being. I never realized exactly how gullible and outright stupid so many Americans are before that last election. Anyone who votes for him this time should be thrown out of the country.

blackgriffin on August 15, 2012 at 11:11 PM

I think he’s overstating the racial element but his basic point is sound.

Allahpundit = Bill O’Reilly ?!?

Who knew? It’s fine for unbiased journalists to try to be fair to the Jackass-in-Chief–I understand. (Though leftist “journos” don’t ave an unbiased bone in their bodies.)

But, IMO, there’s no way you could “overstate the racial element” when it comes to Odumbo’s presidency. While the president has only used race about a quarter of the time, his administration and supporters (including the media) have harped on it constantly.

RedCrow on August 15, 2012 at 11:14 PM

blackgriffin on August 15, 2012 at 11:11 PM

Glad you came around. I was raised in a radical right wing conservative home. Not surprising how I turned out.

TXMomof3 on August 15, 2012 at 11:14 PM

hey gorgeous :D

Slade73 on August 15, 2012 at 11:10 PM

:P Hey Handsome.

TXMomof3 on August 15, 2012 at 11:09 PM

When that is all they have…you know. ;)

Now if I may be excused-on to qotd. I have nueropathy in my right hand. A little fact. I dont bounce from thread to thread quickly.

Carry on.

bazil9 on August 15, 2012 at 11:15 PM

Making fun of other adults for grammatical or spelling errors seems mature. Some of us type faster than we think.

TXMomof3 on August 15, 2012 at 11:09 PM

I like to blame it on the iPad thingy. ; )

Bmore on August 15, 2012 at 11:17 PM

Bmore isn’t even a B player.

Basilsbest on August 15, 2012 at 10:43 PM

…so…what are you drinking…moonshine?

KOOLAID2 on August 15, 2012 at 11:17 PM

Anyone who votes for him this time should be thrown out of the country.

blackgriffin on August 15, 2012 at 11:11 PM

Good comment, and I’m glad you saw the truth (no matter how long it took). But, there’s still a lot of folks in that camp.

And, the “how” of it has something to do with schools and media.

RedCrow on August 15, 2012 at 11:17 PM

Stopping giving your opponent good advice you frikkin’ doofus!

(That goes for Sarah Palin, too.)

profitsbeard on August 15, 2012 at 11:05 PM

..I like those two ads but I like your tough-love ad copy, GarandFan.

~TWP
H&R 5571XXX

The War Planner on August 15, 2012 at 11:17 PM


Stopping giving your opponent good advice you frikkin’ doofus!

(That goes for Sarah Palin, too.)

profitsbeard on August 15, 2012 at 11:05 PM

..I like those two ads but I like your tough-love ad copy, GarandFan.

~TWP
H&R 5571XXX

The War Planner on August 15, 2012 at 11:17 PM

..let’s try that again.

Past practice is a pretty good indicator of future performance. So far, The Chosen One is living well below even his meager expectations.

GarandFan on August 15, 2012 at 10:46 PM

..I like those two ads but I like your tough-love ad copy better, GarandFan.

~TWP
H&R 5571XXX

The War Planner on August 15, 2012 at 11:20 PM

I cannot muster one ounce of sympathy for these Obama voters, no matter how disappointed they may be about Obama today.

If they were stupid enough to vote for Obama in 2008…for whatever reasons, white guilt, trying to champion the “end of racism,” wanted more goodies from gubmint, whatever…they foisted Obama on the Nation, and we all will be paying dearly for that stupidity for generations to come.

coldwarrior on August 15, 2012 at 11:21 PM

I believe both ads are very effective, in particular the first one. As others have pointed out this ad is aimed at those that voted for Obama in 2008 in an attempt to persuade them to stay home or vote for Romney.

As the saying goes, fool me once shame on you, fool me twice shame on me! Like many others I feel no sympathy for the simpletons that were duped in 2008…and duped they were as anyone with a functioning synapse or anyone that did the slightest bit of research could see Obama was (and still is) an empty suited marxist.

I would also try to come up with an ad with our old friend Peggy “Obama’s Gonna Pay for my Gas and Mortgage” Joseph…with the the song “Won’t Get Fooled Again!” playing in the background!

Liberty or Death on August 15, 2012 at 11:29 PM

Saw this a couple of times on cable today. I didn’t watch any local broadcast, so I have no idea whether they have it going anywhere locally in the Arklatex.

trigon on August 15, 2012 at 11:40 PM

blackgriffin on August 15, 2012 at 11:11 PM

I think you would have a little sympathy for the folks in the first ad then, because they are where you used to be: pulled into the horrible Democrat lies. It took Obama waking them up to the truth (as it did you, just a bit earlier than them…they needed the final proof of Obama’s enacting his liberal/socialist agenda). Now that they’s seen the truth of the Democrat machine, they are saddened/disappointed/upset about it…and following that could come the anger that you feel as well that they have been fooled for so long. I say…welcome them to the RIGHT side of the fight!

Highlar on August 15, 2012 at 11:40 PM

i think the first ad was pretty brutal..he hasn’t earned. Right lady.

let’s see, what are the stages of grief?

yeah, time to accept…and, well, Move On

r keller on August 15, 2012 at 11:50 PM

Awe, some more disappointment and yearning for the Obama of 2008…

https://www.youtube.com/watch?v=yJnAp3YxCCw

mpthompson on August 16, 2012 at 12:12 AM

Whatever makes Obama voters want to stay home and cut on themselves.

rayra on August 16, 2012 at 12:40 AM

I think he’s overstating the racial element but his basic point is sound.

No, he’s not. I spend a lot more time over on the LA Times website than I do here, and over there, anyone who disagrees with Mr. Obama’s policies is branded a racist. Mr. Biden’s commentary about chains has met great overall approval by the liberal commenters at the Times.

Anyone who challenges the wisdom or the extent of what they call “the safety net” is in their eyes targeting blackfolk — for they are, according to the commenters, the poorest of the poor. Never mind that “the safety net” is designed to buy votes in return for encouraging behavior which is anything but responsible — we cannot go there.

unclesmrgol on August 16, 2012 at 1:30 AM

Thank you for your vote four years ago, Robin!

#@&#$!!!!!

Dr. ZhivBlago on August 16, 2012 at 4:49 AM

Contemptible ignoramuses.

tom daschle concerned on August 16, 2012 at 6:38 AM

That picture of Robin made me hurl a little in my mouth. So, I certainly couldn’t stand to watch the ads.

tbear44 on August 16, 2012 at 6:38 AM

The AFP ad just played on Morning Joe here in NJ. If it gets some of those @#$%&! Idiots to stay home on election day that’ll be fine by me, but I’m sure not ready to forgive and forget what they did to our country!

Naturally Curly on August 16, 2012 at 7:07 AM

I have to remind myself that not everyone was predisposed, as was I, to accept that Obama was a filthy, lying, socialist turd. I need to cut these 2008 Obama voters some slack. But today, knowing what you know and if your eyes are truly opened, you have no excuse for voting to keep that sh*t-stain in office unless you share his dream of America as a European socialist crap hole. If you do, ESAD, pal.

Extrafishy on August 16, 2012 at 7:42 AM

These ‘disappointed’ voters don’t deserve one ounce of sympathy, only derision. With their vote, they contributed to mess we now find ourselves in.

zoyclem on August 16, 2012 at 7:44 AM

It never ceases to amaze me how people, even in the media, keep saying “Obama is a nice guy”. Does a nice guy stab people in the back? Does a nice guy meet with the families of victims of terrorism, promise justice, then delay it, even praise the enemy? Does a nice guy put the interests of illegal aliens over those of fellow countrymen?

Those people got what deserve, but it also came at our expense.

madmonkphotog on August 16, 2012 at 8:30 AM

So where is the ad that ends with: ‘I let my emotions get the better of me for voting… I will never, ever do that again.’

Yeah, regrets and all, I get that.

Being all emo-wishy-washy, yeah I get that.

Saying ‘But he’s such a nice guy’ sounds like a girlfriends excuse to keep staying with an abuser. That part doesn’t work unless someone makes that connection, and then it works in many different ways.

Where is the adult that says ‘I just plain screwed up, stopped thinking, went with a feel good vote and was wrong’ followed up by that first line?

I don’t want them too depressed to vote, hiding under the covers, sitting on the couch with their feet up crying in their pina coladas… I want them to realize they have been hoodwinked, lied to, and that they were an uneducated buyer and put more thought into their pina colada ingredients selection than into their political decisions. The job of getting off the damn couch and swearing not to do this sort of thing ever again is what the target is… hopefully another couple of PACs will see this as an opportunity to move past Obama supporters through this stage of grief.

The only way they stay stupid forever is if both the Left and the Right convinces them they CAN’T make such decisions in an adult fashion. Then our society loses as it will always contain this willfully supported pocket of stupidity and ignorance and have done nothing to address it in a positive way.

ajacksonian on August 16, 2012 at 8:42 AM

but I’m sure not ready to forgive and forget what they did to our country!

Yep, my son is a Marine and how he could vote to “fundamentally change America” and believe that our constitution is a “deeply flawed document” is beyond my understanding.

dbrhmccrtr on August 16, 2012 at 8:55 AM

The grandchildren mention from a grandparent makes this a winner. More of that. Please. It’s a perfect segue for the need to fix Medicare for the future.

Carnac on August 16, 2012 at 10:43 AM

I think he’s overstating the racial element

He’s not. It’s the first thing I was accused of by “friends” on Facebook after I made a comment (on a friend’s anti-Romney post) when I tried to defend Romney. Even after I explained the Obama policies that I disagreed with (and even disgusted with… F&F), they STILL accused me of being racist.

dominigan on August 16, 2012 at 11:47 AM

Oh, I forgot to add that this ad is perfect. Many people who try to “leave the fold” will be told by their “friends” that they are racist or evil. This commercial explains that its ok to be disappointed and to look for an alternative, despite what others say. Brilliant!

dominigan on August 16, 2012 at 11:49 AM

…It’s all emo. That’s what reaches liberals and many independents. They need to be told it’s ok to be disappointed. That they are not alone. It’s like group therapy. It says that people CARE. And that they understand you. The ending is perfect.

Remember, this ad isn’t for you.

MrX on August 15, 2012 at 10:31 PM

Yes, yes, a kilo-yes!

“It is useless to attempt to reason a man out of a thing he was never reasoned into.” — attributed to Jonathan Swift

Unreformed liberals don’t reach their political positions by thought, as evidenced by the fact that they generally refuse to hear any arguments about the logical consequences of the policies they advocate.

True story:
Friend and I are arguing about politics, specifically nuclear disarmament IIRC:
Mary: “Assume this is true… [for the sake of argument]”
Friend: “No, I won’t assume that! (bursts into tears)”

Now admittedly we were both in junior high at the time…

:-)

Mary in LA on August 16, 2012 at 12:17 PM

i think these ads work on those who regret their vote in 2008, and it helps them swallow their pride and realize they made a huge mistake

burserker on August 16, 2012 at 12:52 PM

I don’t know why more ads don’t take the approach that the American for Prosperity Ad here does and the approach (not the message) that the Bill Burton Super PAC took–let people sit down and tell their story. Obama kind of takes that approach when he sits down and looks into the camera (and lies through his teeth). I don’t know about you, but I end up tuning out when I start hearing the same sounding voiceover with pictures or bullet points flying across the screen. Maybe those ads still affect some people, but I just don’t see them as being that effective anymore.

Conservative in NOVA on August 16, 2012 at 3:50 PM

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