New Romney ad attacks Obama on welfare

posted at 1:21 pm on August 13, 2012 by Ed Morrissey

Team Romney launched another offensive over Barack Obama’s waiver on welfare work requirements, pushing out a new 30-second spot titled “Long History.”  The ad shows Obama speaking in 1998, long after the passage of the Clinton-GOP agreement on welfare reform, pronouncing himself “not a huge fan” of the reform.

CNN reports that Team Romney will make a serious buy targeting specific markets in swing states for the ad:

But according to data provided to their clients by Kantar Media/Campaign Media Analysis Group, which tracks political ad spending on broadcast and national cable TV, the new spot began running Monday morning in television markets in Cleveland and Columbus, Ohio; Jacksonville, Tampa, Orlando, West Palm Beach and Fort Myers, Florida; Manchester, New Hampshire; Raleigh, North Carolina; Richmond, Virginia; and Washington, D.C. (which covers much of northern Virginia).

There may be a little bit of crossover impact for this ad, too.  Team Obama will ramp up their attacks on the GOP ticket by claiming that Ryan’s entitlement reforms will cost seniors their Medicare benefits, which got the Lie of the Year from Politifact in 2011.  The more that Obama and his allies attack on entitlements, though, the better contrast Romney will get over Obama’s waiver of work requirements — even if fact-checkers don’t like Romney’s claims any better than Democrat attacks on Ryan’s budget.

If Obama wants to have a fight over entitlement reform and his only entry in that arena has been to weaken the work requirements from the bipartisan welfare reform of the 1990s, he’ll have a tough time winning that debate.

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“The Romney Plan for a stronger middle class”

Wow. Class warfare from our side.

faraway on August 13, 2012 at 1:24 PM

Jugular baby

cmsinaz on August 13, 2012 at 1:25 PM

Don’t waste the money in Raleigh, NC… PBHO won last time by 14,000 votes. This time he’s going to lose NC by about 195,000.

LtGenRob on August 13, 2012 at 1:26 PM

Wow. Class warfare from our side.

faraway on August 13, 2012 at 1:24 PM

And we built it…:)

Electrongod on August 13, 2012 at 1:26 PM

even if fact-checkers don’t like Romney’s claims

In other words even if it’s a LIE! Whatever it takes Ed, whatever it takes.

Salahuddin on August 13, 2012 at 1:31 PM

…attack…attack…attack….attack!
ROLL…ROLL..ROLL !!!
That thin-skinned p o s will crack in no time!

KOOLAID2 on August 13, 2012 at 1:31 PM

Just wish they’d tossed in UNLAWFULLY removed the work requirement.

pambi on August 13, 2012 at 1:32 PM

Peggy Joseph had it right all along.

stldave on August 13, 2012 at 1:32 PM

Wow. Class warfare from our side.

faraway on August 13, 2012 at 1:24 PM

Any American who has ever worked knows they have money taken out for medicare…

Barack Obama “borrowed” 716 billion dollars from it never to pay it back to add trillions more debt…..

ie you are gonna wind up paying twice or get fined 1200 bucks….

Roberts I am sorry I raged at you whether by intent or on purpose you helped set the snare….

Why did Barack Obama take 716 billion from the Medicare trust fund to add to the national debt by double column games in bookkeeping?

Yeah barack why should any working American have you borrow 700 billion to hurt everyone’s healthcare and STILL leave 33 million without insurance?

BOOM!

harlekwin15 on August 13, 2012 at 1:33 PM

Just keep hitting this Commie, using his own words.

OhEssYouCowboys on August 13, 2012 at 1:33 PM

Another ad to further drive that wedge between Clinton and Obozo, this time using the latter’s own words against him. Gotta love it!

OneVision on August 13, 2012 at 1:34 PM

Wow. Class warfare from our side.

faraway on August 13, 2012 at 1:24 PM

Not too sure about that. “Class warfare,” as I understand it, is based on the Zero Sum fallacy that is at the core of the modern Democrat platform. That is, if someone is getting richer, then as a direct result someone somewhere else must be getting poorer. In order for the Left to rectify this imaginary situation the “rich” must have more of their private property ($) confiscated, laundered through DC, then redistributed to “poor.” If only the “rich” would pay their “fair share” all would be right with the world.

visions on August 13, 2012 at 1:38 PM

But I thought the media said this was not true. Why is it not true, because governors are given the decision?

Cindy Munford on August 13, 2012 at 1:39 PM

Odumbazz doesn’t work for his govt check, why should anyone else? Wait, he is working pretty hard at destroying our country and golf, so there’s that.

msupertas on August 13, 2012 at 1:39 PM

I am sure O will release an ad shortly explaining why those words were taken out of context or one of the lapdogs in the media will get right on it for him.

tims472 on August 13, 2012 at 1:39 PM

Now, uh, just wait a minute, uh, now. I, uh, uh, it’s like, uh, male/male marriages. Uh, I, uh, uh, I used to be, uh, against it; but, uh, I’ve, uh, I’ve changed! Same, uh, uh, same thing, uh, here. I’m for, uh, the, uh, uh, work requirements. I’m, uh, one with, uh, President, uh Clinton, uh, now!

- Barack Obamuh

[This message was approved by Barack Obamuh, and will be accurate until his re-election]

OhEssYouCowboys on August 13, 2012 at 1:41 PM

even if fact-checkers don’t like Romney’s claims

Romney’s Truthful Welfare Ad…Smoking Gun Provided By The New York Times

http://predicthistunpredictpast.blogspot.com/2012/08/romneys-truthful-welfare-adsmoking-gun.html

M2RB: Robert Cray at Montreux

Resist We Much on August 13, 2012 at 1:42 PM

New Obama ad, for FL
http://thehill.com/video/campaign/243317-obama-web-ad-hits-romney-on-medicare-ahead-of-florida-visit

pambi on August 13, 2012 at 1:38 PM

Yes, I saw that earlier. I do hope they gave each one of those obedient little parrots a cracker after their performance.

Flora Duh on August 13, 2012 at 1:43 PM

So I guess its up to me to point out that Governor Romney requested the exact policy change the Administration put into practice? Ed’s intellectually dishonest blog post certainly isn’t going to.

At issue is the administration’s decision last month to consider granting waivers to states that seek more flexibility to run the federally funded program. Republicans immediately accused the administration of looking to weaken the work requirements, prompting a letter from Health and Human Services Secretary Katherine Sebelius, who defended the change as a way to move more enrollees off welfare and into jobs “by utilizing state-based innovation.”

States have to apply for the waivers, and Sebelius wrote that waivers would only be granted to states that move at least 20 percent more people from welfare to work. States also must demonstrate “clear progress toward that goal” or their waivers could be rescinded. In return, states get some relief from some of the administrative requirements of the law.

Administration officials noted that in 2005, 29 Republican governors – including then-Massachusetts Gov. Mitt Romney – requested similar authority.

“Perhaps (Romney’s) argument is with his past self,” White House spokesman Jay Carney suggested

http://www.star-telegram.com/2012/08/06/4177069/romneys-welfare-to-work-attack.html#storylink=cpy

libfreeordie on August 13, 2012 at 1:44 PM

THE LEFT WILL SQUEEEEEEL.

I can hear Scheiffer, Sawyer, Williams, Stephengooglus, all of them will be screeching that “Romney has gone negative”.

If the Left is acting like a banshee then it must be good for the country.

PappyD61 on August 13, 2012 at 1:45 PM

ATTENTION ROMNEY CAMPAIGN…..

You need to get an ad out that talks about OBAMA’S $750 BILLION DOLLAR “gutting” of Medicare.

in Florida specifically, STAT.

PappyD61 on August 13, 2012 at 1:47 PM

Lie of the Year from Politifact

That needs to be an ad in itself. Along with all the other “pants on fire” and multiple Pinocchio awards.

Don’t let them lie with impunity, call them on it.

iurockhead on August 13, 2012 at 1:48 PM

ATTENTION ROMNEY CAMPAIGN…..

You need to get an ad out that talks about OBAMA’S $750 BILLION DOLLAR “gutting” of Medicare.

in Florida specifically, STAT.

PappyD61 on August 13, 2012 at 1:47 PM

Yup, all it takes is a 30 second spot.

Obama gutted 700 billion in Obamacare. CBO says this will bankrupt medicare by 2024 (I believe). Romney/Ryan will fix Medicare without touching the Medicare of anyone over 55, and making it sustainable for everyone under 55.

It is that simple, and gets the facts in peoples minds before Obama can cloud them with lies. Which means they wont do it because Fehrnstrom and co. have shown no willingness to get the message out first.

milcus on August 13, 2012 at 1:51 PM

Once again, a good ad, but not great.

I really wish Team Mitt would move to a 60-second format. I know it’s more expensive. But it really helps lay the wood to someone.

JohnGalt23 on August 13, 2012 at 1:52 PM

The President is a huge fan of the work requirements. The President has always been a huge fan of the work requirements.

- Opie Carney
[White House Press Secretary - 1984]

OhEssYouCowboys on August 13, 2012 at 1:52 PM

You need to get an ad out that talks about OBAMA’S $750 BILLION DOLLAR “gutting” of Medicare.

in Florida specifically, STAT.

PappyD61 on August 13, 2012 at 1:47 PM

But..but..but Obama doesn’t cut the entitlements.

Salahuddin on August 13, 2012 at 1:53 PM

libfreeordie on August 13, 2012 at 1:44 PM

I know you don’t care, but the people who actually wrote the bill agree with Romney’s take on what Obama did.

He essentially offered a menu of activities to the states that they can call “work”, which the law was specifically written to prevent future political appointees to prevent!, which will allow states to say “look! we moved 20% of our welfare recipients into the “currently working” column, give us more money”.

Mord on August 13, 2012 at 1:53 PM

They should play this till Obama bleeds voters

Delsa on August 13, 2012 at 1:54 PM

“Team Obama will ramp up their attacks on the GOP ticket by claiming that Ryan’s entitlement reforms will cost seniors their Medicare benefits,…”

Romney’s team needs to get a rip butt ad showing how Obama ALREADY GUTTED Medicare when he took $700 billion from Medicare funds to fund his Obamacare pet project. Mitt’s boys don’t have to put spin on it at all because nothing was said. It was all action on Obama’s part, and we all know that action speaks louder than words.

timberline on August 13, 2012 at 1:55 PM

Yup, all it takes is a 30 second spot.

Obama gutted 700 billion in Obamacare. CBO says this will bankrupt medicare by 2024 (I believe). Romney/Ryan will fix Medicare without touching the Medicare of anyone over 55, and making it sustainable for everyone under 55.

It is that simple, and gets the facts in peoples minds before Obama can cloud them with lies. Which means they wont do it because Fehrnstrom and co. have shown no willingness to get the message out first.

milcus on August 13, 2012 at 1:51 PM

Agreed, we have to get in front of this. And Reince and Lowry yelling it from the rooftops on a couple sunday morning talk shows is a good start, but it is just a start. Mitt knocked it out of the park on 60 minutes, but it wasn’t even aired.

We need to go over the media’s head here, and that means a big ad buy. By a PAC if needed, but get it out there now.

stldave on August 13, 2012 at 1:57 PM

Nice ad… “PRESS ON!”

Khun Joe on August 13, 2012 at 1:58 PM

“The Romney Plan for a stronger middle class”
Wow. Class warfare from our side.

faraway on August 13, 2012 at 1:24 PM

Hardly. Class warfare would be “Hey middle class- look at how unfair it is that those fat cats aren’t being taxed more.” Class warfare would be “hey you poor people, I’m going to give you more free stuff.” But economists of all political stripes will talk about the importance of a strong middle class.

Happy Nomad on August 13, 2012 at 2:00 PM

Another weak, milquetoast ad. GET A NEW AD TEAM, Mitt!

Need NEW material? Here’s Obama today, OPENLY DECLARING his commitment to MARXISM.

His words? A “vision of a new America in which prosperity is shared.”

SEE IT HERE
http://iowntheworld.com/blog/?p=145086

Czar of Defenestration on August 13, 2012 at 2:02 PM

Another ad to further drive that wedge between Clinton and Obozo, this time using the latter’s own words against him. Gotta love it!

OneVision on August 13, 2012 at 1:34 PM

It’s interesting to see the right assume that any attack ad just must be accurate- especially if there’s a class warfare angle.

Obama didn’t gut work requirements, but simply opened the door for states to present new, innovative ideas for reducing unemployment for those on welfare. If any proposal fails to produce results, it will be terminated. In other words, Obama is giving the states more latitude in finding ways to reduce unemployment rates. If it wasn’t an election year, conservatives would support this change.

bayam on August 13, 2012 at 2:03 PM

You need to get an ad out that talks about OBAMA’S $750 BILLION DOLLAR “gutting” of Medicare.

in Florida specifically, STAT.

PappyD61 on August 13, 2012 at 1:47 PM

But..but..but Obama doesn’t cut the entitlements.

Salahuddin on August 13, 2012 at 1:53 PM

What cut?

Obama transferred the dough from one entitlement (Medicare) to his shiny new entitlement (Obamacare)?

What cut? Seriously, can you explain subsidizing a good-sized group who can affort to pay for their own health insurance? Medicaid for the impoverished. From there, as the GOP would like, reform the system so that virtually all can afford INSURANCE–not cradle-to-grave coverage of every single medical expense.

BuckeyeSam on August 13, 2012 at 2:03 PM

This crap wont work if they get Ryan the air time he needs to express himself. I think he will come off as smart and likable to the older generations. All he has to get across is that Obama already stole 700 whatever billion from Medicare already and he want’s to “save” it and not change it at all for anyone over 55.

Dash on August 13, 2012 at 2:06 PM

Libfree bleats:

So I guess its up to me to point out that Governor Romney requested the exact policy change the Administration put into practice? Ed’s intellectually dishonest blog post certainly isn’t going to.

From the bit cut and pasted below this:

Administration officials noted that in 2005, 29 Republican governors – including then-Massachusetts Gov. Mitt Romney – requested similar authority

But of course what makes it fun is not that libfree does not understand the difference between requested the exact policy change and requested similar authority are not the same thing. It’s the snarky complaint about intellectual dishonesty at HA while being so blatantly dishonest with the facts that says all that needs to be said about the character of this particular individual.

Happy Nomad on August 13, 2012 at 2:07 PM

bayam on August 13, 2012 at 2:03 PM

And it is interesting that the left is more interested in making welfare easier on the recipient than in putting people back to work.

Happy Nomad on August 13, 2012 at 2:10 PM

Agreed, we have to get in front of this. And Reince and Lowry yelling it from the rooftops on a couple sunday morning talk shows is a good start, but it is just a start. Mitt knocked it out of the park on 60 minutes, but it wasn’t even aired.

We need to go over the media’s head here, and that means a big ad buy. By a PAC if needed, but get it out there now.

stldave on August 13, 2012 at 1:57 PM

If I were running the campaign, I would spend the max today, and get that ad on the air, especially in Florida. I would hammer that point at the RNC, then do a 50 million ad buy just on this alone (including 30 million in Florida)

Then, when you soften Obama and prevent him from lying, you go for the throat and say we have a plan, Obama does not.

That is how you win an election. Not let Obama go on the offensive and play defense.

And, you are right, having Lowery and Reince as your defenders, is not good enough. Next week, Sonunu and Christie better be on every channel defending the Ryan Plan and hammering Obama.

milcus on August 13, 2012 at 2:11 PM

BuckeyeSam on August 13, 2012 at 2:03 PM

It’s a lot much better than what Ryan proposed. He cut the same amount from Medicare, not to pay down the deficit or balance the budget but to give away more tax cuts to the Rich. At least the President’s savings will help reduce the deficit by slowing down the healthcare cost.

Salahuddin on August 13, 2012 at 2:11 PM

is that Obama already stole 700 whatever billion from Medicare already and he want’s to “save” it and not change it at all for anyone over 55.

Dash on August 13, 2012 at 2:06 PM

Maybe Paul Ryan’s speeches should include a life-size cutout of Obama wearing a mask and holding up a couple of bags with $$$ on them.

But seriously there is a point that Romney and Ryan need to push about “entitlement reform.” It isn’t optional. Left on their current trajectories, Medicare and SS will go bankrupt under the demands on the system. And the solution is going to require more than just tinkering around the edges.

Happy Nomad on August 13, 2012 at 2:14 PM

libfreeordie on August 13, 2012 at 1:44 PM

Even you must be aware that there is a vast difference between what serves an individual state’s interest and what serves the nation’s interests.

You must also be aware that legislation meant for a state’s particular circumstance cannot necessarily be translated to serve all states due to the varying circumstances and demographics of each of the fifty states.

You must be aware that this is the very reason that waivers are occasionally made available to individual states under certain circumstances, and the Governors of those states must present evidence to justify their requests for those waivers.

Given these considerations, unless you are completely unaware, you are the last person who should accuse anyone of lacking intellectual integrity.

thatsafactjack on August 13, 2012 at 2:14 PM

Maybe Paul Ryan’s speeches should include a life-size cutout of Obama wearing a mask and holding up a couple of bags with $$$ on them.

Happy Nomad on August 13, 2012 at 2:14 PM

But that would be raaaacist

AZfederalist on August 13, 2012 at 2:16 PM

It’s a lot much better than what Ryan proposed. He cut the same amount from Medicare, not to pay down the deficit or balance the budget but to give away more tax cuts to the Rich. At least the President’s savings will help reduce the deficit by slowing down the healthcare cost.

Salahuddin on August 13, 2012 at 2:11 PM

By using the exact same mechanisms on a larger scale that drive costs up even more…..

nope sorry….

and ryan KEPT Barack’s cut off to show Barack that “Math is Hard!”

You don’t take 716 billion from the automatic withholding od the American working class to buy other people healthcare scooter….

Trust me people are going to LOVE being reminded of this….

BOOM!

King Putt may get the chance to work on his handicap next spring.

harlekwin15 on August 13, 2012 at 2:22 PM

It’s the snarky complaint about intellectual dishonesty at HA while being so blatantly dishonest with the facts that says all that needs to be said about the character of this particular individual.

Happy Nomad on August 13, 2012 at 2:07 PM

Oh the beauty of this….they are wailing about precision because they KNOW in their hearts they are about to be kicked in the nuts.

harlekwin15 on August 13, 2012 at 2:23 PM

What cut?

Obama transferred the dough from one entitlement (Medicare) to his shiny new entitlement (Obamacare)?

What cut? Seriously, can you explain subsidizing a good-sized group who can affort to pay for their own health insurance? Medicaid for the impoverished. From there, as the GOP would like, reform the system so that virtually all can afford INSURANCE–not cradle-to-grave coverage of every single medical expense.

BuckeyeSam on August 13, 2012 at 2:03 PM

You got it, the GOP can now say….

“look I will never take 716 billion of your withholdings from wages and not give you more choice like Barack Obama did….”

Barack gamed the CBO and added MORE of what was blowing up the price structure in the first place by legislating that Medicare have less solvency to pay…..

thereby forcing billing creativity on the parts of hospitals aimed at the uninsured and private insurance….

that is cost shifting not cutting Donks…..

WE FINALLY ARE THE GOOD GUYS ON MEDICARE!

harlekwin15 on August 13, 2012 at 2:26 PM

Not too sure about that. “Class warfare,” as I understand it, is based on the Zero Sum fallacy that is at the core of the modern Democrat platform. That is, if someone is getting richer, then as a direct result someone somewhere else must be getting poorer. In order for the Left to rectify this imaginary situation the “rich” must have more of their private property ($) confiscated, laundered through DC, then redistributed to “poor.” If only the “rich” would pay their “fair share” all would be right with the world.

visions on August 13, 2012 at 1:38 PM

Correct but that is the elegance of Romney’s gambit….

It is not against our economic beliefs to allow that automatic withholding from workers makes Medicare a defacto zero sum game.

Barack’s taking from all workers to give coverage early on to SOME workers while hurting the private coverage that some workers already have and hurting business is a whole wagon of wedges.

Barack then added new programs that will cost the American taxpayer money, and have less potential of collection than medicare which is automatically stolen from folks to be a cookie jar….

This is beautiful….

we are the “shield of the worker”

they handed us the sword so after we show people that NO POLITICIAN can be totally trusted we wean the workers off the program and expand true market forces in healthcare….

AWESOME

harlekwin15 on August 13, 2012 at 2:31 PM

King Putt may get the chance to work on his handicap next spring.

harlekwin15 on August 13, 2012 at 2:22 PM

Are you kidding? What with being gone for four years, I’m sure mooch has a very long list of “honey do” items around the Chicago mansion. You know, stuff like getting those fake Greek columns out of the garage.

Happy Nomad on August 13, 2012 at 2:35 PM

I dunno…the ad seems to suggest that in order to get welfare, people will have to do some kind of work or work training to get the bennies. I’m sure all those welfare queens and cellar inhabitants won’t like that. This may work against the Mitt. What Mitt should be hitting on is how Obama gutted Medicare when he took $700 billion from Medicare funds to fund his abortion packed healthcare bomb. Seniors need to have that pushed in front of their faces…and often.

timberline on August 13, 2012 at 3:09 PM

harlekwin15 on August 13, 2012 at 2:22 PM

King Putt! I like that!

Cindy Munford on August 13, 2012 at 3:18 PM

Secretary Katherine Sebelius, who defended the change as a way to move more enrollees off welfare and into jobs “by utilizing state-based innovation.”

States have to apply for the waivers, and Sebelius wrote that waivers would only be granted to states that move at least 20 percent more people from welfare to work. States also must demonstrate “clear progress toward that goal” or their waivers could be rescinded. In return, states get some relief from some of the administrative requirements of the law.

libfreeordie on August 13, 2012 at 1:44 PM

This is a joke of course. What innovations will a state have that would create jobs…hmmm..gee, maybe creating another government program? And how many unemployed who are not on the old welfare program will not get those jobs? Bet they’ll be thrilled. And what exactly classifies as “clear progress?” And what “administrative requirements?” The whole thing is a smoke screen and a scam.
As for Romney asking for a “similar” authority, any idea what that means? Yep, a lot of generalities and no substance.

Deanna on August 13, 2012 at 3:20 PM

The Dems’ plan was likely to be to distort the Ryan plan, whack the Romney ticket with it, and when Romney responds, fire back with, “well, did you ASK Paul Ryan?” Paul Ryan actually being on the ticket kind of killed that.

Hopefully, seniors will think of their grandkids, rather than just thinking of their benefits. Ryan’s plan does take into account the fact that many seniors planned financially around the availability of Medicare and Social Security, and it’s too hard to ask them to throw those plans away this late in the game.

Sekhmet on August 13, 2012 at 3:26 PM

You’re on total crack…Romney is ahead in n carolina according to the latest polls…

jimver on August 13, 2012 at 3:34 PM

Don’t waste the money in Raleigh, NC… PBHO won last time by 14,000 votes. This time he’s going to lose NC by about 195,000.

LtGenRob on August 13, 2012 at 1:26 PM

Ouos, wrong post I responded to….this above was the right one…

Romney is ahed in N carolina in many polls.

jimver on August 13, 2012 at 3:36 PM

If Obama wants to have a fight over entitlement reform and his only entry in that arena has been to weaken the work requirements from the bipartisan welfare reform of the 1990s, he’ll have a tough time winning that debate.

This seems to put Clenis in a tough spot. He hates Obama (at least part of that is racially motivated) but knows that if Obama is defeated, Shrillary will never park her cankles behind the Resolute Desk (just imagine the layers of ugly another 8 to 16 years will load on that wrinkled mug). Therefore, his odds of ever getting back to the WH for all those perks and graft opportunities dwindles to nothing. So he must bite the bullet and pretend to support Obama though he’d probably rather give him a wedgie and drop a rabid squirrel down his pants.

swinia sutki on August 13, 2012 at 3:48 PM

Wait for the updated ad with Politifact’s Lie of the Year.

It’s coming, with updated outtakes from all the Democrats that were blabbing this weekend.

Marcus Traianus on August 13, 2012 at 3:53 PM

This is one of those “dark horse” issues that I could see sinking Obama, yet no one is really paying attention to it.

Had Clinton not eventually signed welfare reform, he likely would have lost his election. It was arguably the number one achievement he touted. Welfare is one of those issues that just about destroyed the Democrat Party, and they eventually waived the white flag, surrendered, and moved on.

Republicans should hammer Obama for this until he waives the white flag.

BradTank on August 13, 2012 at 6:51 PM