New Romney ad slams Obama over Soptic attack; Update: “Real buy … swing states”

posted at 1:21 pm on August 10, 2012 by Ed Morrissey

It didn’t take long for Team Romney to go on offense over the despicable attack ad from Priorities USA Action that strongly implied that Mitt Romney was responsible for the death of a spouse laid off by GST — several years before her diagnosis, and long after Romney left Bain Capital’s active management.  Today the Romney campaign released a new TV-ready ad that attacks Barack Obama for “scraping bottom” and asks, “What does it say about a president’s character that tries to use the tragedy of a woman’s death for political gain?”

The ad title is “America Deserves Better,” but it could be just as easily called “The Death of Hope and Change”:

There is actually another question asked in this ad: “What does it say about a president’s character when he had his campaign raise money for the ad then stood by as his top aides were caught lying about it?”  Obama campaign spokesperson Stephanie Cutter, who tried claiming that she didn’t have any knowledge of Soptic’s details even though she had hosted a conference call introducing him to the media, has canceled an appearance this weekend on ABC’s This Week.  So far she’s still working for the campaign, and even today, the White House and Barack Obama have refused to criticize the super-PAC ad, or the former Obama aides Bill Burton and Sean Sweeney who ran it. Mark Knoller reported on Twitter that Jay Carney still won’t talk about the ad:

Meanwhile, BuzzFeed reported a few minutes ago that Romney had an opportunity to run a similar ad against Mike Huckabee in 2008 — and vetoed it:

And while Romney has run his share of misleading commercials, to the bookThe Real Romney the candidate himself vetoed a negative ad that linked one of his primary opponents in 2008 to the death of a woman, seeing it as “desperate.”

It was October 2007 and Mike Huckabee was on the rise in Iowa, threatening Romney’s chances to win the state’s caucuses in January. Alex Castellanos, then the chief strategist for Romney’s campaign, suggested a harsh attack ad based on a a detail turned up in opposition research: Mike Huckabee had paroled a convicted rapist who, after his release, raped and murder a woman in 2003. …

Some in Romney’s circle feared the ad would backfire on them, and the final decision to run the ad was left to Romney himself. Romney thought the ad seemed “desperate” and “created sympathy for Huckabee.” In the end, Romney killed the ad.

In December, when Huckabee’s surge was finally realized, Romney ran a softer ad hitting Huckabee for paroling criminals, without mentioning the death of the woman post-parole.

My father likes to say, “Class will tell.”  It certainly has in this case.

Update: A source close to the campaign tells me that this ad will be a “real buy” in swing states.


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Or maybe just run down the street screaming and throwing things.

verbaluce on August 10, 2012 at 3:03 PM

No thanks, we leave that to your kind.

cozmo on August 10, 2012 at 3:12 PM

And the same Romney who when challenged about these ads responded with “My stars, well I don’t control the Super PACs.. and we do not coordinate with them. Oh dear no, ‘course not’.
But whine on…
(Also, this ‘response’ ad is pretty lame.)

verbaluce on August 10, 2012 at 2:44 PM

First off, what does SuperPACs running ads against GOP opponents have to do with the Presidential Race at this point? Absolutely nothing. You were fine with these ads back during the primaries, are you now questioning them?

Second, feel free to show evidence of Romney coodinating with the PACs supporting him when they attacked Gingrich and Santorum…What’s that? You don’t have any evidence of that?

Third, we have supplied evidence of coordination between Obama’s campaign and Priorities SuperPAC. Do you always support felons over law-abiding citizens?

Romney responded he had no control over the SuperPACs. Obama’s response has been that they have no control PLUS they had no knowledge of this individual, which was a flat out lie

weaselyone on August 10, 2012 at 3:15 PM

I like the ad. It would be nice if it exposed the Obama ad as false. But perhaps it’s hard to do that effectively in 30 sec. It might be better to have others attack as in Romney’s ad.

WannabeAnglican on August 10, 2012 at 3:19 PM

This Soptic guy wasn’t a very good husband was he?

Wagthatdog on August 10, 2012 at 3:21 PM

weaselyone, evidently you do not live in a state that was hotly contested during the Rep primary. I do. Romney’s total trashing of his opponents was sickening. That it was done under cover of PAC didn’t make it one whit less disgusting nor did it fool anyone.

These people know what their PACs are doing and they co-ordinate closely…both parties.

Nice, sleazy system we’ve got here.

creeper on August 10, 2012 at 3:21 PM

Run an add showing Obama’s calender, the man doesn’t start work until 10am.

That’s carrying about America? I’d like to sleep in.

Wagthatdog on August 10, 2012 at 3:26 PM

This ad would have been good if it came from anyone else but Romney.

“Doesn’t America deserve better than someone who will say or do anything to stay in power?”

What about someone who will say or do anything to gain it?

Can’t believe this snake is our candidate.

YoungAmerican on August 10, 2012 at 3:31 PM

Man, you guys are just completely incapable of containing yourselves.
Sure, run around and tell people there’s a ad where Obama says Romeny gave someone cancer…and also murdered someone.
Or maybe just run down the street screaming and throwing things.

verbaluce on August 10, 2012 at 3:03 PM

Hey, I get backing your candidate no matter what, but defending this ludicrous add makes you look foolish…the add stinks..everything about it is false and having some bitter union hack who turned down a buyout from the company then turnaround and blame someone else for his wife’s death 6 years later is not only despicable, but pathetic…
THIS is what you do when you can’t run on your record…
This and Dingy’s hearing voices about Romeny not paying taxes is laughable…

Strike Hornet on August 10, 2012 at 3:33 PM

This Soptic guy wasn’t a very good husband was he?

Wagthatdog on August 10, 2012 at 3:21 PM

If Moochelle had a husband, “he’d look like Soptic”…

Strike Hornet on August 10, 2012 at 3:36 PM

Hey, I get backing your candidate no matter what, but defending this ludicrous add makes you look foolish…the add stinks..everything about it is false and having some bitter union hack who turned down a buyout from the company then turnaround and blame someone else for his wife’s death 6 years later is not only despicable, but pathetic…
THIS is what you do when you can’t run on your record…
This and Dingy’s hearing voices about Romeny not paying taxes is laughable…

Oops…iPad autocorrect inserts “add” for ad…

Strike Hornet on August 10, 2012 at 3:37 PM

I watched the ad a few more times. It barely impinged on my consciousness. What, huh? — another politician calling another politician dirty? Oh.

We need to terrorize these f*cks. I’m afraid Mitt ain’t the man to do it.

rrpjr on August 10, 2012 at 3:37 PM

I really like this ad actually. Notice that at no time does it talk about Romney, they allude to the Obama campaigns attack but are VERY careful never to repeat it. Instead they spend the entire ad focusing on Obama, and quote traditional liberal allies whom have come out strongly against the original attack.

There is a very good reason to be doing this right now, multiple ones in fact. The first reason is of course, that this attack hasn’t been received very well, even The Onion and the liberal parrots on Gawker are making jokes about how sleazy this is. Additionally however, this attack is directly aimed at both the Obama campaigns credibility AND likability.

Likability has been one of the only things keeping Obama in the game, but people don’t like liars. Plus, people ARE convinced Obama is a sleazy liar, it’ll be a lot easier for the Romney campaign that their vision of Romney is closer to reality than the Obama campaigns.

WolvenOne on August 10, 2012 at 3:39 PM

And the same Romney who when challenged about these ads responded with “My stars, well I don’t control the Super PACs.. and we do not coordinate with them. Oh dear no, ‘course not’.
But whine on…
(Also, this ‘response’ ad is pretty lame.)

verbaluce on August 10, 2012 at 2:44 PM

You’re going to get terminal cancer if you keep hanging out here…
/Commie logic

Strike Hornet on August 10, 2012 at 3:39 PM

(Also, this ‘response’ ad is pretty lame.)

verbaluce on August 10, 2012 at 2:44 PM

No, actually you are lame….

jimver on August 10, 2012 at 3:41 PM

Update: A source close to the campaign tells me that this ad will be a “real buy” in swing states.

Hope so. Team Romney needs to start countering the TV ads Team Socialism is carpet bombing the airwaves and cable with.

farsighted on August 10, 2012 at 3:45 PM

Or maybe just run down the street screaming and throwing things.

verbaluce on August 10, 2012 at 3:03 PM

It’s the libtards who act like petulant children, at times donwright hytserical, not the cons…

jimver on August 10, 2012 at 3:45 PM

Update: A source close to the campaign tells me that this ad will be a “real buy” in swing states.

Hope so. Team Romney needs to start countering the TV ads Team Socialism is carpet bombing the airwaves and cable with.

farsighted on August 10, 2012 at 3:45 PM

Apart from the ads which are good, he should also have surrogates and effective attack dogs ready to make the case for him (and against Obama) in all the swing states, they can say more and in a more persuasive manner than whatever can be put in an ad, think someone like Sununu would probably be ten times more effective than an ad…

jimver on August 10, 2012 at 3:50 PM

This Soptic guy wasn’t a very good husband was he?

Wagthatdog on August 10, 2012 at 3:21 PM

It’s pathetic to see anyone use their dead spouse in such a despicable manner.

Rapunzel on August 10, 2012 at 3:52 PM

What is a “real buy”? As opposed to an “imaginary buy”, maybe?

alwaysfiredup on August 10, 2012 at 3:59 PM

weaselyone, evidently you do not live in a state that was hotly contested during the Rep primary. I do. Romney’s total trashing of his opponents was sickening. That it was done under cover of PAC didn’t make it one whit less disgusting nor did it fool anyone.

These people know what their PACs are doing and they co-ordinate closely…both parties.

Nice, sleazy system we’ve got here.

creeper on August 10, 2012 at 3:21 PM

Again, show me the proof that Mitt coordinated with his SuperPACS. Aren’t you claiming that those ads fooled people into voting for Romney and in the same breath stating they “did not fool anyone”? It can’t be both ways.

So far we have only seen evidence of coordination between Obama’s campaign and his SuperPAC, this is not bipartisan until there is evidence of the Romney camp doing the same.

weaselyone on August 10, 2012 at 4:06 PM

verbaluce on August 10, 2012 at 2:44 PM

Oooo..shift change at *&$ktard Central.

BigWyo on August 10, 2012 at 4:20 PM

Rapunzel on August 10, 2012 at 3:52 PM

I’m surprised they didn’t actually prop her body up in a chair with an Obama t-shirt on.

Rusty Allen on August 10, 2012 at 4:25 PM

I’m sick of the requirement that campaigns not coordinate with super PACs. The contortions required to satisfy the law are silly; of course they’re coordinating, if only by watching what they do publicly. Technology has outstripped campaign finance law and it’s time to reduce and simplify the rules. jmo

alwaysfiredup on August 10, 2012 at 4:29 PM

I’m sick of the requirement that campaigns not coordinate with super PACs. The contortions required to satisfy the law are silly; of course they’re coordinating, if only by watching what they do publicly. Technology has outstripped campaign finance law and it’s time to reduce and simplify the rules. jmo

alwaysfiredup on August 10, 2012 at 4:29 PM

If Obama gets investigated for the obvious coordination on the cancer ad, then I predict that there will be MSM support for getting rid of these rules.

weaselyone on August 10, 2012 at 4:52 PM

It is a pretty good ad. I hope Romney does more like this.

Terrye on August 10, 2012 at 5:35 PM

WHAT A NICE AD.
Calm. Well-reasoned.
AND P*SSY-WHIPPED AS CAN BE FOR OUR McCAIN 2.0.

Who the h*ll is this supposed to convince to vote for Romney?!?
Where are Romney’s attacks?
Where’s Romney’s outrage?!?
NOTHING in this matches the power and fury of Obama’s ads (which it seems actually persuades people to vote for him).

But it’s pleasant.

Wouldn’t want to ruffle any feathers, after all…
…while the opposition happens to be tar and feathering you.

Czar of Defenestration on August 10, 2012 at 6:25 PM

Where was this ad when the Soptic ad first came out? It should have run within 24 hours of when the Soptic ad hit the airwaves. Yeah it’s a good ad but it may be too little too late.

bgibbs1000 on August 10, 2012 at 6:45 PM

Wouldn’t want to ruffle any feathers, after all…
…while the opposition happens to be tar and feathering you.

Czar of Defenestration on August 10, 2012 at 6:25 PM

Hey why don’t you write a persuasive ad? Why don’t we all? Maybe the Mitt people will use them.

I’m serious.

EL on August 10, 2012 at 8:21 PM

I really LIKE the add. It’s about time that Romney took a hard and well-earned swing at the swine on the other side of this race.

woodiebob on August 10, 2012 at 8:29 PM

This Ad is pretty lame if you ask me.

He’s being accused of being a murderer essentially. Now the White House is trying to link Romney to Central American Death Squads. Next week, it’s Romney molested young boys at a youth camp during a blood sacrifice at a Mormon altar where they worship Zornon, the evil twin of Ironman.

Hey, yah DOOFUSES at that Romney campaign, PULL YOUR HEADS OUT. By the time you wake up Romney will be Satan Incarnate (wait that’s not scheduled until the week of the gop Convention, sorry my bad).

WHAT PLANET ARE THE ROMNEY PEOPLE ON?

I want an ad that calls Obama what he is……a Socialist at best, and a Marxist at worst. I want Frank Marshall Davis / Jeremiah Wright ads. I want “pals around with terrorists”. And I want his own words “one term proposition” crammed down his political throat from now until November 6th.

In short………WE WANT SOMEONE THAT REALLY WANTS TO WIN (that is a republican).

PappyD61 on August 10, 2012 at 9:15 PM

The Soptic ad (GST Steel/ Bain) makes ridiculous, absurd, irrational, accusations, untethered from reality. ‘Bain Capital’ (Romney was CEO) buys the failing steel company GST in 1993 and invests 100 million $ in modernizing the company. Three years later, for two consecutive years, GST Steel posts billion dollar profits. However, the US steel industry continues to lose its market share due too cheap foreign production. 31 US steel plants close by 1993- including GST Steel. Soptic, a worker at GST Steel- whose wife developed cancer lost his healthcare coverage when GST Steel went bankrupt. He suggests the lose of his health care insurance caused the death of his wife. The facts shed light on the mendacity of “i” and the ignorance of the American people. She died 5 years after GST Steel closed, she was employed abd had health insurance from her employer and died 22 days after being diagnosed with stage 4 cancer! And somehow this ad is a convincing narrative to the mindless (?) that Romney is uncaring?! Come on MAN! Every death from cancer is heart breaking, but this line of thought is madness. Wake up America!

GodogGo on August 10, 2012 at 9:21 PM

I want an ad that uses his words……

http://www.youtube.com/watch?v=4YI64E5PYxo

http://www.youtube.com/watch?v=C-ZO7XOpwa8

It’s right there for you MITT ROMNEY CAMPAIGN.

He is a MARXIST, that is advocating state control of industry.
Tie it back to his failed record on jobs and the economy.

“When a President can’t shake his own rigid political leanings, it cost us all.

It robs America of someone in the White House that really wants the private sector, the Mom and Pop small businesses of the ability to make money, to pay taxes and to pay employees, like all of us.”

“Mr. President, Liberty of the individual allows people to promote job creation, grow businesses, and do things for their families, like take vacations, and pay for braces, and provide a roof over their head.

We don’t need someone that wants the government to own everything.

We want a President that will get the government out of the way, and free America to rise to new heights, and working families to get rich (not bureaucrats).”

Something along those lines.

PappyD61 on August 10, 2012 at 9:24 PM

WHAT A NICE AD.
Calm. Well-reasoned.
AND P*SSY-WHIPPED AS CAN BE FOR OUR McCAIN 2.0.

Who the h*ll is this supposed to convince to vote for Romney?!?
Where are Romney’s attacks?
Where’s Romney’s outrage?!?
NOTHING in this matches the power and fury of Obama’s ads (which it seems actually persuades people to vote for him).

But it’s pleasant.

Wouldn’t want to ruffle any feathers, after all…
…while the opposition happens to be tar and feathering you.

Czar of Defenestration on August 10, 2012 at 6:25 PM

is he going to the DUKAKIS ROBOT of the gop?

PappyD61 on August 10, 2012 at 9:26 PM

Dope and Chains.

rayra on August 10, 2012 at 9:59 PM

Mope and Rains.

rayra on August 10, 2012 at 9:59 PM

Great. Romney decided to fight back to protect his good name, but when will he deliver his messages filled with inspirations of a better, less liberal America?

Does he even know why he is running? What does he want to see changed, and why? The American voters are eager to get answers to these important questions!

DannoJyd on August 10, 2012 at 10:25 PM

Obama proves again and again that he is nothing but slime. It’s where he feels most comfortable. In the swamp. Lowlife and demeaning to the office he holds. I think the ad is great.

COgirl on August 10, 2012 at 11:35 PM

Or maybe just run down the street screaming and throwing things.

verbaluce on August 10, 2012 at 3:03 PM

Great idea. Maybe we should take over some privately owned concrete park in a major business center and set up a crime & disease-infested shanty-town rife with drug abuse, public vandalism/indecency, rape, and felony theft all while really having no clear agenda. We can then make up some unicorn-fart inspired pseudo-sign language to communicate our pleasure/displeasure with whoever is regurgitating some 60′s protect anthem. We could then….wait….what’s that? Someone already it did that? Oh…skip it, thanks.

Huckabye-Romney on August 11, 2012 at 1:08 PM

The guy did not take very good care of his family. His job, not the government. Hate to say it; but Soptic is a wus.

StevC on August 12, 2012 at 4:12 PM

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