Video: The greatest ad ever?

posted at 8:21 pm on August 6, 2012 by Allahpundit

To cleanse the palate, via LauraW at Ace’s site, a new entry in the surprising recent ad trend involving people being scarred for life. The last spot I saw that was as genuinely funny as this was … I’m tempted to say the Darth Vader Volkswagen Super Bowl spot, but that was less “ha ha” than “tee hee.” This one? Ha ha. Can’t wait to find out in the next few days how the idea for this came together within Ragu’s creative team. It feels like a joke someone made while the writers were sitting around a table late at night looking for a real idea, and then the more beers they drank and the more they thought about it…

We’ve all been there, though, haven’t we? An inopportune barging-in to mom’s and dad’s bedroom followed by a warm bowl of guilt pasta. No, just kidding. No one’s been there. No one.


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Italian food being advertised by a country song with a narrator that sounds like a cowboy? That should scar any Italian for life!!

Warner Todd Huston on August 6, 2012 at 8:24 PM

Aw geeze ……

Lucano on August 6, 2012 at 8:26 PM

Ma has been making me and us other diaper-laden youngsters Ragu the past few years after the State of the Union speeches. Good old ma.

ahlaphus on August 6, 2012 at 8:26 PM

Very funny.

But I still prefer Dos Equis’ “Most Interesting Man in the World” campaign. Those are my favorite ads running right now.

Stay thirsty, my friends.

JimLennon on August 6, 2012 at 8:26 PM

“the horror, the horror, the horror….”

//Col Kurtz as played by Pudgie who just walked in on Hairy Reid in a garter belt and a smile….

harlekwin15 on August 6, 2012 at 8:27 PM

… wherein we learn a little more about Allahpundit than we thought we wanted to.

turfmann on August 6, 2012 at 8:27 PM

I always thought the objective of an ad was to sell an item or service to a client by stressing its price to benefit margin and selling the client on its desirability…..

I am sincerely in awe that some group of idiots makes six figures to turn this flotsam, and detritus out for a living.

harlekwin15 on August 6, 2012 at 8:28 PM

That was great.

gophergirl on August 6, 2012 at 8:29 PM

The assumption is Mom & Dad.

But watch again.

The kid is coming home from school.

Books in his arms.

Oh, say about 3:00pm in the afternoon.

Would Dad really be home at that time?

WisRich on August 6, 2012 at 8:29 PM

Good thing it wasn’t Prego…

JetBoy on August 6, 2012 at 8:30 PM

3 words: W.T.F.

SouthernGent on August 6, 2012 at 8:31 PM

Oh, say about 3:00pm in the afternoon.

Would Dad really be home at that time?

WisRich on August 6, 2012 at 8:29 PM

That is break time for the postal carrier.

hillsoftx on August 6, 2012 at 8:32 PM

Good thing it wasn’t Prego…

JetBoy on August 6, 2012 at 8:30 PM

Oh, it was in there.

SouthernGent on August 6, 2012 at 8:32 PM

OT ~ Dumbest sport ever, well, behind synchronized diving and swimming, is the bike race where they go really slow for a number of laps and then sprint. Why don’t they just go fast the whole time?

So, that’s why there is an epidemic of childhood obesity? No locks on parents’ bedroom doors?

Fallon on August 6, 2012 at 8:33 PM

WisRich on August 6, 2012 at 8:29 PM

He’s getting ready to go to school.

pedestrian on August 6, 2012 at 8:33 PM

Ragu traditional recipe is actually a very tasty sauce considering how cheap it is. I’ll just add some of my own ingredients to flesh it out, but the base that is there is surprisingly good.

Daemonocracy on August 6, 2012 at 8:34 PM

BWAH HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAAAAAAAA……

whew….. :D

-Wasteland Man.

WastelandMan on August 6, 2012 at 8:35 PM

Heh, quite good. I think I have to still go with the Cheetos mattress store ad. Impressive sir!.

johnnybravo on August 6, 2012 at 8:35 PM

Huh?

Good thing it wasn’t Prego…

JetBoy on August 6, 2012 at 8:30 PM

At least it would have been funny then.

Bmore on August 6, 2012 at 8:35 PM

It says 8 o’clock in the song and haven’t you heard of “spaghetti westerns”?

TBinSTL on August 6, 2012 at 8:36 PM

Video: The greatest ad ever?

No.

Left Coast Right Mind on August 6, 2012 at 8:37 PM

That’s a young Chris Christie , no ?

burrata on August 6, 2012 at 8:38 PM

I always thought the objective of an ad was to sell an item or service to a client by stressing its price to benefit margin and selling the client on its desirability…..

harlekwin15 on August 6, 2012 at 8:28 PM

Yeah, that’s why car commercials always have hot babes hanging around, and cars racing like they are part of the indy 500. Its all a cost-benefit analyses.

sharrukin on August 6, 2012 at 8:39 PM

I have to admit that the kid has a chubby leave-it-to-Beaver look.

onlineanalyst on August 6, 2012 at 8:40 PM

Italian food being advertised by a country song with a narrator that sounds like a cowboy? That should scar any Italian for life!!

Warner Todd Huston on August 6, 2012 at 8:24 PM

I could have been scared for life …
Thank God we never used anything in a jar !
Ya made me smile , thanks !

Lucano on August 6, 2012 at 8:42 PM

That ad was incredibly stupid.

TigerPaw on August 6, 2012 at 8:42 PM

We’ve all been there, though, haven’t we? An inopportune barging-in to mom’s and dad’s bedroom followed by a warm bowl of guilt pasta. No, just kidding. No one’s been there. No one.

Uhhhhhh…..

cynccook on August 6, 2012 at 8:42 PM

Yeah, that’s why car commercials always have hot babes hanging around, and cars racing like they are part of the indy 500. Its all a cost-benefit analyses.

sharrukin on August 6, 2012 at 8:39 PM

rather than being creeped out because I suspect the kid just walked in on the Searchlight Stalker in his full jame Gumb regalia…

“it puts the budget in the bucket”

I’d really like to know what is enticing me to buy this rather subpar sauce over superior brands that manage not to come across as being from the twilight zone….

to make your comparison valid the car ad would have a child going BSOD over walking in on the ritual slaughter of a water buffalo and panning to I dunno the car escaping and the child’s parent grinning smugly wolf whistling the bikini clad neighbor or whatever….

yes sex sells, this is to healthy sex innuendo what 2girls 1cup is to health class….

harlekwin15 on August 6, 2012 at 8:43 PM

Dad to kid at dinner table. “howsa bout a little spagetti and two meataballs ?”

William Amos on August 6, 2012 at 8:44 PM

I have to admit that the kid has a chubby leave-it-to-Beaver look.

onlineanalyst on August 6, 2012 at 8:40 PM

Yup, Moochelle is trying to track him down tonight.

hillsoftx on August 6, 2012 at 8:44 PM

I always thought the objective of an ad was to sell an item or service to a client by stressing its price to benefit margin and selling the client on its desirability…..

I am sincerely in awe that some group of idiots makes six figures to turn this flotsam, and detritus out for a living.

harlekwin15 on August 6, 2012 at 8:28 PM

Wrapped a bit to tight are you? That was what we call humor. You should try some.

Keyser-Soze on August 6, 2012 at 8:45 PM

Really? Didn’t even crack a smirk at that one. Star Wars kid was way funnier.

MadisonConservative on August 6, 2012 at 8:45 PM

Italian food being advertised by a country song with a narrator that sounds like a cowboy? That should scar any Italian for life!!

Warner Todd Huston on August 6, 2012 at 8:24 PM

Somebody hasn’t heard the term “Spaghetti Western” before…

wearyman on August 6, 2012 at 8:46 PM

The assumption is Mom & Dad.

But watch again.

The kid is coming home from school.

Books in his arms.

Oh, say about 3:00pm in the afternoon.

Would Dad really be home at that time?

WisRich on August 6, 2012 at 8:29 PM

No assumptions. Watch the ad again and listen to the country sounding jingle.

“Mom and Dad in bed, and it’s just 8 o’clock
That’s why they taught you, you should always knock!”

See? That’s not so hard to understand, is it?

PakviRoti on August 6, 2012 at 8:47 PM

TBinSTL on August 6, 2012 at 8:36 PM

Aw nuts. You beat me to it.

wearyman on August 6, 2012 at 8:47 PM

I like this a lot better than that Little Baby’s one. I finally got a decent night’s sleep last night. Thanks a lot, Allahpundit.

stldave on August 6, 2012 at 8:50 PM

Wrapped a bit to tight are you? That was what we call humor. You should try some.

Keyser-Soze on August 6, 2012 at 8:45 PM

old enough to remember when prime time commercials in the Olympics weren’t this awkward and pointless…..

if I want to watch “jackass” I can tune in…..

Really? Didn’t even crack a smirk at that one. Star Wars kid was way funnier.

MadisonConservative on August 6, 2012 at 8:45 PM

quite I’ve seen funnier material on youtube, and the “geniuses” who made it are not being paid by a percentage of the products I buy….

was it “funny”?

no it was a lot like a Paul Harvey monologue…a little wry but not hahahaha that said the goal is to project your product as desirable…..

yeah boy I am inspired now….

//eyeroll

harlekwin15 on August 6, 2012 at 8:50 PM

I’d really like to know what is enticing me to buy this rather subpar sauce over superior brands that manage not to come across as being from the twilight zone….

harlekwin15 on August 6, 2012 at 8:43 PM

Its a humorous ad and thats all. Its purpose is to make the buyer remember Ragu when they are in the supermarket looking for some spaghetti sauce. Thats how you sell products.


Beer commercial.

Nothing there about the beer at all.

sharrukin on August 6, 2012 at 8:51 PM

Allahpundit, if you think this commercial is funny I can see that you have no sense of humor at all!

Confederate on August 6, 2012 at 8:53 PM

I remember two jars of Ragu I bought on separate occasions in the past. One had a piece of glass in it and the other had a piece of wood. This commercial is about as appealing as those jars.

rickv404 on August 6, 2012 at 8:53 PM

For anyone who is diabetic or leaning that way–be sure to check the sugar grams on the Prego jars (or Ragu or whoever). We like to keep the sugars below 5 grams if possible. Most if not all the Ragu and Prego sauces are well over 10 grams.

Trader Joe’s are lower in sugar (below 5 grams) and have great taste. I recommend their three cheese sauce. Slurp.

theotherone on August 6, 2012 at 8:54 PM

no it was a lot like a Paul Harvey monologue…

harlekwin15 on August 6, 2012 at 8:50 PM

Don’t knock a legend.

MadisonConservative on August 6, 2012 at 8:55 PM

Its a humorous ad and thats all. Its purpose is to make the buyer remember Ragu when they are in the supermarket looking for some spaghetti sauce. Thats how you sell products.

Beer commercial.

Nothing there about the beer at all.

sharrukin on August 6, 2012 at 8:51 PM

I am pretty sure Ragu is not a new product and already has a rep with the majority of the buying public….

I assure you I am far from alone in watching this pap and saying “yeah…nah”….

their sauce sucks they could have Ringling Brothers Barnum and Bailey Circus with adult stars in all their birthday suit and clown makeup glory trying to sell it to me and it would not sway me…..

they can try to convince me that they have improved their product, altered their price point or have something desirable associated with using their sauce…..

this ad hits none of that.

I am far from alone from simply staring at the screen and going “WTF!?!”

harlekwin15 on August 6, 2012 at 8:56 PM

Very funny.

But I still prefer Dos Equis’ “Most Interesting Man in the World” campaign. Those are my favorite ads running right now.

Stay thirsty, my friends.

JimLennon on August 6, 2012 at 8:26 PM

Those are funny too.

I played that one with a good lady coworker. I showed her a picture of my puppy and she said was cute. I of course stepped closer and looked passionately into her eyes without blinking and told her “I only collect beautiful things.”

Instead of getting the flushed look and fluttering eyes, she told me to cut that out. She’s old school. If I had pulled that with most other women at work I’d be in dungeon below corporate with HR interrogators now.

KirknBurker on August 6, 2012 at 8:57 PM

Fun & cute, sure. But “the greatest ad ever”? Puh-lease.

Me smells click-bait hyperbole, AP. Say it ain’t so.

Splashman on August 6, 2012 at 8:57 PM

I like this a lot better than that Little Baby’s one. I finally got a decent night’s sleep last night. Thanks a lot, Allahpundit.

stldave on August 6, 2012 at 8:50 PM

True. The ice cream ad was terrifying – watching someone spoon goop from their head and putting it in his mouth was like watching someone eating their brains while staring into a mirror.

If I ever see that brand in the stores (assuming it wasn’t a sick joke), I’ll probably hurl.

Cody1991 on August 6, 2012 at 8:59 PM

Don’t knock a legend.

MadisonConservative on August 6, 2012 at 8:55 PM

I miss him a lot, but in the sense I don’t go to a plumber for heart surgery, I don’t ask my mechanic to help me reroof my house, and i don’t go to Washington DC for honesty or sense I don’t watch commercials for fratboy esque humor.

Paul Harvey never failed to inform and entertain but I also don’t think Paul would ever make me laugh like Sam Kinison but Sam never gave me topical news either…..

Madison avenue et al need to get that “buzz’ is not “sales”

harlekwin15 on August 6, 2012 at 8:59 PM

Folks, that’s why lubrication is so, so important.

(On the doorknob)

hawkdriver on August 6, 2012 at 9:00 PM

Ragu sucks-oops, poor choice of words- so we use the generic Target brand. It’s cheaper and tastes better.

annoyinglittletwerp on August 6, 2012 at 9:00 PM

We’ve all been there, though, haven’t we? An inopportune barging-in to mom’s and dad’s bedroom followed by a warm bowl of guilt pasta

I don’t know about pasta. Better than Mom handing you a banana I guess.

HotAirian on August 6, 2012 at 9:01 PM

old enough to remember when prime time commercials in the Olympics weren’t this awkward and pointless….

Same here except I’ve never given any commercial serious consideration. You act as thought our culture is somehow lessened because this prime time commercial in the Olympics isn’t up to some standard you’ve set. And now that I’ve engaged you, I feel as miserable as you must. Have a good evening if that even possible for you.

Keyser-Soze on August 6, 2012 at 9:02 PM

Paul Harvey never failed to inform and entertain but I also don’t think Paul would ever make me laugh like Sam Kinison but Sam never gave me topical news either…..

harlekwin15 on August 6, 2012 at 8:59 PM

Well, sure…but I would argue that a man who joked about homosexual necrophiliacs paying for the use of corpses is not the type of man from which to extract humor for pasta sauce commercials.

I really do wonder what would have been if Kinison hadn’t died in that car crash.

MadisonConservative on August 6, 2012 at 9:02 PM

Ragu traditional recipe is actually a very tasty sauce considering how cheap it is. I’ll just add some of my own ingredients to flesh it out, but the base that is there is surprisingly good.

Daemonocracy on August 6, 2012 at 8:34 PM

If Grandma was alive, she would kick you in the shin (while pinching you on the cheek).

**Points at the offender** “Blasphemer”

MaxSplinters on August 6, 2012 at 9:02 PM

Ragu sucks-oops, poor choice of words- so we use the generic Target brand. It’s cheaper and tastes better.

annoyinglittletwerp on August 6, 2012 at 9:00 PM

wow and you managed to find the target brand without “Future Serial Killers for 500 Alex” inspiring you huh?

I am more of a Prego or Classico guy because you know I actually like good sauce as opposed to Ragu…..

I must have missed Marilyn Chambers in “Behind the Prego Door” convincing me that Ragu sucked or something….

harlekwin15 on August 6, 2012 at 9:03 PM

Oh gawd – I had my primal moment at the tender age of 38. I was visiting my parents and never stopped to let the significance of abandoned dinner trays in front of the TV sink into my brain. I simply walked into the bedroom where I kept my suitcase.

No one would expect this at 6 PM.

disa on August 6, 2012 at 9:04 PM

Same here except I’ve never given any commercial serious consideration. You act as thought our culture is somehow lessened because this prime time commercial in the Olympics isn’t up to some standard you’ve set. And now that I’ve engaged you, I feel as miserable as you must. Have a good evening if that even possible for you.

Keyser-Soze on August 6, 2012 at 9:02 PM

it’s called “the death of thousand paper cuts” fella….

they keep moving the line of “buzz” further and further from “the point”…..

those stupid ads impact price point.

I’m just fine by the way, I get to watch the footpads of General Manly Throw McMomJeans of the 69th Hole in one Course Assault Division try to climb “Utah Guy tax hill” again for the 13th time like a bad rerun of Vietnam…….

We all set what is “acceptable” in our world by allowing things to go uncommented on, the next time I see a “coexist” bumper sticker I’ll think of the one made up of corporate logos the moonbats want boycotted instead……

there *is* a culture war on and the folks who want to use mayors to hamper the personal free speech of CEOs are winning…..

harlekwin15 on August 6, 2012 at 9:08 PM

OT ~ Dumbest sport ever, well, behind synchronized diving and swimming, is the bike race where they go really slow for a number of laps and then sprint. Why don’t they just go fast the whole time?

So, that’s why there is an epidemic of childhood obesity? No locks on parents’ bedroom doors?

Fallon on August 6, 2012 at 8:33 PM

Not a dumb sport…It’s the match sprint, the event I competed in. It is a very tactical race and you can’t go the full distance without the rider behind drafting and passing you when you tire. Think Nascar.
No brakes, no gears, no coasting, and when you’re riding around the banking at speed (45-50 mph) it’s hard to hold you head up from the g force.

moo on August 6, 2012 at 9:08 PM

Hey, wait a second…we had lots of Ragu at my house growing up. Hmmm?

PatMac on August 6, 2012 at 9:08 PM

No one would expect this at 6 PM.

disa on August 6, 2012 at 9:04 PM

Ouch.

On the other hand.

Go Dad!

And Viagra!

hawkdriver on August 6, 2012 at 9:08 PM

Folks, that’s why lubrication is so, so important.

(On the doorknob)

hawkdriver on August 6, 2012 at 9:00 PM

Sir,
it hurt when potato chips shot out of my nose :D

burrata on August 6, 2012 at 9:09 PM

Every kid who sees that comercial is going to sneak in on their parents to see what they’ve been missing.

Little Johnny; Hey did you see that…

plutorocks on August 6, 2012 at 9:09 PM

We’ve all been there, though, haven’t we? An inopportune barging-in to mom’s and dad’s bedroom followed by a warm bowl of guilt pasta. No, just kidding. No one’s been there. No one.

Methinks Allahpundit doth protest too much….

T-Rav on August 6, 2012 at 9:10 PM

Well, sure…but I would argue that a man who joked about homosexual necrophiliacs paying for the use of corpses is not the type of man from which to extract humor for pasta sauce commercials.

I really do wonder what would have been if Kinison hadn’t died in that car crash.

MadisonConservative on August 6, 2012 at 9:02 PM

He’d be 59 and we’d never stop hearing what a monster he was from the current “Burn the heretics” gay marriage dorks….

these ads are about as dumb as the sudden onslaught of men too dumb to breathe without being reminded in ads in the 90s…..

at least those were engaged in cheap pop theatrics for the target consumer….

who precisely is the target consumer this is convincing…..

anyway I used to laugh at the old Chuckwagon commercials, I thought the Folgers ads from yore were funny at times…..the train just jumped the rails one day…

harlekwin15 on August 6, 2012 at 9:11 PM

hawkdriver on August 6, 2012 at 9:00 PM

Sir,
it hurt when potato chips shot out of my nose :D

burrata on August 6, 2012 at 9:09 PM

It’s my job, Sir.

hawkdriver on August 6, 2012 at 9:12 PM

Oh gawd – I had my primal moment at the tender age of 38. I was visiting my parents and never stopped to let the significance of abandoned dinner trays in front of the TV sink into my brain. I simply walked into the bedroom where I kept my suitcase.

No one would expect this at 6 PM.

disa on August 6, 2012 at 9:04 PM

as an aging person myself, you take it whenever nature, motivation, circumstance, and chance let you in an empty nest…..

heh

harlekwin15 on August 6, 2012 at 9:12 PM

Meh. Not really that great.

Philly on August 6, 2012 at 9:12 PM

Somebody hasn’t heard the term “Spaghetti Western” before…
wearyman on August 6, 2012 at 8:46 PM

Thread winner.

Fwiw, my husband (who spent many years in the ad biz) saw this ad last night and loved it so much he replayed it for me. I couldn’t get beyond the kid’s fat cheeks, and obesity stats, and thinking how Mayor Bloomberg’s next target would be RAGU and anything with pasta. And that was after thinking it was a rejected Saturday Nite Live skit.

Buy Danish on August 6, 2012 at 9:13 PM

I howled when I saw it last night. Then middle daughter said “What did he see in there, Dad?”

*think fast think fast think fast*

“It was a..uh..they were watching a scary movie and it scared him.”

*wipes brow*

Bishop on August 6, 2012 at 9:13 PM

Look how chubby that kid is! Bet his parents are 400 pounders, EEK!!! Go give him some carbs and make him feel better for seeing that flabby nastiness!

paulsur on August 6, 2012 at 9:15 PM

It was barely humorous at all.

On a side note it’s good to see commercials are getting into sex, even with kids around. You know there’s not enough adult humor/situations in every television show, music, 10 year olds doing it in school. My humor is down right debauched but it’s still disappointing to see, and be a part of, the problems.

John Kettlewell on August 6, 2012 at 9:19 PM

Bishop on August 6, 2012 at 9:13 PM

Made me laugh. And reminded me of a story when my daughter who was about 7, went to use the bathroom at a restaurant in Gettyburg PA. She came back and said they had toy machines on the wall.

Dad asks, “But you didn’t buy any?”

Daughter says, “I used my own quaters, Daddy.”

Facepalm, hand it over.

hawkdriver on August 6, 2012 at 9:19 PM

Weak sauce…

Gohawgs on August 6, 2012 at 9:21 PM

Remember this one?

Or this?

Maybe this?

Or?

Perhaps?

Just to name a few. These may not be the funniest ever either, but closer to that title than this offering.

Left Coast Right Mind on August 6, 2012 at 9:21 PM

hawkdriver on August 6, 2012 at 9:19 PM

Haaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

Gohawgs on August 6, 2012 at 9:22 PM

I am sincerely in awe that some group of idiots makes six figures to turn this flotsam, and detritus out for a living.
 
harlekwin15 on August 6, 2012 at 8:28 PM

 
We were out of town a few weekends ago and were passed by a huge and professionally painted delivery truck from a tennis court supply company. I commented (roughly) “God bless America for letting us live in a country where a business selling nothing but tennis court supplies can not only exist, but thrive.” Naturally we began looking for others.
 
We then passed a store used exclusively for birthday parties. I have no idea how, really, but apparently they rent out space/equipment in a strip mall for pre-teen birthday parties.
 
A couple of miles down the road was a sports-oriented business specializing, from the name, in nothing but adding speed to high school and college athletes.
 
Pet spas, cupcake-only shops, resume-writing advisers… It’s amazing once you start watching for it. And God bless America.

rogerb on August 6, 2012 at 9:23 PM

Facepalm, hand it over.

hawkdriver on August 6, 2012 at 9:19 PM

Hawkdriver,

you old enough to have heard stories from the guys who flew into Wright Patt prior to say ’85?

If you are and you could see my smile you’d know I am hardly a catty prude….nice story and I am glad to see you are still going.

harlekwin15 on August 6, 2012 at 9:23 PM

No real Italian buys Ragu. When Italians need to use a jar sauce they buy Raos.

centre on August 6, 2012 at 9:25 PM

rogerb on August 6, 2012 at 9:23 PM

We have a shop here that is all about party supplies, and another one that sells nothing but junk jewelry…..

I am glad to see it though it tells me that at least a portion of the people are still trying to claw their way along on their own…..

I remember once on a Jump seat flight I heard some ad for “Spatula City”……

was a satire but oddly prescient.

The wave of creative destruction when the money supply contracts will be something to behold.

harlekwin15 on August 6, 2012 at 9:27 PM

a trip to pick out one item -whatever i wanted- from mr. big’s toy store was the only acceptable cure for that trauma…

because sauce from a jar wouldn’t come close-pizza, maybe along with the toy.

anyone remember this Prince pasta commercial- classic .”Anthony!!!!!!!!!” such a different time.

http://youtu.be/KlNAYCcxgUw

mittens on August 6, 2012 at 9:27 PM

rogerb on August 6, 2012 at 9:23 PM

Roger, I love your comments. You Sir, are a treasure here.

hawkdriver on August 6, 2012 at 9:27 PM

I howled when I saw it last night. Then middle daughter said “What did he see in there, Dad?”

*think fast think fast think fast*

“It was a..uh..they were watching a scary movie and it scared him.”

*wipes brow*

Bishop on August 6, 2012 at 9:13 PM

hahaha nice job. Reminds me of that “award for quick thinking by Mom” scene in Parenthood (WARNING: visual is PG13 so probably NSFW)

Eviva on August 6, 2012 at 9:31 PM

If Grandma was alive, she would kick you in the shin (while pinching you on the cheek).

**Points at the offender** “Blasphemer”

MaxSplinters on August 6, 2012 at 9:02 PM

:)

May Grandma rest in piece and cook this Scoth Irish boy a good Italian meal when I pass on.

Daemonocracy on August 6, 2012 at 9:40 PM

Video: The greatest ad ever?

Meh. As I’ve worked in the ad biz myself, this earns a Slow Day in the Creative Department ranking.

PatriotGal2257 on August 6, 2012 at 9:46 PM

Man, this one got me laughing. Especially when I saw on its youtube page that Ragu’s old slogan was “It’s In There.”

Actually, I like a couple of the other Ragu commercials in this vein. The one with the kid coming home with a little Participation Trophy, and he says “Yup, it means I lost.” Kids aren’t dumb.

kc-anathema on August 6, 2012 at 10:00 PM

Nope, this is the greatest ad ever:

http://www.youtube.com/watch?v=RG0zS_Rgg68

Moose Drool on August 6, 2012 at 10:02 PM

hawkdriver on August 6, 2012 at 9:27 PM

 
Thanks hawk. At the risk of sounding sappy, yours aren’t scrolled past, either.

rogerb on August 6, 2012 at 10:05 PM

Italian food being advertised by a country song with a narrator that sounds like a cowboy? That should scar any Italian for life!!

Warner Todd Huston on August 6, 2012 at 8:24 PM

Ragu? Italian food? I think not. Loved the ad though.

katy the mean old lady on August 6, 2012 at 10:10 PM

yes sex sells, this is to healthy sex innuendo what 2girls 1cup is to health class….

harlekwin15 on August 6, 2012 at 8:43 PM

Were you doing your cultural commentary, dark side of the internet research that day when you watched it?

roy_batty on August 6, 2012 at 10:14 PM

Video does not deliver. :|

(also: Classico, mothachefs)

Jeddite on August 6, 2012 at 10:15 PM

That never happened to me.

If it did, I’m sure I’ve completely wiped it from my mind forever.

Wolfmoon on August 6, 2012 at 10:16 PM

Were you doing your cultural commentary, dark side of the internet research that day when you watched it?

roy_batty on August 6, 2012 at 10:14 PM

I’m a big boy who used a youtube account that verfied my age to see what all the fuss was about….

I reverse engineered the punchline rather quickly and didn’t finish….if I want to throw up I can look at the ashes of my 401k.

That said my analogy holds and I am *fairly* certain primetime broadcast TV doesn’t have any firewalls involved….

You may have missed my conversing with someone on my pleasure at the humor of a rather acidic and pointed comic, but in the sense I would not want “Have You Seen me Lately” or “Debbie Does Detroit” to be aired unaltered in either case over the public airwaves at 2000 I am pretty certain Grammy Sammy is not who I reach for first for “Family Entertainment of a different level”……

we can use reviews and judgement on content to decide what shows to watch….commercials for better or worse are unwelcome invaders that inject themselves in your reality…..

I am also fairly certain that porn pop ups would not be appropo for Hotair for many of the same reasons…..

should they exist absolutely if the market and social norms say “why not?”…..

should they exist wherever some juvenile delinquents think at random?

probably not.

harlekwin15 on August 6, 2012 at 10:31 PM

zzzZZZzzz

Freelancer on August 6, 2012 at 11:08 PM

Ragu is awful.
Try this:

Ingredients:

2 pounds ground beef
Small diced onion
2 or 3 diced garlic cloves
A few tablespoons of olive oil
Large can of whole tomatoes (torn up by hand)
Large can of tomato sauce
Small can of tomato paste
Salt and pepper to taste

How to:

Put the olive oil into a Dutch oven or stock pot type thing.
Heat the onion and garlic until they turn translucent. Don’t burn them. Heat the onion first as it takes longer than the garlic.
Add the beef and brown it.
Add the other ingredients and cook anywhere from 40 minutes to a few hours (the longer it cooks, the richer it is).
Go bang the missus and lock the door for crying out loud.
Serve with a nice salad and garlic bread.
And a nice red wine.

Serves 4 Americans or about 109 Ethiopians.

justltl on August 6, 2012 at 11:14 PM

justltl on August 6, 2012 at 11:14 PM

What, no basil or oregano? In the sauce, of course, not the bedroom!

TXUS on August 6, 2012 at 11:22 PM

Oops, almost forgot (and this is key):
Before you ladle the sauce over your favorite pasta (I like rigatoni.), add about a half a cup or so of grated Parmesan or Romano cheese to the pot of sauce and stir it in real well.

justltl on August 6, 2012 at 11:23 PM

TXUS on August 6, 2012 at 11:22 PM

Yes, you can spice it up a bit with those.
I do on occasion, but it’s great even without.
We’re still talking sauce here.

justltl on August 6, 2012 at 11:26 PM

Bishop on August 6, 2012 at 9:13 PM

Bravo! *applauds wildly*

Laura in Maryland on August 6, 2012 at 11:50 PM

Would Dad really be home at that time?

WisRich on August 6, 2012 at 8:29 PM

Reminds me of the old saying, “guns don’t kill people, husbands who come home early kill people”.

Rebar on August 6, 2012 at 11:55 PM

You guys still use a red sauce?

Try a pasta with some grilled sliced habanero sausages and some sauteed onions and mushrooms. a little olive oil and some grated parmesan cheese.

Red sauce. In a jar

trigon on August 6, 2012 at 11:56 PM

That happened to me as a child. I would gladly trade that for walking in on my daugther and her boyfriend. Anytime.

sybilll on August 7, 2012 at 12:14 AM

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