New RNC/Romney ad: Believe in the America you built

posted at 2:01 pm on July 31, 2012 by Ed Morrissey

How effective is the new ad from the RNC for Mitt Romney?  Effective enough that the Washington Post describes it as “warm,” “personal,” and “down-to-earth.”  The minute-long spot features Romney speaking of his personal experiences in business, as governor, and as the savior of the 2002 Winter Olympics in Salt Lake City.  It’s an overwhelmingly positive ad, but one with a big bite at the end:

Officially, the ad is titled “Believe in Our Future,” but that’s not the phrase that sticks with the viewer, nor is it intended to be.   The big takeaway is “Believe in the America you built” — a direct poke at Barack Obama’s “you didn’t build that” argument earlier this month in Roanoke, Virginia.  Team Romney has moved from taking Obama to task for this belief to adopting the rebuttal as a major campaign theme.  In 2008, the McCain campaign didn’t have the time or resources to take advantage of the Obama stumble with Joe the Plumber, but Romney has plenty of both to make himself Bob the Builder in 2012.


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Comment pages: 1 2

America is coming back in November.

katablog.com on July 31, 2012 at 8:51 PM

I hate to be pessimistic, but America will never be back.
Bcs too many people are able to rationalize their little Federal dependency issues.
And many of them are conservatives. People who rant & rave about their SS, Medicare, FEMA $$, grant $$, on & on.
People are still voting for the Congressman who can bring home the bacon for their state.
All wh0res. Sucking off Uncle Sam’s teat.
Too many people want to have a safety net.
It’s just never going to get all that much better bcs Americans have sold their Liberty for quasi-socialism.
And I’m afraid there is really no turning back from that without HUGE upsetting changes.
And people would rather be comfortable than upset the status quo.

Badger40 on August 1, 2012 at 12:59 AM

…I’m afraid there is really no turning back from that without HUGE upsetting changes.
And people would rather be comfortable than upset the status quo.

Badger40 on August 1, 2012 at 12:59 AM

I agree — but I also think those huge upsetting changes are coming, whether we like it or not.

As The BlogFather so often says, “Something that can’t go on forever, won’t.”

Mary in LA on August 1, 2012 at 1:45 PM

You know what Romney needs? A goofball lib protester at one of his rallies that rushes the stage during his speech and before the Secret Service get to him, he decks the punk with one dodge followed with a single punch knocking him out. Them announces: “Let’s knock out the Dems in November!”

We can dream.

KirknBurker on July 31, 2012 at 7:58 PM

Someone’s been reading Isaac Asimov’s robot stories!

:-)

Mary in LA on August 1, 2012 at 2:03 PM

Comment pages: 1 2