We’ve said all along that the Democrats would have a tough time making an argument for another four years of Barack Obama’s leadership, especially on the economy. The CBS affiliate in Washington DC notices that the DNC has apparently given up trying. Instead, their website features more attacks on Mitt Romney than support of the incumbent:
If the Democratic National Committee’s strategy for victory is to muffle its own party’s achievements and focus more on slamming Republicans, it seems to be doing a good job on its website.
The DNC’s homepage has numerous attack ads against presumptive Republican presidential candidate Mitt Romney, far more than news touting President Obama’s accomplishments in office.
A review of the DNC’s homepage shows a majority of ads mocking Romney from “Romney’s Guide To International Diplomacy” following his comments that London might not be ready for the Olympics with the Twitter hashtag “RomneyShambles,” to attack ads highlighting “Mitt Romney’s $ecret $tash” of money in Swiss bank accounts and his tenure at Bain Capital.
But a visitor will have to dig through the site to find Obama’s signature accomplishments.
July 11 is the last post on the homepage to mention the president’s signature health care law, but in that instance, it’s a blog post about why Republicans shouldn’t have voted to repeal “Obamacare” for the 33rd time. Before that, users have to go back to last month to find the DNC page proclaiming a health care victory following the Supreme Court’s decision to uphold the law as constitutional.
Remember, though, that David Axelrod blames Romney for the perception by voters that Obama is more negative in this cycle:
Normally, an incumbent would run on his or her own record, while the challenger attacked it. The DNC has none-too-subtly put Obama in the role of challenger and Romney in the role of incumbent. That’s no accident, either — the campaign made clear that they wanted to run on the “change” theme again, even though the “change” they seek is another four years of the status quo, with no discernible shift in policy.
Will voters buy the Obama-as-challenger gambit? I doubt that many Democrats will buy it. Nevertheless, that’s what the DNC is selling these days.